The Indian government is losing patience with consumer-tech platforms using dark patterns or manipulative design tricks.In late May 2024, Consumer Affairs Minister, Pralhad Joshi, gathered the country’s biggest internet companies, Amazon, Google, Zomato, Ola Electric, etc to give them an ultimatum: clean up your user interfaces by September 5 or face the consequences.From hidden fees on Amazon to guilt-inducing pop-ups on Indigo, these tactics push users into spending more money, sharing more data, or giving up more control, often without realising it. And they’re deeply baked into how these companies grow, making them hard to remove without hurting the bottom line.Tune in.**This episode was first published on 11 August, 2025Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Youtube launched Shopping in India in October 2024, and within a year, 40% of eligible creators adopted it. The platform is betting on high-intent audiences who research before buying—unlike Instagram's impulse-driven model. By building shopping infrastructure in-house and partnering with Flipkart and Myntra, Youtube offers creators high commissions.The shift is democratizing income for micro-creators, while affiliate GMV exploded from Rs 10 crore to Rs 300 crore in two years. Youtube isn't trying to beat Instagram at its game—it's doubling down on what it does best.Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
In this episode we fill you in on three standout stories from the past week. First, a deeper look at this year's latest Wealth Inequality Report; Next, what the Netflix-Paramount fight for Warner Brothers means for Indian players; And finally, why and how Indigo has started to behave.Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Lenskart is now a public company, and its first real market test just arrived. The shares fell a little over 3% on December 8 as the shareholder lock-in expired, putting the company back in the news and making it a good moment to revisit how it got here. Lenskart ended FY25 with a ₹297 crore in profit and nearly 40 % of that now comes from its 656 stores outside India. That global reach is unusual for an Indian consumer brand, especially when others like Zomato and Ola struggled overseas.The company’s steady expansion strategy has leaned on selective acquisitions, investments and joint ventures. And its real strength is a vertically integrated supply chain that keeps prices tight, speeds up product launches and maintains consistency across markets. With the stock settling into life post-listing, today, we look back at what built Lenskart’s momentum.**This episode was first published on Aug 25, 2025Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
India's Atal Incubation Centres promised to be the backbone of government innovation. With 500 crore rupees in initial funding and support from Niti Aayog, these 72 centres were supposed to nurture startups with grants, mentors, and infrastructure.Nearly a decade later, the results are sobering. Of 3,500 incubated startups, fewer than 5% have raised external capital. Most centres lack basic websites or outcome metrics. No external audits. No unicorns.Now the government wants to double down—allocating 2,750 crore rupees to expand the ecosystem. But nobody seems to care if the existing network actually works.Tune in.
Yesterday, the Economic Times reported that JioStar has told the ICC it wants to exit its India media rights deal for cricket events, even with two years still left in the cycle. The company also doubled its provisions for expected losses suggesting the rights may cost more to deliver than they can earn back. It all started in late 2024 when Jio came in and flipped the script by streaming cricket tournaments for free and leaning towards a more ad-heavy model. For viewers, it felt like progress. But now with the drop in ad spending from online money gaming platforms after new regulations, Jio is feeling the squeeze.Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Manoj Kumar Tiwari had a tough job: transform the Tata Institute of Social Sciences into something that looks more like a management school. In his two year term? Mission accomplished.TISS now uses the same entrance exam as IIMs. It's hiring faculty from business schools instead of NGOs. Management courses are in, social science programs are struggling to fill seats. Over 100 staff were laid off in 2024.This isn't just about TISS. It's part of a larger pattern where institutions like JNU and IRMA are sacrificing arts and humanities for what the "market" wants. The government's 2020 education policy is pushing universities toward self-sufficiency—which means more management, and less social work.Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
IndiGo had one of its worst weeks ever with hundreds of flights cancelled across major airports. New pilot rest rules kicked in on November 1, 2025 and the airline’s tight schedules and lean crew planning could not absorb the change. Thousands of passengers were stranded. What really happened and why did India’s biggest airline struggled so suddenly? In this episode, we look at what this means for the country’s fast growing aviation system. Because when one rule change can bring the busiest carrier to a halt the bigger question is how close to the edge we are flying?Tune in.Listen to the latest episode of Two by Two on The bro-ification of business and tech podcasts here. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Physicswallah grew with almost no funding kept most of its ownership and built a huge following around its founder Alakh Pandey. Then it shifted gears and started buying companies expanding offline and spending more to grow faster. The numbers changed the risks changed and the company itself changed. Investors still showed up for the IPO but the real question is what comes next.What happens when a company built on frugality and founder energy suddenly tries to scale like a giant?Take this survey to share your best AI project.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
The Indian government quietly mandated that all smartphones sold in the country must come pre-installed with Sanchar Saathi, a state-owned cybersecurity app that users cannot delete or disable.The app tracks lost phones and blocks stolen devices. But it requires deep permissions. It can read messages, access phone data, make calls, and view photos. Privacy advocates warn these permissions could be expanded overnight to scan for banned apps, flag VPN use, or monitor SMS patterns.The directive was sent secretly to manufacturers like Apple and Samsung, giving them 90 days to comply. Apple has already indicated it won't follow the mandate, citing privacy concerns.Only a handful of countries have tried similar measures—Russia, China, and North Korea, which puts India in uncomfortable company.Tune in.Take this survey to share your best AI prompt.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Zepto is getting cheaper and everyone has noticed. But the real story is what the company is trying to fix behind the scenes. Aadit Palicha wants Zepto to feel like Dmart for quick commerce: lower prices, better availability, and more value each time you open the app. But this shift comes with big questions. The company is burning more cash. Competitors are calling it out. Senior leaders are leaving. And the IPO clock is ticking. Today, we look at why Zepto is changing its strategy now and what it means for the next year.Tune in.Take this survey to share your best AI prompt.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
India wants 50,000 electric buses on the road by 2030. It's a clean mobility revolution that should clear the air in crowded cities.But there's a problem: the power grid wasn't built for this. Cities are plugging bus depots into the same 11kV lines that serve homes and corner shops. In some areas, the strain is already showing: voltage drops and flickering lights in residential areas.So, the country is racing to electrify its transport without electrifying the infrastructure beneath it. What happens when climate ambition outruns planning?Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
India's restaurants just won a four-year battle for customer data access from Zomato and Swiggy. But here's the twist: this "victory" comes precisely as the industry becomes more platform-dependent than ever. While the NRAI celebrates phone number sharing, investors are pouring billions into QSRs and cloud kitchens—business models that assume permanent platform capture. With delivery platforms extracting 16-30% commissions and controlling discovery, logistics, and customer acquisition, data sharing is less a power shift and more a pressure valve. The real story? Restaurants are betting that platform-enabled scale will overcome platform-extracted margins.Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
There's a quiet tension underlying India’s AI boom. Startups are swiftly building bold products on foundations they don’t control. From synced ride-hailing fares to the regulator with only a single office, we look at the strange mix of innovation, vulnerability, and policy catch-up shaping the space. What happens when the platform you rely on starts competing with you?Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Eight years ago, Havells acquired Lloyd to become a household name in consumer electronics. Today, that dream has become its biggest headache.Lloyd's revenue dropped 18% in the September quarter. Warehouses are jammed with unsold air conditioners after an unusually short summer. And, in January, new energy-efficiency rules will make clearing old stock costlier.Despite tripling revenue, Lloyd's operating margins collapsed from 17% to -7% in four years. Lloyd has consumed over 3,000 crore rupees in capital—more than all other Havells verticals combined. Yet it remains India's third-largest AC brand, exactly where it was when Havells bought it. Where does the company stand right now?Tune in.Take this survey to share your best prompt.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Instant fashion is everywhere now. Open Myntra or Ajio and you will see the option to get clothes delivered in minutes. But who is this really for? Are shoppers truly demanding 30 minute outfits?In this episode, we dive into what is driving the push for instant fashion, how it works behind the scenes, and why it has become such a high stakes bet for India’s biggest fashion apps.Take this survey to share your best prompt. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Arya.ag helped India's farmers escape the grip of moneylenders. They could now store their grain in proper warehouses, get loans in seven minutes, and wait for better prices instead of selling at harvest-time lows. But there's a problem: agricultural prices have crashed to five-year lows. Wheat that sold for Rs 4,000 per quintal two years ago now fetches just Rs 2,600. For farmers like Himanshu and Neetu, the math is brutal—saving Rs 18,000 on interest means little when revenue has dropped by Rs 70,000. So, what's happening?Tune in.Take this survey to share your best prompt. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
India is using more AI than ever. But most of that intelligence is not Indian. OpenAI, Google and others are expanding in India fast. They already shape how millions work, learn, and search. Meanwhile, India’s own sovereign AI model is only expected in 2026. Other countries like South Korea and China have already built and deployed theirs. What does sovereign AI actually mean, why does it matter for everyday users and why is India is still struggling to build the full stack. And most importantly, who will build the AI that runs India’s future?Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
A cardiologist in Nagpur performs two similar angioplasties. But the stents inside his patients tell two very different stories. One gets Indian-made devices under a government scheme. The other insists on an imported brand. This contrast is now common across India. Price caps pushed foreign stent makers into a corner in 2017. But they never left. And now, they’re back with new valves, pacemakers, and high-margin cardiac devices. Domestic players, meanwhile, grew fast but still struggle with data, technology, and trust. Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
India’s largest cineplex chain, PVR INOX, has pulled off a major financial reversal, posting a ₹100 crore profit this quarter, a drastic recovery after bleeding nearly ₹12 crore last year. Over 40 million people showed up—but occupancy ratios are still struggling to cross 30%.To fix this, PVR INOX is expanding into new, non-metro markets like Gangtok and Raipur. But there's a major twist: the company is no longer footing the bill for expansion.Taking a page from hospitality giants like Marriott, PVR INOX is embracing an asset-light franchise model. Partners will now bankroll everything from projectors to seating, while PVR INOX manages the brand and operations. We explore this strategic shift—how it hedges risk, frees up capital, and whether betting on multiplexes in the age of OTT is a "Hail Mary" move.Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Bodhisattwa Mondal
lol the roadshitters are talking about AI
The Undervalued Investor
Ruined my morning. Got a person who has no connect with the ground reality in India and wants to copy ideas from the US and force down our throats. absolute disgrace!
Vishaal Bhatnagar
Very important investment regulatory issue highlighted.