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No fluff. No theory. Just real conversations with real business owners doing real numbers.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
629 Episodes
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In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread interviews Stephen Scoggins, an entrepreneur who built a nine-figure empire after overcoming a period of homelessness at age 22 . The conversation centers on the internal shifts required for a business owner to scale from a self-motivated founder to a strategic CEO . While at his lowest point, Stephen experienced a profound spiritual surrender that transformed his mindset . He gained a "second chance" in the construction industry, eventually building the company he successfully sold in 2023 . WWW: StephenScoggins.com LinkedIn: Stephen Scoggins Instagram: @Stephen_Scoggins Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode Justin challenges the conventional wisdom that business growth is driven solely by marketing tactics or credentials . Instead, he argues that the quality of your clients is a direct reflection of your leadership posture and internal authority . Drawing on biblical wisdom and his experience scaling seven companies, Justin details how advisors and business owners can shift their internal seat to attract the premium clients they desire . Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode of the DecaMillionaire Decoded podcast, Justin Goodbread sits down with Dr. Lee Warren, a neurosurgeon, Iraq War veteran, and author, to explore the powerful intersection of neuroscience and faith . The conversation focuses on the idea that the mind is the ultimate driver of success and that business owners can learn to manage their minds to achieve their callings . WWW: https://wleewarrenmd.com/ Book (Pre-Order): https://wleewarrenmd.com/books/the-life-changing-art-of-self-brain-surgery/ Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode, Justin Goodbread explores a foundational "success secret" that often makes business coaches nervous: the intersection of faith and professional achievement. While typical business advice focuses on tactical elements like strategy, systems, and hiring, he argues that for business owners, these are secondary to having a right view of God. Justin emphasizes that when a business owner prioritizes this reverence and delights in God's commandments, they unlock generational blessings that extend beyond personal wealth to their children and legacy. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Contrary to popular belief, scaling a business is not a numbers game, a matter of luck, or purely about talent and strategy. In this episode of the DecaMillionaire Decoded podcast, Justin explores the fundamental difference between business owners who stay stuck in mediocrity and those who successfully scale to 10X their income and achieve decamillionaire status. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread explores why many business owners struggle to achieve significant growth despite immense effort. High-level success is not about outworking everyone, but about having the discipline to say "no" to almost everything others say "yes" to - achieve an 8-figure enterprise value and move past 10–20% menial growth by fundamentally changing how you operate day-to-day. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode of the DecaMillionaire Decoded Podcast, host Justin Goodbread addresses the recurring question from his audience regarding his frequent use of biblical scripture in a business context. He explores the intersection of faith and professional achievement, arguing that the Bible serves as the ultimate "guidebook" for attaining DecaMillionaire status—defined as scaling a service-based business past $10 million in enterprise value. Justin challenges listeners to stop asking why he uses the Bible and instead ask themselves if they are actually applying the scriptural principles they already know to their businesses. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode Justin Goodbread challenges the common misconception that scaling a business is an overwhelmingly complex ordeal. He argues that reaching $1 million in revenue, and eventually $1 million in take-home pay, is so simple to do if owners are willing to dismantle the bondage of a business that relies solely on their own 20 years of specialized knowledge. To achieve true freedom and scale, he advocates for a radical simplification: picking one ideal client, solving one specific problem, using one particular process, and offering one clear offer. By narrowing their focus, owners can sharpen their marketing and create a path where one plus one plus one leads to the ultimate payoff: freedom. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread addresses a common fear among business owners: financial transparency with their team. Justin explores why many entrepreneurs are afraid that sharing top-line revenue will lead to employees demanding more money or time off. He argues that if employees resent a company's success, the root issue is an immature culture, not transparency. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode of Decamillionaire Decoded, Justin explores the unavoidable reality that "everybody pays" for transformation. He challenges the common desire for breakthroughs by explaining that growth always requires a cost—whether it is an early investment in discipline and coaching or a later payment in regret and stagnation. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread explores the intersection of faith and business success, challenging the common frustration entrepreneurs feel when their financial results do not match their effort. Justin observes that many hard-working Christian business owners feel stuck despite their dedication to their faith and work. He argues that achieving a higher level of success requires more than just "doing everything you know to do"; it requires a relentless pursuit of a specific calling. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode of the Decamillionaire Decoded Podcast, host Justin Goodbread interviews Brett Swarts, an expert in capital gains tax and the founder of Capital Gains Tax Solutions. The discussion focuses on how high-net-worth business owners and investors can protect their wealth from significant capital gains taxes when exiting an asset. They cover the concept of "Building a Capital Gains Tax Exit Plan" to avoid losing 20% to 50% of wealth during a major sale . Brett shares cautionary tales from the 2008 crash, highlighting how a lack of strategic planning can lead to the loss of both wealth and family stability . WWW: CapitalGainsTaxSolutions.com LinkedIn: Brett Swarts Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode of the DecaMillionaire Decoded Podcast, Justin lays the foundation for a year-long exploration of "success secrets" by debunking common myths about wealth and mindset. Drawing from a personal encounter where a client attributed his success to a "Midas touch", Justin explores the delicate balance between business growth and spiritual principles. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode of the Decamillionaire Decoded Podcast, host Justin Goodbread sits down with tax strategist Patrick Lonergan, founder of Vital Wealth, to discuss high-level tax strategies specifically designed for business owners striving for Decamillionaire status. Their conversation highlights that tax planning is not just about adding another zero to a bank account, but about optimizing life. LinkedIn: Patrick Lonergan WWW: VitalStrategies.com Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this special holiday episode, host Justin Goodbread reflects on the significance of Christmas, blending biblical history with business principles . While acknowledging that December 25th is a symbolic date, he highlights the story of the Wise Men as a lesson for Entrepreneurs . Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode of DecaMillionaire Decoded, host Justin Goodbread sits down with Michael Walsh, President of the Walsh Business Growth Institute and author of Freedom by Design . With 30 years of experience, Michael discusses how business owners can navigate "danger zones"—critical revenue plateaus between $2 million and $20 million where existing structures fail and mindset shifts are required . Justin and Michael also cover how scaling radically requires moving away from controlling management styles and toward structures that support human behavior and "provoke thought" in employees . LinkedIn: Michael Walsh WWW: Walsh Business Growth Institute Book: Business Growth by Design, by Michael Walsh Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode of DecaMillionaire Decoded, Justin interviews Ryan McGarghan, a fractional CFO and founder of Synergy, to explore strategies for scaling businesses to $10 million in enterprise value. Ryan explains that a fractional CFO offers high-level strategic guidance to companies that cannot afford full-time executives, typically targeting businesses with under $25 million in revenue. Learn how, as businesses mature, the focus must shift to long-term strategic planning, optimizing gross profitability, and ensuring alignment between sales, marketing, and finance departments . LinkedIn: Ryan McGarghan WWW: WeAreSynergySolutions.com Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode, we sit down with leadership expert Anton Gunn, who shares his incredible insights on building a thriving business culture. Discover the hidden costs of employee turnover, the importance of trust, and how to avoid the loyalty trap with your top performers. Anton draws from his extensive experience, including his time serving the President of the United States, to provide actionable strategies for business owners looking to foster an environment where employees truly want to stay. LinkedIn: Anton Gunn WWW: AntonGunn.com Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode, we explore the path to achieving DecaMillionaire status with Justin Goodbread and his guest, Dr. Thomas J. Powell. Together, they discuss the essential frameworks and strategies needed to scale a service-based business beyond $10 million in enterprise value. Tune in as they share valuable insights on clarity, alignment, stewardship, and the importance of building a legacy. LinkedIn: Dr. Thomas J. Powell WWW: ThomasJPowell.com WWW: The Founders Office Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode, we unpack the mindset of DecaMillionaires with Justin Goodbread as he reveals the four transformative questions that can elevate your decision-making process. Discover how shifting from a 'Can I?' mindset to 'How can I?' can unlock new opportunities and lead you to greater success. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
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