Claim OwnershipDecoding the Shopper
Subscribed: 2Played: 19
Subscribe
© Worldpanel by Numerator
Description
A Worldpanel by Numerator podcast where we unravel the fascinating world of shopper behaviour. Explore the insights and trends that shape consumer choices and retail strategies in the UK and Ireland.
Hosted on Acast. See acast.com/privacy for more information.
96 Episodes
Reverse
Watch podcast on YouTube: https://youtu.be/ak2by4amTbgLaunches create activity. Routines decide whether it lasts.In the third article of our Innovation Advantage series, we examine how advantage is protected when markets tighten and substitution rises.We look at where routine stability begins to weaken: price expectations, discount dependence, product experience, and the quiet shift toward simpler substitutes.For innovation leaders, revenue managers and brand teams, the challenge is clear: how do you ensure a launch keeps its place in routine once the launch moment fades?Speak to and expert and find out more: Creating the innovation advantage - Worldpanel by Numerator Hosted on Acast. See acast.com/privacy for more information.
British grocery inflation holds steady as shoppers prepare for Easter. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 22 March 2026. Hosted on Acast. See acast.com/privacy for more information.
Watch podcast on YouTube: The innovation advantage: How advantage can driftIncrementality ranges from -40% to +40% — even when share grows. Share gain doesn’t equal advantage.In episode 2 of our innovation series we discuss:· Why 50–80% price premiums can hold — if designed properly· How 15–25% smaller packs shape trial without eroding value· Why promotions should drive discovery, not dependency· The channel choices that reinforce premium positioningIncrementality isn’t luck. It’s architecture. When pack, price, promotion and channel are designed as behaviour shapers, not commercial afterthoughts, innovation performs very differently.Speak to and expert and find out more: Creating the innovation advantage - Worldpanel by Numerator Hosted on Acast. See acast.com/privacy for more information.
Watch podcast on You Tube: https://youtu.be/hn0rCMYo5YE 48% of launches reduce category spending. That’s not a typo. Nearly half of innovation doesn’t expand the category, it redistributes spend. In Episode 1 of our podcast series focused on Innovation: The innovation advantage: How advantage is built. We look at what happens after launch as most innovation looks good at launch. But what matters is what happens when:• The spotlight moves on• The promotion ends• The numbers normalise We unpack why behavioural direction, repeat, repertoire role, occasion expansion, is the real measure of advantage. Find out more: Creating the innovation advantage - Worldpanel by NumeratorRead more: https://worldpanelbynumerator.com/insights/innovation-advantage-fmcg-category-growth Hosted on Acast. See acast.com/privacy for more information.
Shoppers seek romance at home and show love for online. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 22 February 2026. Hosted on Acast. See acast.com/privacy for more information.
Christmas may be over, but the real story is just beginning.In this special episode, Andrew Walker is joined by retail experts from England, Ireland and Scotland to unpack what Christmas 2025 reveals about shopper behaviour and what it signals for 2026 and beyond.The signals are clear:Growth is harder. Shoppers are sharper. Loyalty is fragile.From HFSS legislation reshaping store layouts to the rise of low and no alcohol alongside record festive celebration, this conversation goes beyond “what happened” and asks the more urgent question:Who is ready for what happens next?If you’re planning for 2026 and beyond, this isn’t hindsight — it’s foresight.Chapters: 00:00 – Introduction00:13 – Opening01:17 – Reflection on Christmas 2025 (GB, Ireland and Scotland)05:55 – How shoppers responded to Christmas depending on their financial position (pressure groups)10.41 – How the industry is responding – promotions12:25 – Different choices by different retailers16:58 – Predictions for 202623:14 – Advice for planning in 2026 and beyond26.33 – Close Hosted on Acast. See acast.com/privacy for more information.
New Year nutrition reset: shoppers seek balance while managing budgets. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 25 January 2026. Hosted on Acast. See acast.com/privacy for more information.
Irish grocery sales hit record-breaking €1.5bn in festive spending spree. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 28 December 2025. Hosted on Acast. See acast.com/privacy for more information.
Promotions, premium own label and no alcohol options: inside Britain’s £13.8bn Christmas grocery shop. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 28 December 2025. Hosted on Acast. See acast.com/privacy for more information.
Shoppers push Irish grocery sales higher as Christmas demand ramps up. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 30 November 2025. Hosted on Acast. See acast.com/privacy for more information.
Consumers feeling the pinch but indulging in festive pick me ups. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 30 November 2025. Hosted on Acast. See acast.com/privacy for more information.
Irish shoppers get festive early with chocolate boxes and bargains driving grocery sales up 5.5%. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 5 October 2025. Hosted on Acast. See acast.com/privacy for more information.
Grocery price rises slow as retailers roll out festive deals. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 2 November 2025. Hosted on Acast. See acast.com/privacy for more information.
In this special live episode, recorded at the Alex Hotel, Dublin, Fiona Keenan (Country Lead, Worldpanel by Numerator Ireland) sits down with Melissa Moore - retail consultant and host of The Retail Tea Break - to unpack the biggest challenges and opportunities shaping the Irish retail landscape. Hosted on Acast. See acast.com/privacy for more information.
Irish shoppers spend an additional €67.6m on groceries as golden shopping period approaches. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 5 October 2025. Hosted on Acast. See acast.com/privacy for more information.
Shoppers struggle to juggle cost, sustainability and health. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 5 October 2025. Hosted on Acast. See acast.com/privacy for more information.
How does where you live shape what you buy? And how do local brands break through to national success? In this episode of Decoding the Shopper, our experts explore the regional nuances of innovation and new product development (NPD) across Scotland, Wales, Ireland, and England. Hosted on Acast. See acast.com/privacy for more information.
Back-to-school shopping shapes Irish spending as lunchbox staples return to shoppers’ baskets. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 7 September 2025. Hosted on Acast. See acast.com/privacy for more information.
Consumers seek value as Britain heads back to school. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 7 September 2025. Hosted on Acast. See acast.com/privacy for more information.
Irish consumers enjoy a summer of racing, concerts and festivals to boost alcohol sales by €7.2m. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 10 August 2025. Hosted on Acast. See acast.com/privacy for more information.
Comments
Download from Google Play
Download from App Store
United States