Claim OwnershipDan Kennedy's Magnetic Marketing Podcast
Subscribed: 338Played: 22,076
Subscribe
© Copyright 2024 All Rights Reserved
Description
Dan Kennedy is internationally recognized as a 'millionaire-maker', helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing 'guru' does.
Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.
Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.
208 Episodes
Reverse
Ever wish you could have that special edge that all high-performing salespeople seem to have? What if the thing that makes a salesperson so successful ISN'T necessarily natural talent, but a specific step-by-step PROCESS that, when learned and implemented, turns any mediocre entrepreneur into a profit-making machine? According to sales master Brian Tracy, this seemingly fictional sales process DOES, in fact, exist, and in this episode, he's teaming up with marketing expert Dave Dee to teach every single step. If you're new to sales, frustrated with failing to hit your sales goals or you're just looking to massively up your sales game, THIS sales process is the game-changer you need! MagneticMarketing.com NoBSLetter.com
So you're a small or medium-sized business and you don't have a multi-million dollar budget to spend on flashy ads... How do you capture the attention and fascination of your target audience? NYT best-selling author, NSA Hall of Fame speaker and advertising executive Sally Hogshead is here to reveal her key strategies for standing out and creating a MESSAGE (not ads) that people actually want to listen to. Join Dan Kennedy and Sally in this classic 2016 interview as they share timeless, real-world examples to illustrate how to stand out from your competitors and avoid commoditizing your brand/business all together! MagneticMarketing.com NoBSLetter.com
How can entrepreneurs thrive amid this era of commoditization and constant change? Dan Kennedy answers that question by sharing timeless principles found in his book, Almost Alchemy, for creating exponential profit by doing more from fewer and less: Spotting emerging trends, preventing costly losses, and shifting from sales-centric to marketing-centric culture. Dan also reveals how to transform internal inefficiencies into profit, retain customers through value ladders, and design businesses that deliver financial freedom instead of dependence on a single "sales star". If you're ready to scale your business smarter, not just bigger, this masterclass of an episode is for you! MagneticMarketing.com NoBSLetter.com
Out of all the qualities possessed by the most successful leaders, there's one major characteristic that's dying out in millennials (and younger). Which trait is it, and why is it becoming such a rare commodity in the rising generation? Executive business coach, best-selling author and speaker Tony Rubleski sits down with Dan Kennedy to discuss the biggest blunders being made by business leaders today and what they need to do NOW in order to avoid colossal failures in the future. Whether you're at the top of your company or a leader in the making, the gold nuggets of wisdom Tony shares in this conversation are truths ALL entrepreneurs need to hear. MagneticMarketing.com NoBSLetter.com
It's the age-old question every entrepreneur is trying to answer: How can I manage my business(es) and STILL make time for the kind of life I want to lead? Ben Glass, accomplished attorney, coach, author and father of 9, says the solution lies not in focusing on making as much money as possible, but in becoming very protective and selective with your employees, your clients and your TIME. Join Dan Kennedy and Ben as they discuss how they manage their businesses with ruthless scrutiny so that they can enjoy their work, make a ton of money and still be home in time each evening for dinner with the family. If you've been struggling with work/life balance as a business owner, this episode is for YOU! MagneticMarketing.com NoBSLetter.com
Thinking about selling your business? The time to get an expert's advice is NOW. That's where Ted Oakley comes in. A wealth management expert with many years of experience working with clients to grow wealth and create income from wealth, Ted reveals the critical mistakes entrepreneurs make when selling their businesses and managing newfound wealth. Tune in to discover why timing is everything when it comes to selling a company, learn why successful business owners often fail spectacularly in their next ventures, and get practical advice on wealth preservation strategies starting 10 years before a potential sale. MagneticMarketing.com NoBSLetter.com
So you're thinking of entering the world of info marketing, but maybe you're not sure you're prepared? Or perhaps you're not even certain info marketing will work for you in the first place? Don't worry. Dan's got your back. In this incredibly insightful Q&A episode, Dan Kennedy goes solo to address concerns many entrepreneurs have about info marketing (books, courses, seminars, pricing, etc), as well as tackle some of the biggest questions his students have about becoming an information marketer themselves. MagneticMarketing.com NoBSLetter.com
Common misconceptions you likely have as a business owner: 1) Your business is going to make money once you get customers, and 2) Selling a product and generating revenue will make you money. According to Steve Wilkinghoff, author of the popular business strategy book "Found Money", the equation for a successful business is so much more complex than a + b = c. Join Dan Kennedy and Steve Wilkinghoff as they discuss the key hidden factors in business that, when properly leveraged, unlock greater profits, create continuous cash flow and ultimately generate the kind of success that actually allows you to live your dream lifestyle (instead of just "getting by"). MagneticMarketing.com NoBSLetter.com
The pros agree that too many entrepreneurs (both new and experienced) are far too obsessed with new customer acquisition strategies and woefully unconcerned with retaining the customers they already have. Dan Kennedy and Shaun Buck, co-authors of the No B.S. Guide To Maximum Referrals and Customer Retention, get to the root of why it's so difficult for business owners to commit time and energy towards obtaining customer referrals and boosting retention, while also providing their personal list of best practices for improving relationships with current customers so that they stick around longer and happily give more referrals than you ever thought possible. MagneticMarketing.com NoBSLetter.com
If your current business model is barely getting you by, wouldn't you want to make the changes needed to allow your business to grow and thrive? Brian Tracy, expert businessman, author and consultant says he's astounded by how many business owners won't move to improve their models because it's "too risky". The real risk? Making no change and slowly dying out. Dan Kennedy and Brian Tracy discuss the traits and habits all salespeople, business owners and company leaders need to adopt in order to better adapt to shifts in the market, keep their customer base loyal and continue to experience dramatic growth. MagneticMarketing.com NoBSLetter.com
When it comes to the Ziglars, passion for sales, motivating individuals and improving lives runs in the family. Continuing Zig Ziglar's legacy as master sales trainer, motivational speaker and influential speaker and author, Tom Ziglar says the family business IS the life-changing business. Join Dan Kennedy as he gains a unique perspective on the life of Zig Ziglar through the eyes of one of the few who knew him best, as well as an inside look at which aspects of sales and business actually lead to the biggest, most consistent sales (not to mention loyal customers!) MagneticMarketing.com NoBSLetter.com
How do potential customers decide whether or not they can trust you? Do you and your salespeople know how to control how you're perceived by prospects? If you don't know the answers to these questions, you may be scaring away tons of money without even realizing it. In this episode, Dan Kennedy teams up with sales training wizard Steve Clark to discuss how to expertly implement trust-based marketing into your business in a world that is becoming increasingly distrusting. MagneticMarketing.com NoBSLetter.com
What are the hallmark behaviors of the most successful entrepreneurs? How and where do they invest their time and money? And if they were suddenly stripped of all their money, prospects and customers, what would a successful entrepreneur do first? In this classic interview-style episode, Dan Kennedy provides thorough answers to all these questions AND explains in great detail the five biggest money responsibilities all successful business men and women take special care to follow. No matter how much money you have now (or are hoping to make in the future), these tried-and-true strategies are meant for YOU! MagneticMarketing.com NoBSLetter.com
One of the biggest errors anyone in business can make is focusing too intently on hiring "exceptional salespeople" who are somehow able to make sale after sale without burning out AND without much assistance from their superiors. Why is relying too heavily on the skills of the salesperson such a big mistake, and what must business owners do instead? Dan Kennedy answers these questions and more as he teaches his top students his four-box selling system that provides a more thorough approach to selling - A system that takes ALL factors into account and allows you to maximize selling success. MagneticMarketing.com NoBSLetter.com
You might have the best offer out there, but if you can't gain the attention of your prospects long enough for them to take note, you'll fail before you can even get started. In a world that's saturated with ads more than ever before, how can you hope to win anyone's attention? The answers are in this episode... Dan Kennedy and Bill Glazer discuss in depth the 4 major elements of a compelling offer and how you can adjust each one to make your offer so irresistible, prospects are forced to stop what they're doing and pay attention. Make sure to take notes and use it as a checklist for your offers going forward! MagneticMarketing.com NoBSLetter.com
How do you get prospects to hand over big sums of money for your high ticket product or service? Whether it's life insurance policies, high-end dental procedures, or anything in between, there's five core essentials you'll need to master in order to sell confidently and successfully. Join Dan Kennedy and his expert guests Jason Stephens and Dr. Charlie Martin as they discuss their veteran-level experience in high ticket sales and key strategies for completing major transactions with price tags of up to six figures. MagneticMarketing.com NoBSLetter.com
How does one Disney insider continue to practice Disney level service in an industry that tends to get a bad rap for its major lack of customer-mindedness? Join Dan Kennedy as he gets a behind-the-scenes look from Vance Morris on Disney management, training and revitalization of the Disney resort experience. Vance also reveals how he's able to continue to train entrepreneurs on providing top-tier, Disney style service in their own businesses. MagneticMarketing.com NoBSLetter.com
Is it really possible to forecast the economic climate? Is it all unknowable chaos? Or is there a discernable pattern? And if there is a pattern, how can we figure it out? Best-selling author and financial editor Harry Dent Jr. says he already has. Speaking with Dan Kennedy and his Diamond members, Harry explains the four-season cycle he's used in combination with demographics to provide huge insights on what's to come. MagneticMarketing.com NoBSLetter.com
Are you currently investing time and money into targeting your marketing to the best prospects? Or are you paying the price later on the backend dealing with low value customers? In part two of this two-part episode, Dan teaches how any entrepreneur can stop "broadcasting" aka throwing as wide a net as possible, and start "narrowcasting" aka picking the perfect people who are eager to buy your product or offer. Be sure to check out part one first! MagneticMarketing.com NoBSLetter.com
When choosing a market, are you aiming for the broadest group possible? Or are you trying to target a very specific segment of the market? Which strategy is more effective? Dan Kennedy has some opinions... In part one of this two-part episode, Dan discusses the 10 most important pieces of criteria to consider when determining whether the market you've selected is spot on for your business. Come back next week for part two where Dan breaks down the key specifics between simple marketing and expert targeting! MagneticMarketing.com NoBSLetter.com
Download from Google Play
Download from App Store
United States
I feel like this one wasn't complete...is there a place we were supposed to find this