Claim OwnershipDealer Talk With Jen Suzuki
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Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast and is a free educational series for Dealers, Managers, Sales Teams and anyone in the Auto Industry that has a desire to obtain information that will propel growth, lead the auto industry and invoke progressive strategies. We will educate on staying relevant, offer ways to improve vehicle sales and service, CSI and retention. Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast. Use #DealerTalkWithJen
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He’s only 35 years old and a Toyota GM in the Larry H Miller Automotive Group who is crushing it by transforming his dealership using digital retailing tools to create sales efficiencies within the dealership and for the customer. He’s going to open up and share how he is doing it, discuss how metrics have changed and on a platter, hand out game changers you can easily adopt too. There are several golden tickets in this episode. Let’s get after it! www.edealersolution.com | #DealerTalkWithJen | 800-625-1590
I’ve got a special surprise, he's one of my fav's in the biz because he simply proves how much he cares for others in his management style! It's Joe Mesa, GM of Dublin Buick GMC in Cali! He's got great energy and positivity that he instills in his culture everyday! He embraces change and somehow gets his entire team pumped everyday to do their best work. In this episode we will talk dealership culture and how he achieves a winning team with some big accolades! He shares his game plays with us! edealersolution.com| jennifersuzuki.com | 800-625-1590 Hit us up!
Brian shares how he had mismatched managers handling different types of sales leads that caused burn-out. Many were stretched too far and some were not busy enough! Learn how he made the decision to change up traditional roles to eliminate an outdated management style with mis-allotted functions based on lead volume from showroom and digital. He shares how it's easier to retain managers this way and will surely inspire more progressive changes to management. 800-625-1590 | jennifer@edealersolution.com
Jen Suzuki visits some kick-ass dealerships who have incorporated digital retailing tools as another pathway to sell cars. She explains what it is and what it can do for a dealership so dealerships owners and managers can decide if it’s the right gig for them!
Episode 2 is for Dealership Owners and Managers that are just getting into digital retailing and are ready to tell car buyers what offerings you have that they want! I’ve seen a few things out there that are worth noting as you start to strategize your advertising. I will share a few solid aspects to use as you strategize your advertising approach. You will want buyers to identify your brand and associate the easy, quick, simple and fast approaches you deliver when choosing your store to buy a car from. Listen in and learn while getting a little pumped too! #DealerTalkWithJen www.edealersolution.com | www.jennifersuzuki.com | 800-625-1590
So, check this out Dealers and Managers, there’s a lot of confusion when it comes to DR (Digital Retailing) working and not working. One thing I learned from great DR dealers is some special tricks to making the site convert traffic into solid leads for you. This will help make sure that DR is working for you. There’s a few very easy things that can help that will drive up your lower funnel opportunities and you know who’s going to thank you...your BDC, Internet and Salespeople! Your welcome in advance! haha
Dealers and Managers, your DR software doesn’t have to be only for online users. It can be used in your showroom sales process for walk-ins and it should be used for digital users when they arrive to pick up in your showroom where they left off online. We will look at both approaches and I will uncover what successful DR dealers have changed in their sales process that I watched be implemented in their dealerships. #DealerTalkWithJen | www.edealersolution.com | 800-625-1590
Wait, whatttt? AI in marketing? It’s getting real smart when you leverage this evolving tech in your marketing strategies! You gotta listen to this episode as I talk with Lance Schafer, a thought leader on AI and an OG in digital marketing. He’s a distinguished entrepreneur with a particularly long list of experience in both building digital companies as well as leveraging digital marketing to help build businesses. Now this makes total sense in being able to maximize efficiencies in moving cars at better margins. Imagine being able to ask your marketing assistant, your AI tool like you do Alexa or Siri things like, what cars do I have that need more advertising? and where are the buyers at online? or whats ads should I use to market these cars? or how long will it take to sell this car? Join us on this episode to learn more!
If you are trying to sort out your business model for using Chats on your website, listen in on this podcast episode that gives a quick talk on how the model will impact your leads and sales. Chat is by far one of the most powerful tools on your site to engage and convert car buyers. Your sales team beats their head against the wall following up with crap leads and here ya go now! Finally, a live buyer who didn’t require 8 phone calls to finally make contact with. Your DR software will make chats even more powerful and I’ll share some ins and outs on all of this on this episode!
Auto Dealers and Managers, there is a secret weapon out there to use for customer engagement and it's sick! It works and I’ve used it with customers in the sales process. I will tell you all about it in this episode and just a little spoiler...your sales team can use to engage more buyers into buying a car. I will share more than one way you can use it in your biz model to put car deals together. www.edealersolution.com | www.jennifersuzuki.com | 800-625-1590 #DealerTalkWithJen
Dealers and Managers - You won’t want to miss this one as we highlight both BDC and Salesperson roles to identify responsibilities that match up with digital retailing buyer needs. You may just think that neither fits the role and maybe it's a manager role. No one wants to miss the mark when matching buyer and seller up especially with this pool of opportunities - could be the best leads you got all day! www.edealersolution.com | 800-625-1590 | #DealerTalkWithJen
In this episode, I’m hittin' up a few aspects to DR tools, how they impact or even create new sales process and how managers days can be effected. This episode may just provoke thoughts of progress and inspire better ways to sell cars! #NoDealsLost. You want to know a key strategy that will help you build the best process around your DR tool? Listen in to learn a little more ....here we go! Let's get into this! edealersolution.com | jennifersuzuki.com | 800-625-1590
Wait, what?! He has salespeople who have gone from 12 to 40+ units per month! Matthew Haiken has realistic strategies to build a solid team that allows employees to thrive! He defines leadership for us and cites examples of what that means in his dealerships. He’s an innovator and he’s a Dealer who is modernizing selling cars. He reigns as one of the top Volvo dealerships in North America every year since 2006! He also holds the position, Volvo Chairman on their Dealer Advisory Board.
Oh yeahhhh! AI is literally stomping out old marketing tactics and mindsets and delivering far more efficient ways to attract buyers to your exact VIN’s in your inventory. It’s so exciting to see marketing progress unfolding and delivering competitive advantages to those dealerships who get this! If you are unsure how it all works, STOP right now and listen to this episode! Industry subject matter experts, Lance Schafer and Bill Reidy explain just enough to help you determine your next marketing play. The data shows us that just putting cars up on websites will not get complete visibility to get them off the lot. AI becomes important as markets and impressions grow, and as more buyers are searching...well, the better the AI can predict to help buyers connect with sellers.#DealerTalkWithJen | Jennifer@edealersolution.com
Whoo Hoo! Digital Retail (DR) opportunities are delivered to you with even more deets on the buyer so you can meet expectations right away. There’s prep work and a wicked back story to read before contacting these lower funnel opportunities making your communications insanely on point and even better, improving your conversions! Learn how to plan ahead to get the most out of every prospecting opportunity! 800-625-1590 | jennifer@edealersolution.com | www.edealersolution.com
DR leads hit differently! Keeping it real - your DR opportunities are not the same as the other internet leads you receive. Therefore, your call back process will vary. You want to convert more, you have to pay attention to the deets left behind during the buyers visit on your site. If you treat every response the same you will miss the mark and raise buyers eyebrows. Learn phone call techniques and process for your initial phone calls to DR opportunities! jennifer@edealersolution.com | 800-625-1590
I personally use these recommended text strategies in dealerships. Each week, I work with sales teams working live leads to engage and ultimately develop strong relationships that lead to legit appointments and sales. Text is an important aspect in sales. A lil strategy can reduce being drug through coals, worked for info and then ghosted. Avoid these ends by listening to this episode! jennifer@edealersolution.com | 800-625-1590 | edealersolution.com
Chats are gold! But these buyers want answers right now and if you are equipped to handle internally, then you will love this episode! I'm delivering several techniques I use in dealerships each week as I help dealership sales teams convert more traffic into sales. So, listen in and gain some selling techniques to use in your chat game! jennifer@edealersolution.com | 800-625-1590 | edealersolution.com | jennifersuzuki.com Sponsored by LotLinx.
Old and dusty subject lines cold be preventing buyers from opening your emails and buying from you! You know you are behind if you are still using the subject lines defaulted on your email templates! Its time to change your game up! Listen to this episode and learn relevant mindset with actual examples of effective subject lines that will help you be seen in the pool of spams in your buyers inbox. edealersolution.com | jennifersuzuki.com | 800-625-1590 | jennifer@edealersolution.com Sponsored by LotLinx.
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