Dare to Launch

In this excerpt from our chat with Will Hamilton, the founder of popular tennis coaching website Fuzzy Yellow Balls, he shares some of the lessons learned from working with tennis pros. He’s been able to shoot exclusive training videos with tennis legends like The Bryan Brothers and Martina Navratilova over the years, and he’s been absolutely amazed by the professionalism and skill with which they operate. These interactions have influenced his work ethic and mindset as an entrepreneur, and he walks us through the biggest lessons he’s been able to apply in his business.   For more insight into the intersection of professional tennis and entrepreneurship, as well as some easy ways to incorporate humor into your marketing, check out the full conversation here: https://youtu.be/O9WO2Hy58I0?si=H2Jcrk7cPiIyuUzr  Key takeaways:  Professional tennis players live an incredibly regimented lifestyle and are ready to spring into action at any moment. It’s a level of discipline we should all envy.  As entrepreneurs we should aspire to this level of discipline, but understand that the playing field is a lot bigger in our world and give ourselves the grace to still live our lives.  When working with talented pros from any field, we should always aspire to be just as prepared for the job as they are.  Learn more about the newest version of Product Launch Formula at http://www.getyoulaunched.com BONUS: Dare to Launch bonus content by going to DaretoLaunchShow.com/taco Hear more from Jeff YouTube - http://www.youtube.com/@productlaunch Instagram https://www.instagram.com/jeffwalkerco Got a question for us? Go to https://www.DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

What’s the secret to selling… without feeling “salesy”? And how do you create something that not only attracts dream clients… but keeps them coming back year after year?  In this episode, we dive deep into the mindsets and strategies that have kept Product Launch Formula (PLF) thriving for nearly two decades. Join Chris, Dan, and I as we unpack the guiding philosophy behind PLF’s success. We’ll also share insights we discovered when rebuilding PLF from the ground up, including the key trait you can develop that has the potential to transform your business.  If you’re curious about the future of launching (or want to discover the secret to effortless, natural selling), this episode is for you. Listen in and discover: How to Keep Your Course Relevant for 20+ Years: We made some big shifts when rebuilding PLF this time around. We’ll walk you through all the how’s and why’s. The Secret Ingredient: Why enthusiasm is the key to connecting with your audience – and keeping them engaged. Designing Courses That Inspire Action: Learn our approach to structuring courses that don’t just teach… they actually empower students to get real-world results. The Real Purpose of a Sale: I reveal why the goal of selling isn’t about the money… it’s about something much more powerful. A Fast Track for New Course Creators: Discover the #1 way to start teaching online – even if you’re just starting out. … and more! Whether you’re new to online business or a seasoned entrepreneur, you’ll walk away from this episode with fresh insights on selling, serving, and scaling your business with authenticity.  Plus, you’ll get an inside look at the new PLF, built from the ground up to help you launch with confidence. Learn more about the newest version of Product Launch Formula at http://www.getyoulaunched.com BONUS: Dare to Launch bonus content by going to DaretoLaunchShow.com/taco Hear more from Jeff YouTube - http://www.youtube.com/@productlaunch Instagram https://www.instagram.com/jeffwalkerco Got a question for us? Go to https://www.DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

In this special episode, I finally reveal the big project I’ve been holding back for six months – the BRAND NEW, completely reimagined version of my Product Launch Formula (PLF).  This is the biggest evolution in the 19-year history of PLF. And to celebrate Chris and I are taking you behind the scenes of our creation process, from redesigning the program from scratch to adapting it for today’s fast-paced digital world.  You’ll learn what it takes to build a truly world-class online course, the surprising shifts in launch strategies over the years, and why PLF continues to stay at the cutting edge for new and seasoned entrepreneurs alike. You’ll also discover: The Surprising Secret to Selling Without “Selling”: Why you don’t need to be a master salesperson to run a successful launch (19 years later, and I STILL don’t think of myself as a “natural” salesperson!) Why Less Is More: Find out why we slashed the course length in HALF – without sacrificing any of the impact. A New Twist on the “Thud Factor”: With the new PLF, we ditched the days of jam-packed, information-heavy courses and embraced a sleek, streamlined approach. Here’s why. A Shortcut for Course Creators: I share a low-risk strategy you can use to start teaching online that will build your confidence and real-world skills fast (even if you’re brand new!) What the Future of Launching Looks Like – and why it’s now easier than ever to get started. PLUS – A surprising lesson from my very first course that’s even more relevant today … and much more! Learn more about the newest version of Product Launch Formula at http://www.getyoulaunched.com BONUS: Dare to Launch bonus content by going to DaretoLaunchShow.com/taco  Hear more from Jeff on YouTube -  http://www.youtube.com/@productlaunch   Instagram https://www.instagram.com/jeffwalkerco  Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

“Jeff, what if my product is just for fun? What If I teach ice skating courses? Or guitar lessons? How do I sell that service as truly transformational for my clients?”   I get this question all the time, and it’s one of my favorites. In this clip from our Launch Masterclass Q&A earlier this year, I offer my two cents. Lots of folks worry that marketing “fun” is a lot more difficult than marketing professional success courses or, say, physical health products. But in my opinion, that line of logic drastically underestimates the value of fun in today’s world. In explaining my point, I turn to the great work that our friend Amy Small has done with Knit Collage. She doesn't just sell yarn and designs… she sells her clients the ability to connect to their inner child through a tactile, communal crafting experience. So if your product can help someone become a more confident, happier, accomplished individual, you’re off to the races.    Key takeaways:  Entrepreneurs either bring joy to people or minimize pain… both are noble missions Helping someone improve at a craft, hobby, or sport may seem nonessential, but we have to think about how that improvement helps people on a deeper level  The world is pretty crazy right now… as entrepreneurs it’s our purpose to help folks feel happier and more fulfilled in life     Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://getyoulaunched.com Dare to Launch bonus content by going to https://DaretoLaunchShow.com/taco More about Jeff Walker - http://www.JeffWalker.com Jeff’s Book, Launch - http://www.jeffwalker.com/programs/book  Jeff’s YouTube channel - http://www.youtube.com/@productlaunch  Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them.   Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

What seems like a crazy idea could revolutionize your industry and become the norm. For instance, when Michael Maidens’ team was tasked with marketing an exciting new documentary, he floated a revolutionary idea to the room: What if we premiered it online for 10 days… for free? That was the germ of the hugely successful marketing campaign behind “Hungry for Change.” And all these years later, dozens of documentaries have followed suit. In this excerpt from our conversation with Michael, he walks us through that decision – how he thought of it, why it was successful, and what he learned from the process. For more insight into Michael’s process, and his emphasis on harnessing your authenticity in marketing, check out the full episode here: https://www.youtube.com/watch?v=sRgJtTJYfpw Key takeaways:  Focusing on the process is key – outline your desired outcomes and then work backwards to map out the steps you’ll need to get you there. Your marketing needs to be valuable even for non-paying customers – you want to create content that people genuinely love and want to share. Don’t be afraid of risky marketing ideas. If you feel like a tactic will achieve your goal while staying in sync with the identity of your product, go for it!   Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at http://www.getyoulaunched.com  Access other Dare to Launch bonus content by going to http://www.DaretoLaunchShow.com/taco   More about Jeff Walker - http://www.JeffWalker.com Jeff’s YouTube channel -  https://www.youtube.com@productlaunch   Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

In this excerpt from our episode about the potential U.S. TikTok ban, Chris and I dive into what I think is one of the most common pitfalls of online entrepreneurship. Many content creators and online coaches out there rely solely on platforms like TikTok and Instagram to support their businesses. And with a potential TikTok ban looming, we have to remember that these platforms are ultimately out of our control. Even if TikTok doesn’t end up going away, you never know what kind of algorithm changes might affect your reach. In this clip, I urge online entrepreneurs to find a way to transfer their audiences over to an independent platform - like an email list – and I walk some of the younger folks through a bit of a history lesson of how the internet economy has changed over the last 25 years.    For more on how creators can build up their businesses without depending entirely on social media, check out the full episode here: https://youtu.be/vTd6g6PsR7Y?si=9mXmanHUvVxU2iQH   Key takeaways:  Social media platforms can disappear completely – you need to find a way to transfer your audience to a platform you can actually control Email lists are one of the most powerful tools in marketing…don’t listen to the naysayers  Social media is an incredibly valuable tool to direct traffic to your platform, but it can’t be your only source of business    Access other Dare to Launch bonus content by going to DaretoLaunchShow.com/taco  More about Jeff Walker - http://www.JeffWalker.com Product Launch Formula - http://www.jeffwalker.com/programs/pr... Jeff’s Book, Launch - http://www.jeffwalker.com/programs/bo... Jeff’s YouTube channel -  http://www.youtube.com/@productlaunch  Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/  Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them.   Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

Join Chris and me in welcoming Corey Poirier to the show this week! Corey is an author, multiple-time TEDx speaker, and seasoned interviewer with over 7500 interviews under his belt. He’s talked to acclaimed authors like Deepak Chopra and Zig Ziglar, motivational speakers like Lisa Nichols and Gary V, and eclectic celebrities like Tommy Chong and Stedman Graham. The goal of his work is to understand the secrets of these influential leaders and share them with the world, through his own books and lectures. In today’s chat, he walks us through the art of crafting good questions, the importance of staying completely present in each conversation, and he even shares some of his tips and tricks on how to book big guests. For folks out there looking to break into the interview game, this conversation is a goldmine. And I strongly encourage our entrepreneur audience to tune in as well. Corey has spent a lot of time thinking about the qualities and habits that encourage success. And he’s more than happy to pass that wisdom along.    Topics discussed:  Active listening during an interview: Corey shares some actionable strategies to help you stay in the moment, while still steering the conversation where you want it to go  Interview structure: He outlines the conversational flow that will help you get the best out of your subjects and foster an engaging conversation  Staying inspired: Every conversation is an opportunity to connect deeply with someone – interviewee and/or listener – and you should act accordingly    Key takeaways:  Don’t get too tied to a particular question – be ready to cut your losses  Do your research and try to ask questions your subject doesn’t usually answer  Listen to what the majority of your audience is saying, not just the few vocal critics    Let us help you get launched by going to www.GetYouLaunched.com Access other Dare to Launch bonus content by going to DaretoLaunchShow.com/taco  More about Jeff Walker - http://www.JeffWalker.com Product Launch Formula - http://www.jeffwalker.com/programs Jeff’s YouTube channel -  http://www.youtube.com/@productlaunch     Resources Referenced in the episode:  https://hunter.io https://coreypoiriermedia.com/   Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/  Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them.   Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

This is an important clip from our interview with Mike Michalowicz, an expert on building unstoppable teams. We dive deep into one of his core passions: supporting employee dreams. Mike reveals a crucial insight from his career – the more you understand and support your employees’ personal goals, the more effective they become in their roles. He warns against assuming that everyone sees their job at your company as their dream job. Often, your business is a stepping stone on their personal journey. By fostering an environment that supports individual dreams, you’ll see a remarkable impact on their performance and your business success. Resources:  Learn more about Mike and access free resources at: MikeMotorbike.com Order Mike’s fantastic new book: All In: How Great Leaders Build Unstoppable Teams.    Let us help get you launched by going to www.GetyouLaunched.com Access other Dare to Launch bonus content by going to DaretoLaunchShow.com/taco  More about Jeff Walker - http://www.JeffWalker.com Product Launch Formula - http://www.jeffwalker.com/programs/ Jeff’s Book, Launch - http://www.jeffwalker.com/programs/ Jeff’s YouTube channel -  www.youtube.com/@productlaunch     Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

On this week’s special episode of Dare to Launch, we’re sharing a live Q&A session from this year’s Launch Masterclass. The Launch Masterclass is my biggest launch of the year…we don’t hold anything back. In fact, it’s my best FREE launch training. (My best launch training is my Product Launch Formula Coaching Program.). The Launch Masterclass is a mixture of recorded video lessons, live Q&A sessions, and special bonus content. These Q&A sessions are one of the most crucial components of the Masterclass. I field as many entrepreneur questions as possible live on the air. In this particular session, the questions ran the gamut – Including finding your voice as an online creator, building a powerful offer, cultivating expertise, and how to market online in 2024…I covered it all. If you’re starting out as an entrepreneur, be ready to take down a few notes. And if you’ve already been around the block a few times, this session is a great way to double-check that you’re set on the right course.  Get a free copy of the 2024 Launch Guide here: https://productlaunchformula.com/masterclass24/guide/ Access other Dare to Launch bonus content by going to DaretoLaunchShow.com/taco  More about Jeff Walker - http://www.JeffWalker.com Product Launch Formula - http://www.jeffwalker.com/programs/ Jeff’s Book, Launch - http://www.jeffwalker.com/programs/ Jeff’s YouTube channel -  www.youtube.com/@productlaunch   Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/  Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

Join Chris and me in welcoming Annie Hyman Pratt to the show this week! As the CEO of The Coffee Bean & Tea Leaf, she grew the company from a small family business into an international brand, overseeing its high-value sale. Today Annie is the founder of Leading Edge Teams, one of the top leadership and team development consulting firms in the world. She has also been a member of my Platinum Plus Mastermind for years, and I’ve brought her on board time and time again to improve the way my team communicates and operates. In today’s chat, she guides us through some of the key components of her approach. The central focus is how our survival instincts tend to cause problems in our businesses, and what we can do to mitigate those primal reactions. When it comes to conflict negotiation, team leadership, and organizational structure, Annie is the go-to expert.  Find more from Annie at: https://leadingedgeteams.com Book a Discovery Call: https://leadingedgeteams.com/schedule-a-discovery-call/  Key topics discussed:  Self-Protection: Annie explains why employees sometimes act from a place of self-protection, which negates much of their critical thinking capacity.  Building a Leadership Team: To ever have a chance of removing yourself from the day-to-day, you need to assemble a strong core of leaders across all departments..  Organizational Simplicity: As Annie sees it, many companies try to do too much too soon, which sabotages their profits.  Key takeaways:  Leadership starts at the top. As the founder of the company, you can’t operate from a place of emotional reactivity.  You can’t do everything yourself forever. You need to build up a team that can actually do everything themselves, without any micro-managing or hand-holding.  Give your employees an opportunity to impress you. If you’re micromanaging them, they’ll never be able to come into their own.   Access Dare to Launch bonus Vault by going to DaretoLaunchShow.com/taco  More about Jeff Walker - http://www.JeffWalker.com Jeff’s YouTube channel -  / @productlaunch   Resources Referenced in the episode:  “Crucial Conversations Tools for Talking When Stakes Are High” by Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/  Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!  THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them.  Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

Join Chris and I in welcoming Olivier Roland to the show this week. A blogger, author, and longtime member of our Platinum Plus Mastermind, Olivier is something of an entrepreneur’s entrepreneur. After becoming obsessed with business books in his early years, he started a blog devoted to sharing all of the knowledge he was taking in. And later, he started a coaching business specifically for entrepreneurs, helping them optimize workflows and effectively delegate tasks. One of his greatest accomplishments in all of this work, however, has been the creation of a business that serves him – not the other way around. In this illuminating chat, Olivier recounts his journey from a high school dropout to a globetrotting business owner. He focuses on the tactics that have helped him the most, like creating a network of mentors and collaborators, testing small before going big, and following personal passion. Olivier is an encyclopedia of entrepreneurship, and we were thrilled to mine as many gems out of him as we could!  Key Topics:  Asking for Help: Olivier explains how swallowing his pride and asking for help has always been the best course of action in difficult times.  Self-Education: Devouring entrepreneurship books didn’t just help educate and motivate Olivier… his fascination with them inspired his most successful venture yet.  Delegating Tasks: Olivier offers up some tips and tricks to help busy entrepreneurs manage their time and effectively offload responsibility to their staff.  Key Takeaways:  Testing your idea on a small scale can be a smart way to ensure you have a viable product and a legitimate market niche to serve.  No matter what you’re looking to learn, there’s almost guaranteed to be a book or a course out there to help you learn it.  Your goal as an entrepreneur should be to delegate and manage your time so effectively that you’re able to work on your business instead of for it.    Olivier Roland’s book: “The Way of the Intelligent Rebel”  and his blog "Disruptive horizons"  Get the AI Playbook here Access other Dare to Launch bonus content by going to DaretoLaunchShow.com/taco  More about Jeff Walker - http://www.JeffWalker.com Product Launch Formula - http://www.jeffwalker.com/programs/pr... Jeff’s Book, Launch - http://www.jeffwalker.com/programs/bo... Jeff’s YouTube channel -  / @productlaunch   Resources Referenced in the episode:  “The 4-Hour Workweek” by Tim Ferriss “The E-Myth” by Michael Gerber “The Lean Startup” by Eric Ries The Toggl time-tracking app  Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/  Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

I lost my first business in the blink of an eye. And in this episode, I’m sharing that story.    As some folks may know, I used to publish a premium newsletter for stock market investors in the late ’90s and early 2000s. I gradually built up a loyal following of over 800 people, pulling in hundreds of thousands in annual subscriptions. But the business relationship I had with my partner at the time just wasn’t a great fit, and poor communication slowly eroded our dynamic. One Monday, I got a phone call that shook me to my core: My partner was starting his own business and taking our subscribers with him. Just like that, everything I’d been building for 8 years evaporated.    This time period was one of the most difficult in my life. Yet now I look back on it with a smile. At that moment, I already had an inkling of what I might do next. But I had no idea just how much success – and mind-blowing impact – I would get the great privilege of experiencing in the years to come.   Key topics discussed:  My First Business: How I started my first business from scratch, and the nature of the dynamic between my partner and me at that time.  The Big Moment: One phone call was all it took to dissolve an 8-year working relationship and erase my entire working income. I unpack what that felt like.  The Next Chapter: The seeds of what was to come were wrapped up in that fateful moment, and I share how I strategically pivoted to the next stage of my career.    Key takeaways:  Business challenges big and small can be seen as opportunities to grow and adapt – if we approach them with a resilient, positive spirit.  My network of fellow entrepreneurs was my life raft, and there’s no way I’d have been able to push through without them.  Overcoming challenges is like lifting weights. The more reps we get in, the stronger those muscles get. And tackling small challenges prepares us for the big ones.     Access other Dare to Launch bonus content by going to http://DaretoLaunchShow.com/taco   More about Jeff Walker - http://www.JeffWalker.com  Jeff’s YouTube channel -  https://www.youtube.com/@productlaunch Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/  Got a question for us?  Go to DaretoLaunchShow.com to send us a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them.   Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even feature your review on the show!  

Join your hosts Jeff Walker and Chris Saunders in welcoming Jeff Noble to the podcast this week! Jeff is the founder of Noble Initiatives, which provides education and support to families affected by fetal alcohol spectrum disorder (FASD). Through his online training, in-person sessions, and consultations, Jeff spreads the word about the underdiscussed spectrum of FASD and helps families provide better care for their loved ones. Jeff knows his stuff, but as he mentions in today’s chat, he doesn’t have a PhD or advanced degree in his field. He’s become an expert by supporting struggling families for years and years, finding the behavioral strategies that work and the messaging that connects with people. Once he found his calling, Jeff dove into it headfirst and never looked back. Today’s chat is about pushing through anxiety and imposter syndrome, taking that first leap, and figuring things out along the way. Jeff is a real character – he’s overflowing with heart and wit. And his tips aren’t just for beginners – he knows a thing or two about pushing through adversity too.  Join the Launch Masterclass at https://getyoulaunched.com  Key topics discussed:  Becoming an Expert: Jeff cultivated his expertise not through education but through a variety of professional and personal experiences. He advises others to do the same.  Anxiety and Imposter Syndrome: Feeling like you’re not qualified is unfortunately just part of the deal. Jeff offers up some key advice on how to push through.  Launch First, Fix Later: Jeff encourages listeners to just do that first launch. His first one wasn’t huge, but that tiny bit of success propelled him towards his dream. Key takeaways:  Being around other entrepreneurs while they did six-figure launches blew Jeff’s mind. He didn’t realize those numbers were possible. And their mindset was contagious.  People don’t care about you until you have the answers they want. If you have truly valuable information to share, the people will come.  The entrepreneur lifestyle is about having the freedom to live however you want to live. When Jeff lost some family members, he was able to give himself time to grieve.  Connect with Jeff Noble  Instagram: @fasdsuccess YouTube: https://www.youtube.com/@FASDSUCCESS Facebook: FASD Success www.fasdsuccess.com Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

On today’s bonus episode of Dare to Launch, we wanted to give you folks a special sneak peek into this year’s Launch MasterclassTM! Jeff went live to answer questions and offer guidance to this year’s cohort of bright entrepreneurs. Every question provided a fantastic opportunity to shed light on the unique challenges and satisfying rewards of launching in 2024, so be sure to tune in and take notes! Whether you’ve launched several times before or you’re just getting started, our annual masterclass is the best way to brush up and make sure you’re on track. And if you couldn’t make it to this one – we’ll be going live again on Saturday and Sunday this weekend (August 24th-25th). Don’t miss the rare opportunity to get 1-on-1 advice from Jeff Walker himself!  Register for the FREE Launch Masterclass at https://getyoulaunched.com   Got a question for us?  Go to https://www.daretolaunchshow.com/p/ask-a-question/ to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

Join your hosts Chris Saunders and Jeff Walker in welcoming Thembi Bheka to the podcast this week! Thembi is a longtime Launch Club member, a recipient of our Launch Club Spokesman award, and the founder of Digital Marketing Demand. Her course educates and empowers disadvantaged African women by training them for virtual assistant positions at tech companies worldwide. Fleeing a difficult situation in Zimbabwe, she moved to Canada with $5 in her pocket, where she worked as a nurse for many years. After some successful real estate investments, she was able to create her own real estate business. In the end, she realized her true calling was to help women escape abuse and poverty back in her home country. In today’s episode, Thembi walks us through the highs and lows of running an impact-driven business, the importance of pricing out business services based on real value, and how her community and purpose has pushed her over the years. Whether your business is dedicated to a cause or not, Thembi’s story is full of valuable insight into finding a niche, staying motivated through adversity, and understanding the worth of your unique talents.  Join the Launch Masterclass by going to https://GetYouLaunched.com  Key topics discussed:  Finding Your Purpose: Thembi’s road to entrepreneurship wasn’t an easy one. But her difficult upbringing motivated her to seek a better life and find her purpose.  Impact-Driven Business: Working for a humanistic cause is full of risks and rewards. Thembi discusses some of the realities of supporting disadvantaged women today.  Pricing Your Services: Many entrepreneurs creating services for impoverished communities struggle to price their services. Thembi’s approach is simple. Key takeaways:  “What’s the worst that could happen?” is Thembi’s life motto. She urges us all to ask ourselves this question when we start to doubt ourselves.  Whatever you feel most passionate about changing in the world is what you should pursue. Otherwise, you may not have the personal investment to stay the course.  You need to surround yourself with entrepreneurs who are just as motivated and dedicated as you are. Every successful business owner has a community.    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them.   Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

In this special BONUS episode of Dare to Launch, Jeff Walker, Chris Saunders, and our Marketing Lead Dan Walker give you a rare “behind the scenes” look at our annual Launch Masterclass™. This is an annual FREE event where Jeff teaches the latest and greatest strategies for launching your online business. The story of Launch Masterclass has been one of constant reinvention and refinement. Ever since Jeff first debuted the Launch Masterclass in 2005, he’s been committed to leveling up the content and improving the delivery of that content. There have been many evolutions of the Launch Masterclass from PDFs and discs back in the old days, to screen-recorded videos, all the way up to interactive live-stream technology. This year’s Masterclass is the culmination of those 2 decades of experience, refinement, and evolution. It’s everything Jeff’s learned about delivering HUGE value packed into two weeks of training video, live calls, and community building. As Jeff and Dan see it, the challenge every year is to offer incredibly rich, free content and deliver it in as consumable and impactful a method as possible. Whether you’re a longtime fan of Jeff Walker’s teachings or just coming into his orbit, the Launch Masterclass is the perfect first step.    The Launch Masterclass is only happening from Aug 15th - 29th  Register for this year’s Launch Masterclass by going to www.GetYouLaunched.com    Key topics discussed:  The History of Launch Masterclass: Jeff and Dan take a walk down memory lane and talk through the different ways in which the class has evolved over the years Launch Masterclass Structure: There’s a very intentional way in which the class is laid out, and Dan helps break down the thought process behind this architecture The Ultimate Goal: Creating the best free launch training in the world is the main goal, it’s just a question of refining the content and the process Key takeaways:  Jeff could teach about the launching process for hours and hours. The real challenge is knowing exactly what to teach in order to have the biggest impact. Spontaneous challenges and opportunities have a way of appearing every year, and Jeff has made leaning into those surprises a key part of the process.  Above all, Jeff and Dan work to make this launch a truly exemplary example of what the course itself teaches. If viewers are paying extra attention, they’ll learn even more tricks to the trade by seeing how Jeff rolls out the launch.   Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.  Think you know someone who would enjoy this episode? Do them a favor and share it with them.   Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

It was a beautiful spring day in 2005… and when I hung up the phone, my business was GONE. This is the story of how I started over, in a brand-new market, with a brand-new product that would eventually become known as Product Launch Formula®. In my first business, it took six long years to reach a million dollars in sales. With this new business, it took just six months. In this episode, we dive into that crazy ride… along with some of the key things that made all the difference. We also discuss: The Early Days of Online Marketing: This industry was crazy tight-knit back in the early 2000s. It felt like a handful of us were working together to invent the future of online marketing.  Building Social Proof: How I was able to get 10,000 people on one phone call (in 2005, this meant patching together bridge lines!), and leverage my relationships with key players in the industry to position myself as an expert in my prelaunch content. My First JV Partners: How I came into a brand-new market as a virtual nobody… and less than six months later had some of the biggest names in the industry promoting for me. Market Longevity: Back in those early days, it was rare for anyone to sell the same product for more than a few months, let alone years. But that first launch gave me a different idea… Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! Go to DaretoLaunchShow.com/taco to access the bonus vault  THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

Get access to the Dare to Launch Bonus Vault: https://www.daretolaunchshow.com/taco  Join your hosts Jeff Walker and Chris Saunders in welcoming Emma Johnston and Eleanor Mann to the show this week! Emma and Eleanor are the founders of The Reconnected, a revolutionary resource for the modern parent. Their courses and online community provide parents with the emotional and practical tools necessary to connect with and responsibly raise their children. They’ve been incredibly successful not just in launching their business but in converting their existing audience away from Instagram and onto their own independent app. They’ve also cultivated an intensely supportive following by setting the tone early on, and have never once had to moderate their community. In today’s episode, we dig into how they were able to establish that intimacy, and how their coaches have been successful in maintaining it. We also dive into the nitty-gritty of offering captivating free resources, transferring a devoted following across platforms through unique perks, the vital connective magic of the live event, and how introverted entrepreneurs can utilize technology to speak to thousands of people. Emma and Eleanor have cultivated one of the most genuine, supportive communities out there, and it’s no happy accident.  We discuss:  Why Emma and Eleanor offer transformation to everyone, not just paid subscribers (and how it leads to conversions down the road)  Why they believe the best way to foster intimate, personal connections is through live events Why they choose to host their community in a private app (and how they migrated their community from Instagram little by little)  How setting the tone with your followers right at the beginning is crucial (and why it makes all the difference down the road)     Key Takeaways:  Be Authentic: Emma and Eleanor don’t try to be perfect on their live streams, and their following loves it. They’re not pretending to be anybody they’re not.  Set the Tone: If you create a positive, supporting environment at the outset, your community will follow the lead (and you’ll never have to worry about removing bad apples from the bunch). Look at the Camera Like It’s Someone You Love: Teaching thousands of people can feel incredibly daunting. The key is to focus on one special person at a time.    Got a question for us?  Go to https://www.daretolaunchshow.com/ to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

Access the Dare to Launch bonus vault by going to https://www.daretolaunchshow.com/taco It’s hard to beat the rags-to-riches entrepreneur origin story. By nature they’re uniquely entertaining, often harrowing, and always motivational. We decided it was time for Jeff to enter his own success journey into the Dare to Launch canon. In the mid-90’s, Jeff had quit his job to be a stay-at-home dad. He and his wife were just scraping by, living paycheck-to-paycheck. With a lot of free time on his hands, Jeff had begun to study the stock market and get into some small-scale trading. He figured he’d start an investing newsletter to share his findings. Soon enough he had a loyal following of about 800 people who loved what he was doing. After some discussions with his mentor, he outlined a paid model and a way to launch it in a coordinated sequence… before he even knew what a sequence was. The rest was history. Jeff took that first big leap and never looked back. And if you haven’t already followed his lead, we know this story will inspire you to take action!  Key topics discussed:  Making the Leap: How’s Jeff’s utter desperation to make money from home gave him the courage to start providing a valuable resource to his followers Now vs. Then: Jeff and Chris discuss the differences between 90’s internet marketing and now, and how many online coaches/creators are still taking the wrong approach.  The Art of the Sequence: Jeff didn’t realize it at the time, but his first launch included the kind of email sequence that would be essential to Product Launch Formula Key takeaways:  Mentorship is Key: Jeff had an incredible mentor in those early days, and Jeff wouldn’t have had the confidence to launch without someone in his corner.  Find Community: At every pivotal moment in Jeff’s career, he needed a community of like-minded folks to bounce his ideas off of.  It’s Always a Stretch: Jeff didn’t believe that people would pay him for his insight. It’s always a gamble, but taking that chance is the only way to step into greatness.  It’s a Value Exchange: It may seem bold to ask strangers for money, but you’re providing them value, and that’s worth something. It’s worth a lot, actually!  Got a question for us?  Go to https://www.daretolaunchshow.com/ to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

Get access to the Dare to Launch Bonus Vault and the Transformational Value Manifesto free: https://www.daretolaunchshow.com/taco Join yours hosts Jeff Walker and Chris Saunders in welcoming Amy Small to the show this week! Amy is the genius behind Knit Collage, an inclusive community for wildly creative knitters and crocheters. After years of exhausting design jobs and a few wrong entrepreneurial turns, Amy crystallized her golden idea: the-knit along. She realized she had the resources and the design expertise to provide the yarn, the designs, the online courses, and the community support directly to consumers. And when she made each course into an 8-week sprint, she was amazed at how her customers helped each other out, and how learning how to knit became a catalyst for transformative self-actualization for her customers. Through this model, Amy created a lucrative business based on her ability to craft unique yarn and creative designs, and release them as limited-edition drops alongside time-sensitive online courses. There are so many incredible business lessons to absorb in this episode around building a following, weaving scarcity and transformation into your business model, and staying true to yourself. Amy did it her way and hit the jackpot at the same time – she’s a perfect case study of the modern entrepreneur. Key topics discussed:  Follow Your Passion: The importance of your own passion and innate creativity in starting a business  Selling Transformation: The necessity of baking a transformative experience into your business model (Amy sells the ability to access your inner child)  Find Scarcity: How Amy also weaves the element of scarcity into her operation by dropping limited-run physical products Inclusivity: Amy’s strategic efforts to foster an inclusive community around knitting Key takeaways:  Be Yourself: Amy had to learn the hard way not to tailor her creativity to market demands Keep it Simple: Don’t overwhelm your following with constant changes to your offer. It’s confusing for your customers and overwhelming for you and your team!  Foster Community: Building up an enthusiastic community will help your product expand in all kinds of exciting ways  Got a question for us?  Go to https://www.daretolaunchshow.com/ to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!