Deal Sourcery

Deal Sourcery is the must-listen podcast for Private Equity professionals aiming to master the art of deal origination. Hosted by Dan Herr - who’s closed over $1B in transactions in the last decade while building and leading world-class deal sourcing teams - and Matt Rooney, a top recruiter in PE business development, we dive into cutting-edge trends, proven tactics, data-driven sourcing strategies and the technology shaping the future of M&A. Each episode features in-depth discussions with exited founders, PE professions and investment bankers, delivering exclusive, actionable insights you won’t find anywhere else. Tune in to elevate your sourcing skills and optimize your firm’s capital deployment.

Mount Rushmore of BD - Lessons Learned from Legend Award Winner Jay Jester

Are you actually building the kind of BD function that wins deals—or just checking a box?Jay Jester, BD Legend and Partner at Plexus Capital joins Deal Sourcery to unpack what makes great sourcing teams stand out.With decades of experience, Jay shares real stories and tactical insight on how to build trust, manage founder psychology, and turn your BD team into a true strategic asset.If you're hiring, scaling, or just trying to sharpen your edge in BD, Jay shares a sharp, unfiltered perspective from one of the best in the business.CHAPTERS:00:00 – Intro: Who is Jay Jester?02:43 – Early dealmaking days and defining BD07:30 – The evolution of sourcing in PE11:45 – Why likability still matters in deals15:22 – Giving feedback to bankers (and why most firms don’t)21:10 – Building a BD team that actually works26:18 – Founder psychology and buyer trust31:33 – Choosing the right banker: strategy vs comfort36:50 – The myth of “full coverage”41:17 – Why sourcing is more than dialing for dollarsKEY TAKEAWAYS: “People want to be in business with and want to do deals with people they like.” “The BD lead isn’t a bolt-on. They should be in the pitch—and seen as senior.” “If sourcing’s not connected to the engine room, it doesn’t work.” “The perfect alignment is when someone on the other side of the deal cares so much it could change their life.”CONNECT WITH JAY:Jay Jester: https://www.linkedin.com/in/jay-jester-plexus/

07-24
46:39

700 Conversations. 13 Touches. 1 Thesis Scorecard. Here’s the Compass Method with Jonathan Babcock

Are you making cold calls but just not locking in enough deals? Compass Equity Group's Jonathan Babcock joins the show to explain how playing the long-game and developing a firm-wide culture of thesis lead business development has helped them win.Jonathan walks us through the Compass Method's 13-touchpoint outreach strategy and how it leads to deeper connections with business owners, keeps them competitive and wins deals.📍CHAPTERS: 00:00 – Intro02:30 – An Overview on the Compass Method and How to Stay Competitive07:30 – How a Thesis Driven Approach Can Set You Apart08:30 – Going from Idea to Fleshed Out Thesis10:30 – The Thesis Development Process12:45 – The Importance of Metrics in Thesis Development14:30 – Essential Information for Developing a Thesis17:45 – Centers of Influence & Key Relationship Building Techniques21:30 – How Do You Find Well-Connected People In Your Target Markets?23:00 – When to Start Direct Outreach 27:15 – Measuring Success29:00 – Advice for Starting at a New Firm📝 KEY TAKEAWAYS “People forget that people do deals with people they like.”“You have to have an angle, and it needs to be ingrained in the culture to do things in a differentiated way.”“Don't confuse activity with productivity. Metrics play a key role in identifying what stage you're at - is it moving forward?”“Leave the suit at the office. I do a lot of cold calls where the first ten seconds are crucial and you've got 10 seconds to show why you're reaching out, building credibility. But the most important part of that I've realized is, you don't spew out a bunch of industry knowledge you think you have - you try to build a relationship.”🔗 CONNECT WITH JONATHAN:LinkedIn: https://www.linkedin.com/in/babcockjonathan/#BusinessDevelopment #PrivateEquity #Thesis

07-10
32:03

How to Crush Your First 90 Days in Business Development (Private Equity Edition)

If you’re getting started at a private equity firm in business development, this one's for you. Inspired by Dan’s viral LinkedIn post, you’ll get tried-and-true steps for crushing your first 90-days on the job: how to build your banker pipeline, optimize your time on the road and actually measure your success. Whether you’re the first sourcing hire at a fund or stepping into a seasoned team, this is your outline on how to hit the ground running and set yourself up for long-term success. Read Dan’s original LinkedIn post: https://www.linkedin.com/posts/danielherr_8-steps-to-success-in-a-new-pe-sourcing-role-activity-7287804951840399361-Dz7W/📍CHAPTERS: 00:00 – Intro & Origin of the 90-Day Framework03:30 – Who This Applies To04:45 – Days 1–30: Be a Sponge07:00 – Internal vs. External Messaging08:45 – Read the IC Materials Like Treasure Maps10:30 – Portfolio Company Primers13:15 – Days 30–60: Start Building Relationships16:45 – Prioritize Like an Investor21:30 – Build the Prospect & Banker Database23:00 – Days 60–90: Execute & Win Quick24:45 – Hit the Road: Why In-Person Still Wins29:00 – Metrics, Measurement & Accountability35:00 – Top 2 North Star Metrics for New BD Hires36:30 – Call to Action📝 KEY TAKEAWAYS “Before you're out there pitching everybody about how magical our firm is, it's diving into the nitty gritty of who are we, why do we win, where do we win, where do we lose.”“You go back through these old IC materials... there’s a lot of low hanging fruit that’s sitting in there for you to go tackle as a sourcing professional.”“You’ve got hundreds, thousands, millions of different things you need to be doing... Our number one job is prioritization.”“There’s still no proxy for that in person... The number of deals I’ve done because I got in front of someone. You just can’t replicate that over Zoom.”🔗 CONNECT WITH THE HOSTS:Dan Herr:  https://www.linkedin.com/in/danielherr/Matt Rooney: https://www.linkedin.com/in/matt-rooney-coastalpartners/Coastal Partners: https://www.coastalpartners.co/#BusinessDevelopment #PrivateEquity #NewHires

05-22
37:14

The Marketing Playbook For Private Equity in 2025 with Joanne Verkuilen

Is your Private Equity firm invisible? You might be missing 80% of the deals you should see. Today, discover why traditional PE outreach isn't enough and how strategic marketing is now essential for competitive deal flow as Joanne Verkuilen, Founder and Managing Partner at MiddleM Creative, reveals the playbook.Private equity faces intense competition, making deal flow the top challenge. Yet many firms still think marketing is just having a decent website or occasional email blast. This outdated view means missed opportunities and wasted BD effort. You might be completely invisible to intermediaries and founders holding deals perfectly suited for your strategy.But the landscape has shifted dramatically. Relying solely on old relationship models or basic websites isn't sustainable when capital deployment pressure is high. Firms that don't adapt risk falling behind, struggling to find the right deals, and failing to convince founders they're the best partner. Strategic, multi-channel marketing is no longer optional; it’s the answer to being seen, building trust, and winning in today's market.🎯 KEY EPISODE TAKEAWAYS:📉 DEAL FLOW DANGER ZONE [5:30]:"Something between like 80% and 82% of the time firms will not see deals in their wheelhouse... For me that is like such a red flag."Stop missing out. Learn why unclear messaging means you're likely invisible for the vast majority of relevant deals and how fixing this is critical.🤝 WINNING FOUNDER TRUST [27:01]:"If you can really convince and get excited with your prospect that you really know their industry and you can really add value and help them grow their business, that is like probably number one usually that we hear from as in terms of criteria... And that's what a founder cares about."Win more deals by connecting deeply. Discover why showcasing sector expertise and genuine partnership matters more than ever to founders.📢 EXPAND YOUR TOUCHPOINTS [36:19]:"Your marketing shouldn't be just email... Luckily we have LinkedIn... that's a place too that we try to leverage with our storylines and with the messaging and just staying in touch and using broader communication elements."Expand your reach beyond the inbox. See how consistent presence on platforms like LinkedIn and strategic PR keeps you top-of-mind between meetings.CHAPTERS:00:00 - Building a Private Equity Brand with the Three Cs01:08 - Why Marketing is Key to Improving Deal Flow03:27 - Aligning Marketing Strategy with BD for Competitive Edge04:56 - The 80% Deal Miss Rate and How to Fix It07:13 - Full Service Marketing Tools That PE Firms Actually Use08:55 - How PE Marketing Has Evolved in the Last Decade12:30 - Marketing as the Awareness Engine for BD Success14:54 - PR and Thought Leadership as Deal Sourcing Levers17:53 - Why PE Firms with BD Teams See Higher AUM Growth24:57 - What Founders Really Want from a PE Partner34:59 - Cutting Through the Noise with Clear, Confident Messaging39:24 - The Highest ROI Channels43:07 - Using Video to Humanize the PE Brand46:35 - Should PE Firms Develop a Public Brand Personality?48:53 - Humanizing Private Equity Through Values-Based Storytelling49:27 - Structuring Your PE Marketing and BD Team from Day One🔗 CONNECT WITH JOANNE VERKUILEN:• LinkedIn: https://www.linkedin.com/in/joanneverkuilen/• MiddleM: https://www.middlemcreative.com/

05-01
55:25

Winning Before the CIM: If You’re Waiting for the Book, You’ve Already Lost

How do top PE firms consistently win deals before they even hit the market? Today’s episode of Deal Sourcery pulls back the curtain with Justin Smith, Managing Director of Business Development at Agellus Capital. Justin reveals the playbook behind one of the most sophisticated intermediary-first sourcing functions in the middle market.Matt and Dan sit down with Justin to dissect the strategies Agellus uses to build relationships, leverage data, and secure access to exclusive opportunities. Learn why pre-work is paramount, how to effectively utilize buy-side advisors, and the infrastructure needed to track every critical interaction. This is your blueprint for competing and winning in today's hyper-competitive deal environment.CHAPTERS:00:00 - Intro: Winning Deals Before the CIM Goes Out01:19 - The Proprietary Deal Flow Debate: Insourcing vs. Outsourcing04:19 - Understanding and Leveraging Buy-Side Advisors07:51 - The BD Professional as an Account Executive: Driving the Conversation10:45 - Building Rapport & Messaging to Founders15:16 - Setting Up Your BD Infrastructure: CRM, Data, and Tech Stack19:08 - Key Metrics: Tracking Conversations, Deal Flow & Missed Opportunities21:41 - Banker Coverage Strategy: Tiering, Industry Focus & Road Shows27:59 - Out-Hustling the Competition: Conferences vs. Road Shows34:10 - The Rise of "Advantaged Auctions" & Exclusive Processes38:25 - Thesis Development: The Role of BD & Leveraging Your Network44:30 - Who To Surround Yourself With: Beyond the Bankers45:12 - The Critical Importance of Pre-Deal Executive Talent Strategy48:04 - Justin's BD Career Path & Advice for Aspiring Leaders53:24 - The Future is BD: Why Sourcing is Leading Private Equity55:26 - Final Thoughts & Wrap-up🔗 CONNECT WITH DAN, MATT & JUSTIN:Dan: https://www.linkedin.com/in/danielherr/Matt: https://www.linkedin.com/in/matt-rooney-coastalpartners/Justin Smith: https://www.linkedin.com/in/justinwsmith/Coastal Partners: https://www.coastalpartners.co/Agellus Capital: https://www.agellus.com/

04-15
55:48

The Ultimate Guide to Deal Sourcing Compensation – Part 2

Is your compensation in line with your peers in private equity business development? Are you unsure of what the market standard is for base, bonus, and carry? Today we break down the highly anticipated 2024 Business Development Compensation Survey, offering crucial insights into current compensation trends, bonus structures, and the factors that truly influence your earning potential in the competitive world of PE deal sourcing. Get the data you need to benchmark your worth and understand the evolving landscape of BD compensation.CHAPTERS:00:00 - The Compensation Conundrum: Are You Paid Fairly in PE BD?01:11 - Unveiling the 2024 BD Compensation Survey: What's Inside?01:49 - Behind the Data: Survey Methodology and Participation Insights03:55 - Who Responded?: Demographics of the BD Compensation Survey06:23 - Lower Middle Market Dominance: Where BD Talent is Concentrated08:11 - Regional Hotspots: Northeast Still Leads in BD Professionals08:59 - Compensation Blind Spots: Why This Survey Matters09:39 - The Compensation Gap: BD vs. Investment Professionals11:14 - Diving into the Data: Key Compensation Takeaways for 202412:33 - Uniformity Across Titles?: Base Salary Increases by Seniority Level13:36 - Bonus Bumps and Deal Volume: A Correlating Trend?16:14 - Carry Allocation Trends: When Does Carry Kick In for BD Roles?19:55 - Decoding the Numbers: Base, Bonus, and Total Comp by Title23:24 - The Compensation Formula?: Regression Analysis and Key Drivers25:14 - Seniority Rules: Title as the Top Predictor of Base Salary27:31 - The Office Paradox: Days in Office and Compensation Correlation30:44 - Discretionary vs. Metric-Driven Bonuses: What's the Breakdown?33:56 - Success-Based Bonuses: A Smaller Piece of the Pie Than You Think35:53 - The Bonus Structure Shift?: Moving Towards Metric-Based Compensation?39:28 - Intermediary vs. Proprietary Sourcing: Impact on Bonus Structures?41:45 - Get the Full Report: Where to Dive Deeper into the Data42:33 - Stay Connected: Deal Sourcery and Coastal Partners ResourcesKey Takeaways:"We saw an 11% increase from 2023 base salary into 2024. And that's across all levels, seniority fund sizes. But you know, a healthy increase.""VP level and above is when it starts to be much more common to have a carry allocation.""Seniority level seems to be the primary indicator of like the most significant change in base compensation. And then fund size kind of behind that...""57% indicate that they only receive discretionary bonuses."🔗 CONNECT WITH THE HOSTS:Dan Herr: https://www.linkedin.com/in/danielherr/Matt Rooney: https://www.linkedin.com/in/matt-rooney-coastalpartners/Coastal Partners: https://www.coastalpartners.co/#BusinessDevelopment #PrivateEquity #CompensationSurvey

03-18
42:42

Building the Goldman Sachs for Small Businesses with Ori Eldarov

Frustrated that your company hasn't gotten noticed by the buyers that should be approaching you? Every business owner is being told to sell, but what happens when you have limited options, no network and no time? Now, get ready for your business to be on the global stage.OffDeal's Founder and CEO, Ori Eldarov, unveils a revolutionary approach to selling your business, leveraging AI to maximize value and streamline the process. Discover the future of deal sourcing and why traditional methods are falling behind.CHAPTERS:00:00 - The Future of Sell-Side M&A and AI-Driven Deal Sourcing01:25 - From Wall Street to Entrepreneurship02:37 - How Cooking Oil Collection Led to M&A Insights05:54 - Why Search Funds Are Booming Among MBA Graduates07:34 - The Pivot That Led to OffDeal’s Success10:04 - Why Private Equity Firms Struggle with Deal Sourcing12:47 - The Sell-Side Advisory Gap in SMB M&A15:19 - Why Most Small Business Sales Happen Without Advisors18:05 - Can Marketplaces Work for Small Business M&A?21:51 - The Real Number of Sellable Businesses in the U.S.27:16 - How AI is Revolutionizing Deal Sourcing and Matching30:44 - The Power of AI Agents in Private Equity34:06 - AI vs. Traditional Deal Sourcing38:48 - The Role of AI in M&A Execution and Due Diligence42:12 - How OffDeal Automates the Investment Banking Process46:44 - The Future of M&A51:39 - Why Private Equity Firms Are Slow to Adopt AI🔗 CONNECT WITH ORI ELDAROV:• LinkedIn: https://www.linkedin.com/in/eldarov/• Website: https://offdeal.io/#AISourcing #DealTech #FutureofM&A

02-20
56:24

The Future is (Almost) Here: AI in Private Equity Deal Sourcing

Is your inbox flooded with generic PE outreach? Learn how to cut through the noise and connect with the right investors, as Raj Singh, AI founder and investor of Go Moment, Revinate and PEF Community fame, reveals his insider secrets to navigating the PE landscape and building authentic relationships that drive deals.Raj shares his firsthand experience navigating the flood of PE outreach, leveraging AI for smarter engagement, and what truly resonates with founders. Tired of generic outreach? Discover how to stand out, build trust, and make a lasting impression.CHAPTERS:00:00 - The AI Founder's PE Playbook01:31 - The AI Journey02:53 - Navigating the AI Hype Cycle07:25 - What is Go Moment?10:20 - The Billion Smiles Mission15:10 - First Exposure to Private Equity18:04 - Memorable vs. Frustrating Pitches20:51 - The Volume of Outreach21:37 - Email vs. Calls22:32 - Building Authentic Connections24:08 - Common Characteristics of High-Quality PE Outreach27:17 - The Impact of AI on Private Equity and Deal Sourcing27:50 - Will AI Take Our Jobs?31:43 - AI in Go-to-Market35:38 - Applying Go-to-Market Strategies to Private Equity Outreach38:21 - Misconceptions About AI Capabilities41:36 - Can AI Replace Human Relationships?45:52 - AI Generates Plausible Answers, Not Necessarily Correct Ones47:02 - Keeping a Human in the Loop47:48 - The Future of Raj49:51 - Final Words of Wisdom for PE Professionals50:59 - Private Equity in One Word🔗 CONNECT WITH RAJ SINGH:LinkedIn: https://www.linkedin.com/in/rajsinghla/

02-06
51:49

Building a Culture-First Organization: Lessons from Campminder's 23-Year Journey with Dan Konigsberg

Discover the story of how Campminder's CEO, Dan Konigsberg, built a wildly successful, values-driven company culture, attracting both top talent and ideal investors. Learn how to move beyond generic outreach and create a magnetic force that draws the right partners to you.Dan shares his journey, revealing the crucial role of authentic core values in building a sustainable business. This episode is a must-listen for entrepreneurs, CEOs, and anyone seeking to create a thriving workplace.Chapters:00:00 - Navigating Peak Operational Seasons02:24 - Comprehensive Camp Management Solutions03:48 - Leveraging Facial Recognition for Engagement05:36 - Bootstrapping to Longevity14:36 - The Role of Authentic Core Values19:50 - Creating Alignment Through Core Values23:54 - Culture as a Competitive Advantage27:18 - Defining and Upholding Company Values32:27 - Choosing Value-Aligned Investors40:20 - Long-Term Thinking for Sustainable Growth45:26 - Transparency in Leadership Transitions48:46 - Evaluating Culture During Mergers and Acquisitions54:10 - Adding Value Beyond Capital57:12 - Authentic Outreach in Private EquityConnect with Dan:LinkedIn: https://www.linkedin.com/in/dankonigsberg/Campminder: https://campminder.com/Links:Dan Herr: https://www.linkedin.com/in/danielherr/Matt Rooney: https://www.linkedin.com/in/matt-rooney-coastalpartners/Coastal Partners: https://www.coastalpartners.co/#CompanyCulture #ValuesDrivenBusiness #PrivateEquity

01-23
01:01:41

Human-to-Human Deal Sourcing: Winning in the Future of Private Equity with Lane Rankin

Lane Rankin, Founder of Illuminate Education, joins us to share his incredible journey from educator to EdTech entrepreneur. Along the way, he reveals the secrets to engaging founders, the importance of genuine human connection in private equity, and his vision for a more supportive future for the industry.If you’ve ever found yourself becoming frustrated with the impersonal, transactional nature of private equity outreach, this episode is definitely for you as Lane exposes the flaws in traditional approaches and champions a new era of relationship-driven dealmaking. Join us today and discover how prioritizing shared values, vulnerability, and authentic curiosity can unlock unprecedented levels of trust and lead to mutually beneficial partnerships.Key Insight [0:46:46]: "I really am focused on how do I continue to be a good elder...being someone that's helpful to people that are trying to do good things in the world." Learn how to shift your mindset from pure profit to purpose-driven investing as Lane shares his criteria for selecting ideal business partners.Potential Pitfall [0:04:31]: "My first impression, honestly, was just hardcore money people...pretty cutthroat. Didn’t really care about the founders, didn’t really care about the products, just really cared about how much money can we make and how fast can we make it." Lane addresses the common fear of founders losing control and purpose when partnering with private equity, offering insights into how to identify firms that prioritize long-term value creation.Strategic Approach [0:32:03]: "Four meetings. Four LOIs. That's it right there." Lane reveals how targeted outreach, based on deep research and genuine connection, can dramatically improve your success rate in deal sourcing. Discover how to identify your ideal partners and craft compelling outreach that resonates with their values and aspirations.Practical Tip [0:54:01]: "If you were to look at my contacts right now...I know everybody's...birthday anniversaries, kids names...Because when I get back on the phone with that person, I'm going to be like, ‘Hey, last time you mentioned...’" Lane emphasizes the power of remembering personal details to foster deeper connections. Learn how this simple yet powerful tactic can differentiate you from the competition and build lasting relationships.CHAPTERS:00:00 - Guest Introduction: Lane Rankin01:18 - Early Private Equity Exposure05:14 - Evaluating Private Equity Partners10:32 - Evolution of Private Equity Outreach19:46 - Partnering with Insight Partners25:02 - Human Connection in Deal Sourcing33:02 - Data-Driven Sourcing Precision40:20 - Authenticity in Business Relationships0:45:46 - What the future holds for Lane0:48:37 - Lane’s ideal business partner0:50:36 - Building relationships with high quality CEOsLinks:Dan Herr: https://www.linkedin.com/in/danielherr/Matt Rooney: https://www.linkedin.com/in/matt-rooney-coastalpartners/Coastal Partners: https://www.coastalpartners.co/Lane Rankin: https://www.linkedin.com/in/lanerankin/Illuminate Education: https://www.illuminateed.com/

12-17
58:19

How to Generate Predictable, Repeatable and Scalable Deal Flow

In this episode of Deal Sourcery, Matt and Dan explore one of the biggest challenges faced by private equity firms: creating a predictable, repeatable, and scalable deal sourcing strategy. Together, they dive deep into the cyclical nature of deal flow and discuss actionable solutions for firms to establish more consistent deal pipelines. The conversation emphasizes the role of business development in driving predictable deal sourcing, the importance of setting measurable targets, and how firms can hold their teams accountable for performance. Matt and Dan also cover the importance of aligning sourcing efforts with firm-wide goals and how to measure the right metrics—focusing on outputs over inputs. They offer practical advice on managing deal pipelines with granular stages to improve capital deployment, and discuss how stronger relationships with investment bankers can lead to better deal coverage and deal flow success. Tune in for this in-depth look at business development strategies, goal-setting, and accountability, and learn how private equity firms can elevate their deal sourcing performance to achieve long-term success.Episode Highlights:00:00 Intro00:53 Challenges in Consistent Deal Sourcing for Private Equity02:43 Importance of Dedicated Business Development Roles03:19 Setting and Measuring Goals in Private Equity Firms05:23 Linking Goals and Accountability in Deal Sourcing07:43 Defining Key Metrics10:52 Managing Top Prospects Through the Funnel13:18 Measuring Quality Over Quantity in Outreach14:38 Outputs That Drive Sourcing Performance16:02 Determining Outputs Based on Investment Strategy18:46 Focusing on Volume and Velocity for Add-ons20:28 Effective Banker Coverage for Deal Sourcing22:47 Benchmarking Deal Visibility with Industry Data23:39 Setting Accountability in Sourcing Teams25:07 Evolution of Private Equity Banker Relations26:55 Future of Investment Banking with Tech Integration30:54 Goal Setting and Accountability in Sourcing Teams35:40 Setting Individual vs Team Goals for Sourcing39:28 Tailoring Goals to Seniority and Experience40:34 Keeping Teams Accountable for Sourcing Goals49:44 Avoiding Meeting Pitfalls in Sourcing51:25 Shifting Meeting Focus for Effective Accountability53:23 Encouraging Best Practice Sharing and Problem Solving53:52 Using Leadership Influence to Support Junior Team MembersKey Takeaways:"Private equity firms struggle with unpredictable deal flow. They want consistent, repeatable sourcing.""Set targets and measure against them. Accountability is key for predictable deal flow.""Most firms don't apply sales best practices internally. It's time to hold sourcing accountable.""Focus on outputs, not just inputs. Measure results, not just activities.""Pipeline stages need granularity. More stages mean better tracking and accountability.""Align firm and sourcing goals. Measure what matters to your strategy.""Banker relationships are crucial. They now choose buyers, not the other way around.""Meetings should drive accountability, course correction, and support. Not just readouts.""Annual goal setting, quarterly corrections, monthly updates - keep progress visible.""Use meetings for problem-solving, not just reporting. Focus on moving top prospects."Links:Dan Herr: https://www.linkedin.com/in/danielherr/Matt Rooney: https://www.linkedin.com/in/matt-rooney-coastalpartners/

11-26
54:02

This 3x CEO's Secret Weapon For Winning Add-Ons with Bill Nunan

Bill Nunan, seasoned private equity expert with extensive experience working across multiple verticals and current CEO of Lexipol, joins the podcast today to share his deep knowledge of the private equity world. Along the way, he offers a clear explanation of what it means to be a private equity operator, the evolution of best practices, and how these changes have shaped today’s business landscape. Bill emphasizes the importance of strategic planning, particularly in the context of add-on acquisitions, and the value of building strong relationships with founders. Our guest also discusses how to manage daily priorities, focusing on achieving destination economics while balancing the challenges that come with mergers and acquisitions. He shares actionable advice on the collaborative nature of private equity, explaining how operators and sponsors can work together to create long-term value through strategic partnerships. The conversation as shared here today highlights the importance of developing a platform story to guide business strategy and concludes with key insights on building effective teams and managing deal sourcing relationships. For anyone navigating the fast-paced world of private equity, this episode delivers essential strategies for success from a proven industry leader.Episode Highlights:00:00 Intro04:38 Transitioning from Public to Private Equity05:45 Evolution of Best Practices in Private Equity06:50 Role of a Private Equity Operator Explained09:52 Daily Responsibilities of a Private Equity Operator11:42 Focusing on Destination Economics for Growth14:46 Importance of Strategic Planning for Add-On Acquisitions18:24 Collaborative Approach Between Sponsors and Operators22:28 Key Concerns of Founders During Add-On Acquisitions24:55 Framework for Managing Deal Sourcing Relationships29:11 Managing Simultaneous Deal Pursuits32:42 CEO’s Role in Add-On Acquisition Strategy36:51 Building a Platform Story for Business Strategy39:41 Defining a Strong Platform Story for Market Positioning41:18 Lexipol's Global Mission in Public Safety Management43:22 Advice for Deal Sourcing and Building Relationships44:59 Changes in Deal Sourcing Over Time46:12 Best Practices for Effective Deal Sourcing Outreach49:28 Private Equity as a Pervasive Business Model52:41 Building and Leading Powerful Teams as a CEO53:42 Traits of Effective Private Equity Partners55:41 The Importance of Collaboration Between Operators and SponsorsKey Takeaways:"A private equity operator is hired to deliver destination economics. Growth in EBITDA is the mission. Challenges don't change that.""The secret to success is building a powerful leadership team. Develop opportunities for the organization.""Prioritize actions that drive the biggest impact.""A good platform story creates uniqueness and differentiation. It defines a space you can own.""Private equity is pervasive. Study it, become an expert. It's different from founder-led or public companies.""Building powerful teams is my greatest strength. Invest time in developing leaders and making them successful.""Strong relationships with founders buffer tough moments in deals. They help align post-transaction expectations.""The rigor of an M&A plan is crucial. Define your targets and dismiss what doesn't fit your strategy."Links:Dan Herr: https://www.linkedin.com/in/danielherr/Matt Rooney: https://www.coastalpartners.co/Bill Nunan: a...

11-07
56:35

The Truth About Private Equity From a Founder's Perspective with Rod Jimenez

Rod Jimenez, CEO of Sceptre Hospitality Resources (SHR), joins the podcast today to share his experience and insights on driving technological innovation in the hospitality industry. He reviews some of SHR’s history as well as its recent strategic partnership with Access Group and Guestline, highlighting how their AI-powered solutions and automation streamline hotel management. He explains how, with SHR’s unified platform, hotels can optimize guest booking, revenue management, and distribution across multiple channels. Rod also emphasizes the importance of building strategic partnerships, including private equity, to drive long-term business growth in the hotel industry. Today’s episode is filled with essential insights into how the future of hospitality tech is shaping the industry, and how SHR fulfills its role as an industry leader, helping hotels succeed through innovation.Episode Highlights:0:00 Intro: Hotel Tech M&A & SHR's Access Partnership1:15 SHR's Growth Story: Hotel Management Technology2:21 SHR's Hotel Tech Stack: Unified Application Suite4:38 Private Equity in Hotel Tech: First Experiences5:04 Early-Stage Founder & PE: Conversations & Deal Sourcing6:00 Strategic Investor Partnership: SHR & Singapore Investor9:00 Finding the Right PE Partner: Alignment & Outcomes13:00 How Many PE Firms Should a Founder Talk To?14:30 Filtering PE Outreach: Identifying Genuine Interest15:30 Serent Capital & SHR: Building a Relationship17:00 Relationship Building in M&A: Why It Matters21:56 Effective PE Outreach: Engaging Founders Like Rod Jimenez22:17 Responding to PE Outreach: A Founder's Perspective27:30 Inbound M&A Interest: How Much is Normal?28:42 Increased PE Interest: Timing & Market Dynamics30:00 Tracking PE Conversations: A Founder's Process30:31 What Founders Look for in PE Investors35:00 PE Engagement Techniques: What Works for Founders39:00 Private Equity Due Diligence: Approaching New Industries42:30 The Right Time for a PE Deal45:48 Post-Acquisition Integration & The Future of Hotel Tech49:17 The Value of Private Equity: A Founder's Perspective49:31 Private Equity Boards: Impact & Strategic Growth53:27 Deal Sourcing Tips for Private Equity Professionals59:34 Private Equity Defined: Optionality for Founders59:44 Connect with Rod JimenezKey Takeaways:"Build trust and be genuine.""Approach with curiosity, not false conviction. Be honest if you don't know the space.""In private equity, character trumps everything.”"The value of a board is in collective wisdom and pushing you to grow.""Don't stretch your expertise. If you don't know, just say you're curious to learn.""Optionality is key in private equity. It provides choices for founders.""The real work starts after the transaction. Focus on integration and delivering on expectations."Links:Dan Herr: https://www.linkedin.com/in/danielherr/Matt Rooney: https://www.linkedin.com/in/matt-rooney-coastalpartners/Rod Jimenz: https://www.linkedin.com/in/rodrigojimenez/SHR Group: https://shrgroup.com/Coastal Partners: https://www.coastalpartners.co/

10-24
01:00:24

The Truth About Private Equity BD Compensation

In today’s episode, Matt and Dan break down compensation structures in private equity, focusing on sourcing professionals and business development (BD) teams. They emphasize aligning base, bonus, and carry structures to drive scalable capital deployment and discuss how discretionary bonuses and performance-based incentives ensure long-term success. The episode also covers salary ranges across experience levels and highlights the growing importance of BD professionals in shaping firm outcomes.As private equity compensation trends evolve, our hosts outline how aligning incentives with firm goals builds high-performing sourcing teams. From base salary to carry structures, they offer a roadmap for creating competitive, results-driven compensation plans. In today's competitive landscape, firms that implement these strategies will lead in talent acquisition and capital deployment. You can’t afford to miss this must-hear episode packed with crucial insights for thriving in private equity business development.Episode Highlights:00:00 Understand Differences in Private Equity Compensation Structures01:22 Break Down Base, Bonus, and Carry for Sourcing Roles02:31 Identify Standard Compensation for BD Professionals03:40 Review Base Salary Ranges for Sourcing Professionals05:48 Balance Base Salary and Bonus for Maximum Performance06:49 Differentiate Between Junior, Mid-Level, and Senior Tiers07:18 Adjust Bonus Structures Based on Experience09:00 Set Clear Expectations for Base Salary and Bonus10:50 Structure Discretionary and Performance-Based Bonuses11:09 Implement Common Bonus Structures12:42 Tie Discretionary Bonuses to Firm Performance14:54 Incentivize Sourcing Teams16:50 Adopt Performance-Based Bonuses for Larger Teams18:01 Use Common Performance Metrics to Drive Compensation19:06 Decide on Flat or Percentage-Based Bonuses21:12 Distinguish Proprietary vs Banker-Sourced Deal Compensation23:20 Clarify Add-On vs Platform Deal Bonuses25:50 Align Sourcing Compensation with Lehman Fees and Buy-Side Origination27:50 Embrace the Evolution of BD Compensation in Private Equity29:04 Bridge the Gap Between BD and Deal Team Compensation31:00 Offer Carry Compensation for BD Professionals35:15 Use Equity in Sourced Companies as an Incentive37:37 Incorporate Team Bonuses into BD Compensation Plans40:29 Tailor Carry Packages to Attract Top Talent44:10 Plan for Long-Term Carry and Vesting48:08 Adapt Sourcing Compensation to Firm Goals50:44 Prepare for the Future of BD Compensation in Private Equity52:59 Structure Compensation to Build a High-Performing BD Team59:51 Apply Best Practices for Performance-Based BD Compensation01:02:57 Negotiate and Maximize Your Compensation in BD RolesKey Takeaways:"Not every private equity firm is the same. Maybe they're value-focused, or maybe they're a bit more patient. All of that influences compensation structure.""In years where folks have success, the bonus can far surpass their base salary.""The three main pieces of private equity compensation are base salary, bonus, and carried interest or equity.""In years where folks have success, the bonus can far surpass their base salary.""The BD function is maturing. Compensation is growing, and the gap is narrowing between BD professionals and their deal team counterparts."Links:Dan Herr: https://www.linkedin.com/in/danielherr/Matt Rooney:

10-10
01:09:25

Data Snacks: The Unlock To Engaging Private Equity Prospects with Kate Hopkins

Kate Hopkins, Founder and CEO of OneGuide, joins hosts Matt Rooney and Dan Herr here today to explore the pivotal role of portfolio operations in private equity. Kate shares valuable insights into how portfolio ops teams not only enhance value for portfolio companies but also generate new deal flow and sourcing opportunities. By leveraging network content, building automated tech stacks, and hosting impactful events, private equity firms can optimize their portfolio operations to fuel growth and outperform competitors.The discussion emphasizes key strategies like using content and events to drive engagement, building efficient sourcing tech stacks, and training business development teams with portfolio data to gain a competitive edge. Kate also stresses that portfolio operations can help firms differentiate themselves by showcasing value beyond capital, which is crucial in winning competitive deals. Whether through virtual events or leveraging advisory networks, the conversation provides practical advice on how private equity firms can maximize portfolio growth without significantly increasing full-time headcount. Today’s episode offers a detailed roadmap for integrating portfolio operations into sourcing processes, highlighting the evolving importance of advisory boards and network utilization in private equity.Episode Highlights:00:00 Portfolio Apps: Choosing Efficiency Over Heaviness01:07 Use Content and Events to Drive Better Deal Flow01:27 Scale Portfolio Ops as Portfolios Expand02:27 Efficient Portfolio Ops: Using Non-FTEs and Experts04:35 Implement Best Practices in Portfolio Operations05:17 Navigating Portfolio Growth Amidst Increasing Competition07:47 Portfolio Ops: Key to Winning Competitive Deals12:07 Leverage Portfolio Data to Engage Prospective Companies16:14 Apply Sales Enablement Tactics to Boost Sourcing19:50 Train Sourcing Teams with Portfolio Insights for Impactful Outreach20:46 Engage Prospects with Events Powered by Portfolio Ops24:05 Merge Product Marketing Strategies with Portfolio Ops for Sourcing25:29 Tap Into Your Portfolio Network for Strategic Deal Sourcing30:07 Build Community Around Your Portfolio to Attract Prospects34:11 Host Regional Dinners to Connect Portfolios and Prospects36:30 Virtual Events: Rotate Through Functions to Engage Portfolio Companies38:10 Use Portfolio Ops Leaders as Anchors for Regional Events42:11 Plan Events Thoughtfully for Maximum Impact46:55 Repurpose In-Depth Content into Digestible Data Snacks48:14 Use Benchmarking Reports to Showcase Portfolio Success52:06 Break Through Prospecting Noise with Personalized InsightsKey Takeaways:"Portfolio ops is becoming table stakes, but there's the expensive, people-heavy way and the efficient way to do it.""Strategies to effectively integrate ops teams with business development.""The competition for interesting investments is getting more intense.""Utilize network content and events to supercharge deal flow.""A lot of firms are starting to document really interesting IP for their portfolio companies.""We help firms do more efficient, higher leverage portfolio ops by tapping into non-FTEs, advisors, and a network of experts."Links:Dan Herr: https://www.linkedin.com/in/danielherr/Matt Rooney: https://www.linkedin.com/in/matt-rooney-coastalpartners/Kate Hopkins: https://www.linkedin.com/in/katelhopkins/OneGuide: a...

10-03
47:18

Decoding the Edtech Founder: Keys to Winning PE Deals & Building Trust with Karl Rectanus

Welcome to the Deal Sourcery podcast, where hosts Dan Herr and Matt Rooney engage in a captivating discussion with Karl Rectanus, the former CEO and Founder of LearnPlatform. Founded in 2014, LearnPlatform is an edtech company dedicated to creating meaningful impact through data-driven decision-making. The company quickly gained traction, particularly with the launch of the Edtech Top 40, an innovative initiative that highlighted the most engaged tools in the sector, drawing significant attention from private equity and strategic investors.In this episode, Karl shares how LearnPlatform’s mission-driven approach not only fueled rapid growth but also led to a successful acquisition. By aligning their business model with impact goals, the company attracted investment that went beyond financial backing, providing strategic support that accelerated their success. Today’s fascinating conversation documents the strategies and insights that propelled LearnPlatform to the forefront of the edtech industry, and showcases the formidable power of impact-driven growth.Episode Highlights00:00 The Importance of Impact Centered Decision Making00:10 Engaging EdTech Founders for Proprietary Transactions00:41 The Concept of Fail Tests in Entrepreneurship00:47 Building Authentic Relationships with CEOs01:00 The Future of Impact Centered Companies in Private Equity01:12 Key Questions for Engaging and Qualifying Founders01:41 The Journey from Founding to Exiting LearnPlatform02:25 The Origins and Launch of LearnPlatform06:34 Private Equity Interest Sparked by the EdTech Top 4009:44 The Power of Data Driven Market Insights11:11 Increasing Inbound Interest from Private Equity Firms13:38 Screening and Qualifying Potential Investors16:12 Strategic Partnerships with Private Equity Firms18:24 Evaluating Outreach Based on Role and Experience21:01 Aligning Success with Clear Private Equity Strategies25:07 Setting Expectations and Building Trust with Investors28:20 Long Term Relationship Building in Private Equity31:27 Deciding the Right Time to Sell or Raise Funds34:30 Managing Multiple Potential Buyers in the Exit Process36:58 The Advantage of Long Term Engagements42:00 Decision Framework for Choosing the Right Buyer46:46 Post Exit Focus on Advisory and Board Roles50:27 Ideal Roles and Contributions in Private Equity Partnerships52:35 Characteristics of an Ideal Private Equity Partner56:35 The Next Wave of Capitalism: Impact Driven Organizations59:34 Defining Impact and Its Business Benefits01:00:16 Private Equity’s Role as an Impactful ForceKey Takeaways:"The impact we were trying to drive drove our decision making and helped accelerate the scale of the business.""Set expectations and then go beat or exceed those expectations.""I believe in fail tests, setting up not what success looks like, but what absolute failure looks like.""The best way to build authentic, long-term relationships with CEOs is to be consistent and trustworthy.""Diversity on the partner level was a benefit for us. We were named one of the most innovative companies in the world.""The winners in the next 50 years will be those who make the world a better place, not just those with the best financial returns.""Impact is not just ethically correct, it's good for business."Links:Dan Herr: https://www.linkedin.com/in/danielherr/Matt Rooney: https://www.linkedin.com/in/matt-rooney-coastalpartners/Karl Rectanus: a...

09-26
01:00:30

Trailer

Deal Sourcery is the must-listen podcast for Private Equity professionals aiming to master the art of deal origination. Hosted by Dan Herr - who’s closed over $1B in transactions in the last decade while building and leading world-class deal sourcing teams - and Matt Rooney, a top recruiter in PE business development, we dive into cutting-edge trends, proven tactics, data-driven sourcing strategies and the technology shaping the future of M&A. Each episode features in-depth discussions with exited founders, PE professions and investment bankers, delivering exclusive, actionable insights you won’t find anywhere else. Tune in to elevate your sourcing skills and optimize your firm’s capital deployment.

09-23
01:11

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