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Clarity Compressed: Build a Better Business Through Better Brand Development
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Clarity Compressed: Build a Better Business Through Better Brand Development

Author: Paul J Daly

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If you're looking for "marketing hacks" from a "guru", you're only chasing short-term results. This isn't the podcast for you. After spending 15 years building a multi-million dollar business, Paul J Daly is sharing the experiences and perspective that grew him from an entrepreneur in Upstate New York to an inspiring leader, a national speaker, and sought-after business consultant. By focusing on brand development, company culture, and crafting better marketing, Paul J Daly is leading the charge for entrepreneurs and small businesses to align their marketing, messaging, company culture, operations, leadership development, and everything in between to drive long-term success; all in the spirit of CLARITY. www.claritycompressed.com
103 Episodes
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Innovation favors those who don’t do what they are ‘supposed to do.’ So why do most of us find ourselves doing the same things that everyone else is doing? Simple…it feels safe. The path is already worn and we know that others who have travelled along it have survived. Maybe they don’t seem incredibly fulfilled, overly successful, or very happy…but they are getting along.If we take a closer look at those who have risen above, we find that these are typically the people and organizations who have had the courage and inspiration to NOT do what they were supposed to do. Those who don’t accept that there is only one way. The Automotive group who wasn’t SUPPOSED to be one of the country’s best places to work, Bergstrom Automotive. The little known search company who wasn’t SUPPOSED to beat Overture, the well funded behemoth who was developing pay-per-click technology (Google). The high school teenager who wasn’t SUPPOSED to be able to go right into the NBA (Kobe Bryant).The world is full of people doing what they are supposed to do, but those who have the courage to take the path less traveled are often the ones that inspire us all to be better. Break the mold this week and show us not how it’s supposed to be done, but how it SHOULD be done!. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
I’m fired up to kick off the next 100 episodes of the show with another CEO of a publicly traded company. Alex Vetter, the CEO of CARS Inc. (parent of Cars.com), sat with me to talk about cultivating a culture to be adaptable and also to share some little known stories about the early days of this household-name brand. I find Alex to be a genuine person. There is a deep care and loyalty to his team, a commitment to the industry he serves, and a whole lot of empathy for the modern car buyer. I’m always interested in learning from people who have been through the refining fire of change. One of the main reasons is that those who make it through can teach a thing or two about what it means to innovate. As I say, “Innovation is a choice.” It’s a decision that must be made to try something different over and over again. I hope you find some value from this conversation with a seasoned veteran who is still walking through the fire of change and is more committed to innovation than ever. . . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
Have you ever had one of those moments where you feel like time has gone by at lighting speed but ALSO at a snail’s pace? I had one of those moments this week as I recorded the 100th episode of the Clarity Compressed Podcast. I’ve had my share of good fortune to land so many great guests and want to make sure you hear from them.I’ll be revisiting my time with Gary Vaynerchuk, Carvana CEO Ernie Garcia, Claude Silver, Dr. Nicole Lipkin, Guy Kawasaki, Dale Pollak and more in this fun and fast-moving episode. It kind of felt like doing a director’s cut of the entire show from the start. ALSO, I’ll be doing an interactive LIVE version of this show on LinkedIn Wednesday the 15th at 2 p.m. EST. If you follow me on LinkedIn you will get a notification when we go live and can join the conversation. Hope to see you there! On behalf of myself, and the entire Clarity Compressed team, I want to thank you for listening, watching, sharing, commenting and encouraging us to keep producing. If there was no ‘you,’ there would be no ‘us’!. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
The Big Rocks First

The Big Rocks First

2020-01-07--:--:--

We’re just getting into the first lap of the new year and it’s time to settle into the practical execution of all those hopes, visions, and goals for 2020. Inspiration is one thing, execution is something else altogether. This week I’m brining an illustration that is helping me prioritize and focus…This year I’m resolved to set the tone for home life and Congruent and I know so many of you have similar trajectories in your world. Regardless of our intentions, life happens, and we get distracted…easily. That is why clearly identifying the BIG “rocks” and doing things that ensure that they stay aligned at the center is critical if you want the results you SAY you want. Clarity on the big things, leads to alignment on the small things. . . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
2020 Clarity in 2020

2020 Clarity in 2020

2019-12-31--:--:--

Although I’m not a fan of ‘resolutions’, I am a huge fan of the fresh feeling the new year always brings. And 2020 is a special one. I mean, come on, 2020…Clarity…its like this year was made for me! It’s not only a fresh year, but a fresh decade and a perfect opportunity to reboot your mindset. That being said, I’d like to talk about what I’m going to STOP doing this year. Most resolutions fail, however, I believe if you keep things simple and clear, your chances of lasting, positive change are much more likely. You know it’s true. So instead of long lists of aspirational good-intentioned things, just pick 2 simple things to execute: One thing you will STOP doing, and one thing you will START doing. Write them down, put them on your screen saver, make them difficult to get away from and go. 2019 has been a difficult, but good year and I’m going to be shaking things up quite a bit in 2020 in my personal and professional life, so watch out for some new vibes and tribes coming from me, Congruent, and the entirety of the Clarity Compressed ecosystem. May 2020 be a prosperous year filled with an abundance of CLARITY for you and your families!. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
It’s Christmas Eve and the holidays are in full swing, and boy do we need it with all the negativity running a full-out blitzkrieg on our peace. This week I talk about giving over receiving and I’m backed up by our friends at Harvard. We don’t get to choose when we receive, but we absolutely get to choose when and what we give! I’m also hoping to launch my own little offensive on the negative vibes going around with #complimentAcompetitor Good-hearted, whole-hearted competition in the marketplace makes us all better and I want to take a moment to compliment one of my worthy competitors and give you a platform to do the same. So go on your platform of choice (or all of them) and give a warm compliment to one of your competitors. I think we might just be amazed and encouraged at what the result is. And when you do, use the hashtag #complimentAcompetitorMerry Christmas and Happy Holidays!. . .Get your copy of my first book at TheAutomotiveManifesto.com. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
As I recorded this episode, I was thinking a lot about the practical things of life and business. I don’t know about you, but life and business are often moving so fast that I need to keep things simple if they are going to be usable in my everyday life.It’s one of the reasons I come up with phrases like “Innovation is a choice,” and put them on a t-shirt. They are simple, but immediately usable reminders of what I believe is true. This week I talk about three principles I believe can help you in your everyday busyness to help protect you against the lies that hack away at your personal and organizational health and will help keep you centered on true principles. As we get close to the new year, getting these things straight could make a major difference in 2020.. . .Get your copy of my first book at TheAutomotiveManifesto.com. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
This is one you won’t want to miss as I had the chance to sit down with one of the most uniquely gifted entrepreneurs we’ve ever had on the show. It’s the customer-experience wizard author of Find Your Yellow Tux: How to be Successful at Standing Out and the founder/owner of the wild Savannah Bananas Baseball team in Savannah, Georgia.It’s hard to explain, but it involves an all-grandma dance team, crazy on-field antics, a breakdancing first-base coach, oh…and there’s some really good baseball in there too. All of this led by our guest. Literally. This is what happens when The Greatest Showman decides to make a baseball game the stage.Don’t let the fun fool you though, Jesse is an entrepreneur through and through. He runs a business. He knows what it’s like to risk it all, mortgage his dream home, and put it all on the line.I love his story most because he has been able to align an organization in a manner that is different than the way it’s “supposed” to be done. I believe that in many established industries, this mindset is what helps organizations truly gain market share and grow.I know you’ll enjoy this one.. . .Get your copy of my first book at TheAutomotiveManifesto.com. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
The Transaction of Growth

The Transaction of Growth

2019-12-03--:--:--

I’m standing in the middle of a dump of a building for this week’s episode. Who would own a dump like this? Me. My wife and I just bought this building and have really big plans to renovate it into the new Intergalactic Headquarters of Congruent.Growing is very, very hard work. I’m reminded of a season in my first business where growing almost killed us. That’s when I really learned that growth is transitionary. It costs something. It was so impactful that I made it the theme of the year and we even scripted and shot a video to memorialize it. (This was before I had an agency, BTW… It was actually the birth of an agency)This week I’m talking about something every successful business and individual must come to terms with if they are going to succeed. The transaction of growth.I hope you gain some perspective on any situations you are currently growing through as you connect with this message. Be encouraged and inspired that NOTHING worth anything comes without transacting with growth.. . .Get your copy of my first book at TheAutomotiveManifesto.com. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
Where Do You Put the Fear?

Where Do You Put the Fear?

2019-11-26--:--:--

This episode comes from the middle of a big week, and also while standing directly in front of the Atlantic Ocean. I talk about the fear we all face if we are going to move forward in life. Just like there’s no way to run a marathon without getting tired, there is no way to move forward without fear. I had the mixed emotions of fear and excitement. Afraid, because like any artist, I’m wondering how the world will respond to the new Brand Is Gravity Workshops we just released. We gave it our best, but is that enough? I believe it is, but the world gets to decide for themselves.I’m excited because I’m at a conference in Palm Beach, Florida for some of the leading minds in the automotive space and was able to share some of our findings from a full year of brand-first deployments in automotive marketing and it went over BIG!Those two parallel rails of fear and excitement will always be with those who are moving forward in business and life. The sooner you accept it and acknowledge it, the better off you will be.On next week’s show, I’ll be going deep on a companion episode around what I call, “The Transaction of Growth.” I consider it the counterpoint to this episode and hyper-relevant as we enter the last month of the year.. . .Get your copy of my first book at TheAutomotiveManifesto.com. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
Alex SanFilippo

Alex SanFilippo

2019-11-1900:25:01

I’ve been working on getting some more variety with our guests lately and today is no exception. We’re talking with Alex SanFilippo who has a very successful podcast, has created his own social platform, and is also an aerospace executive. What could go wrong? We get into the nitty-gritty of the brand buzzword wars going on and how great brands actually deploy not only externally, but also as a tool to align their internal operations, product launches, and, oh yeah, marketing. I know you will walk away with some fresh ideas from this weeks show!. . .Get your copy of my first book at TheAutomotiveManifesto.com. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
It’s an awesome week on the show because I got to sit down with long-time marketer and EVP of the breakout agency 97th floor, Paxton Gray. If you pay attention to where others are paying attention (aka, a business owner or marketer) then I know you will benefit from Paxton’s experience and insights. You know how I believe the best marketing is HUMAN. Well, Paxton agrees and we get into some strategies and tactics that will help your efforts connect. He was also super generous and sent me 2 SIGNED copies of Seth Godin’s latest book, This Is Marketing to give to 2 lucky members of the Clarity Compressed Podcast. If you want to get one:Head over to brandisgravity.com and click ‘request access’ to be the first to know when we launch our new workshops THENTake a screenshot of your confirmation and tweet it to me @paulthedalyWe’re going to ship out the book to 2 lucky winners. Until next time, have a great week and PURSUE CLARITY!. . .Where I’ll be attending and/or speaking: Automotive Attribution And Analytics Summit: November 17-19 in West Palm Beach, FL. . .Get your copy of my first book at TheAutomotiveManifesto.com. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
Somebody had to be one of the people responsible for marketing Apple’s Macintosh line back in ’84. This is the guy. Well, more directly, this is Guy Kawasaki, my guest on this week’s show.Guy was gracious enough to give me some time while we were both speaking at the CarGurus Navigate event in Boston a few weeks back. We talked about the early days at Apple, his upcoming podcast launch, Remarkable People, and we also get into the modern day concept of “personal brand” where he obviously doesn’t hold back. Doesn’t he realize what I’m trying to do here, LOL!One thing is certain, Guy is as real as it gets in this straight forward interview that I think the Clarity Compressed community will really benefit from listening to.. . .Where I’ll be attending and/or speaking: Automotive Attribution And Analytics Summit: November 17-19 in West Palm Beach, FL. . .Get your copy of my first book at TheAutomotiveManifesto.com. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
You’ll hear it in my voice… I was pumped to be shooting the podcast in my hometown of Philadelphia, Pennsylvania. This week I’m all about getting out and meeting other people. This is such a critical aspect of gaining objectivity and growing. It has also been an extremely important component of my success in business and life. Believe it or not, I benchmark as an introvert… so there is hope for you! Even introverts can take small, but meaningful steps to help spur your objectivity and growth. The point is to make forward progress.I also talked about not convincing yourself that you have to be like the people you are watching on social media, or do what they do in order to be significant and successful. That may very well be the biggest trap of the 21st century. Don’t fall into it! All in all, this weeks episode is all about breaking free from the mundane and getting yourself inspired and motivated to DO.. . .Where I’ll be attending and/or speaking: Automotive Attribution And Analytics Summit: November 17-19 in West Palm Beach, FL. . .Get your copy of my first book at TheAutomotiveManifesto.com. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
How to Bring People Closer

How to Bring People Closer

2019-10-22--:--:--

I just finished filming the soon-to-be-released Brand Is Gravity workshop and I’ve been thinking non-stop about what it means to bring people closer, because I believe that is what brand is all about. Making money isn’t the point of a great business, its a byproduct. When you do the work to define your “why” as best-selling author and thought leader Simon Sinek puts it, you can begin to find and connect with others who believe in the same things. I spend so much of my time preaching the message of connection and this is at the core. Bringing people closer will benefit every area of your organization from sales, to recruiting, to internal culture alignment, and interpersonal relationships. Oftentimes, bringing people closer requires us to battle our own insecurities and fears. It requires vulnerability. It isn’t easy, but its worth it.. . .Where I’ll be attending and/or speaking: CarGurus Navigate Convention: October 22-23 in Boston, MAAutomotive Attribution And Analytics Summit: November 17-19 in West Palm Beach, FL. . .Get your copy of my first book at TheAutomotiveManifesto.com. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
Life is full of relationships. Romantic ones, friendships, work relationships, and our businesses are constantly in relationship with consumers and employees. They all start with some sort of attention which eventually leads to a level of connection. But life changes. Situations change, needs change. This is why at some point, what worked at one time, no longer works, and the relationship breaks. This week I talk about how this happens and why you don’t have to live with broken relationships. And if you’re a business, there are some very specific things you should be doing internally and externally so that those relationships you’ve worked so hard to build, don’t fall away.. . .Where I’ll be attending and/or speaking: CarGurus Navigate Convention: October 22-23 in Boston, MAAutomotive Attribution And Analytics Summit: November 17-19 in West Palm Beach, FL. . .Get your copy of my first book at TheAutomotiveManifesto.com. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
This week I’m sharing a little inspiration and encouragement I found from our old friend Tommy Edison, the man who invented the lightbulb, as I push through the 99% of perspiration it takes to follow through on that one great idea.I’m in the throes of the deep work it takes to follow through on one of those inspiring moments I had a couple of months ago. It’s a full blown digital workshop that teaches branding. (You can be first to know at brandisgravity.com ) If you subscribe to this podcast, I already know that you are the type of person who is generally motivated and working toward some type of goal. There is always a goal with people like us. Sometimes it is a long term goal becoming an executive, sometimes it’s a shorter term goal like hitting a monthly sales number. It could be a personal goal like getting more organized, or in better shape. One thing is for sure, there is never a shortage of those ideas and moments that inspire us to get moving on something.. . .Where I’ll be attending and/or speaking: CarGurus Navigate Convention: October 22-23 in Boston, MAAutomotive Attribution And Analytics Summit: November 17-19 in West Palm Beach, FL. . .Get your copy of my first book at TheAutomotiveManifesto.com. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
Death of the Brand Era??

Death of the Brand Era??

2019-10-01--:--:--

I heard a brilliant interview on the CMO Podcast on which the guest, NYU Stern School of Business clinical professor Scott Galloway said that the sun is setting on the “brand-era”. What-the-whaaaat???His premise is that the time between World War 2 and Google was the golden era of brand because that is when companies could add huge amounts of value by building “brands” around normal products. Think, “Choosy moms choose Jif”. Not very amazing peanut butter, with a VERY disproportionate market share because of brand connection. Now, Galloway proposes, companies add the most value through monopolizing an entire lane of someones life. Think Amazon, Netflix, etc. While I agree with the premise of large companies losing the brand edge, I couldn’t DISAGREE MORE with the presentation that the brand-era is passing. It’s just the opposite. The large companies used to control the money, talent, and distribution channels to build brand and have now lost their monopoly. Now, small and midsized companies and even individuals have the availability of knowledge, tools, and marketing channels to build amazing brands…and all of us are benefiting from it. Better branding makes the world better.. . .Where I’ll be attending and/or speaking: CarGurus Navigate Convention: October 22-23 in Boston, MAAutomotive Attribution And Analytics Summit: November 17-19 in West Palm Beach, FL. . .Get your copy of my first book at TheAutomotiveManifesto.com. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
Being present is not the same as hearing. Being present, doesn’t equal hearing, and hearing doesn’t equal understanding, and understanding doesn’t mean implementing and implementing doesn’t mean succeeding. I’m recording this podcast in Chicago in the space between 2 conferences. And doing things like this is bittersweet. The more I go to these events, the more I see the real but silent danger in them. It’s the danger of people coming out and doing these types of things and convincing themselves that just because they came out, that they are better off…or changed for the better…or moving forward. But that is a lie. Because you always have to go home. And if nothing changes, nothing changes. There are A LOT of steps in-between being present and succeeding. My hope is that this podcast will help you be a little more aware of where you are in the process.. . .Where I’ll be attending and/or speaking: Hireology Elevate: Sept 18th in ChicagoAutomotive News Retail Forum: Sept 19th in Chicago, ILCarGurus Navigate Convention: October 22-23 in Boston, MAAutomotive Attribution And Analytics Summit: November 17-19 in West Palm Beach, FL. . .Get your copy of my first book at TheAutomotiveManifesto.com. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
A two-star review just came in for my recent book, “The Automotive Manifesto”. It actually got me excited. It came from Amy. Not only am I honored that she, bought, read, AND took the time to review, but she also had some valid perspectives. I thought it would be good to talk about it head-on in this weeks show. If you are going to create content to any extent, you are going to come face to face with others who might not see it the same way. That’s a good thing!Criticism and feedback are an important part of life. The way it is absorbed and responded to defines our level of maturity, security and growth potential. Back in episode 76, I spoke with Dr. Nicole Lipkin about mental agility. This gave me a great chance to grow and I hope it has the same impact on you.I hope you have a great week working, creating and caring for those around you.PaulWhere I’ll be attending and/or speaking: Hireology Elevate: Sept 18th in ChicagoAutomotive News Retail Forum: Sept 19th in Chicago, ILCarGurus Navigate Convention: October 22-23 in Boston, MAAutomotive Attribution And Analytics Summit: November 17-19 in West Palm Beach, FL. . .Get your copy of my first book at TheAutomotiveManifesto.com. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
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