DDB PH Talks

DDB Group Philippines, a leading integrated marketing communication group, started in June 2020 the TBS ON program, which is the new normal version of The Bernbach School, our exclusive learning hub run by our Chief Development Officer Craig Lonnee. TBS ON consists of think pieces that aim to inculcate fundamental management and leadership principles while encouraging us all to strive towards being even better and inspiring managers. This channel contains the audio versions of these valuable think pieces for a larger audience to enjoy.

The Long and Short of It | TBS ThinkPiece by Craig Lonnee

Today, Craig offers two papers to ponder. One, the art of giving and receiving advice and two, a robust paper which puts a view about balancing short and long-term marketing strategies.

11-17
01:19

Skills | TBS ThinkPiece by Craig Lonnee

To ensure a longer, healthier life and career, think about increasing your skill levels around the topics featured in today’s TBS ThinkPiece.

11-17
03:31

Reading Long | TBS ThinkPiece by Craig Lonnee

The advantages of a longer attention span cannot be overstated. Multitasking, whilst an impressive ability, has been debunked as a productivity killer today. The better we can focus on one task at a time, the more productive we become. Read on, briefly, to find out more.

11-17
01:35

Polymath | TBS ThinkPiece by Craig Lonnee

Today Craig puts a view that supports our conviction - creativity is the most powerful force in business.

11-17
04:22

Minds | TBS ThinkPiece by Craig Lonnee

Today Craig talks about mind over matter - the power of the mind, overcoming challenges or problems.

11-17
06:39

Evolution | TBS ThinkPiece by Craig Lonnee

Today Craig takes a swing at defining Unexpected Works - DDB’s promise - as it relates to us.

11-17
11:51

Happiness | TBS ThinkPiece by Craig Lonnee

Today Craig points out, our minds matter.

11-17
01:57

Exploring | TBS ThinkPiece by Craig Lonnee

You’ve perhaps spent these past months consumed with seemingly endless client errands or fielding questions from finance enquiring as to whether you’ll meet your Q1 targets. Could it be you’ve put everyone and everything well ahead of you and your aspirations this year? Today, Craig encourages you to consider having a career discussion, with yourself.

11-17
05:00

Brave | TBS ThinkPiece by Craig Lonnee

In 2023, smart business leaders will get focused - pruning efforts that aren’t bearing fruit and prioritizing long-term growth. Read on assuming this is of interest.

11-17
01:56

20 Years | TBS ThinkPiece by Craig Lonnee

Over this past week, Craig been in the garden, pruning native evergreens. Read on and you’ll get the meaning of the adage - to prune is to promote.

11-17
00:50

Balance | TBS ThinkPiece by Craig Lonnee

Ever wondered if its remotely possible your finance and creative leads could agree on the definition of performance. Well, today is that day. Finally, Craig has the case study to prove it.

09-08
06:17

Criticism | TBS ThinkPiece by Craig Lonnee

Recently I read with curiosity, this excellent piece which talks of improving brainstorming with constructive criticism. It poses the question, does criticism help or hinder creativity in brainstorming?

09-08
01:33

Servant Leadership | TBS ThinkPiece by Craig Lonnee

I always sit up straight when GGC talks of servant leadership. His writings and actions perpetually inspire me. In further support of Gil’s enduring conviction, here’s a piece written by Jim Heskett – Professor Emeritus HBS.

09-08
08:42

Listen. Learn. Lead. | TBS ThinkPiece by Craig Lonnee

Today, Craig invites us to consider some research-based leadership advice (from the military), suggesting leaders should follow the science and take a structured approach to hiring for, promoting, and developing employee happiness.

09-08
01:46

OBIT | TBS ThinkPiece by Craig Lonnee

Positively, contemplating your demise will sharpen your vision forward.

09-08
05:21

Thesis | TBS ThinkPiece by Craig Lonnee

Today, Craig’s Back to the Future missive.

09-08
06:32

Vuca | TBS ThinkPiece by Craig Lonnee

Continuing his military theme over recent times, Craig understands many of you are involved in family businesses, here’s some learnings to consider. In trying times, family tensions often surface, exposing underlying fissures, which may lead to more divisiveness. From adversity can come unification. Listen or read on for Craig’s thoughts.

09-08
12:48

Yes, And... | TBS ThinkPiece by Craig Lonnee

It pains me to say, one of the side effects of the pandemic, given we’ve been either homing to work or operating in a hybrid mode these past few years - yes, I do think leaders find themselves enabling echo chambers. Read on, or listen, if you’d like to hear some thoughts on changing our behaviours.

09-08
00:59

MBR | TBS ThinkPiece by Craig Lonnee

If you have an interest in the growth of our clients and enhancing your career, read on.

07-14
03:18

Grounded | TBS ThinkPiece by Craig Lonnee

Today Craig talks of the serenity of place, people and past.

07-14
04:45

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