Daybreak

Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful. Hosted from The Ken’s newsroom by Snigdha Sharma and Rahel Philipose, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.

When India’s billionaires fight over legacy, who do they call?

From the very public Ambani family feud to the private struggles of the Raymond family, the transfer of wealth and power has often been messy. With over 850,000 millionaires in India, and many of them looking to transition their wealth in the next decade, there's a growing, yet largely unaddressed market for a specific type of expert: the succession coach.Part mediator, part therapist, part strategist—they do more than just advise. They keep dynasties from tearing themselves apart.Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

08-31
12:45

Can Trump's tariffs push India to rewire its global trade?

On August 27, 2025, U.S. tariffs on Indian exports doubled to 50%, slamming nearly $60 billion worth of goods from textiles and gems to furniture and leather. Industry groups warn shipments to America could plunge by more than 40%, with job losses running into the hundreds of thousands. But behind the headlines lies a deeper story.For decades, Indian exporters leaned on the predictability of the U.S. market. But it was a comfort trap that left them dangerously exposed. Now, that comfort has snapped. Factories are idling, the rupee is weakening, and growth forecasts are being cut. And yet, this shock could also be the push India needs to diversify and build resilience into its export ecosystem. Can a crisis this severe become the catalyst for transformation?Tune in.More on Trump's tariffs:1. US consumers may not notice the ‘Made in India’ tag, but after Trump's tariffs, their wallets will2. Biden said 'please' till 2024. Trump's saying 'penalty' in 2025Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

08-28
14:47

Why Google is forcing Gemini into everything you do at work

Back in 2017, Google published the research that sparked the entire generative AI boom. But when OpenAI launched ChatGPT in 2022, Google was caught off guard. Fast forward to 2025, and Google’s own AI, Gemini, is no longer a rushed response. It’s a full-grown product, one the company is pushing hard by bundling it with Workspace and Google Cloud. In India, that strategy is already visible. Enterprises are adopting Gemini for everything from customer service to search to creative media. But here’s the twist: India’s cloud market is big on adoption but light on innovation, which means price matters. And Google is betting Gemini will give it the edge.Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

08-27
12:49

What Swiggy, Zepto & Cred know about your phone

In March this year, a software developer that goes by Pea Bee online published a blog rather ominously titled ‘Everyone knows all the apps on your phone’. He found that several Indian app-based startups are flouting rules of Google Play—Android’s app store—to access people’s data.  In particular, some apps use a workaround to scrutinise the names and usage patterns of other apps on people’s phones. In real time.Now, the fact that apps have a lot of your data may not be a surprise to you. We’ve been pretty cavalier about our data for some time now. Remember Digi Yatra? But the scary thing is that Indian companies are equally nonchalant about the user data they collect. The result? Data-security breaches have been on the rise. So what is a data conscious Indian customer to do? Tune in. *This episode was originally published on May 13 2025.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.One channel. Every show. No more switching feeds. Follow The Ken on Apple Podcasts or tune in on The Ken app.

08-26
20:42

The price drop in weight-loss drugs Indian pharma can’t handle

Even though GLP-1 drugs have helped nearly 20 million people shed weight across the world since 2021, Indians had to wait until 2025 to get in on the action legally.To be fair, the country wasn’t entirely in the dark. Semaglutide—the molecule behind pharma giant Novo Nordisk’s blockbuster drugs Ozempic and Wegovy—was already available for diabetes treatment. But this March, Eli Lilly’s Mounjaro (which uses a different molecule, tirzepatide) entered the market. In July, Wegovy arrived. And suddenly, India went from “we know GLP-1” to “we want the skinny shot”.Since then, the GLP-1 market in India—across diabetes and weight loss—has grown from Rs 531 crore to Rs 628 crore. And now, depending on the vantage point, things are about to get much bigger. And much cheaper.And naturally, pretty much every major Pharma major wants in on the action. Tune in. Do you work in IT? Take our surveyWant to join The Ken's team? Fill this form. 

08-25
10:06

Lenskart is a case study in how an Indian retailer can go global

Lenskart is gearing up for a nearly $1 billion IPO after closing FY25 on a strong note with ₹6,652 crore in revenue and ₹297 crore in profit. What’s even more impressive is that almost 40% of that revenue now comes from its more than 600 stores outside India, rare feat for an Indian consumer brand.Unlike peers such as Zomato and Ola that stumbled in global markets, Lenskart has taken a slow-and-steady approach, leaning on selective acquisitions, smart investments, and joint ventures to expand abroad. At the heart of its success is a vertically integrated supply chain that gives the company pricing power, agility in launching new products, and the ability to deliver consistent quality no matter the geography. Tune in.Want to join The Ken's team? Fill this form.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

08-24
11:10

Why Dream11's dream run with Indian cricket came to a grinding halt

The Online Gaming Bill, 2025 has sent shockwaves through India’s booming fantasy sports industry. Within hours of its passage in the Parliament on Wednesday, Dream11, the country’s first fantasy sports unicorn with over 200 million users, found itself on the chopping block. Smrita Singh Chandra, a former VP at Dream11, called the ban on real-money online games 'deeply unjust' and 'unethical,' warning of devastating economic fallout.At stake is the fantasy sports industry valued at nearly $2 billion and projected to hit $5 billion by 2030. But the government isn’t just worried about gaming addiction. It cited money laundering, tax evasion, and even national security risks.In this episode, host Snigdha Sharma unpacks the storm around Dream11: how the platform works, why Indian courts have long defended it as a 'game of skill,' and why critics and now the government, insist it is actually just gambling in disguise. Tune in.Want to join The Ken's team? Fill this form.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

08-21
13:47

If AI is expensive everywhere then why is ChatGPT cheapest in India?

OpenAI has just launched a special, India-only plan for ChatGPT. It makes access cheaper here than almost anywhere else in the world. At first, it looks like a win for millions of Indians who’ll get to try cutting-edge AI at a fraction of the cost.But for India’s AI startups, it may be a different story. Competing with global giants that have billions in capital, access to compute, and a head start on scale is already tough. Add aggressive pricing, and the playing field gets even steeper. After all, if Indians aren’t paying with money, they’re likely paying with something else: data and usage.So where does that leave Indian AI? Can startups like Sarvam, Krutrim, and others still carve out a niche through language, verticals, or local trust or will they be reduced to distributors for the biggies?Find our last episode on Sarvam here. Want to join The Ken's team? Fill this form.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

08-20
12:31

360 One wrote the wealth-management playbook. Now it is learning a hard lesson

On paper, 360 One Wealth and Asset Management looks flawless: a ₹42,000 crore market cap, among India’s largest pools of assets under management, and a co-founder CEO with a near-mythical reputation.But beneath that shine, the cracks are widening. Within a year, three of its most influential leaders—including co-CEO Anirudh Taparia—walked out, with over 100 employees following. Promoters and insiders are offloading stock, and even early backers like Bain Capital are quietly easing out.Officially, 360 One insists attrition is low and the fortress is intact. But industry insiders say otherwise—that the real impact of these exits is only beginning to play out.In this episode, we dig into the unraveling of an industry darling. Why are star rainmakers leaving? How deep does the unease among shareholders run? And what does it say about the future of wealth management in India as younger, more nimble rivals rise?Tune in. Do you work in IT? Take our surveyWant to join The Ken's team? Fill this form. 

08-19
12:43

The secret behind IIMs' 100% placements? Opting out

IIMs are increasingly counting on students opting out of the placement process to maintain their 100 per cent placement facade.The playbook is simple, really. If too many students remain unplaced by the end of the cycle, send them an email suggesting they opt out. Or, like IIM Amritsar, just inform students that if they’re not placed, they will be considered as having “opted out”.Of course, it’s all just to keep up appearances. When 40 out of 45 students get placed, and 5 opt out, the 100% placement claim becomes a technical truth.Turns out, that’s the unfortunate byproduct of a tough and constant competition to get the best talent.Tune in. Listen to the latest episode of 90,000 Hours on Apple or The Ken app Want to join The Ken's team? Fill this form. 

08-18
11:12

Why VCs love founders with baggage more than founders with new ideas

India’s startup boom has lost its spark. Venture capital funding in the first half of 2025 dropped to just $3.6 billion—the lowest since 2016. Fresh ideas are scarce, and investors are stuck with fewer bets to make.So who’s still getting the money? Familiar founders. Even those with messy track records. Pharmeasy’s co-founders, whose healthtech giant crashed from $5.6 billion to $460 million, raised fresh funds for All Home. Whitehat Jr’s Karan Bajaj, criticized for misleading ads, secured $16 million for his new venture.Why are VCs are backing baggage over breakthroughs? Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

08-17
09:42

UPI can be forever or free—not both

On 19 March, the Indian government slashed incentives for UPI transactions by more than half to Rs 1,500 crore for FY25.After it launched in 2016, UPI very quickly became the backbone of India’s digital economy–thanks to demonetisation, and well, the pandemic. Most importantly, it was the radical decision to keep it free that fuelled its growth. No merchant fees. No transaction costs. But the zero-MDR policy came at a price because payment processors lost more than 2500 crore last year alone. And with the new budget cut, it will get worse.The system is clearly showing signs of strain.While UPI continues to post record volumes—18 billion transactions in March alone—many are asking an uncomfortable question:Can India keep up its digital payments miracle without letting the infrastructure collapse under its own weight?Tune in.Do you think people will stop using UPI if there is a small fee involved?*This episode was originally published on 21st April, 2025. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

08-14
14:00

What happens when a failed founder goes job hunting?

On average, over 35 startups shut down every day in India. Employees move on to their next stint, but most founders find themselves unemployed, thanks to their high pay and a leadership attitude. Why? Think of it this way. What makes a good founder? Leadership, independence and a penchant for the unconventional. But what happens when these very strengths are seen as weaknesses when they're on the other side of the hiring table?Tune in. 

08-14
08:54

Inside Samir Kumar’s plan to bring order to Amazon India’s chaos

It's been a tough couple years for E-commerce in India. And no one has quite borne the brunt of it like Amazon. Between tough competition from the likes of Meesho and Flipkart, not to mention the legion of quick commerce platforms that have completely changed the way we shop, and profitability pressures – Amazon is stuck between a rock and a hard place. But now it is trying to turn back the clock. Leading that endeavour is Samir Kumar, who took over and the new country manager in October 2024. Since then he’s been exploring new ways of working. Kumar has picked Prime as the chosen path to profitability. After all, Prime users spend nearly twice as much as their non Prime peers and contribute more than half of Amazon’ India’s business. The second emphasis is on speed: something the previous leadership thought wasn’t worth their time, per at least three managers. A couple of months ago, the company finally launched its quick-commerce service, Amazon Now, in select cities. But the timing could've been better. Tune in. 

08-13
11:56

A quick guide to the new Income Tax Bill

The new Income Tax Bill 2025 was passed by the Lok Sabha without debate yesterday. It is a huge step towards simplifying and modernising India's tax system after six decades. But what does this major reform mean for you, the average taxpayer? Tune in to find out.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

08-12
09:35

When dark patterns become default

The Indian government is losing patience with consumer-tech platforms using dark patterns or manipulative design tricks.In late May 2024, Consumer Affairs Minister, Pralhad Joshi, gathered the country’s biggest internet companies, Amazon, Google, Zomato, Ola Electric, etc to give them an ultimatum: clean up your user interfaces by September 5 or face the consequences.From hidden fees on Amazon to guilt-inducing pop-ups on Indigo, these tactics push users into spending more money, sharing more data, or giving up more control, often without realising it. And they’re deeply baked into how these companies grow, making them hard to remove without hurting the bottom line.Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

08-11
11:19

Biden said 'please' till 2024. Trump's saying 'penalty' in 2025

Just a year ago, U.S. officials publicly encouraged India to buy discounted Russian oil to help stabilise global markets during the Ukraine war. But fast forward to 2025, and the U.S, under President Trump, has slapped India with the highest tariffs in the world: 50% on its exports. Trump has accused India of funding Putin’s war machine.So what changed?In this episode, we break down how India went from energy partner to trade target for doing exactly what the U.S. once asked. We also look at the double standards: America’s own imports from Russia and its backing of Israel in Gaza.Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

08-07
11:09

Why some of AI's brightest minds are rejecting billions from big tech

Earlier this week, Andrew Tulloch, co-founder of Thinking Machines and one of the key engineers behind OpenAI's GPT-4, reportedly said no to a jaw-dropping $1 billion offer from Zuckerberg's Meta. Why would anyone say no to that kind of money? The answer lies in a high-stakes conflict for the soul of AI. From Microsoft crippling Inflection AI and Meta’s $200M poaching spree to a growing rebellion led by top AI minds like Mira Murati, Andrew Tulloch, and Dario Amodei, we look at big tech’s desperate bid to own AI by buying its creators.Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

08-06
10:58

Why EY India's old guard is walking away

In just over a year, EY India has seen at least 10 partners from its tech consulting division quit. Many of them were pioneers of significant practices like data analytics, cybersecurity and SAP. What’s interesting is how they left. There were no public announcements, or farewell parties. It was almost like these senior partners vanished from some of the consulting giant's most prized divisions. And with them, they’ve taken full teams, clients and decades of institutional memory. Now, its not that senior people stepping down is out of the ordinary. It’s the fact that these resignations came in such close succession. They hint at a pattern. Tune in. 

08-05
12:44

Bansal chased vision. Nagori chased output. Public markets seem to prefer butter chicken over burpees

Ankit Nagori and Mukesh Bansal may have started the fitness unicorn Cult.Fit together, but their journeys since then are a study in contrasts.On one hand is Cult.Fit. It's been a little over a year since Mukesh Bansal stepped down as Cult’s CEO. When The Ken reached out to him asking why, he clarified that he still remains involved. But involvement, of course, is a spectrum – sometimes it means steering the company to an IPO. The catch is that while Cult.fit wants to go public next year, there is no DRHP yet. There is also no FY25 data on the Ministry of Corporate Affairs website. Then you have Nagori’s big bet – Cure.Foods. Under Nagori’s leadership, Curefoods went from 2 crore in revenue in FY21 to 775 crore in FY25. That’s according to its draft IPO documents filed in June. Yup, Curefoods is also looking to go public. But unlike Cult, Nagori has a DRHP, a valuation, and a business that sells things people eat. While Eat.fit was all about quinoa and millets, Curefoods evetnually became about what sells. After all, the focus was to scale. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

08-04
11:36

The Undervalued Investor

Ruined my morning. Got a person who has no connect with the ground reality in India and wants to copy ideas from the US and force down our throats. absolute disgrace!

08-09 Reply

Vishaal Bhatnagar

Very important investment regulatory issue highlighted.

02-15 Reply

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