In this episode, Camille White-Stern, who leads experiential marketing at Splash explains Splash's mission to support enterprise organizations in unlocking event-led growth and simplifying the event marketing process. Camille emphasizes the importance of aligning event strategies with business goals and objectives, particularly in demand generation. She suggests starting with top-of-funnel webinars to engage new audiences and establish thought leadership. Camille also highlights the effective...
In this episode, Sean Falconer, the head of marketing at Skyflow shares his non-traditional career trajectory, from studying computer science to becoming the head of marketing at Skyflow. He discusses the challenges of marketing a new category of product and the importance of educating the market on data privacy and protection. Sean also emphasizes the need to understand and engage with a technical audience by speaking their language and providing authentic content. He highlights the signific...
Crayton Montei, VP of Marketing at Peach emphasizes the importance of understanding the company's differentiation and conveying it to the market. He also mentions the use of tools like Mailchimp for email marketing and intent data solutions. Crayton discusses the challenges of branding in a technical industry and the need to create great customer experiences. He mentions that feedback from the market and customer referrals are important indicators of brand success. Crayton advises being comfo...
Mehul Patel, Head of Marketing and Customer Insights at Prosimo, discusses the innovative go-to-market approach at Prosimo. He emphasizes the importance of understanding buyers and their purchasing behavior, and tailoring the go-to-market strategy accordingly. Patel also mentions the significance of data visualization and tracking success through key performance indicators (KPIs). He advises startups to have a clear story and let the data support it. Additionally, Patel highlights the importa...
In this episode of the Demand Generation Club podcast, Franco Caporale interviews Davis Sarmins, the head of acquisition marketing at Printify. Sarmins discusses his career trajectory and how he became the head of acquisition marketing. He also talks about the tech stack he uses at Printify, including analytics tools, marketing performance tools, and CDPs. Sarmins explains the unique challenges and approaches to B2B2C marketing and how Printify targets individual entrepreneurs. He emphasizes ...
Fara Rosenzweig, Head of Content Marketing at WorkRamp, shares her unconventional journey to content marketing. She highlights the need to understand business goals and audience when crafting a content strategy. For quick wins, she recommends repurposing content and focusing on one social media channel. She also discusses using gated content to build trust with the audience. To scale content production, Rosenzweig suggests creating a content backlog and building a team of trusted writers, emp...
In this episode of the Demand Generation Club Podcast, Franco Caporale interviews Ketan Pandit, head of marketing at Zuddl, discussing the evolving B2B marketing landscape and the pivotal role of events in lead generation. Ketan shares his journey to his current role, highlighting the dynamic nature of B2B marketing. He recommends a tech stack including G2, SEMrush, Google Analytics, HubSpot, Salesforce, and Zuddl for demand generation. They delve into pandemic-driven changes in event dynamic...
In this episode of the Demand Generation Club Podcast, host Franco Caporale interviews Jonathan Morgan, the VP of Revenue Operation and Head of Marketing at AchieveIt. Morgan discusses his career trajectory and how he ended up in his current role. He also talks about how he manages both marketing and revenue operations responsibilities on a day-to-day basis, emphasizing the importance of prioritization and focusing on high-impact activities. Morgan shares the tech stack used at AchieveIt, inc...
In this episode of The Demand Generation Club podcast, Franco Caporale interviews Jacob Nikolau, the head of product marketing at NovoEd. Jacob shares his journey into B2B marketing and product marketing, emphasizing the importance of understanding customers' needs and effectively communicating complex technology products to the market. He also discusses the significance of niche positioning in the SaaS industry and how it can differentiate a company from its competitors. Additionally, Jacob ...
In this episode of The Demand Generation Club Podcast, host Franco Caporale interviews Jennifer Durishin, the head of marketing at Prodigal. Durishin discusses her journey from consumer companies to B2B marketing and her responsibilities at Prodigal. She also shares insights on how Prodigal successfully generates engagement, leads, and pipeline opportunities with a limited budget. Durishin emphasizes the importance of targeting specific industries and segments, and explains how Prodigal manag...
Isaac Ware, the director of demand generation at UserGems, discusses his background in B2B marketing and his role at UserGems. He explains his preference for B2B marketing over B2C due to the frustration with smaller ticket items in e-commerce. Ware also discusses his responsibilities at UserGems, including paid media, ABM, deal acceleration, and SEO. He emphasizes the importance of targeting the buying committee of specific accounts as part of their ABM strategy and explains how they use Use...
Austin Beveridge, Head of Marketing at Arc, discusses his background and how he ended up in his current role. He talks about his experience working at Bolt, where he saw demand generation at scale with a large budget, and now at Arc, a seed and Series A startup. He shares his favorite tech stack, including Salesforce for CRM, Marketo for marketing automation, Outreach for sales outreach, Semrush for SEO, and 6Sense for ABM. Austin explains the different demand generation strategies he used at...
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Brandi Eppolito, Vice President of Marketing at SchoolAdmin (now Finalsite). SchoolAdmin is a strategic enrollment management system designed to help schools thrive, and it’s trusted by over 500 of the world's most successful institutions. Brandi excels at building marketing organizations and engines from scratch. She is constantly learning and she enjoys being part of...
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Tom Flierl, Vice President of Sales and Marketing at Amla Commerce. Amla Commerce is a global software company that has grown out of the belief that ecommerce software should enable sustainable growth. The company offers its ecommerce customers insights into what works and what doesn’t through a suite of innovative products. In his role, Tom leads cross-functional mar...
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Kirti Dewan, Vice President of Marketing at Bugsnag. Bugsnag is the platform that helps developers take full ownership of the code they ship, while at the same time creating an enjoyable experience when fixing errors. Their customers include Lyft, Gusto, 99designs, Dropbox, HotelTonight and many more. Kirti brings a combination of industry best practices, creativity, a...
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Elizabeth Irvine, Vice President of Marketing at MarketMuse. Elizabeth’s focus is driving demand generation through a multi-channel approach and a sophisticated content strategy. MarketMuse is a content intelligence platform that sets the standard for content quality. The AI-powered platform increases traffic and engagement, improves productivity, and drives revenu...
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Erik Wagner, Head of Growth at Onclusive. Wagner built the marketing and sales development teams at Onclusive prior to their acquisition in 2021. Onclusive’s technology, insights and expertise makes sense of the fractured, fast-moving media world we work in. The company is a trusted partner for PR and Communications success, helping clients to elevate their perform...
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Jean Cameron, Head of Growth Marketing at Flosum. Flosum is the leading end-to-end DevOps and Data Backup platform, built 100% natively to Salesforce. The company helps enterprises around the world accelerate digital transformation by making the release process fast and easy, increase developer productivity and remain secure and compliant. In her current role at Flos...
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Herb Wong, Senior Vice President of Product and Strategy at Rfxcel. Founded in 2003, rfxcel is the first company to focus on the safety of the pharmaceutical supply chain and bring advanced traceability technology to manufacturers, repackagers, wholesalers, and distributors. After three heads of marketing departed within four years, , Herb In his current role rebo...
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Devang Sachdev, Vice President of Marketing at Snorkel AI. Before Snorkel , Devang was leading the product and partner marketing teams for emerging products at Twilio. Originally a developer, Devang has previously led engineering teams at NVIDIA focused on HPC and AI. Snorkel AI’s mission is to empower everyone to solve their most impactful problems through data-centric ...