Cybersecurity Unplugged

As breaches abound and cybercriminals up the ante, it’s more critical than ever that you stay plugged in to how the threat landscape is evolving. At Cybersecurity Unplugged we dive deep into the issues that matter. Guided by CyberTheory’s director, Steve King, we have candid conversations with experts on the frontlines of the cyber battlefield.

The Art of Trade Show Excellence: Planning, Presence, and Follow-Up

Featuring Jennifer Baker-Johnson, Director of Commercial Marketing - Network & Cybersecurity Services at Rockwell Automation.

05-07
29:58

Survey Says! Utilizing Survey Data to Support Cybersecurity Marketing Programs

Kristine DePippo, Head of B2B Product Marketing: Security, Verizon, is at the helm of orchestrating Verizon Security's B2B strategy and pioneering its data report advancements.

04-03
25:01

Generative AI's Role in Cybersecurity Data Analysis

To help us unpack it all we’ve invited Wade Baker, Co-Founder of Cyentia Institute – a leading firm focused on cybersecurity data-driven research.

02-22
29:38

Lost in the Inbox: The Cybersecurity PR Epidemic Part 2

This two-part series dives into the issue within cybersecurity PR and Communications, focusing on the widespread use of ineffective mass email strategies by PR professionals. Featuring special guest Kevin Kosh, Senior Director of Communications at Bishop Fox

12-12
24:43

Lost in the Inbox: The Cybersecurity PR Epidemic Part 1

This two-part series dives into the issue within cybersecurity PR and Communications, focusing on the widespread use of ineffective mass email strategies by PR professionals. Featuring special guest Kevin Kosh, Senior Director of Communications at Bishop Fox.

12-05
25:52

Generative AI’s Impact on Cybersecurity Marketers

Dan Verton currently serves as the Director of Content Marketing at Uptycs, taking us through a deep dive into generative AI's role in reshaping cybersecurity marketing.

10-03
43:28

B2B Cybersecurity Leads: What’s the Best Method for Acquisition?

Shaina Lanchin Zarrin is the Head of the Digital Department at the pioneering B2B marketing powerhouse - Xtra-mile, an Israeli-based marketing agency that specializes in lead generation for B2B technology and cybersecurity vendors.

09-19
36:56

Content Syndication as a Foundational Element of Lead Generation

Freya Ward, Global Sales Director for Headley Media, joins us for a deep dive into content syndication as a foundational element of lead generation.

08-22
27:25

CISO Community Management From the Vendor Perspective

This episode of Cybersecurity (Marketing) Unplugged features Dan DeSantis, Director or CISO Advisory in Cisco's Security Organization.

07-05
24:11

Israeli Cybersecurity Investing...Or Should We Call It Company Building?

Bobi Gilburd is the Chief Innovation Officer at Team8. Having served in the IDF's elite unit 8200 as a colonel for over 26 years, Bobi brings extensive cybersecurity knowledge and strategic acumen to his role at Team8. Leading the unit's research and cloud divisions, Bobi developed an innate understanding to the myriad of attack vectors across the global cyber landscape.

04-25
19:00

OT Security Marketing: Insights From the Plant Floor

Kamil Karmali has over 15 years of experience in cross-functional team leadership, global sales leadership, talent development & executive consulting in OT cybersecurity services.  He is currently the Sr. Global Manager of OT Cybersecurity Consulting Services with Rockwell Automation, a leading global industrial automation company founded way back in 1903. 

04-04
23:20

Part 2: Your Leads Suck, My Sales Rep Told Me So!

Kevin Flint's mission is to help B2B agencies, clients and solutions providers identify, form and grow prosperous relationships. As a B2B Agency Executive and Digital Media expert, he's spent the past two decades working with many of the most innovative B2B brands and marketers to evolve their marketing strategy and deliver superior ROI.

03-07
26:18

Part 1: Your Leads Suck, My Sales Rep Told Me So!

Kevin Flint’s mission is to help B2B agencies, clients and solutions providers identify, form and grow prosperous relationships. As a B2B Agency Executive and Digital Media expert, he’s spent the past two decades working with many of the most innovative B2B brands and marketers to evolve their marketing strategy and deliver superior ROI.

02-28
27:45

Webinars 3.0: The Cybersecurity Marketer's Checklist

Mary Owen is the VP of marketing and demand generation at KnowBe4, who joins us today to discuss where webinars fit in with her content marketing and demand generation strategy.

02-20
38:19

Kubernetes and Complexity

Craig Box is the vice president of open source and community at ARMO. He is responsible for ARMO's open source Kubernetes security platform called Kubescape and for managing all relationships with the developer and open source community.

01-04
35:13

Are We Doomed?

Patricia Muoio is a partner at SineWave Ventures in NYC, an early stage venture capital firm dedicated to helping new technology companies grow across the commercial and public sectors. 

12-28
28:10

Protecting Neutral Networks

Tito Sestito is the co-founder and CEO of HiddenLayer, a cybersecurity startup in the business of preventing adversarial machine learning attacks. In this episode, Sestito is joined by John Kindervag, who we all know as the 'father of Zero Trust' and a friend to HiddenLayer. 

12-21
33:22

Players in the Crypto Space

David serves as the Chief Insurance Officer for leading insurtech, Embroker. In this role, David is responsible for providing the strategic direction and leadership for the performance of Embroker’s insurance operations which include underwriting, claims, and other functions. David is an active member of the International Association of Privacy Professionals (IAPP) and holds designations as a Certified Information Privacy Professional (CIPP/US), a Certified Information Privacy Manager (CIPM) and is a Fellow of Information Privacy (FIP).   

12-14
29:22

Securing The SaaS Layer

Galit Lubetzky Sharon is the co-founder and chief technical officer of Wing Security and a retired colonel in the IDF, elite to A200 unit, the equivalent of our NSA. In this episode of Cybersecurity Unplugged, Lubetzky discusses Wing Security's inventory of SaaS applications that are being used, its relationship to the CISO and more.

12-07
33:19

The CISO and The Cyberattack

Steve Stone is the vice president of Rubrik Zero Labs, which is a new cybersecurity research team that Stone leads. In this episode of Cybersecurity Unplugged, Stone breaks down The State of Data Security Report, how the CISO job level is affected by cyberattacks and more.

11-30
36:38

Recommend Channels