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No fluff. No theory. Just real conversations with real business owners doing real numbers.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
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In this special holiday episode, host Justin Goodbread reflects on the significance of Christmas, blending biblical history with business principles . While acknowledging that December 25th is a symbolic date, he highlights the story of the Wise Men as a lesson for Entrepreneurs . Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode of DecaMillionaire Decoded, host Justin Goodbread sits down with Michael Walsh, President of the Walsh Business Growth Institute and author of Freedom by Design . With 30 years of experience, Michael discusses how business owners can navigate "danger zones"—critical revenue plateaus between $2 million and $20 million where existing structures fail and mindset shifts are required . Justin and Michael also cover how scaling radically requires moving away from controlling management styles and toward structures that support human behavior and "provoke thought" in employees . LinkedIn: Michael Walsh WWW: Walsh Business Growth Institute Book: Business Growth by Design, by Michael Walsh Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode of DecaMillionaire Decoded, Justin interviews Ryan McGarghan, a fractional CFO and founder of Synergy, to explore strategies for scaling businesses to $10 million in enterprise value. Ryan explains that a fractional CFO offers high-level strategic guidance to companies that cannot afford full-time executives, typically targeting businesses with under $25 million in revenue. Learn how, as businesses mature, the focus must shift to long-term strategic planning, optimizing gross profitability, and ensuring alignment between sales, marketing, and finance departments . LinkedIn: Ryan McGarghan WWW: WeAreSynergySolutions.com Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode, we sit down with leadership expert Anton Gunn, who shares his incredible insights on building a thriving business culture. Discover the hidden costs of employee turnover, the importance of trust, and how to avoid the loyalty trap with your top performers. Anton draws from his extensive experience, including his time serving the President of the United States, to provide actionable strategies for business owners looking to foster an environment where employees truly want to stay. LinkedIn: Anton Gunn WWW: AntonGunn.com Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode, we explore the path to achieving DecaMillionaire status with Justin Goodbread and his guest, Dr. Thomas J. Powell. Together, they discuss the essential frameworks and strategies needed to scale a service-based business beyond $10 million in enterprise value. Tune in as they share valuable insights on clarity, alignment, stewardship, and the importance of building a legacy. LinkedIn: Dr. Thomas J. Powell WWW: ThomasJPowell.com WWW: The Founders Office Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode, we unpack the mindset of DecaMillionaires with Justin Goodbread as he reveals the four transformative questions that can elevate your decision-making process. Discover how shifting from a 'Can I?' mindset to 'How can I?' can unlock new opportunities and lead you to greater success. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode, we explore the journey to achieving true freedom and wealth in business with Justin Goodbread and his guest, Dr. Fred Joyal, author of the book 'Super Bold.' They discuss the importance of boldness, the steps to transition from confidence to super boldness, and share actionable insights on overcoming resistance in pursuing one's calling. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with strategies to help you scale your business beyond $10 million and live a fulfilling life. LinkedIn: Fred Joyal WWW: FredJoyal.com Book: Super Bold, by Fred Joyal Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode, we explore the path to achieving DecaMillionaire status with Justin Goodbread. Discover the blueprint inspired by Solomon's principles and how to build a business that thrives on wisdom, partnerships, and credibility. Justin shares powerful insights on overcoming imperfect beginnings, the importance of strategic alliances, and how to prioritize what truly matters for lasting success. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode, we explore the path to becoming a Decamillionaire with Justin Goodbread and his guest, Dr. Fred Johnson. Together, they delve into the crucial leadership strategies that can help service-based business owners scale their enterprises beyond the $10 million mark. From the importance of vulnerability in leadership to the necessity of embracing change, this conversation is packed with actionable insights. LinkedIn: Dr. Fred Johnson WWW: DrFredJohnson.com WWW: InitiativeOne.com Book: The Reality of Change Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Join Justin Goodbread as he and John Mollura break down essential strategies for overcoming hesitation and taking bold action in your business. Discover the six checkpoints that can transform your approach to entrepreneurship and help you build real wealth and freedom. LinkedIn: John Mollura WWW: JohnMollura.com Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode, we challenge the myths surrounding fitness and its crucial role in achieving deca millionaire status. Join Justin as he shares practical strategies for busy business owners to integrate fitness into their lives without sacrificing time or energy. Discover how just 15 minutes of high-intensity interval training can transform your health and business performance. Plus, learn about the importance of VO2 max and cardiorespiratory fitness for effective leadership. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode, we explore the contrasting journeys of two financial advisors, both generating $2 million in revenue, yet living vastly different lives. One is trapped in a cycle of overwork and stress, while the other enjoys freedom and a thriving business. Join Justin as he breaks down the mindsets, strategies, and systems that lead to true financial freedom and business value. Discover why revenue alone doesn't equate to success and learn how to build a business that works for you, not because of you. Case Study: https://relentlessvaluecoaching.com/lead-capture-form-case-study Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode, we explore the powerful world of referral marketing with Mike Garrison, a master in the field. Join Justin and Mike as they dissect the misconceptions surrounding referrals, emphasizing the importance of giving and service over traditional sales tactics. Discover how adopting a mindset of generosity can transform your marketing strategy and lead to authentic connections that drive business growth. LinkedIn: Mike Garrison WWW: CanIBorrowYourCar.com Amazon: Can I Borrow Your Car, by Mike Garrison SubStack: Can I Borrow Your Car Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode, we uncover the surprising connection between physical fitness and financial success - discover why weight training is not just for aesthetics but a crucial strategy for enhancing your business performance and mental clarity. Justin shares insights on how building muscle can lead to higher resting metabolism, improved decision-making, and resilience in the face of challenges. Plus, he introduces the DECA Millionaire Decoded Fit Challenge, encouraging listeners to elevate their physical fitness as part of their journey to financial freedom. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Discover how improving your physical fitness can lead to better decision-making and greater success in your business. Justin shares seven research-backed strategies that can help you clear mental fog and enhance your leadership capabilities. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode, we challenge the common perception of generosity in business with Justin Goodbread. Discover why giving away your time for free may be sabotaging your success and learn how to charge for your expertise as a means of fostering transformation. Justin shares powerful insights on setting boundaries, building systems that multiply your wisdom, and the true cost of free advice. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode, Justin Goodbread unpacks the often misleading nature of success and the mental hurdles that come with it. He shares insights on the Dunning-Kruger effect, emphasizing the importance of humility and seeking expert guidance as you navigate the complexities of business. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Discover the five essential laws that can help you break through barriers in your business and achieve true freedom. From defining your promise to avoiding the pitfalls of rebuilding what almost broke you, Justin shares actionable insights and real-life examples to inspire your growth. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
In this episode, we uncover the realities of business growth and the journey to achieving DecaMillionaire status with Glenn Poulos. Join Justin as he delves into Glenn's remarkable story of resilience, navigating the highs and lows of entrepreneurship, and the lessons learned along the way. Discover actionable strategies for building wealth, creating a legacy, and the importance of being a pleasure to do business with. LinkedIn: Glenn Poulos WWW: GlennPoulos.com X/Twitter Instagram Facebook Book: Never Sit in the Lobby: 57 Winning Sales Factors to Grow a Business and Build a Career Selling Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Justin shares insights on overcoming burnout, the importance of action over analysis, and the necessity of commitment in the face of discomfort. He draws parallels to the career of Tom Cruise, emphasizing that success requires a framework and a focus on your unique path. Tune in to discover how to break free from the bondage of business ownership and build a legacy that matters. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
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