Daily SEO Tips

Send us Fan Mail Today, we're diving deep into a severe, but often invisible, technical problem facing large websites: the Indexing Quality Crisis, or what some Googlers refer to as Google "forgetting" your pages. This isn't just a hypothetical scenario; it is a critical issue impacting site coverage, especially for large publishers and e-commerce sites. Historically, SEO focused on ensuring Google could crawl and index your content. Now, even if Google can crawl a page, it might choose to de...

Send us Fan Mail Hello and thanks for listening to SEO tips today In May, Semrush changed its keyword difficulty. Keyword Difficulty (KD) is a metric that tells you how much SEO effort it might take to organically rank a page in the top 10 results on Google for a certain keyword. And overall with keyword difficulty, the higher the percentage is, the harder the competition will be. They launched an infographic walking through how they now calculate KD which might be worth pri...

Send us Fan Mail Do you have a site with mixed content - both YMYL (Your Money or your Life) and other types of content? Do you know if that is best for organic traffic? Hello. Thanks for listening to SEO tips today. Here’s the takeaway: for that YMYL content to rank (and that’s content where Google thinks could have an impact on the searcher’s current or future well-being (physical, financial, safety, happiness, etc.). You need to break the site in two. As you probably know, YMYL co...

Send us Fan Mail Google updated its User CTR Patent Hello. Thanks for listening to SEO tips today. Yes, they say that they don’t use click-through rates, but they just filed an update to their CTR patent. You should read Bill Slawski’s analysis to make up your mind. I’m in the camp of using user signals (and we know that Bing does), so I think it’s worth adding to your SEO processes. Thanks for listening. Come back tomorrow for another SEO tip. Here are the ways you can support the S...

Send us Fan Mail Did you know that Google can figure out *who* wrote your site content? Hello. Thanks for listening to SEO tips today. John Mueller says they use something called recognition where they spot writing patterns that they know comes from a particular author, even if there isn’t a bio on the site. However, Google still recommends a biography and links to your author’s social media profiles. Now is the time to develop even deeper relationships with subject matter experts...