DiscoverClarity Compressed: Build a Better Business Through Better Brand Development
Clarity Compressed: Build a Better Business Through Better Brand Development
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Clarity Compressed: Build a Better Business Through Better Brand Development

Author: Paul J Daly

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If you're looking for "marketing hacks" from a "guru", you're only chasing short-term results. This isn't the podcast for you. After spending 15 years building a multi-million dollar business, Paul J Daly is sharing the experiences and perspective that grew him from an entrepreneur in Upstate New York to an inspiring leader, a national speaker, and sought-after business consultant. By focusing on brand development, company culture, and crafting better marketing, Paul J Daly is leading the charge for entrepreneurs and small businesses to align their marketing, messaging, company culture, operations, leadership development, and everything in between to drive long-term success; all in the spirit of CLARITY. www.claritycompressed.com
80 Episodes
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Would you rather spend your marketing dollars on ads, or on content that’s created to optimize lasting brand connection? There is an existing conflict in the ad world that is forcing many organizations into ad spend that is out of balance. Because the economy is good right now, I feel like no one is paying attention and I want to start the conversation.
A lot has changed in the business world since I first ventured out to start my own business with a few thousand borrowed dollars and a rusty 1984 Chevy Astro. In the 17 years since there are so many things that 2019 Paul would have been able to teach 2003 Paul. I guess that’s why experience really matters.
I recently visited Bergstrom Automotive, a dealership group out in Wisconsin, and a thought came to me. Are you doing something because it’s relevant to the culture, or are you being authentic with yourself in what you do?
Is mental agility the new indicator of how successful a leader or organization will be? Maybe so. You may think of “mental agility” as the ability to switch tasks quickly or, to use a trendy word ‘pivot’. However, this week's guest, Dr. Nicole Lipkin, brings the focus to something I believe to be more potent.
Yes, It Matters.

Yes, It Matters.

2019-07-23--:--:--

I remember a popular self-help book back in the late 90’s called “Don’t Sweat the Small Stuff”. If you’ve been in business since then, you probably remember it too. It proposed a way to position all the problems and situations in your life so they didn’t overrun your thoughts and cause you anxiety.
There is a dark side to visionary leaders that often gets lost in the midst of the allure and appeal of progress. It’s like many relationships in life where we overlook the downside because the upside is good. In reality, BOTH sides of behaviors are effecting your ability to move forward and grow. So, who showed up for work today? The visionary or the arsonist?
I’m dating myself when I tell you that, as a kid, I played a game called “Mike Tyson’s Punch Out” on the original NES (Nintendo Entertainment System). In real life, Mike Tyson was an insane boxer to watch. Full of power and antics. A real entertainer out of the ring and straight-up vicious inside the ring, often knocking out opponents in seconds.
Just Keep Swinging

Just Keep Swinging

2019-07-02--:--:--

Have you ever chopped down a tree with an axe? I have! Swing after swing, I became tired, exhausted and almost had to stop. One of the worst moments was when I stood there breathing heavily with two thirds of the trees diameter cut out and the tree seems just as solid as it did when I took the first swing. It was crazy!
It’s not easy to walk through an airport backwards, recording a podcast … ESPECIALLY when everyone else’s eyes are glued to their phones! But then I thought to myself: there’s a daily opportunity that your brand DOESN’T want to miss.
I had a conversation about a brand experience I just couldn’t ignore. More than that, I couldn’t bear NOT sharing it with you because of it’s timely relevance.
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