DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup Conversion Rate Optimization for Subscription Ecommerce Products...could there be a sexier topic for brand owners? 💃🏼   🤓Nerd out with Eric, the Pilothouse team, along with legends Josh F Elizetxe from Snow At-Home Teeth Whitening and Vinny McCauley from SmoothieBox for a golden nugget filled talk that fills in the details on how each has built, optimized and pivoted their funnels to reach 8 figures in sales.   Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this cast we invite longstanding team member Brett to join us. We talk about what's working in lead generation, and the holistic approach to multi-touch marketing you need to make things work in today's environment. We also talk about what Ecommerce entrepreneurs can learn from lead generators and vice versa  What's Working with Lead Gen in 2020   Benefits from Lockdown for Lead Generation   How has Lead Generation Evolved in the last 5 years   Optimium form length (push the info onto the phone)   Multi-touch marketing for lead gen (incorporating SMS + Push)   Lead Generation Ad Content (What Works?)   Which Niches are Popping for Lead Gen?   Automation and aggregation in the Lead Gen space   Telemedicine Client with multiple Touchpoints   Server to Serve Tracking - Benefits, what it enables, how to set it up   Main takeaways: Smarter customers and more automated middlemen Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup The team was a little light this week, but the actionable insights are HEAVY.    🎥 How to make a first person explainer video (these are crushing)   📈Listicles continue to pay dividends in the form of cheap engagement   👨🏻‍⚖️Facebook Ads Rep Reports - Auction Competition is heating back   🛍Shopify vs. Tesla - which valuation is more nutty?   🏘Should you buy an office in this down market or continue to rent?   🩺Keeping a pulse on all accounts and staff as the weeks from home drag on Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup What do you do when the Facebook Ad creatives that brought you to scaletown BURN OUT? That's what this week's AKNF found us asking. We brought in our Senior media buyer, Nate Vankoughnet and Creative Director Cam Wind to join co-founder Kylh Eitchcox and myself for a round table discussion on:  The Facebook Power 5 and why you need to embrace it for longer lasting audience and creative  The Pilothouse Creative process (and the importance of aligned incentives on the creative team  How to create purposeful, angle driven creative  How build creatives and campaigns for launch (and the place for dynamic ads.)  Creative testing at Scale through isolated variables  Restarting a MASSIVE campaign after creative burnout strikes Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup 🚀🔪AKNF #5 is LIVE 🚀🔪   This week we discuss:   🧔🏻 Nick Shackelford's "It's True" ad copy hook and our experiment testing it across most of our clients campaigns   👟We bought Vessi shoes and this happened (experiential marketing)   🛠Anthony Ulwick's concept of Jobs to Be Done and how that should impact how we think of and talk about all our products   🍫Rogers Chocolate, Accountants and the big Covid Pivot Winners Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup 🟢It's GO TIME - This week I surprised the panel with an ambush AKNF session. Good thing our team is always ready to rock 🤘🏼Here we discuss the success we're having across the board, as traffic is on sale, and clients are scaling hard and fast. Watch this quick cast to glean some insight onto how YOU can best ride this wave with your brand! 🌊 0:00 - It's GO TIME across the board (and how best practices allow you to ride the wave)   2:50 - Double, or Triple your Budgets yesterday!   4:00 - Exodus of certain traffic vertical advertisers (travel + + ) means inventory is on sale   4:40 - ROAS vs Volume in these BOOM times (invest now at a discount)   6:00 - Email Story telling and education tactics from Chris Meade and CROSSNET   7:28 - Lifetime Budgets still CRUSHING (are you switched over yet??)   9:00 - Control campaign overlap with FB Experiences, Facebook's native testing platform   11:35 - Pre Sales Magic - Use presales page to align your angles fully (shout out to the master, Mohamed Ali Aguel!)   14:12 - Advertisers and Ideas we LOVE: - Novel ideas - Brands reinventing themselves - Info Product Deluge (The GURUS are coming( - DIY and Hair Dye is the new TP   18:25 - Is this the new normal for Ecommerce? What happens when the economy rebounds?   20:15 - 🍷Are you drinking more or less? Box wine vs Bottle?   21:35 - Shoutout to Moez Ali's new podcast "Exit Strategy"   22:10 - Team member personal growth through #WINNING  23:10 - No such thing as a bad Dragon's Den experience Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup 👀Watch this 20 min vid to learn the tactic (that we learned from Josh F Elizetxe, that's LOWERING our CPAs 20-50% (!!!) for our Agency clients across the board.   Find out how switching campaigns to lifetime budgets could make a big addition to your bottom line.   🚀Welcome to All Killer, No Filler Fridays, the pod where Pilothouse principles get together to discuss what worked this week in our agency with examples and data to back it up.   Skip to -12:00 to hear our Lifetime Budget Scaling hack that's working well right now, or blast the whole "all killer, no filler" cast for other tips on:   1. Crushing with Facebook Poll Ads   2. Quiz funnels for ecom and Lead Gen   3. Ad comment kung fu   4. Lifetime budget hacks that lowered CPA 30%!   5. Testing old tactics, finding new wins   6. New client runways coming out of the crisis   7. Custom calculations in ad reporting Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup 👋🏻Hey everyone! Eric Dyck here with my new WFH studio all built out!  What better time than a global pandemic to get five digital marketing veterans with over 50 years of performance ad buying experience into a #zoom call to discuss high level strategies and in-the-trenches tactics for brands and media buyers to keep their campaigns scaling throughout these uncertain times.  If you're a brand or a media buyer looking for guidance, then check out this value-packed call where we discuss the angles that are working right now, how position your brand during this time of low cost traffic and high anxiety, compressing the customer journey with campaign structure changes and lots more!  Check out the timestamps below to jump to the most relevant sections.  If you dig it, we'll do it again and again. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we sit down with Daniel Broukhim, co-founder of FabFitFun, the billion-dollar subscription lifestyle brand that has redefined how consumers discover and experience new products. From its origins as a modest blog to a multi-faceted platform offering curated subscription boxes, exclusive sales, and even B2B services, FabFitFun has become a leader in the subscription space. Key Takeaways: Evolution through Innovation: Learn how FabFitFun transitioned from a blog to a billion-dollar customizable subscription box platform. The Power of Influencers: Early unboxings on social media propelled their growth, and influencer partnerships remain integral to their strategy. Profitability Over Growth: Discover how FabFitFun adapted to post-COVID market realities by focusing on operational efficiency and customer value. Building Community: Hear how they’ve leveraged a loyal customer base to iterate, improve, and innovate their offerings. Whether you're scaling a startup or refining your DTC strategy, this episode offers actionable insights into building and evolving a billion-dollar business model. Timestamps 0:00 Intro: FabFitFun's Entrepreneurial Journey 2:00 Challenges in Scaling a Subscription Box Business 4:30 Evolving the FabFitFun Membership Experience 7:00 Innovative Marketing Strategies for DTC Growth 9:30 Building Community and Customer Loyalty 12:00 The Role of Influencers and Product Curation 14:30 Strategic Adjustments for Profitability and Longevity 17:00 Advice for Aspiring Entrepreneurs in DTC Hashtags #FabFitFun #DTCMarketing #SubscriptionBusiness #Entrepreneurship #EcommerceSuccess #InfluencerMarketing #CustomerExperience #BusinessGrowth #MarketingStrategies #Innovation Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the All Killer No Filler DTC Podcast, host Eric Dyck sits down with Rob and Clifford from Pilothouse Amazon, to unpack key learnings from a record-breaking holiday season on Amazon. From Black Friday to Q1, they dive deep into the strategies that propelled brands to double or even triple revenue during critical sales periods. Key insights include: The importance of deal badges: Why Black Friday and Cyber Monday badges can drastically increase visibility and sales. Discounting strategies: Prime Exclusive Discounts vs. Lightning Deals—what works best? Post-Christmas adjustments: How to navigate shifts in ad performance as shopping behaviors change. Capitalizing on Q1 trends: Aligning content and campaigns with the “New Year, New You” mindset. Whether you’re a seasoned Amazon seller or just getting started, this episode offers actionable advice to ensure your brand is ready to win on Amazon during the busiest times of the year. Timestamps: 00:00 - Black Friday and Cyber Monday insights 02:00 - Amazon deal badges and their impact 04:00 - Strategies for maximizing Q5 sales 06:00 - New Year marketing strategies on Amazon 08:00 - Amazon Vendor Program explained Hashtags: #DTCpodcast #AmazonStrategy #BlackFridaySales #EcommerceTips #NewYearMarketing #AmazonAdvertising #VendorProgram #EcommerceGrowth #MarketingInsights #AmazonDeals Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! This episode dives into the entrepreneurial journey of Ludo, founder of FoxFold. Ludo’s company is disrupting the $30B toilet paper industry with innovative dispensers and interfolded toilet paper that reduce waste and cut costs for hotels. Key Insights: Cost Savings: FoxFold dispensers reduce toilet paper usage by 40%, solving inefficiencies for hotels. Dual Product Innovation: The patented dispenser works seamlessly with paper refills, creating a unique ecosystem. Sustainability Focus: Bamboo-based paper and plastic-free packaging appeal to eco-conscious businesses. B2B Strategy: Focusing on hotels for rapid scale and strategic partnerships has driven FoxFold's growth. FoxFold has quickly gained traction with 5,000 bathrooms installed in just months and aims to redefine bathroom essentials in the hospitality sector. Timestamps: 00:00 Intro: Reinventing Toilet Paper with Foxfold 02:00 Inspiration Behind Foxfold’s Unique Design 05:00 Tackling Sustainability and Cost in Hospitality 08:00 Developing the Dispenser and Paper Prototypes 12:00 Building a Go-to-Market Strategy for B2B 17:00 The Role of Trade Shows and Strategic Partnerships 22:00 Branding and The Story Behind Foxfold 26:00 Lessons Learned: Innovation and Speed to Market 29:00 Patents, Trademarks, and Navigating Copycats 30:00 Closing Thoughts: The Foxfold Vision Hashtags #Foxfold #DTCpodcast #SustainabilityInnovation #BambooToiletPaper #HospitalitySolutions #EcoFriendlyProducts #BathroomInnovation #B2BMarketing #DirectToConsumer #Entrepreneurship Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we dive into Applovin, the emerging mobile ad network reshaping how DTC brands scale. Join Taylor Cain and Aves from Pilothouse Marketing as they share their hands-on experience with Applovin, exploring its algorithm-driven audience targeting and creative-first approach. Key Takeaways: What is Applovin? Learn how this platform enables 9x16 video ads in mobile apps and why it’s creating buzz in the e-commerce space. Creative Strategy Tips: Discover why humor, entertainment, and long-format storytelling are crucial for success on this platform. Incrementality Challenges: Understand how to measure new customer acquisition effectively with tools like post-purchase surveys and MTA analysis. Who Can Advertise? A $20k/day spend on Meta is required to qualify—making it ideal for scaling brands. Don’t miss this practical breakdown of how to leverage Applovin to tap into new audiences and boost growth. Timestamps 0:00 Introduction to Applovin and Event Announcement 2:10 What is Applovin and How Does It Work? 4:20 Performance Insights: Comparing Applovin to Meta Ads 6:30 Creative Strategies for Applovin Ads 9:00 Incrementality and Measuring Success on Applovin 11:30 Challenges and Limitations of Applovin for DTC Brands 14:20 Future of Applovin and Final Thoughts Hashtags #Applovin #DTCAdvertising #EcommerceMarketing #MobileAdNetwork #DigitalMarketing #CreativeStrategies #PerformanceMarketing #MetaAds #MobileAdvertising #DTCInsights Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this episode of the DTC Podcast, we sit down with Samantha Rayner, founder of Better Basics, a mission-led household goods brand focused on reducing plastic and toxins. With years in the consumer product space and a deeply personal story, Samantha shares how Better Basics grew from a purpose-driven idea into a brand that resonates with eco-conscious consumers. Key takeaways from this episode: Building a Mission-Led Brand: Why sustainability needs to align with product design and function. Leveraging Vulnerability: The "Save Our Business" campaign that nearly sold out their inventory through authentic storytelling. Pivoting to a Drop Model: How Better Basics plans to create urgency, reduce waste, and scale intentionally in 2025. Samantha also talks about the role of community in building a brand and why organic growth through partnerships and storytelling has outperformed paid ads for them. Listen in for actionable insights on navigating the challenges of running a mission-driven, bootstrapped DTC brand. Timestamps: 00:00 - Starting the DTC Podcast with Samantha Rayner 02:00 - The mission behind Better Basics 05:00 - Tackling plastic and ingredient challenges 07:30 - Partnerships as a growth strategy 10:00 - Bootstrapping challenges and focusing on SKUs 15:00 - Moving to a drop model and pre-orders 18:30 - Authenticity in marketing and the "Save Our Business" campaign 23:00 - Lessons learned from selling out inventory 26:00 - The importance of standing for something as a brand Hashtags: #BetterBasics #SustainableLiving #EcoFriendlyProducts #DTCMarketing #PlasticFree #SmallBusinessJourney #MissionDrivenBrand #Entrepreneurship #ProductDrops #MarketingTips Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this All Killer No Filler episode, Dougie from Pilothouse’s Google team shares invaluable insights from Google’s latest Black Friday and Cyber Monday data. From e-commerce growth to late-stage holiday strategies, learn how to position your brand for success in the critical Super 5 shopping period (Dec 20–24). Key Takeaways: E-commerce vs. Retail: Online sales grew 8% during Cyber 5, while retail remained flat. Super 5 focus: Prioritize convenience-driven messaging (shipping, pickup, gift cards) to capture late-stage shoppers. Category leaders: Apparel, toys, and personal care dominated Cyber 5 gifting trends. PMAX and YouTube: How to maximize awareness and demand generation ahead of major shopping events. Canada Post strike impact: Why reliable shipping messaging outperformed discounts in the Canadian market. Discover actionable strategies to optimize your holiday campaigns and close the year on a high note. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Introducing Pongamia Oil: A Sustainable Seed Oil Alternative In this episode of the DTC Podcast, we’re joined by Ashley Kleckner, Chief Growth Officer at TerViva, a company revolutionizing sustainable agriculture with Pongamia oil. TerViva transforms beans from the regenerative Pongamia tree into sustainable food ingredients, offering healthier and eco-friendlier alternatives to traditional seed oils. Key Takeaways: What is Pongamia Oil? A mid-oleic oil rich in omega-9 fatty acids, perfect for culinary applications from bars to salad dressings. Sustainability Benefits: Pongamia trees restore degraded soils, require minimal resources, and provide economic opportunities for farmers. Industry Challenges: Learn how TerViva tackles scalability and cost pressures while maintaining sustainability goals. B2B Partnerships: Examples like Aloha Bars showcase how brands can integrate impactful ingredients while maintaining quality and consumer appeal. Discover why functional, sustainable food systems start with better ingredient choices and scalable solutions. Learn more at https://terviva.com/ Timestamps: [00:00] Introducing Ponova Oil and the Seed Oil Debate [02:00] TerViva's Regenerative Pangamia Super Tree [05:00] Comparing Ponova Oil to Traditional Seed Oils [09:00] Scaling Sustainable Food Ingredients with Partners [15:00] Challenges in Food Supply Chains and Procurement [21:00] Functional Benefits of Ponova Oil and Flour [28:00] Empowering Sustainable Decisions in the Food Industry Hashtags: #Sustainability #SeedOilAlternatives #RegenerativeFarming #PonovaOil #HealthyFats #DTCBrands #FoodInnovation #CPGMarketing #CleanIngredients #TerViva Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, Eric Dyck sits down with Jordan Gordon, host of TWBERP (The World’s Best Email and Retention Podcast) and Retention Director at Pilothouse, to unpack the latest email marketing trends and retention strategies following Black Friday and Cyber Monday (BFCM). Subscribe to the World's Best Email and Retention Podcast (TWBERP)➝ https://creators.spotify.com/pod/show/twberp Jordan shares groundbreaking insights into how inbox providers like Gmail and Yahoo are tightening spam filters by selectively targeting segments of email lists. These changes demand a more refined approach to email marketing—what Jordan calls “sniper segmentation.” Marketers will learn why untargeted campaigns are becoming obsolete, how to avoid Gmail’s spam pitfalls, and why focusing on flows and automations is the key to maximizing deliverability and ROI in 2024. Key Takeaways: BFCM Wins and Losses: Discover why nimble, online-native brands thrived while legacy brands struggled. Sniper Segmentation: Learn how to ensure your most engaged audiences see your emails while avoiding spam folder pitfalls. The Future of Segmentation: Why AI-driven tools will dominate email marketing—and how to stay ahead by understanding segmentation fundamentals today. If you’re ready to adapt your email strategy for a smarter, more competitive digital landscape, this episode is a must-listen. Timestamps: [00:00] Banner Year for Shopify and E-Commerce Growth [02:00] Email Inboxing Changes: Spam Filters and AI Impact [04:30] Black Friday Cyber Monday Retention Insights [07:00] Gmail’s Sniper Segmentation and New Rules [09:30] Automations vs Campaigns: Switching to Flows [14:00] Dedicated vs Shared IP for Email Success [18:00] Email Fight Companion: Analyzing Brand Emails Hashtags: #Ecommerce #BlackFriday2024 #CyberMonday2024 #ShopifySuccess #EmailMarketing #AIinMarketing #RetentionStrategies #DigitalMarketing #DTCGrowth #MarketingTips Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we’re joined by Martin Forde, Founder and Principal of Forde Consulting. With a background as a key player in the rapid retail expansion of Dr. Squatch, Martin now helps consumer brands navigate the challenges of scaling into retail. Martin shares how Dr. Squatch evolved from a DTC powerhouse to a retail juggernaut, breaking into major retailers like Walmart with bold strategies that continue to inspire. Key insights include: The Retail Advantage: How treating retail as a customer acquisition channel fuels overall growth. Endcap Success: The design strategy that turned a bold, disruptive retail display into a velocity machine. Data-Driven Expansion: Using DTC data to validate retail strategies and negotiate with major partners like Walmart. Seasonal Products: Leveraging special releases to secure off-shelf placement and drive demand. Omni-Channel Synergy: Why having a presence on every platform—from Walmart to TikTok Shop—ensures long-term viability. Tune in to learn how to take your DTC brand to the next level by mastering retail expansion. Timestamps: 00:00 - Introduction to Martin Forde and Dr. Squatch's retail strategy 03:00 - Martin's career journey and joining Dr. Squatch 06:00 - Key factors behind Dr. Squatch's DTC and retail success 10:00 - Retail launch strategy: Walmart and beyond 15:00 - Leveraging end caps and seasonal products for retail success 20:00 - Transitioning to omnichannel and building demand in retail 26:00 - The importance of brand awareness for scaling DTC and retail 30:00 - Advising brands on retail expansion and consumer insights 33:00 - How to approach retailers and build key partnerships Hashtags: #RetailStrategy #DirectToConsumer #OmnichannelMarketing #BrandAwareness #DrSquatch #EcommerceTips #RetailExpansion #DTCGrowth #ConsumerInsights #ScalingBrands Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup In this All Killer No Filler episode of the DTC Podcast, Eric Dyck sits down with Clifford and Rob from Pilothouse to dissect the early results of Black Friday 2024 on Amazon and explore the platform's evolving ad strategies. From the challenges posed by Amazon’s new broad-matching behaviors to the impact of tariff changes, this episode is a masterclass for DTC marketers looking to refine their Amazon playbooks. Key Takeaways: Amazon’s new ad targeting quirks: Why you need to scrutinize search term reports more closely than ever. Branded vs. generic ROAS: How to avoid blending data and ensure growth-oriented decision-making. Tariff preparedness: Why U.S.-based sellers may hold an advantage in the coming years. Learn why it’s critical to stay vigilant in managing ad spend and how Pilothouse keeps their clients ahead of the curve on Amazon. Timestamps: 00:00 - Introduction to Amazon Marketing Cloud02:00 - Early Black Friday Returns and Trends04:30 - Amazon's Broad Match Ads Explained08:00 - Challenges with AI in Amazon Advertising12:30 - Amazon Hall and its Implications for Sellers16:00 - No New Amazon Fees and Scamming Tools19:00 - Black Friday, Cyber Monday 2024 Outlook Hashtags: #AmazonMarketing #BlackFriday2024 #CyberMondayDeals #AmazonAdvertising #EcommerceTrends #AmazonSellers #AIinMarketing #AmazonFBA #DigitalMarketing #EcommerceGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we’re joined by Markus, a founding team member of Four Sigmatic, and Dave Colina, founder of O2 Hydration, to discuss their latest venture, CPG Fast Track. This innovative coaching community helps early-stage CPG founders scale effectively by combining expert mentorship, peer support, and actionable strategies. Key themes include: Bridging the knowledge gap: Why early-stage founders need affordable coaching and community resources. Tangible wins: How CRO audits and branding exercises have led to dramatic conversion rate improvements. Omnichannel evolution: Why CPG success now requires retail strategies, optimized DTC funnels, and authentic brand storytelling. Whether you’re running a $100K or $1M CPG business, this episode is packed with insights to help you grow. Listen in to learn how to balance paid media, branding, and community support to achieve sustainable success. Timestamps: 00:00 - Introduction to CPG FastTrack 02:00 - Building a Coaching Community for Entrepreneurs 04:00 - The Origins of Four Sigmatic and O2 Hydration 07:00 - Challenges Facing CPG Founders Today 09:00 - Success Stories and Key Value Drivers in Cohorts 12:00 - The Importance of Brand Consistency Across Channels 14:00 - Strategies for Scaling DTC Brands Hashtags: #CPGFastTrack #Entrepreneurship #DTCBrands #StartupGrowth #BrandConsistency #ScalingStrategies #EcommerceTips #CommunityBuilding #PodcastAdvertising #CPGInsights Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where we focus on practical tactics for scaling your DTC business. This week, Eric Dyck is joined by Pilothouse’s social team—Taylor Cain, Aves, and Jacob—to dive into the strategies that power top-performing Q4 sales ads. Key Takeaways: Creative Variety Matters: Balance raw CGC with polished brand imagery to address every awareness stage. Urgency Wins: First impressions count. Optimize the first second of your video and use countdowns to drive action. Landing Pages Are Key: Simplify the buyer journey with deal-specific pages and clear CTAs. Discover how to test, iterate, and keep your campaigns fresh during Black Friday and beyond. From quirky creative ideas to catalog ad best practices, this episode delivers actionable insights for DTC marketers. Topics Discussed: The pros and cons of avoiding sales in your growth phase. How to diversify creative for different stages of customer awareness. Why catalog ads deserve a prominent spot in your strategy. The magic of reusing old high-performing ads with new overlays. Ready to make your ads stand out this Q4? Tune in for expert advice and actionable tactics. Timestamps: 0:00 Introduction to Great Sales Ads 2:15 Diversifying Creative for BFCM Success 4:40 The Psychology of Running Sales 7:00 Types of Creative: CGC to Branded Content 11:30 Using Last-Minute Urgency in Creative 14:20 Optimizing Landing Pages for High Conversion 17:45 Testing and Rotating Past Winning Ads 20:00 Effective Use of Catalog Ads 23:00 Adding Urgency: Countdown Timers and Last Chance Creative 27:45 Dot Style Ads: Capturing Attention with Design Hashtags: #DTCMarketing #EcommerceTips #BlackFridayAds #SalesStrategies #CreativeAds #MetaAds #HolidayMarketing #AdCreativeTips #PerformanceMarketing #DigitalAdvertising Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video