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Delusional

Author: Sammy Kennedy

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Every founder is called delusional before they're called successful.


The world has never been changed by people who thought realistically.


Every breakthrough, category-defining business and industry leader was once dismissed as too ambitious, too risky or completely delusional.


DELUSIONAL is where entrepreneurs, founders, creators and high performers come to challenge conventional thinking and hear the conversations most people never get access to.


Hosted by Sammy Kennedy, each episode goes beyond the highlight reel to uncover the decisions, failures, mindset and strategies behind people building extraordinary businesses and lives. From multi-million-dollar founders to industry disruptors, you'll discover what it really takes to create something that everyone else thought was impossible.


This isn't motivation.


It's the blueprint for thinking bigger, leading differently and building a life most people will never have the courage to pursue.


If people aren't questioning your vision...

You probably aren't thinking big enough.


New episodes every Monday.

Welcome to DELUSIONAL.


Instagram

https://www.instagram.com/sammykennedyofficial/

https://www.instagram.com/delusionalwithsammykennedy/


Email

[email protected]

122 Episodes
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Send us Fan Mail Your mind only cares about keeping you safe. It doesn't care whether you're rich. So if you want a big life, you're going to have to work against your own wiring. Alyce Swarts is an entrepreneur, speaker and mentor who works with ambitious women and female founders on the internal side of business, the subconscious, nervous system, beliefs and identity behind the person executing the strategy. She studied interior design architecture, landed her dream job at a prestige ...
Send us Fan Mail Brand strategists slid into Cass Emmerson’s DMs to tell her it was impossible to build six brands in one room, in one day. She's now done it around eight times. Cass left a high-powered corporate career in her 40s to build a brand consultancy - and refused to wait three years to start travelling. I've known her for about six years and watched her build her business her own way, often against the advice of the coaches around her. This conversation is about what brand actuall...
Send us Fan Mail What would make you sell your house and put the money into a business you weren’t even sure would work? For Craig Joel, part of the answer was being naive enough not to fully understand how hard it was going to be. Craig is the founder and CEO of Now Book It, but his story started long before software. He bought his first restaurant at 24, learned some brutal lessons about tax, numbers and running a business, then spent years inside hospitality before spott...
Send us Fan Mail The difference between debt that grows your business and debt that quietly destroys it often comes down to one thing: whether you actually understand the numbers before you sign. Cameron Tilley has been our finance broker for almost two decades, which means he’s had a front-row seat to some of the Kennedy family’s more delusional business decisions. He’s also seen businesses across countless industries borrow, expand, refinance, struggle and grow. We get into the side o...
Send us Fan Mail What actually keeps a business alive when customers are more cautious, cash flow is tighter, and “average” no longer cuts it? The answer isn’t simply more sales. Five years ago, getting people to spend was easier. In 2026, customers are researching more, comparing harder and asking whether what you sell is genuinely worth their money. In part two of this series, I’m breaking down what I believe business owners need to focus on now: protecting profit, building cash reser...
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