Deeper Than Dough

<div>"Deeper Than Dough" is a podcast hosted by Bennett Maxwell, the founder of Dirty Dough Cookies and an advocate for mental health and entrepreneurship. <br> The podcast explores themes of self-discovery, fulfillment, and personal growth beyond material success. <br> Through discussions with various guests, the show delves into how real joy and fulfillment can be achieved in both business and personal life. <br> The podcast aims to inspire listeners and entrepreneurs with stories, insights, and practical advice on finding deeper meaning in their daily activities and overall life trajectory.</div>

122: EP 122: Deeper Than Dough - John Sampogna

What if building your dream business… costs more than just your time? In this episode of Deeper Than Dough, I sit down with John Sampogna, seasoned entrepreneur, investor, and CEO, to unpack what it really takes to scale a company from two people to a 100+ powerhouse. John co-founded Wondersauce, grew it into one of the fastest-growing companies in America, landed Fortune 500 clients like Nike, Grubhub, and L’Oréal, and led it to acquisition by Project Worldwide. But behind the headlines? There were decisions that weighed heavy. Identity shifts. Emotional costs. And a constant dance between business ambition and personal fulfillment. Now, John leads a team of 100+ creatives and shares what he's learned from the inside out. We dive into the real stories behind the scaling:  🔥 Why scaling doesn’t have to mean burning out  🔥 The underestimated cost of ignoring your mental balance sheet  🔥 How to hire with passion and longevity in mind  🔥 Why money matters but it’s never the whole picture  🔥 What happens after your company gets acquired Whether you’re a startup founder, a creative leader, or someone trying to build something meaningful without losing yourself in the process, this one’s for you. You don’t just need better systems. You need better clarity on why you’re building in the first place. Connect with John Sampogna LinkedIn: linkedin.com/in/johnsampogna/                linkedin.com/company/wondersauce/ Website: https://www.wondersauce.com/ Connect with Bennett Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 🎧 New episodes drop weekly, hit like & subscribe so you never miss a download that actually makes you think.

07-30
34:38

121: EP 121: Deeper Than Dough - Bill Foss

What if the biggest thing holding you back… is who you think you are? In this episode of Deeper Than Dough, I sit down with Bill Foss, identity coach and founder of SHIFT I.O.S. a system designed to help high-achieving entrepreneurs install the identity that makes success inevitable. Bill built the dream: the #1 brokerage across 23 cities, national franchise awards, and rapid growth. But behind the scenes? Burnout. Imposter syndrome. A fractured personal life. Eventually, he walked away. Not from success, but from a version of himself that wasn’t aligned. Now, Bill coaches leaders to upgrade their internal operating system so their outer results finally reflect the life they actually want. We dive into the core shifts that make this possible: 🔥 Why success can’t outrun your identity 🔥 How scripting your day changes who you become 🔥 The illusion of “self” and how to quiet the mind 🔥 Why burnout is a signal, not a sentence 🔥 How visualization, values, and clarity transform performance Whether you're building a business, scaling your sales, or just trying to stop self-sabotaging, this episode is a deep reset. You don’t need a new strategy. You need a new identity. Connect with Bill Foss LinkedIn: https://www.linkedin.com/in/billfossjr/ Connect with Bennett Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 🎧 New episodes drop weekly, hit like & subscribe so you never miss a download that actually makes you think.

07-24
38:54

120: EP 120: Deeper Than Dough - Brigham Dallas

What happens when you blend bold vision, smart systems, and a mission to democratize beauty? In this episode, I sit down with Brigham Dallas, Founder & CEO of Hello Sugar and Hello Skin, who’s on a mission to reshape the beauty franchise landscape, one door at a time. With 150 open locations, recognition as one of Entrepreneur Magazine’s Top 8 Emerging Brands, and a business model that builds 8 new units every month, Brigham is showing what’s possible when innovation meets execution. We explore how Hello Sugar is making franchising low-risk, tech-powered, and wildly scalable, with franchisees launching in small suites, leveraging automated AI and marketing systems, and growing into full-fledged flagship locations. Plus, we get into the launch of Hello Skin, the brand's sister concept focused on facial longevity and making advanced skincare affordable for everyone. We talk about: 🔥 How Hello Sugar is scaling fast, with solid economics and deep support 🔥 Why franchisees are thriving with no beauty background 🔥 The tech and AI systems behind their explosive growth 🔥 How the freemium model drives loyalty and recurring revenue 🔥 Why Hello Skin is the next big wave in democratized beauty Whether you’re a franchise hopeful, investor, or simply obsessed with what’s next in beauty and wellness, this episode will open your eyes to the power of systems, strategy, and serving well. Connect with Brigham Dallas Website: https://franchise.hellosugar.salon Connect with Bennett Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Don’t forget to like and subscribe so you never miss a weekly episode!

07-16
44:04

119: EP 119: Deeper Than Dough - Eric Howe

What does it take to turn a military background into a thriving international franchise and help over 100 people build wealth along the way? In this episode, I sit down with Eric, founder of Optic-Kleer, one of the fastest-growing windshield replacement franchises in the world. From his roots in the UK Air Force to leading a franchise empire that spans both the UK and the US, Eric’s journey is all about impact, innovation, and helping others win. We unpack how Optic-Kleer capitalized on ADAS technology, how the brand empowers franchisees to earn from day one, and why support and systems beat solo hustling every time. If you’re exploring franchise ownership or looking for your next business move, this one’s packed with gems. We talk about: 🔥 How Eric built a franchise model that scales fast and supports deep 🔥 Why ADAS is a game changer for profit margins in the auto industry 🔥 How franchisees are earning $220K+ with a mobile-first model 🔥 The kind of people who thrive as Optic-Kleer owners 🔥 Why Eric finds his purpose in helping others build their business Whether you're dreaming about franchising, growing your portfolio, or searching for a business with real infrastructure and heart, this is a conversation you don’t want to miss. Connect with Eric Howe Website: www.Optic-Kleer.com Connect with Bennett Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Don’t forget to like and subscribe so you never miss a weekly episode!

07-09
32:30

118: EP 118: Deeper Than Dough - Christian Brindle

What does it take to build five companies, buy your dad’s business for his retirement, and still make it home for dinner? In this episode, I sit down with Christian Brindle, an entrepreneur who started in the insurance game at 21 and now runs a multi-business operation that spans Medicare, consulting, lead gen, and agent training. Christian’s story is part family legacy, part business blueprint. He’s built real infrastructure that allows him to grow and unplug, something most founders talk about but rarely pull off. We dive into how he did it, and what it takes to build something that doesn’t burn you out. We talk about: 🔥 How Christian scaled from a one-man shop to an insurance empire 🔥 Why infrastructure, not hustle is the key to sustainable growth 🔥 How AI is reshaping the insurance and consulting space 🔥 What he learned buying out his dad’s agency and helping him retire 🔥 Why time blocking and boundaries matter more than ever This episode is for anyone building a business while trying to protect their peace. Whether you're deep in entrepreneurship, running a family business, or trying to figure out how to grow without losing yourself, this one’s worth the listen. Connect with Christian Brindle Facebook: facebook.com/christian.brindle.1 Instagram: @christianbrindle Linkedin: linkedin.com/in/christian-brindle-a4411ab4/ Youtube: youtube.com/@christianbrindle/ Twitter: x.com/CBrindle0 Connect with Bennett Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Don’t forget to like and subscribe so you never miss a weekly episode!

06-25
52:45

117: Deeper Than Dough - Brad Davis

In this episode of Deeper Than Dough, Bennett Maxwell sits down with Brad Davis, the founder of Roxberry, a thriving smoothie and acai bowl franchise that has quickly become a go-to for health-conscious consumers. With over 20 locations and plans for expansion, Roxberry offers a unique perspective on building a successful business from the ground up. Brad shares his journey from co-founding Zuka Juice and selling it to Jamba, to launching Roxberry in 2008, and how the brand has grown over the years. He dives into the challenges of finding the right location, building a simple yet scalable business model, and navigating the ups and downs of franchising. We also discuss the importance of quality ingredients, the rise of health-conscious eating, and how Roxberry’s commitment to innovation keeps the brand ahead of the competition. Whether you’re a potential franchisee or an entrepreneur looking to grow your business, Brad’s insights offer invaluable lessons. He reveals how he’s helped franchisees achieve success with the right systems, mindset, and approach to community building. Connect with Brad Davis Linkedin: www.linkedin.com/in/braddavis3 Connect with Bennett Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 🎧 Don't forget to like and subscribe for more interviews with entrepreneurs, franchisees, and business leaders.

06-11
40:14

116: EP 116: Deeper Than Dough - Neal Courtney

What does it take to build a business that actually makes kids excited to get a haircut? And more importantly, why does that matter if you're in franchising? In this episode, I sit down with Neal Courtney, CEO of Cookie Cutters Haircuts for Kids, and a guy who’s spent 25 years navigating the franchise world from the ground up. Neal went from franchisee to CEO, and now leads a national brand built on making haircut day stress-free, fun, and believe it or not, something families actually look forward to. We talk about: 🔥 How Cookie Cutters became a needs-based business that’s stood the test of time 🔥 What really makes a franchise location successful (hint: it’s not just the product) 🔥 The biggest staffing challenges post-COVID—and how franchisees can prepare 🔥 The kind of marketing support franchisees actually get 🔥 And the one non-negotiable trait Neal looks for in a franchise partner This episode is packed with real talk around what it takes to run a business that’s both profitable and meaningful. If you're exploring franchising, service-based businesses, or just want to build something that gives back, this one's worth the listen. Connect with Bennett Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126 Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 🎧 Don’t forget to like and subscribe so you never miss a weekly episode!

05-14
47:00

115: EP 115: Deeper Than Dough - Zach Tanner / Painter Bros

What does it take to turn a side hustle into a national brand—and then disrupt an entire industry? In this episode, Bennett sits down with Zach Tanner, founder of Painter Bros and FM Flow. At just 19, Zach launched a small painting business that he grew into a 50-unit national franchise, landing contracts with Walmart, Home Depot, and other Fortune 500 companies. But Zach didn’t stop at franchising. He saw firsthand what the service industry was missing—and built FM Flow, a SaaS platform now transforming how service pros manage leads, operations, and profit. In this conversation, they cover: The real story behind scaling Painter Bros from a single location to $8.4 million in annual revenue. How Zach secured national accounts and why most franchises never get there. The hardest mindset shift franchisees face (and how the best overcome it). Why gross profit numbers can be deceiving—and what franchisees should really focus on. How FM Flow is helping small service businesses earn more and operate smarter. The #1 trait Zach looks for in franchise partners—and who shouldn’t buy a franchise. Whether you're considering franchising, scaling a business, or building tech in a traditional industry, this episode delivers rare insights from someone who’s done all three. Connect with Zach: www.linkedin.com/in/zach-tanner-32322a161/ Connect with Bennett: Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126 Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 If you like or learned from this video, please remember to like & subscribe!

05-07
33:10

114: EP 114: Deeper Than Dough - Richard Walker

What if success isn’t something you chase — but something you choose? In this episode of Deeper Than Dough, Bennett Maxwell sits down with Rich Walker — serial entrepreneur and CEO of Quick — for a raw, insightful conversation on aligning business with personal values, and why leadership in the age of AI starts from the inside out. Rich shares stories from his early entrepreneurial days (yes, at 12), lessons from navigating the ups and downs of building companies, and how purpose has been the north star in his business journey. From AI’s impact on leadership to choosing happiness as a mindset, this episode goes deep on what really drives long-term success — and fulfillment. They also explore how today’s founders can use AI not just to scale their businesses, but to grow personally, stay aligned, and build in a way that actually feels meaningful. If you’re curious about what’s next in business and what it means to lead from values, this one’s for you. Connect with Rich Email: rwalker@quikforms.com Website: https://www.quickforms.com Linkedin: https://www.linkedin.com/in/quikformsceo Book: "It's My Life! I Can Change If I Want To" - http://amzn.to/iKPWK0 Connect with Bennett Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126 Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Don’t forget to like and subscribe so you never miss a weekly episode!

04-23
39:57

113: EP 113: Deeper Than Dough - Alex Raymond

What if working less — not more — is the key to growing your business and your joy? In this episode of Deeper Than Dough, Bennett Maxwell sits down with Alex Raymond, founder of the Conscious Entrepreneur Summit and host of the Conscious Entrepreneur Podcast. Alex opens up about the hidden struggles many entrepreneurs face — from burnout and imposter syndrome to the pressure to constantly "earn" success through suffering. Together, Bennett and Alex unpack the four "inner demons" that often sabotage founders from the inside out: burnout, imposter syndrome, upper limiting beliefs, and the struggle mindset. Alex shares why so many high achievers feel like they’re stuck in a loop of comparison and quiet stress, and how breaking free starts with shifting the way we think, not working harder. They also dive into the power of intuition, mindfulness, and learning to build a business that supports your well-being — not one that drains it. If you've ever felt like you're running fast but not getting anywhere, this episode is a wake-up call worth listening to. Connect with Alex https://consciousentrepreneur.us/ https://www.linkedin.com/in/afraymond/ Connect with Bennett  Instagram: @bennettmaxwell35  LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough  Apple Podcasts: https://shorturl.at/bjozA  Spotify: https://shorturl.at/klE37 Don’t forget to like and subscribe so you never miss a weekly episode!

03-26
26:49

112: EP 112: Deeper Than Dough - Larry Sprung

What truly defines success — and how do you build a life filled with purpose and joy? In this episode of Deeper Than Dough, Bennett Maxwell welcomes Larry Sprung, founder of Mitlin Financial and host of the Mitlin Money Mindset podcast. Larry shares his journey in wealth management, revealing how his perspective on success has evolved over the years. He opens up about the tragic loss of his brother-in-law to suicide and how that experience shaped his mission to raise awareness and support mental health initiatives — ultimately raising nearly $2 million in his brother-in-law's honor. Larry also dives into the challenges and rewards of working alongside his wife in their business, how he shifted his mindset to embrace authenticity on social media, and why helping clients focus on joy — not just money — has made all the difference. From redefining success to managing mental well-being, this episode is packed with powerful insights for entrepreneurs, parents, and anyone striving for a more meaningful life. Connect with Larry: Larry Sprung, CFP® larrysprung.com https://www.linkedin.com/in/lawrencesprung/ https://x.com/Lawrence_Sprung https://www.facebook.com/lawrencesprung/ https://www.instagram.com/larry_sprung/ Mitlin Money Mindset® mitlinmoneymindset.com Mitlin Financial, Inc® Financial Planning Made Personal https://www.amazon.com/dp/B0BYGXFG2TDownload The JOY and Productivity Journal for FREE https://mitlin.us/JOYjournal Connect with Bennett Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Please like and subscribe if you enjoyed this episode!

03-19
29:26

111: EP 111 Deeper Than Dough - Herman Dolce

Building Business Credit & Unlocking Financial Freedom with Herman Dolce Jr. Ever wonder how to break free from financial constraints and fund your business without wrecking your personal credit? Herman Dolce Jr., founder of Bella Sloan Enterprises, joins Deeper Than Dough to share his journey from social work to financial literacy expert, helping entrepreneurs secure funding and build business credit the right way. Bennett and Herman dive into: ✅ The power of business credit (and why personal credit won’t cut it) ✅ How to properly structure your business for funding success ✅ Why mentorship is the ultimate shortcut to wealth ✅ The biggest mistakes entrepreneurs make when trying to scale ✅ How Herman overcame personal loss while running a massive conference If you’re ready to stop playing small and start funding your dreams like a pro, this episode is packed with practical strategies and hard-earned wisdom you don’t want to miss. Connect with Herman Instagram & TikTok: @Haitian_CEO YouTube: Bella Sloan Enterprises Website: bellasloanenterprises.com Instagram: https://www.instagram.com/haitian_ceo/?hl=en Youtube: https://www.youtube.com/playlist?list=PLm5x_13fKCyYzeTOCJsrmZXmDIfzEcSBx LinkedIn: https://www.linkedin.com/in/herman-dolce/ Connect with Bennett Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Please like and subscribe if you learned something from this video!

03-12
34:56

110: EP 110: Deeper Than Dough - Samantha Neely

How Do You Go from Working in an Industry to Owning Multiple Businesses in It—Without Investing a Dime? Samantha Neely did just that. After 20+ years in the tanning and wellness industry, she turned her passion into ownership. Now, she’s leading multiple Glo Tanning locations and helping others do the same. In this episode of Deeper Than Dough, Bennett sits down with Samantha to dive into what it really takes to push through uncertainty. They explore the delicate balance between sacrifice and success, the importance of leading by example, and why it's okay to not be okay… as long as you don’t stay that way. If you're navigating a tough season, questioning your path, or just need a reminder that you can keep going, this episode is for you. In this episode, we talk about: 🔥 How she became a salon owner—without millions in the bank 🔥 The power of self-care and why it’s more than just luxury 🔥 The biggest challenges of running a business & how to overcome them 🔥 Why success isn’t about luck—it’s about preparation + the right mindset If you’re stuck, doubting yourself, or waiting for “the right time,” this episode is a must-listen. Connect with Samantha Neely Facebook: Samantha Neeley Instagram: theSamanthaNeeley Connect with Bennett Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Like what you hear? Don’t forget to like and subscribe so you never miss an episode!

03-06
40:02

109: EP 109: Deeper Than Dough x Jothy Rosenburg

What happens when life knocks you down—hard? Jothy Rosenberg knows. By the time he was 19, he had lost a leg, a lung, and was told he wouldn’t survive. Instead, he went on to ski 100 days straight, start nine companies, write books, and launch a nonprofit that’s changing kids’ lives. In this episode, we talk about resilience, the brutal realities of entrepreneurship, and why building self-esteem is everything. If you’re an entrepreneur (or just someone who’s been told “you can’t”), this one’s for you. 🚀 Topics Covered: ✔️ The mental game of overcoming adversity ✔️ Lessons from building 9 startups (and surviving them) ✔️ How extreme ownership shapes success ✔️ The power of adaptive sports and his nonprofit’s impact Connect with Jothy: Jothy’s book: https://www.amazon.com/Tech-Startup-Toolkit-launch-strong /dp/1633438422/ Site with podcasts: https://jothyrosenberg.com/podcast YouTube channel: https://www.youtube.com/@DesigningSuccessfulStartups Jothy’s non-profit: https://whosaysicant.org Jothy’s TEDx talk: https://www.youtube.com/watch?v=PNtOawXAx5A Connect with Bennett: Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Please Like & Subscribe If You Enjoyed This Episode!

02-27
37:15

108: EP 108: Deeper Than Dough - Jordan Edwards

What if the only thing holding you back from the life you want is you? Jordan Edwards has built his life around intentional living, coaching ambitious men, and helping them create deep, meaningful relationships. From launching a successful podcast (Clocked In with Jordan Edwards) to running men's mastermind groups, he’s on a mission to help people get unstuck, build community, and take control of their future. In this episode, we talk about: 🚀 Why most ambitious men feel isolated (and how to fix it) 🚀 The 4 levels of listening and how to build deeper relationships 🚀 How setting small, intentional goals can completely change your life 🚀 Why success isn’t about luck—it’s about preparation and action This conversation is packed with game-changing mindset shifts that will make you rethink how you approach growth, success, and personal fulfillment. If you’re feeling stuck, this is your wake-up call. Connect with Jordan: Youtube: https://www.youtube.com/@jordanfedwards Facebook: https://www.facebook.com/jordan.edwards.7503 Instagram: https://www.instagram.com/jordanfedwards/ Linkedin: https://www.linkedin.com/in/jordanedwards5/ Tiktok: https://www.tiktok.com/@edwards_consulting?lang=en #Clockedin Podcast Links: 1) https://podcasts.apple.com/us/podcast/clockedin-with-jordan- edwards/id1512697795?uo=4 2) https://open.spotify.com/show/0XOkzbGdJ8lbPFZwBvEXfI Connect with Bennett: Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 If you enjoyed this episode, please remember to like and subscribe!

02-19
37:28

107: EP 107: Deeper Than Dough - Dr. Ddnard

In this inspiring episode, Bennett Maxwell welcomes Dr. Ddnard, a meditation expert, entrepreneur, and creator of the Zoul app. Dr. Ddnard shares her remarkable journey from facing devastating loss and inheriting $3 million in debt to building a life of abundance, purpose, and joy—all through the power of meditation and mindset shifts. Discover how Dr. Ddnard’s experience with grief led her to unlock inner freedom, overcome external struggles, and ultimately create a thriving career helping others find peace and purpose. She discusses the importance of raising your mental frequency, finding meaning in adversity, and embracing challenges as opportunities for transformation. Whether you're curious about meditation, navigating life's hardships, or becoming your best self, this episode is packed with life-changing insights. Plus, hear about the creation of Zoul, an innovative meditation app aimed at spreading mindfulness worldwide. Connect with Dr.Dd Facebook: https://www.facebook.com/DDNARD Linkedin:https://www.linkedin.com/in/ddnard/ Instagram: https://www.instagram.com/ddnard/ Website: https://www.drddnard.com/ Connect with Bennett Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 If you enjoyed this episode, please remember to like and subscribe for more!

02-12
34:12

106: EP 106 - Deeper Than Dough: Keenan Price

In this episode, Bennett Maxwell sits down with Keenan Price, the CEO of Balloon Artisan, a company that designs stunning balloon installations for major events and celebrations. Keenan opens up about his journey, from embracing his unique niche to building a thriving business that completed over 1,000 projects last year, including massive installations for high-profile events. He shares valuable lessons on scaling a creative business, redefining success, and the importance of embracing your craft with pride. Keenan also reflects on how he balances the demands of entrepreneurship with being a present and engaged parent. Whether you’re an aspiring entrepreneur, a creative professional, or just love a good business success story, this episode is full of inspiration and actionable insights. Connect with Keenan Website: balloonartisan.com LinkedIn: Keenan Price Connect with Bennett Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Don’t forget to follow and subscribe so you never miss a weekly episode!

02-05
38:53

105: EP 105- Deeper Than Dough - Amy Green Smith [part2]

In this follow-up episode, Bennett Maxwell welcomes back Amy Green Smith, a life coach and hypnotherapist, for an even deeper conversation. Together, they explore the transformative power of psychedelics, hypnotherapy, and emotional intelligence. Amy opens up about her journey from a strict religious upbringing to discovering self-worth and setting boundaries. They discuss groundbreaking ideas like the role of the subconscious, the future of human consciousness, and why emotional intelligence is key to personal growth. Whether you’re curious about hypnotherapy, navigating family dynamics, or unlocking your potential, this episode is packed with thought-provoking insights and actionable advice. Grab Amy's FREE-SOURCES at: http://amygreensmith.com/free Connect with Amy http://instagram.com/heyamygreensmith http://facebook.com/heyamygreensmith https://www.linkedin.com/in/heyamygreensmith http://twitter.com/heyamygreen Connect with Bennett Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Don't forget to like and subscribe to never miss a weekly episode!

01-29
36:46

104: EP 104: Deeper Than Dough - Kristen McAlister

In this episode of Deeper Than Dough, we welcome Kristen McAlister, a seasoned business leader with 15 years of experience in helping companies grow wisely. Watch Kristen and Bennett discuss the often overlooked intersection of personal values and business goals, and how finding that sweet spot can lead to greater joy and fulfillment.  They also explore common problems business owners face, like a lack of clear vision and getting stuck in day-to-day operations. Learn how to define success on your own terms, the importance of self-awareness and delegation, and tips for balancing work and life as an entrepreneur. Plus, hear Kristen's unique perspective on the entrepreneurial mindset of Gen Alpha! Connect with Kristen Linkedin: https://www.linkedin.com/in/kristenmcalister/ Website: kristenmcalister.com & Ceriusexecutives.com Connect with Bennett Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Don't forget to like and subscribe to never miss a weekly episode!

01-22
31:38

103: EP 103: Deeper Than Dough - Russ Warner & Ghost Longboards

In this episode, Bennett Maxwell chats with Russ Warner, CEO of Ghost Longboards, a custom clear longboard company from Pleasant Grove, Utah. Russ talks about how he turned his love for skating into a thriving business, starting with a homemade plexiglass board from his neighbor. Hear how a viral TikTok video brought in thousands of orders overnight, leading to a whirlwind of production chaos, pop-up workstations in his house, and a crash course in scaling fast during COVID. Russ also shares valuable lessons on launching a business, adapting to customer needs, and the importance of hard work. If you’re curious about longboards or just love hearing real stories of building a business from scratch, this episode is a must-listen. Connect with Russ Website: www.ghostboards.com Email: Russ@ghostboards.com Connect with Bennett Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Don't forget to like and subscribe to never miss a weekly episode!

01-15
30:59

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