DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup Conversion Rate Optimization for Subscription Ecommerce Products...could there be a sexier topic for brand owners? 💃🏼   🤓Nerd out with Eric, the Pilothouse team, along with legends Josh F Elizetxe from Snow At-Home Teeth Whitening and Vinny McCauley from SmoothieBox for a golden nugget filled talk that fills in the details on how each has built, optimized and pivoted their funnels to reach 8 figures in sales.   Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this cast we invite longstanding team member Brett to join us. We talk about what's working in lead generation, and the holistic approach to multi-touch marketing you need to make things work in today's environment. We also talk about what Ecommerce entrepreneurs can learn from lead generators and vice versa  What's Working with Lead Gen in 2020   Benefits from Lockdown for Lead Generation   How has Lead Generation Evolved in the last 5 years   Optimium form length (push the info onto the phone)   Multi-touch marketing for lead gen (incorporating SMS + Push)   Lead Generation Ad Content (What Works?)   Which Niches are Popping for Lead Gen?   Automation and aggregation in the Lead Gen space   Telemedicine Client with multiple Touchpoints   Server to Serve Tracking - Benefits, what it enables, how to set it up   Main takeaways: Smarter customers and more automated middlemen Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup The team was a little light this week, but the actionable insights are HEAVY.    🎥 How to make a first person explainer video (these are crushing)   📈Listicles continue to pay dividends in the form of cheap engagement   👨🏻‍⚖️Facebook Ads Rep Reports - Auction Competition is heating back   🛍Shopify vs. Tesla - which valuation is more nutty?   🏘Should you buy an office in this down market or continue to rent?   🩺Keeping a pulse on all accounts and staff as the weeks from home drag on Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup What do you do when the Facebook Ad creatives that brought you to scaletown BURN OUT? That's what this week's AKNF found us asking. We brought in our Senior media buyer, Nate Vankoughnet and Creative Director Cam Wind to join co-founder Kylh Eitchcox and myself for a round table discussion on:  The Facebook Power 5 and why you need to embrace it for longer lasting audience and creative  The Pilothouse Creative process (and the importance of aligned incentives on the creative team  How to create purposeful, angle driven creative  How build creatives and campaigns for launch (and the place for dynamic ads.)  Creative testing at Scale through isolated variables  Restarting a MASSIVE campaign after creative burnout strikes Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup 🚀🔪AKNF #5 is LIVE 🚀🔪   This week we discuss:   🧔🏻 Nick Shackelford's "It's True" ad copy hook and our experiment testing it across most of our clients campaigns   👟We bought Vessi shoes and this happened (experiential marketing)   🛠Anthony Ulwick's concept of Jobs to Be Done and how that should impact how we think of and talk about all our products   🍫Rogers Chocolate, Accountants and the big Covid Pivot Winners Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup 🟢It's GO TIME - This week I surprised the panel with an ambush AKNF session. Good thing our team is always ready to rock 🤘🏼Here we discuss the success we're having across the board, as traffic is on sale, and clients are scaling hard and fast. Watch this quick cast to glean some insight onto how YOU can best ride this wave with your brand! 🌊 0:00 - It's GO TIME across the board (and how best practices allow you to ride the wave)   2:50 - Double, or Triple your Budgets yesterday!   4:00 - Exodus of certain traffic vertical advertisers (travel + + ) means inventory is on sale   4:40 - ROAS vs Volume in these BOOM times (invest now at a discount)   6:00 - Email Story telling and education tactics from Chris Meade and CROSSNET   7:28 - Lifetime Budgets still CRUSHING (are you switched over yet??)   9:00 - Control campaign overlap with FB Experiences, Facebook's native testing platform   11:35 - Pre Sales Magic - Use presales page to align your angles fully (shout out to the master, Mohamed Ali Aguel!)   14:12 - Advertisers and Ideas we LOVE: - Novel ideas - Brands reinventing themselves - Info Product Deluge (The GURUS are coming( - DIY and Hair Dye is the new TP   18:25 - Is this the new normal for Ecommerce? What happens when the economy rebounds?   20:15 - 🍷Are you drinking more or less? Box wine vs Bottle?   21:35 - Shoutout to Moez Ali's new podcast "Exit Strategy"   22:10 - Team member personal growth through #WINNING  23:10 - No such thing as a bad Dragon's Den experience Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup 👀Watch this 20 min vid to learn the tactic (that we learned from Josh F Elizetxe, that's LOWERING our CPAs 20-50% (!!!) for our Agency clients across the board.   Find out how switching campaigns to lifetime budgets could make a big addition to your bottom line.   🚀Welcome to All Killer, No Filler Fridays, the pod where Pilothouse principles get together to discuss what worked this week in our agency with examples and data to back it up.   Skip to -12:00 to hear our Lifetime Budget Scaling hack that's working well right now, or blast the whole "all killer, no filler" cast for other tips on:   1. Crushing with Facebook Poll Ads   2. Quiz funnels for ecom and Lead Gen   3. Ad comment kung fu   4. Lifetime budget hacks that lowered CPA 30%!   5. Testing old tactics, finding new wins   6. New client runways coming out of the crisis   7. Custom calculations in ad reporting Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup 👋🏻Hey everyone! Eric Dyck here with my new WFH studio all built out!  What better time than a global pandemic to get five digital marketing veterans with over 50 years of performance ad buying experience into a #zoom call to discuss high level strategies and in-the-trenches tactics for brands and media buyers to keep their campaigns scaling throughout these uncertain times.  If you're a brand or a media buyer looking for guidance, then check out this value-packed call where we discuss the angles that are working right now, how position your brand during this time of low cost traffic and high anxiety, compressing the customer journey with campaign structure changes and lots more!  Check out the timestamps below to jump to the most relevant sections.  If you dig it, we'll do it again and again. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where Eric interviews Meg Higgins from Avalara. With over 10 years in the SaaS space, Meg has focused her career on cross-border e-commerce, empowering mid-market and growing DTC brands to navigate the complexity of sales tax compliance. As Avalara’s SVP of Global Partnerships, she explains how Avalara’s tax compliance solutions help brands mitigate risk with automated, scalable solutions. This episode delves into the risks brands face when ignoring proper tax calculation and why Avalara’s tools are a game-changer for those scaling rapidly. Get started here ➝ https://www.avalara.com/us/en/products/integrations/shopify.html?partnerID=0014000000MH3woAAD&campaignID=701Uz00000NNphJIAT&connectorID=a0nUz000003MOA1IAO&utm_medium=web_referral&utm_source=partner&utm_content=+Link Key Takeaways: Sales Tax Complexities: With over 13,000 tax jurisdictions, Avalara helps businesses avoid costly tax miscalculations. Marketplaces and Compliance: Avalara supports marketplace sellers by automating tax obligations, which is crucial given changing marketplace facilitator laws. Reducing Risk with Automation: Avalara’s API-integrated tools automate tax compliance, saving brands time and reducing audit exposure. Avalara for Shopify: Avalara for Shopify supports merchants by automating tax obligations, helping Shopify users stay compliant with ease as they grow. Practical Examples: From bagel slicing to chocolate bars, small tax nuances can add up—hear real-world tax pitfalls and how Avalara helps brands avoid them. Timestamps 0:00 - Introduction to Avalara’s Role in Global Compliance 2:10 - Complexities of Cross-Border E-Commerce Compliance 4:50 - Understanding Economic Nexus and Marketplace Facilitation Laws 7:25 - Biggest Tax Compliance Mistakes for Growing DTC Brands 10:15 - Avalara’s Tools and Partnerships for Streamlining Compliance 12:30 - Future Tax Compliance Trends for E-Commerce Hashtags #DTCpodcast #EcommerceCompliance #TaxCompliance #CrossBorderEcommerce #MarketplaceFacilitation #SalesTax #EconomicNexus #OnlineBusiness #Avalara #EcommerceTips #TaxAutomation #GlobalBusiness #Shopify #SaaS #EcommerceTrends #BusinessGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Manly Bands started with a problem familiar to founder John—a lack of compelling men’s wedding bands. Now a thriving DTC jewelry brand, Manly Bands offers unique rings made from materials like meteorite and deer antler. In this episode, John discusses how he and his team scaled rapidly, especially during the pandemic, and why recent years have focused on profit optimization. Key Insights Include: Building with Customer Input: Testing creative designs through direct customer feedback to ensure resonant products. Expanding Lifetime Value: From women’s rings to groomsmen gifts, diversifying product lines has helped boost average order value. Mastering Tech and Optimization: Moving to a headless Shopify site and utilizing AI-powered tools to streamline operations and enhance the customer experience. Creative Licensing Partnerships: Unique brand collaborations with Jeep and Jack Daniels to appeal to men’s individual personalities. Timestamps: 00:00 - The Importance of Perceived Value in Wedding Rings 02:00 - The Manly Bands Origin Story 05:00 - Unique Designs and Alternative Materials 08:00 - Early Success with Facebook Ads 11:00 - Navigating the COVID Wedding Boom 14:00 - Optimization Strategies Post-Pandemic 18:00 - Expanding Top-of-Funnel Channels 22:00 - Bringing Manufacturing In-House 26:00 - Leveraging Collaborations with Big Brands 30:00 - Black Friday Strategy and Q4 Trends 35:00 - Using AI for Review Management and Efficiency Hashtags: #ManlyBands #WeddingRings #EcommerceGrowth #BlackFridayDeals #CustomerExperience #SmallBusiness #MensStyle #UniqueDesigns #DigitalMarketing #AIinBusiness #DirectToConsumer #MadeInAmerica #BrandCollaborations #ShopifyOptimization #CreativeMarketing #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this AKNF edition of the DTC Podcast, we’re joined by Pilothouse’s Jordan Gordon, Director of Retention and Email Marketing. Hot on the heels of launching his own show under the DTC Podcast Network, Jordan shares powerful insights from TWBERP (The World’s Best Email & Retention Podcast). Learn how to turn email into a sustainable revenue machine by optimizing key steps like deliverability, segmentation, and monthly messaging. SUBSCRIBE TO TWBERP➝ https://open.spotify.com/episode/7Mof4UScME42Xga3Rq6x0M Highlights from this episode: Four Pillars of Email Revenue: Inboxing, welcome sequences, funnel support, and maintaining a steady frequency of monthly messages. Why Repeat Purchasers Fuel Growth: Jordan explains why retention drives both revenue and long-term acquisition stability. Essential Black Friday Tips: Start early, stay consistent, and focus on high-impact messaging to capture maximum wallet share. Keep It Simple: How leading brands avoid unnecessary complexity in design and segmentation for a streamlined, effective email program. Jordan’s actionable insights make this episode a must-listen for anyone looking to take their DTC email strategy to the next level. Search “TWBERP” to catch all of Jordan’s top tactics or listen in to this episode of the DTC Podcast for an all-killer breakdown! Timestamps 0:00 Introduction to AKNF with Jordan Gordon 2:00 Importance of Email as a Buffer in Marketing 5:00 Structuring Effective Email Campaigns 8:00 Building Customer Relationships through Themed Email Content 10:00 Why Consistency Matters in Brand Marketing 13:00 Key Black Friday Insights for Email Marketers 15:00 Strategies for Email Segmentation and Privacy Updates 18:00 Preparing for Big Events with Pre-Planned Email Drops 21:00 Anchoring and Cognitive Bias in Marketing 24:00 Where to Get More from TWBERP Hashtags #EmailMarketing #RetentionStrategies #EcommerceGrowth #DTC #CustomerEngagement #MarketingTips #Podcast #BlackFridayPrep #SEO #DigitalMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! In this episode, brand strategist and cultural commentator Eugene Healey, known for his insights on Instagram and TikTok as @eugbrandstrat, joins us to break down the latest findings from “The Awareness Advantage,” a report by Tracksuit and TikTok for Business. Eugene discusses the report’s key insights into how brand awareness fuels better performance metrics and why brands should abandon the outdated “brand vs. performance” debate. This episode digs into strategies for building sustainable brand equity, the critical role of cultural alignment, and actionable tactics for DTC brands to stand out in a crowded marketplace. Download the report: https://www.gotracksuit.com/au/report/the-awareness-advantage Eugene explains why integrating brand-building with performance marketing isn’t just smart; it’s essential. Tracksuit’s report reveals how brand awareness amplifies performance marketing effectiveness, leading to higher conversion rates and more efficient ad spend. We also explore Eugene’s thoughts on creating cultural resonance, niche-at-scale strategies, and why chaotic content alone won’t make a brand memorable. Timestamps: 0:00 Introduction to Eugene Healey and Brand vs. Performance 2:05 Creativity Over Budget on New Media Platforms 4:20 Duolingo’s Success and Unhinged Brand Marketing 6:45 Deep vs. Broad Strategy for Brand Building 9:10 The Shift to Offline Experiences as Luxury Goods 11:45 AI’s Impact on Brand Building and Social Proof 14:20 Fragmented Content Strategy in Modern Branding 16:55 Navigating the Future of Brand Building in DTC 19:20 The Challenges of Being a Brand Creator Today Hashtags: #BrandBuilding #MarketingStrategy #DTCBrands #ContentCreation #NewMedia #BrandVsPerformance #SocialMediaMarketing #CreativityInBranding #AIGeneration #DigitalMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, Pilothouse’s Amazon specialists, Rob and Clifford, dive into the nuances of Amazon’s “cold start” problem and how to leverage the “honeymoon phase” to make new products stand out. They also reveal expert tips on maximizing profitability during Amazon’s high-traffic sales events. Tune in to learn how effective listing variation structures and strategic bidding can dramatically impact your brand’s Amazon success. Key takeaways: Cold Start & Honeymoon Phase: Why Amazon gives new products an algorithmic “honeymoon” period and how to optimize your listing to capitalize on it. Variation Strategy: How to structure product variations (like colors or sizes) to streamline customer experience and drive conversions. Sales Season Strategies: Techniques to minimize ad costs during peak sales events and boost overall profit. Timestamps: 0:00 Introduction & Importance of Amazon Variation Structure 2:10 Understanding the Amazon Cold Start Problem 4:35 The Role of Amazon’s Honeymoon Phase for New Products 7:00 Optimizing Product Listings to Rank in Searches 9:15 Effective Use of Variation Structures for Better Shopping Experience 11:40 Prime Day Strategy: Profitability and Bidding Tips 14:05 Maximizing Amazon Ad Spend During Q4 and Black Friday Hashtags: #AmazonSellingTips #EcommerceStrategy #AmazonSEO #PrimeDay2024 #AmazonProductLaunch #AmazonVariations #DTCMarketing #AmazonOptimization #BlackFriday2024 #AmazonSales Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re excited to have Nick Lamothe, Senior Director of Custom Footwear at Crocs, join us. Nick’s role is all about transforming the way Crocs approaches customization for B2B and team markets, adding value for corporate clients, sports teams, and more. In this episode, we explore: How Crocs leverages customization to tap into B2B and team markets Key strategies in lifecycle marketing and partnerships that support customization growth The process behind scaling a custom product offering within a major global brand Let’s dive in and explore how custom footwear is changing the game for Crocs. Timestamps: 00:00 - Introduction: Custom Crocs and UGC with Nick Lamothe 02:00 - Nick’s Career Journey from Adidas to Crocs 06:00 - The Rise of Custom Crocs for B2B and Sports Teams 10:00 - Organic Growth and Lead Generation in Custom Footwear 14:00 - Customization Challenges and Future Innovation with AI 18:00 - Partnering with Creators for Limited Edition Crocs 21:00 - Expanding Customization Globally and Operational Goals 25:00 - Perceived Value of Custom Crocs for Brand Partnerships 27:00 - Closing Thoughts: Endless Possibilities with Custom Crocs Hashtags: #CustomCrocs #DTCpodcast #NickLamothe #CrocsCustomization #EcommerceGrowth #UserGeneratedContent #DigitalMarketing #BrandCollaborations #FootwearTrends #PersonalizedProducts Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where Pilothouse’s Adam and Zavire share essential marketing "don'ts" to help brands optimize their Q4 efforts and avoid costly pitfalls. With Q4’s unique pressures on ad spend and competition, they outline common campaign missteps and how to stay agile in the high-stakes holiday season. Key Insights: Set Realistic Goals: Look at last year’s data and set clear, achievable KPIs to stay grounded. Start Planning Early: Use Q2 and Q3 for testing so Q4 is for execution, not experimentation. Competitor Awareness: Monitor competitor strategies to avoid unnecessary cost hikes. Strategic Discounting: Skip discounts on best-sellers; maximize profit where it’s impactful. Adapt Your Creative: Update ads to align with seasonal changes, even with minor tweaks, to boost engagement. Holistic Budgeting: Don’t neglect the full funnel—retargeting and top-of-funnel investments lead to more sustainable results. Tune in to make sure you’re prepared to dodge these Q4 missteps and optimize each dollar you spend this season. Timestamps: 00:00 - Intro & The Biggest Q4 Don'ts 02:10 - Importance of Realistic Goals 04:50 - Starting Early for Q4 Success 07:20 - Competitor Activity Awareness 10:15 - Budgeting Wisely for Increased CPMs 12:30 - Avoid Discounting Best Sellers 15:10 - Leveraging Urgency and Scarcity 18:25 - Don’t Run Out of Stock 21:05 - Adapting Creative for the Season 23:45 - Recognizing Regional & Cultural Holidays 25:30 - Full-Funnel Strategy for Q4 27:00 - Avoid Excessive Testing During Q4 Hashtags: #Q4Marketing #HolidaySalesStrategy #MarketingDonts #DigitalAdvertising #Q4Tips #EcommerceGrowth #ConsumerInsights #MarketingStrategy #CompetitiveAnalysis #ConversionOptimization Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, Eric interviews Elery Pfeffer, CEO & Founder of Nift, and Geoff Sanders, CMO of Firstleaf, on how Nift’s targeted gifting platform helps Firstleaf scale its wine subscription business. Geoff shares how Firstleaf has increased its investment in Nift 10x over two years while maintaining strong unit economics, a challenge many DTC brands face in a competitive marketplace. Scale User Acquisition Reliably with Nift's Gifting Network: https://www.gonift.com/business/ Try Firstleaf's Wine Subscription on a special deal: https://www.firstleaf.com/dtcpodcast Key insights you’ll learn: How Nift’s gift-based approach works for publishers and advertisers. The power of scaling customer acquisition while maintaining profitability. How Nift’s data-driven targeting improves customer acquisition efficiency. Timestamps: 0:00 Introduction to Firstleaf and Nift Partnership 2:00 Challenges in Scaling Firstleaf's Wine Subscription Service 4:00 Nift’s Unique Gifting Model Explained 6:00 Advantages of Combining Customer Discounts and Media Spend 8:00 Optimizing Customer Acquisition Cost with Nift 10:00 Importance of Testing New Channels and Scaling with Nift 12:00 Selecting the Right Brands and Publishers for Gifting Hashtags: #Firstleaf #NIFT #WineSubscription #CustomerAcquisition #DigitalMarketing #GiftingStrategy #EcommerceGrowth #SubscriptionModel #BrandCollaboration #DTCMarketing #MarketingTrends #BusinessGrowth #TopOfFunnel #CustomerExperience #WineClub Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we sit down with Marco Canora, founder of Brodo, a leading bone broth brand. Marco shares the journey of how he took his passion for cooking and transformed a small window serving broth in New York City into a thriving direct-to-consumer bone broth business. As a celebrated chef with over 30 years of culinary experience, Marco explains how he combined his expertise in nutrition with traditional broth-making methods to build Brodo. Throughout the episode, we explore how Brodo grew from selling broth to busy New Yorkers to becoming a powerful DTC broth brand. Marco reveals the secrets behind scaling a food business without compromising the quality of the broth. He dives deep into the importance of storytelling, product education, and maintaining traditional cooking methods in the competitive bone broth category. Key takeaways include: How Marco transitioned from a brick-and-mortar restaurant to a DTC broth business. Why maintaining traditional broth-making techniques is key to Brodo’s success. The role of storytelling in building customer loyalty and driving broth sales online. If you're looking to learn how to grow a DTC food brand while staying true to your product's roots, this episode is packed with valuable insights from one of the leading voices in the bone broth space. Timestamps: 0:00 Introduction to Marco Canora and Brodo’s Journey 2:30 The Origins of Brodo’s Bone Broth Window 5:00 Marco’s Health Journey and Brodo’s Impact 8:20 Transitioning from Shops to Direct-to-Consumer 11:00 Scaling and Marketing Brodo through Meta Ads 14:00 Importance of Storytelling in Building Brodo’s Brand 16:30 The Future of Brodo: Expanding Direct-to-Consumer Hashtags: #BrodoBroth #BoneBroth #DTCPodcast #DirectToConsumer #MarcoCanora #HealthyEating #BrothBenefits #EcommerceGrowth #FoodEntrepreneur #NYCRestaurant #WellnessJourney #OrganicProducts #DTCGrowth #StorytellingMarketing #NutritionFacts Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the All Killer No Filler DTC Podcast, we’re diving into some of the most common and "spooky" mistakes in media buying with Pilot House’s digital marketing team: Taylor Cain, Aves, and Grayson Rudzki. These experts share insights on how to optimize ad performance by avoiding simple yet costly errors that frequently plague ad campaigns. Key Takeaways Include: Creative Alignment: How disjointed messaging between ads and landing pages is burning your ad budget. Ad Copy Best Practices: Why revisiting and testing your ad copy, headlines, and even emoji use is critical in today's fast-scrolling environment. Funnel Continuity: How creating a cohesive experience from the ad click to the post-click can dramatically increase conversions. Retargeting Done Right: Why retargeting ads should provide something new, not just reintroduce your brand. These tactical insights can help you take your media buying and ad strategies to the next level, especially as Q4 approaches. https://oldmediaisdead.com/the-written-word/2015/10/29/top-ten-most-cryptic-and-esoteric-new-emoji Timestamps: [00:00] Avoiding Early Ad Mistakes [02:30] The Power of Proper Ad Copy and Headlines [05:00] Building Alignment in Ad Campaigns [08:00] Effective Calls to Action [11:30] Spooky Ad Retargeting Pitfalls [14:00] Dynamic Product Ads (DPAs) and Frames for Q4 [16:30] Fun Halloween Costume Ideas from the Team Hashtags: #MetaAds #AdOptimization #AdCopyTips #CreativeMarketing #DigitalMarketing #Retargeting #DynamicProductAds #DTCMarketing #Q4AdStrategies Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we sit down with Gabrielle Noakes, Ecommerce Manager at Dixxon Flannel Co., and Priya Patel, Director of Product Marketing at Okendo. Dixxon Flannel is known for its dedicated cult following and limited-edition flannel drops. Learn how Gabrielle and her team leveraged Okendo’s review and loyalty tools to deepen customer engagement and increase Average Order Value (AOV) by 12%. Discover how Okendo can transform your brand’s growth. Build a thriving loyalty program and generate more reviews➝ https://okendo.io/loyalty/?utm_source=dtcpodcast&utm_medium=podcast&utm_campaign=24_q4dtcpodcast Key Takeaways: Harnessing Customer Feedback: Implementing post-purchase review requests increased reviews to 70,000+ in just two years. Custom Loyalty Programs: Dixxon’s DILF (Dixxon Insider Loyalty Fam) program was tailored to their audience, resulting in 20,000 sign-ups since June. Boosting AOV: Loyalty members spend 12% more than non-members, showing the power of a well-targeted loyalty program. Why Listen: Discover how custom review strategies can transform customer feedback. Learn about integrating brand culture into loyalty programs to drive engagement. Gain insights into managing product drops and maximizing their impact through customer loyalty. Timestamps: 0:00 - Dixon's Origin Story 2:00 - Cult Following and Limited Edition Flannels 4:00 - Creating Authentic Brand Loyalty 6:30 - How Okendo Supports Dixon's Loyalty Program 10:30 - Successful Collaborations: Metallica and More 13:00 - Using Customer Feedback to Improve Products 17:00 - Building a Full Customer Marketing Strategy with Okendo 21:00 - Peak Flannel Season and Expanding Product Line 25:00 - Planning for Black Friday and Holiday Season with Okendo Hashtags: #DixonFlannel #CustomerLoyalty #Okendo #DTCPodcast #BrandCollaboration #FlannelFashion #MetallicaCollab #EcommerceMarketing #CustomerReviews #LoyaltyPrograms #ShopperEngagement #BlackFridayPrep #HolidayShopping #CustomerFeedback #FlannelSeason Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this special edition of the DTC Podcast, we revisit Bart Szaniewski's powerful presentation from the C-Suite Mastermind in Victoria, BC. Bart, co-founder of DadGang.co, shares his incredible journey from selling his first 100 hats to surpassing 250,000 hats sold. What started as a simple idea between friends—celebrating fatherhood with style—has blossomed into a multimillion-dollar business. Bart emphasizes the power of keeping things simple while scaling, a principle that has helped DadGang build organic partnerships with top athletes and global organizations, all fueled by one unifying message: pure dad pride. Key Takeaways: Simplicity at scale: How DadGang grew from a small project into a scalable brand without over-complicating processes. Organic growth: The power of natural, organic partnerships with major athletes like Mookie Betts. Community-first marketing: Bart's strategies for building a strong, loyal customer base through authenticity and connection. Tune in to discover how Bart’s commitment to simplicity and community helped DadGang become an iconic brand for dads everywhere. Timestamps: 00:00:00 - Introduction 00:02:45 - Building a Loyal Dad Community 00:05:15 - From Organic Growth to Celebrity Endorsements 00:09:00 - Keeping Marketing Simple for Dads 00:12:30 - Collaborating with Athletes Like Mookie Betts Hashtags: #DadGang #DadsCommunity #Fatherhood #DTCBrand #HatsForDads #BartSzaniewski #MookieBetts #DTCMarketing #DadLife #CommunityDrivenBrand Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video