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Welcome to the Dental Marketing Goat Podcast, where we discuss proven dental marketing strategies that consistently attract predictable new patient flow to your practice.Whether you're a solo practitioner or part of a larger group, we'll provide valuable insights and actionable tips to help your dental practice thrive.Tune in as we explore the latest trends and techniques in dental marketing and how you can use them to drive predictable, sustained growth for your business.
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In this episode, host Gary Bird reveals the 5-step process to fix failing dental marketing campaigns and double new patient growth. After working with thousands of dentists and analyzing more dental marketing data than anyone else, Gary shares the five key areas: answer, convert, schedule, chief, and recare; that determine whether your practice grows or stalls. If your dental marketing isn’t working, these proven strategies will help you reduce no-shows, increase treatment acceptance, and gen...
🚀Schedule a call to get a true understanding on loss leaders and strategic pricing in relation to your competition: ➡️https://go.smcnational.com/campaign/strategic-pricing In this episode, host Gary Bird shares the five biggest dental marketing mistakes that nearly sank his career and how dentists can avoid them. These insights are critical for any dentist looking to improve dental practice growth, new patient acquisition, and marketing ROI. The last one is the biggest growth killer: 1....
In this episode, host Gary Bird explains why dental marketing is so confusing for dentists and breaks it down into four key categories every practice owner must understand. Many dentists struggle with marketing because it’s always changing, their office operations affect results, tracking is often missing, and competition is constantly shifting. Gary shares why marketing success depends on aligning your practice’s phone handling, scheduling, and patient referrals with your campaigns. If you’v...
In this episode, Gary Bird breaks down why most dental practice schedules are broken and how smarter scheduling systems can dramatically increase dental growth. No matter how strong your dental marketing is, it won’t work if new patients can’t get an appointment quickly, and Gary explains why block scheduling, wave scheduling, and hybrid scheduling are essential for reducing no-shows and maximizing treatment opportunities. Learn how to prioritize new patients, improve patient flow, and create...
In this episode, Gary Bird breaks down one of the most common questions in dental marketing: “How much should I spend on marketing for my dental practice?” Using proven strategies from working with hundreds of dentists, Gary explains the formula for calculating the right dental marketing budget based on production, new patient goals, and practice growth targets. If you’ve ever wondered whether to spend 1%, 3%, or 7% of your production on marketing—or how to balance patient referrals with paid...
In this episode, host Gary Bird reveals the number one dental SEO hack that every dentist can use to rank higher on Google and attract more patients. The best part is that this strategy requires no technical SEO knowledge, no website experience, and can be implemented in just a few minutes. By leveraging Google reviews with targeted keywords, you can dominate the local map pack and rank for niche treatments like IV sedation, Invisalign, sleep apnea dentistry, and same-day crowns. This simple ...
In this episode, host Gary Bird breaks down the truth about pay-for-performance dental marketing and why so many dentists are frustrated with SEO, websites, and traditional dental marketing companies. Many doctors are searching for guaranteed results, but without fixing operational issues like unanswered calls, low phone conversion rates, and poor scheduling, no marketing strategy can succeed. Gary explains how dental practices lose thousands in wasted marketing dollars and shares how data, a...
In this episode of Dental Marketing Goat, host Gary Bird breaks down the final Dental Growth Commandments every dentist must follow to grow their practice and attract more new patients. From mastering patient referrals and taking ownership of your dental marketing strategy, to responding strategically to negative reviews and understanding your competitors, Gary shares proven dental practice growth tips you can apply immediately. Learn why patient referrals are worth more than traditional mark...
In this episode of Dental Marketing GOAT, host Gary Bird reveals the 10 Dental Growth Commandments, non-negotiable rules that every dentist must follow to grow their practice. From front desk training and phone call conversion to scheduling new patients faster, using patient financing, and boosting Google reviews, you’ll learn exactly how to increase new patient flow and maximize your marketing ROI. These dental marketing strategies have been tested on hundreds of practices and work in compet...
Join host Gary Bird on Dental Marketing Goat as he shares the top hard-to-swallow truths about dental practice growth, crowdsourced from thousands of dentists. In this episode, Gary reveals the real mindset shifts, leadership strategies, and operational changes required to grow your dental practice and attract more patients. You’ll hear proven tips on team management, patient experience, marketing investment, and removing roadblocks that hold your practice back. Whether you’re a startup denti...
Is your dental practice stuck at 20–40 new patients a month? In this episode, Gary Bird breaks down the exact five-step strategy his clients have used to double new dental patients, improve phone conversion, and overcome operational challenges in dental marketing. Learn how to fix your no-show rate, increase Google reviews, and identify the real reason your practice isn’t growing; it's not your ads, it's your systems. Gary shares real case studies from dental practices nationwide, including s...
In this episode, Gary Bird breaks down why September is one of the hardest months for dental offices and how you can beat it. From marketing tips that bring in more patients to simple steps for improving phone calls and reducing no-shows, these ideas are practical and easy to implement. Gary also shares how to boost patient referrals and get more treatment scheduled without extra costs. If you’re ready to stop stressing about cancellations and start seeing steady growth, this is your must-wat...
Discover how one dental practice in Manhattan’s ultra-competitive Upper West Side used exceptional phone conversion strategies and data-driven marketing to attract 90+ new patients a month and achieve over 450% ROI. In this episode, Dr. Sidak Singh shares the systems, tools, and mindset behind building a thriving, patient-focused dental practice in a crowded market. Learn how to grow your dental practice through strategic marketing, patient education, and high-converting phone skills. Connect...
In this episode, Gary Bird breaks down the real pros and cons of using Zocdoc to grow your dental practice. Gary shares why Zocdoc can drive high patient volume, but also why its 50% no-show rate and per-schedule fees make it a risky strategy for dentists. Learn how to prioritize high-intent dental marketing, maximize Google search ads, and avoid common mistakes with online schedulers. If you're considering Zocdoc for patient acquisition or wondering how to improve dental marketing ROI, this ...
In this episode, host Gary Bird delves into one of the biggest mistakes dentists make that sabotages growth: running their practice based on feelings instead of data. Gary explains how many dental practices fall into the trap of “vibe-based” decisions instead of using clear KPIs and proven metrics to drive growth. Discover why tracking the right dental marketing KPIs, optimizing for one goal at a time, and avoiding over-optimization are critical to building a successful practice. If you want ...
Discover how Dr. Matt Wimmer doubled his new patient numbers using expanded hours, strategic offers, and proven marketing systems. In this episode, we break down exactly what it takes to grow a dental practice, increase case acceptance, and scale production without sacrificing patient experience. Whether you're a solo dentist or managing multiple associates, this conversation reveals the systems and mindset needed to drive long-term dental practice growth. Connect with our Guest Here ⤵️ Dr. M...
In this episode, host Gary Bird reveals why so many dentists unknowingly sabotage their growth by neglecting patient referrals, one of the most powerful drivers of dental practice growth. Gary breaks down how low referral numbers often signal deeper customer service or operational problems that hold practices back. Learn how improving the patient journey and using simple scripting can unlock a steady stream of high-quality referrals. Discover actionable strategies to turn marketing patients i...
In this episode of Dental Marketing Goat, host Gary Bird breaks down the sixth way dentists unknowingly sabotage their own growth: opening a second dental office before the first one is operationally sound. Discover why scaling chaos is one of the most dangerous traps in dental business growth and how to avoid it. Gary shares real examples of successful practices losing momentum due to premature expansion, and offers actionable advice on how to stress-test your systems before scaling. Learn h...
In this episode of Dental Marketing Goat, host Gary Bird breaks down one of the biggest mistakes dentists make that sabotages their practice growth: responding emotionally to negative Google reviews. Learn how to protect your dental practice's reputation, respond professionally to reviews, and boost patient trust through simple, effective scripts. Gary shares real examples and gives a proven strategy you can use today to turn online criticism into growth opportunities. If you're trying to imp...
In this episode of Dental Marketing GOAT, host Gary Bird dives into one of the biggest growth killers in dentistry: not holding your team accountable to clear KPIs and repeatable processes. Learn why most dental practices think they convert well over the phone—but the data tells a different story. Gary breaks down the systems, scripting, and leadership skills dentists need to actually grow their practice and stop self-sabotaging. If you're missing calls, struggling with front desk conversions...
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