In this episode, we learn from two people who have to deliver insights to their customers as part of their normal operations--but they weren't always "data guys." Hear from them how they found ways to add value by narrowing their scope, and how they overcome the scariness of "there's just way too much data, and it's a mess!"Guest BioRaymond has more than two decades of experience working with telecom, call center software, and unified communication technologies. He understands how different v...
In this episode, we get into data-driven marketing. Jonathan describes the challenges of gathering marketing data, and a framework for using data to understand what is working in marketing to drive revenue. Guest BioAs an author, agency founder, fractional CMO and nationwide speaker, Jonathan’s work has been featured in national publications as a disruptive influencer of color within the start up, B2B and eCommerce market segments.Seen in B2B Growth Podcast, FitSmallBusiness, Business Insider...