DPC Pediatricians Podcast

In this episode of the DPC Pediatricians, Phil and Marina discuss practical ways pediatricians can improve their online visibility and help more families discover their practices. They cover the importance of creating and maintaining a strong Google Business Profile, collecting patient reviews, improving website SEO, and using relevant keywords and backlinks to increase search visibility. They also explore how blogs and social media can help physicians establish credibility and connect with prospective families, emphasizing simple, educational content based on the questions pediatricians already answer every day in the exam room. Throughout the conversation, Phil and Marina share strategies for using AI to simplify some of these tasks while keeping content authentic, as well as tips for making online marketing manageable and consistent for busy DPC physicians. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dpcpediatricians.substack.com

In this podcast episode of DPC Pediatricians, Phil and Marina discuss the importance of effectively training support staff as a DPC practice grows. They share practical insights on onboarding new team members, clearly communicating expectations, delegating responsibilities, and giving employees the tools and confidence they need to succeed. They also explore how investing time in training and building a strong team can help physicians step away from administrative tasks, create a smoother practice, and focus more of their energy on patient care. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dpcpediatricians.substack.com

In this episode of DPC Pediatricians, Phil and Marina discuss how pediatricians building a DPC practice can be more intentional about where they invest their marketing time and money. They explore why community sponsorships, school events, local advertising, and other traditional marketing efforts may feel worthwhile but often provide little measurable return, particularly for newer practices working with a limited budget. They also share their experiences building referral relationships with other healthcare professionals and emphasize the importance of finding physicians, doulas, midwives, lactation specialists, chiropractors, and other professionals whose patient populations align with the families a pediatric DPC practice hopes to reach. Through examples of both successful and unsuccessful marketing efforts, Phil and Marina encourage pediatricians to think carefully about audience alignment and focus their resources on relationships and opportunities that are more likely to connect them with the right families. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dpcpediatricians.substack.com

In this podcast episode of DPC Pediatricians, Phil and Marina explore whether the grass really is greener in Direct Primary Care. They share both the benefits of DPC—including greater autonomy, flexibility, and the ability to practice medicine on their own terms—and the challenges of practice ownership, such as financial uncertainty, marketing, and self-accountability. Ultimately, they offer a balanced look at why DPC can be incredibly rewarding while acknowledging that it comes with its own set of challenges. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dpcpediatricians.substack.com

In this podcast episode of DPC Pediatricians, Marina welcomes Citlally Mancilla, founder of My DPC Insurance, to discuss malpractice insurance specifically for physicians practicing Direct Primary Care. Citlally shares how her experience in medical malpractice insurance led her to recognize that DPC physicians often have a lower risk profile than traditional primary care physicians due to smaller patient panels, longer visits, fewer hospital responsibilities, and differences in billing and practice structure. The conversation explores what physicians should understand when shopping for their own malpractice coverage, how DPC-specific factors can affect premiums, and why having an insurance professional who understands the DPC model can be valuable. They also discuss coverage considerations for new and established practices, the importance of accurately representing a practice’s current size and services when applying for coverage, and how some DPC physicians may be able to significantly reduce their malpractice insurance costs while maintaining appropriate coverage. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dpcpediatricians.substack.com