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Welcome to "Decoding Commerce," where we dive into the heart of building brands in Europe.
Join us as we unravel the success stories behind today's most innovative businesses through exclusive interviews with founders and in-depth technology deep dives. Focusing on Shopify and Odoo, we explore the strategies and solutions driving the future of e-commerce and retail. Whether you're a budding entrepreneur, a tech enthusiast, or just curious about the commerce landscape, "Decoding Commerce" offers insights and inspiration to fuel your journey.
Tune in and discover what it takes to thrive in the dynamic world of European commerce.
➡️ Our website: deardigital.com
58 Episodes
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In this Deep Dive Sam sits down with Roderik Derksen, CMO / Founder of RUMvision. Rumvision lets you stay on top of your Core Web Vitals and continually optimize for your real users with their RUM benefits. Improve page speed with real UX data and look beyond your Lighthouse score. In this podcast they talk about the importance of real user monitoring, the problem with only looking at the lighthouse score, core web vitals and much, much more… Enjoy! Visit us on: ➡️ Our website: deard...
Today we have an incredibly insightful episode for you. We're diving into the fascinating intersection of fashion, gaming, and cutting-edge technology. Joining us are two exciting, colourful people. Shayli Harrison is the founder and creative director of MUTANI, a brand that fuses digital fashion with the aesthetics of gaming. Nick Vinckier is the innovative director of corporate innovation at Chalhoub Group. Shayli shares her journey from the avant-garde streets of Antwerp to the frontiers ...
In this episode Sam sits down with Mohammad (Mo) Hashemi CEO and Co-Founder of Gadget. Gadget is a full-stack, serverless JavaScript platform for web app developers who want to build faster and maintain less. Mo talks about the origins of Shopify payments, how to hire great talent, the future of Shopify accounts, what AI can do for programming, and much, much more… Enjoy! Visit us on: ➡️ Our website: deardigital.com ➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/ ➡️...
In this episode John sits down with Jonathan Gillyns, currently Director Merchants, PMO & Partnerships at Sodexo Benefits and Rewards Services. Previously launched bol.com in Belgium. In this second round of their conversation they talk about what it takes to go from good to great, how customer expectations are culturally influenced, how to expand your business to Flanders, and much, much more. Visit us on: ➡️ Our website: deardigital.com ➡️ LinkedIn: https://www.linkedin.com/company/dear...
In this episode John sits down with Thomas Kindermans, founder of Ray Care. They talk about the importance of customer feedback through online and fysical stores, stock management, consistency in branding, why you should bootstrap your company and much more… Enjoy! Visit us on: ➡️ Our website: deardigital.com ➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/ ➡️ Instagram: https://www.instagram.com/deardigital.agency/
Sam calls in with Jons Janssens, founder and partner at Conway & Co. Jons helps executives and investors to get their companies fit for digital growth. At Conway & Co, they provide independent advice for modern consumer brands on technology, strategy and people. In this episode they talk about what to do to reach digital maturity, look at your business through a systems lens, what to consider before you go headless and much, much more... Enjoy! Visit us on: ➡️ Our website: de...
In this Deep Dive Sam sits down with Michal and Michiel to talk about: What is headless, why you should consider it and how to choose your headless components. They also talk server side rendering, Mux’s impact on video for the web and much, much more… Enjoy! Visit us on: ➡️ Our website: deardigital.com ➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/ ➡️ Instagram: https://www.instagram.com/deardigital.agency/
In this episode John sits down with Amandine de Paepe, founder and CEO of Insentials. Amandine talks about big pharma vs boutique brands, the right combination of online and offline strategies, orthomolecular medicine and more… Enjoy! Visit us on: ➡️ Our website: deardigital.com ➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/ ➡️ Instagram: https://www.instagram.com/deardigital.agency/
In this Deep Dive John sits down with his co-founder Dimitri Devroe. In this episode they talk about how to expand abraod, relevant acquisition channels in 2023, the role of AI in all of this and much, much more… Enjoy! Visit us on: ➡️ Our website: deardigital.com ➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/ ➡️ Instagram: https://www.instagram.com/deardigital.agency/
In this episode John sits down with Ilse van Dyck, CMO at Pit&Pit. Ilse tells us about her journey to her current position at the company, why details matter, why you should experiment (especially on a tight budget), keys to growth and much, much more... Enjoy! Visit us on: ➡️ Our website: deardigital.com ➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/ ➡️ Instagram: https://www.instagram.com/deardigital.agency/
In this episode John sits down with Anneleen from Kriket. Anneleen’s days range from managing e-commerce, marketing and socials to HR,… The list just goes on and on. How she manages to get some yoga, music classes and jogging in there is really just a big mystery to most of us. In this episode she talks about how the company got started, the importance of branding, e-commerce vs retail and why we should eat more bugs. Enjoy! Visit us on: ➡️ Our website: deardigital.com ➡️ LinkedIn: http...
This is the second round with Maxime Ossieur from Gymshark. In this episode Sam and Maxime discuss: whether your organisation should go headless or not how Gymshark made the switchthe headless developer experiencethe potential performance benifitsSopify's positioning in the headless spacedynamic vs static loading And much more... We hope you enjoy this technical deep dive! Visit us on: ➡️ Our website: deardigital.com ➡️ LinkedIn: https://www.linkedin.com/company/dear-digita...
Jan-Henrik and his team at Converge have e-commerce down to a science. Their expertise in client side tracking, server side tracking, privacy, GDPR and segmentation put them at the forefront of e-commerce operations. With their assistance, companies can know that their systems will be up-to-date for compliance and utilise the latest technologies for greater efficiency. Jan-Henrik and his team are dedicated to helping e-commerce optimise their processes for ultimate success. Enjoy this very in...
BioGrowi has been a leader in the organic pest control and gardening industry since its inception in 1994. Founded by Es, BioGrowi was passed to Mathias and his team a few years later with the clear mission of helping gardening enthusiasts create a little paradise out of their garden while controlling pests organically, without the use of harmful pesticides. To reach this goal, BioGrowi has heavily invested effort into SEO, boldly betting on its success to help spread BioGrowi's message aroun...
In this episode, Sam and Chris, both Solution Architects at Dear Digital, tackle a question many growing businesses face: 'Should I choose Shopify, Odoo, or maybe both?' They compare the two platforms’ core philosophies. Shopify as a best-of-breed selling engine focused on speed, checkout, and multi-channel commerce, and Odoo as an all-in-one ERP powering inventory, purchasing, manufacturing, and more. Chris highlights Odoo’s strength in operations and native app integration, whil...
In this episode, Sam sits down with Chris, Solution Architect at dear digital, to unravel one of the most common questions Odoo users face: “Why is my system running so slow?” Together, they explore the technical structure behind Odoo, breaking down how the Python server and PostgreSQL database work together, and why the database might not be the real culprit. Chris explains how poor custom logic, overloaded cron jobs, and under-provisioned servers often have a bigger impact on performance th...
In this episode, our own Sam and Michiel recap their experience at the Shopify Edition Dev conference in Toronto. They highlight Shopify's significant investment in platform flexibility, introducing Horizon themes with enhanced design and customisation options designed to reduce the need for extensive custom development. The biggest change? The integration of AI, noticeably impacting the storefront with features like the AI builder for blocks that allows users to create custom sections ...
In this episode of Decoding Commerce, we sit down with Pascale Staelens from Clio, a fashion veteran with almost 30 years in the industry. Pascale offers insights into the evolution of fashion retail, drawing on her experience with Belgian brands like American Outfitters, Scapa, and Belhose, before joining Clio, the affordable luxury bag brand founded in 2011. Clio (formerly Clio Goldbrenner) recently underwent a rebranding to make the brand more international. John and Pascale chat about Cli...
In this episode featuring Gaspard Poelman from AO76 American Outfitters, Lien & John delve into the history and evolution of a family-founded Belgian fashion brand. Discover how Gaspard, the third-generation CEO, transitioned from a childhood involvement to leading the company with a focus on empathetic leadership and a strong team culture. We explore the brand's journey since its inception in 1976, and its later shift to the AO76 Kids Fashion label, and talk aout AO76's omni-channe...
In this podcast episode, we interview Dimitri Devroe, who is specialized in helping direct-to-consumer commerce brands scale with paid advertising and retention strategies. Together, they explore the challenges of rising acquisition costs and strategies to tackle them. Dimitri shares his insights on leveraging various marketing channels, the importance of creative content, and the necessity of a well-structured data setup. A must-listen for every D2C commerce brand looking to grow! Visit us o...
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