Demystifying the Dark Arts: A Digital Marketing Podcast
Ever wondered what SEO stood for but was too nervous to ask? Want to convince your boss to install Google Analytics on your website but don't have a good argument for it? Need to learn more about creating content for your social channels but don't know where to start?
Welcome to Demystifying the Dark Arts - a podcast series produced by FULLER Brand + Communication that's all about making digital marketing accessible and fun, for anyone wanting to learn a little more about the digital world.
Hosted by Digital Strategist, Matilda Rutter, and Digital Content Producer, Kate Fuller, you'll learn all about the ins-and-outs of digital marketing and how to make the most of digital platforms when marketing your business, brand, event, or product online.
Episode 4 of this digital marketing podcast focuses on the four things you need to know about Google Analytics! Learn what it is, how it works, and how it can make you more money.
In episode two of our digital marketing podcast, we delve a little further into the wonderful world of websites, and why first impressions are essential to your online brand integrity.
It’s Halloween, which means it’s the perfect time to get your “spook" on and learn everything there is to know about digital marketing, or as we like to call it “The Dark Arts”. In our first episode we dive straight into to it, by introducing you to the world’s latest and greatest buzzword…SEO.