Claim OwnershipDental Marketing Theory - A Podcast by Gary Bird
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© 2025 Dental Marketing Theory - A Podcast by Gary Bird
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A Top Rated Dental Marketing Podcast. Providing like-minded, passionate individuals, a platform to share experiences and expertise in the dental marketing industry and discuss how marketing theory, development and acquisitions enhance an overall success plan. We’re passionate about marketing and collaborations of all kinds and want to share the process to support others.🚀COME SAY HI! 👋
Podcast Website dentalmarketingtheory.com/
208 Episodes
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Atia Black, director of strategic partnerships at Method Procurement Technologies, talks with Gary about why procurement in the dental industry is so far behind the curve, plus how dentists can save money and energy by streamlining their procurement processes. Connect with our Guest: Atia Black Director of Strategic Partnerships - Method Procurement Technologies Website: https://www.methodusa.com/ 📧Get smarter using FREE custom practice growth maps. Visit➡️https://maps.smcnational.com to ...
Dr. Avi Patel, founder of Clear Aligner Advisor, joins Gary to talk about why so many dentists struggle in the profession and deleting themselves, why fewer dentists should work full-time, and how DSOs can do a better job empowering their associates.Connect with our Guest:Website: https://www.clearaligneradvisor.co/📧Get smarter using FREE custom practice growth maps. Visit➡️maps.smcnational.com to get your FREE new patient growth maps! 📅 Learn growth tactics ➡️smcnational.com/...
Perrin DesPortes, co-founder of Polaris Healthcare Partners, returns to the show to talk with Gary about his own podcast, Group Practice Accelerator, plus why associates need a path to practice ownership, how to decide if you’re ready to build a group practice, and why bank financing gets hard after 3 locations.Connect with our Guest:Website: https://www.polarishealthcarepartners.com/📧Get smarter using FREE custom practice growth maps. Visit➡️maps.smcnational.com to get your F...
SMC’s Channan Cassella and Kristen Wasilewski join Gary to talk about why your operations and patient conversion will make or break your marketing, how most practices can improve both, and why you should join their free Zoom Q&A to get help solving your top growth challenges.Connect with our Guest:Website: https://smcnational.comVisit➡️https://go.smcnational.com/officehours and join SMC's Channan Cassella and Kristen Wasilewski for a LIVE Q&A on Zoom to talk about how ...
Dr. Rania Saleh, CEO of Oryx Dental Software, joins Gary to talk about her journey from clinician to tech entrepreneur, why she decided to build her own PMS from scratch, and what dentists thinking about switching to a new PMS need to know.Connect with our Guest:Website: https://www.oryxdentalsoftware.com/📧Get smarter using FREE custom practice growth maps. Visit➡️maps.smcnational.com to get your FREE new patient growth maps! 📧Join us in Nashville, Tennessee at AlignerCon to l...
Channan Cassella, SMC’s communications coach, joins Gary to talk about why phone conversion is the biggest growth opportunity for most practices, plus how tools like the right scripting can help you turn 80 percent of your new patient phone calls into scheduled appointments.Connect with our Guest:Website: https://smcnational.com📧Be among the FIRST 100 registrants to enjoy FREE access to the transformative Phone Scripting course. Visit ➡️http://go.dentalmarketingmanager.com/pho...
Eric Vickery, president of coaching at All Star Dental Academy, talks with Gary about how patient conversion is changing, why most dentists get scheduling wrong, and why every time your phone rings, it’s a win for your practice.Connect with our Guest:Website: https://www.allstardentalacademy.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. The event is on FEB 29 - MAR 2, 2024. Visit➡️alignercon.com📧Sen...
Robert Nunziato, head of sales operations at Sunbit, joins Gary to talk about why dentists need to talk about financing earlier in the patient journey, how financing impacts marketing, and why dentists who try to avoid price-conscious patients are missing a big opportunity.Connect with our Guest:Website: https://sunbit.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. The event is on FEB 29 - MAR 2, 202...
Dr. Joyce Kahng, owner of Orange and Magnolia Dental Studio, joins Gary to talk about how she uses Instagram to grow her practice, why more dentists should develop a personal brand, and how becoming a mom led her to change the way she practices dentistry.Connect with our Guest:Website: https://www.omdentalstudio.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. The event is on FEB 29 - MAR 2, 2024. Visi...
Dr. Marc Cooper, dentist, consultant, and founder of the Contemporary Elder Institute, talks with Gary about why dental and healthcare are destined to merge, how he’s helping dentists take a new approach to aging, and what it means to embrace the truth that everything changes.Connect with our Guest:Website: https://www.requestingwisdom.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. The event is on FE...
TUSK Partners president Kevin Cumbus returns to the show to talk about why private equity firms are suddenly investing in de novos, what PE practice buyers are looking for — and why for owners, now might be the best time to sell. Connect with our Guest:Website: https://tusk-partners.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. Buy 1 Get 1 FREE ticket to this event next year. Visit➡️alignercon.com📧Se...
Kimberly and Tiffany Nguyen, co-founders of Asprodental, give Gary the rundown on practice management software: why they decided to build their own, why designing a good one is so hard, and why automation and customization are the future of the PMS.Connect with our Guest:Website: https://www.asprodental.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. Buy 1 Get 1 FREE ticket to this event next year. Vis...
Glen Goold, CEO of Riverside Dental, shares his take on the cultural disconnect between DSOs and their individual practices, how dentists can get more value from their relationships with vendors, and why his partners decided to ask a non-dentist like him to lead their dental group.Connect with our Guest:Website: https://www.stgeorgesmiles.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. Buy 1 Get 1 FREE...
Dr. Wilhelm Piskorowski, founder of ACES Health, returns to the show to talk about how his organization is creating new opportunities to connect practices and dental students looking to gain clinical experience and serve vulnerable people in their communities.Connect with our Guest:LinkedIn: https://www.linkedin.com/in/piskorowski-wilhelm-bill-5963b22b/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. Buy 1 ...
Dr. Michael Cohen and Mark Gaylard, co-founders of Dental Mentorship Group, talk with Gary about why more GP dentists should consider adding clear aligners, how to get your team to buy in, and why you should join them at AlignerCon.Connect with our Guest:Website: https://dentalmentorshipgroup.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. Buy 1 Get 1 FREE ticket to this event next year. Visit➡️aligner...
Dr. Bryan Laskin, co-founder of Toothapps, talks with Gary about making the transition from clinician to entrepreneur — and why dental is such a tough market for startups and tech disruptors to crack.Connect with our Guest:Website: https://www.toothapps.com/Marketing/Home📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. Buy 1 Get 1 FREE ticket to this event next year. Visit➡️alignercon.com📧Send in any of you...
Vincent Cardillo, founder of Maeva Dental Advisors, talks with Gary about how private equity investors have changed dental, plus why practices and dental groups are struggling to get the data they need to compete with big DSOs. Connect with our Guest:Website: https://maevaadvisory.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. Buy 1 Get 1 FREE ticket to this event next year. Visit➡️alignercon.com📧Send...
Melissa Turner, Chief Hygiene Officer at Cellerant Consulting Group, talks with Gary about why dentists don’t need to act like influencers in order to build a powerful personal brand, why even DSOs need to think small when it comes to building brand awareness, and why dental is always 10-15 years behind other industries.Connect with our Guest:Website: https://www.cellerantconsulting.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear ali...
Should you embrace dental insurance, stop working with it entirely, or take a middle path? Teresa Duncan, president of Odyssey Management, joins the show to give Gary her take on that question.Connect with our Guest:Website: https://www.odysseymgmt.com/Insurance Course Now Available, Use Promo Code: SMC at checkout to save: ➡️https://www.odysseymgmt.com/dental-insurance 📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@s...
Tyler Murdock, owner of Aligned Profit, talks with Gary about the difference between B2C and B2B, why dentists should care, and why great marketing starts with an attitude of service.Connect with our Guest: Website: https://www.alignedprofit.com/📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request ...
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