What does luxury really mean in interior design?Many designers say they offer a luxury service, but what makes a design truly high-end?In this episode, I explain what it means to be a luxury interior designer and how to attract the right clients.I also share how to communicate the value of high-end design, price your expertise confidently, and provide a white-glove experience that clients are happy to pay for.If you are transitioning to high-end projects or just curious about what sets luxury apart, this episode will help you understand the key details that elevate your services.You’ll learn why luxury isn’t just about expensive materials—it’s about customization, seamless service, and creating a stress-free client experience.If you’re ready to level up your interior design business and attract clients who appreciate everyday luxury, this episode is for you! Tune in now and start elevating your design services!Why you’ve got to check out today’s episode: Discover the specific details and white-glove experiences that define luxury Evaluate whether your current design services can be considered "luxury" and identify areas for improvement Implement strategies to enhance the luxury experience for your clients Check out the show notes >>> 6 Ways to Deliver a Luxury Interior Design ServiceLinks Mentioned: Grab the Everyday Luxury Checklist Sign up for My Design Mentorto kickstart a successful career in interior design!NEXT STEPS:Grab your freebies: Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerConnect With Me: Email:podcast@rwarddesign.com Instagram:@rwarddesign Website atrwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...Timestamps:(0:00) Introduction(1:55) Defining Luxury in Interior Design4:31 What Luxury Clients Expect(06:57) Luxury as a High-Touch Service(09:12) Pricing & Value in Luxury Design(09:46) High-Value Details That Define Luxury(12:36) Access to Resources and Execution in Luxury Design(14:47) Final Thoughts and Conclusion
Have you ever wondered if you need a design degree or a perfect career plan to become an interior designer? Think again!In this episode, I sit down withStef Johnson, founder ofStef Johnson Design, who shares her inspiring journey from growing up around design to running a successful interior design studio.Stef’s path wasn’t straight—she explored event planning, worked in real estate, and even managed construction projects before finally launching her own business. Her story proves there is no one "right" way to build a fulfilling career in this creative field.Whether you are just starting or thinking about shifting into interior design, this episode will encourage you to take the first step—even if you don’t have it all figured out yet! Tune in and start paving your path in design.Featured Guest:Stef Johnson ownsStef Johnson Design (SJD), a full-service interior design studio based in North Carolina providing a classic approach to easy luxury in residential and commercial projects.For over a decade, the SJD team has offered a unique combination of design and construction knowledge. They pride themselves on prioritizing clients’ tastes and taking a cost-effective approach to every job. Stef believes a home should reflect her client’s unique personality highlighting objects they love.Why you’ve got to check out today’s episode: Learn how to start a design career from any background and navigate the early stages of your interior design career Get practical tips and strategies to improve your design business practices Be inspired to follow your passionCheck out the show notes >>>From Economics to Interiors: The Journey to Becoming an Interior DesignerNEXT STEPS: Join theMy Design Mentor to kickstart a successful career in interior design!Grab your freebies: Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerConnect With Me: Email:podcast@rwarddesign.com Instagram:@rwarddesign Website atrwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...Timestamps:(0:00) Introduction(01:47) Stef’s Background in Interior Design(02:31) Early Career Path & Exploration(06:34) Building Her Expertise & Going Solo(10:29) Handling Client Projects Across Different Regions(14:42) Stef's Design Philosophy & Style(18:24) Lessons in Running a Design Business(19:53) Advice for Aspiring Interior Designers
What happens when things don’t go as planned in your design projects?A contractor gets sick, a supplier raises prices, or a hidden problem adds unexpected costs—these surprises can cause major stress and financial loss.Uncertainty is inevitable, but with the right preparation, you can stay in control and keep your business running smoothly.As an interior designer, you need to be ready for the unexpected.In this episode, I share real-life stories of unexpected challenges and how to handle them like a pro. Learn the proactive strategies I use to manage these situations, including building a solid contract, establishing a retainer policy, leveraging your professional network, maintaining financial buffers, and keeping your business profitable - even when the unexpected happens.With these strategies, you’ll feel more confident and prepared for anything that comes your way.Don't let the unexpected catch you off guard. Tune in to discover the best ways to safeguard your interior design business and keep your projects on track. Plus, check outMy Design Mentor for expert guidance as you build a thriving design career.Why you’ve got to check out today’s episode: Discover real-life stories of delays, cancellations, and hidden costs, and how to manage them Evaluate existing contracts for provisions for cancellations, pauses, and unforeseen events Identify strategies to establish a financial safety net to avoid debt and burnoutCheck out the show notes >>>How to Handle Unexpected Problems in Interior Design Without Losing Money or Feeling StressedNEXT STEPS: Join theMy Design Mentor to kickstart a successful career in interior design! Grab your freebies: Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerConnect With Me: Email:podcast@rwarddesign.com Instagram:@rwarddesign Website:rwarddesign.comTimestamps:(0:00) Introduction(02:00) Uncertainty in Design Projects(04:08) Real-life Challenges & Unexpected Situations(08:28) Contracts as Protection(12:13) Managing Client Expectations(13:32) Financial Strategies for Stability(14:40) Proactive Strategies for Managing Unexpected Situations(15:45) Knowing When to Enforce vs. Bend Contract Terms(19:26) Building a Support System(21:04) Final Thoughts and Conclusion
Are you wondering why, despite having a beautiful website, you are not attracting your ideal clients?As interior designers, we often prioritize the visual aspects of our websites, such as design and imagery, while overlooking important functional and strategic elements.While a stunning website is important, if it doesn’t guide visitors toward taking action, you may be missing out on valuable inquiries and bookings.In this episode, web design expert Cathleen Barnes shares how interior designers can turn their websites into powerful tools that attract high-end clients and increase conversions.She reveals the top mistakes designers make—like weak call-to-actions, unclear client processes, and generic testimonials—and explains how to fix them. She also shares smart strategies like using case studies instead of simple portfolios, streamlining client onboarding, and improving website navigation for a seamless user experience. By applying these tips, you can create a website that not only looks stunning but also works behind the scenes to grow your business.Don't let your website be a missed opportunity. Tune in now and start making simple but powerful changes that will set you apart in the interior design industry!Featured Guest:Cathleen Barnes is the founder of Cathleen Barnes Consulting, a web design and branding studio focused on creating strategic websites for interior designers.With over 10 years of experience in e-commerce, Cathleen has recently shifted her focus to the interior design industry. She helps designers recognize the value of their websites, which often serve as the first impression for potential clients.Her approach goes beyond aesthetics; she understands the unique challenges designers face and how their audience interacts with their sites. By leveraging strategic insights, she ensures that each project aligns with her clients’ business goals.Cathleen has successfully partnered with numerous interior designers to enhance their online presence and improve conversion rates through strategies centered on brand positioning and streamlined client onboarding. She empowers designers to fully utilize the potential of their websites.Why you’ve got to check out today’s episode: Learn how to create a strategic website that attracts and converts high-end interior design clients Identify common website mistakes designers make and fix them to enhance your online presence Transform your portfolio into compelling case studies that showcase your expertise and make potential clients eager to work with youCheck out the show notes >>> The Secret to a High-Converting Interior Design Website That Brings You More ClientsNEXT STEPS: Join my Launch Your Business Boot Camp!!! I'll help you launch your design business this spring.Grab your freebies: Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerEmail me at podcast@rwarddesign.comDM me on Instagram at@rwarddesignVisit my website atrwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...Timestamps:(0:00) Introduction(02:42) Cathleen Barnes: Background and Motivation(04:44) The Importance of Strategic Website Planning(08:49) Common Mistakes in Website Design That Interior Designers Make(12:20) How to Get Better Client Testimonials(16:08) Missed Opportunities in Website Strategy(20:08) How to Attract High-End Clients Through Your Website(25:30) The Website Design Process at Kathleen Barnes Consulting
"How can I show what I can do if no one gives me a chance?" This is a question I often hear from young designers struggling to find paid internships or get clients to take a chance on them. It’s frustrating, discouraging, and can leave you feeling stuck. You know you have the passion and potential to succeed, but without experience, it feels like you’re standing at a locked door, waiting for someone to hand you the key. Don’t worry—there are creative and practical ways to build your skills and portfolio! In this episode, I’m sharing actionable strategies to help you gain the experience you need to stand out. From offering free design help to friends and family, to job shadowing, creating mock projects, and building vendor relationships, you’ll learn how to showcase your talent and make your mark as a designer. You don’t need a fancy job to start building your portfolio—you just need the right plan! I also introduce you to my My Design Mentor program, where you can gain hands-on experience through sample projects, so you feel confident applying for jobs or starting your own business. Whether you’re fresh out of school or transitioning into interior design, this episode is packed with advice to help you get scrappy, increase your knowledge, and build connections that will open doors. Tune in now and take the first step toward your dream design career! Why you’ve got to check out today’s episode: Discover resourceful ways to get hands-on experience and build your portfolio without a traditional job Develop the skills and confidence to showcase your talent and attract opportunities Get practical, actionable tips to build your network and use vendor relationships to your advantage Check out the show notes >>> Creative Ways to Build Your Interior Design Portfolio and Get Hired NEXT STEPS: Sign up for My Design Mentor to get an internship or sample project experience Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Listen to Related Episode: Episode 05: The Do’s and Don’ts of Interior Design Internships Email me at podcast@rwarddesign.com DM me on Instagram at @rwarddesign Visit my website at rwarddesign.com Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week... Timestamps: (0:00) Introduction: Creative Ways to Build Your Interior Design Portfolio and Get Hired (01:23) Challenges Young Designers Face in Gaining Experience (03:06) Gaining Experience Through Small Projects (04:35) Internships and Job Shadowing (07:09) Creating a Portfolio Without Clients (08:19) Building Vendor Relationships (09:42) Online Learning & Volunteering (11:56) Networking & Finding Opportunities
Fear, self-doubt, and limiting beliefs are the three major obstacles that can leave an interior designer feeling stuck, unsure of their path, and questioning how to build confidence as they begin their interior design career. In this episode, I sit down with Diamond Drip, a business strategist and personal growth expert, who shares how understanding your unique Human Design can help you overcome fear and self-doubt. She explains that Human Design reveals your natural strengths, decision-making style, and purpose, so you can align your passion for interior design with your true self. Diamond also shares her journey of breaking free from burnout and finding success by embracing her innate gifts. Plus, you’ll learn practical tips to harness your creativity and stay productive by working with your natural energy cycles. Don’t miss out—pull your Human Design chart today and start designing a career and life that feels aligned, fulfilling, and uniquely you! Featured Guest: Diamond Drip is an award-winning speaker. Her journey has been featured on KQED radio, On Stage Plus TV, New York Weekly, and numerous podcasts. With a background in visual communications & business strategy and a passion for personal growth, Diamond brings a unique blend of creativity, expertise, and energy to every conversation. Her mission is to help women break free from fear and self-doubt and step boldly into their power. Using tools like Human Design and Gene Keys, she guides folks to trust their intuition, embrace authenticity, and unlock their full potential. Her favorite saying is, "The limit doesn't exist, but fear and self-doubt will make you think it does." Why you’ve got to check out today’s episode: Discover how to use Human Design to help you understand your natural strengths, decision-making process, and life purpose Be inspired and empowered to break free from limiting beliefs, boost your confidence, and navigate challenges as a newbie Learn practical tips to help you maximize creativity, focus, and efficiency in your design work and daily life Check out the show notes >>> Overcome Fear and Self-Doubt; Boost Your Interior Design Career With Human Design Insights Timestamps: (0:00) Introduction (02:16) Diamond’s Background and Entrepreneurial Journey (06:11) Introduction to Human Design for Entrepreneurs (09:19) Detailed Explanation of Human Design (12:09) Applying Human Design to Business (14:28) Applying Human Design in Interior Design Projects (15:56) Consulting Services Offered by Diamond (18:26) Fertility Awareness Method for Creativity and Productivity (23:09) Overcoming Fear and Limiting Beliefs Through Self-Discovery NEXT STEPS: Join the waitlist: Launch Your Business Boot Camp—spots are limited! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
Are you an aspiring interior designer dreaming of starting your business, but feeling overwhelmed by all the steps involved? I've got you covered! I am here to guide you through the process of launching your interior design business in just 2 months. In this episode, I am sharing my personal experiences and insights on the challenges of starting a business, PLUS introducing you to the ultimate solution to help you go from aspiring designer to client-ready entrepreneur in just two months with my Launch Your Business Boot Camp. I am breaking down each week of the program, guiding you through branding, financial management, and launch planning so that you’ll be ready to open your doors and attract clients by spring. Don’t let fear hold you back from building the design business you’ve always wanted. The Launch Your Business Boot Camp is designed to remove the guesswork of setting up your interior design business and make starting it exciting, not scary. Ready to take the leap? Tune in now and Sign up for the Launch Your Business Boot Camp today. Why you’ve got to check out today’s episode: Discover the step-by-step process for launching your interior design business Overcome the fear and uncertainty of entrepreneurship Be client-ready by Spring and capitalize on the seasonal demand Check out the show notes >>> Designer's Boot Camp: Step-By-Step Guide to Launching Your Dream Interior Design Business Without Feeling Overwhelmed NEXT STEPS: Join the waitlist: Launch Your Business Boot Camp—spots are limited! (0:00) Introduction & Overview of Launching Your Interior Design Business Boot Camp (03:28) Overview of Launch Your Business Bootcamp (04:39) Week 1: Foundation Building: Core Values and Business Messaging (06:10) Week 2: Branding and Website Setup (07:39) Week 3: Legal and Administrative Setup (08:54) Week 4: Business Operations/Running the Business (10:13) Week 5: Money Management (10:54) Week 6: Launch Planning (11:37) How to Join the Launch Your Business Boot Camp Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here. Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
State laws often define the scope of practice, certification requirements, and licensing regulations for interior designers. Staying informed ensures you comply with these rules, allowing you to work legally and avoid fines or penalties. In this episode, I have an insightful conversation with Genise Plessas, a seasoned interior designer and advocate for the profession in California. Genise delves into the challenges facing interior designers, particularly the proposed changes by IDEX that could create unnecessary barriers for both commercial and residential designers. She shares valuable insights into the work of the California Legislative Coalition for Interior Designers (CLCID), a nonprofit organization dedicated to supporting and empowering individual designers. She also reveals the resources every designer needs - a comprehensive guide on codes and regulations, as well as study materials to help you prepare for the IDEX exam. Plus, hear her inspiring story of starting her design business, working internationally, and balancing creativity with technical know-how. Whether you're a newbie dreaming of your first big project or a seasoned pro navigating new rules, this episode offers a wealth of information to help you stay informed and navigate the industry's ever-evolving landscape. Tune in now! AND don't forget to get on the Launch Your Business Boot Camp waitlist to secure your spot and get ready to launch your design business in 2025! Featured Guest: Genise Plessas is the owner of Genise Plessas Designs and brings over 27 years of experience in interior design. She assists clients in achieving the best possible design outcomes for their individual and business projects. With an office in Granite Bay, California, Genise has built a reputation in her private practice and as a partner in the commercial interior design industry. She educates clients on how to fashion a beautiful aesthetic while selecting products to fit and perform at the highest level using state-of-the-art innovations and technology. She currently sits on the California Legislative Coalition for Interior Designers known as CLCID; is a past president of the California Central Nevada chapter of the American Society of Interior Designers (ASID) as ASID as well as past president of the California Capital Chapter for National Kitchen and Bath Association (NKBA). Connect with Genise Plessas: Website: Genise Plessas Designs Email: geniseplessasdesigns@gmail.com Why you’ve got to check out today’s episode: Learn how evolving legislation, like California's certification requirements, could impact both residential and commercial interior designers Get access to valuable tools, like code guides and study materials, that can help you navigate certification exams and stay compliant with state laws Gain insights and practical advice from a seasoned designer for balancing creativity with technical skills Check out the show notes >>> How New California Design Legislation Could Transform Interior Design Practices in 2025 Timestamps: (0:00) Introduction & Announcement: Waitlist for "Launch Your Business Bootcamp" for aspiring interior designers in 2025 (03:12) Genise Plessas: Career Journey in Interior Design (06:52) Challenges and Transitions in Genise's Career (10:23) Insights from Working Internationally and in Commercial Design (12:19) Genise's Involvement in Interior Designers Organizations (13:51) Understanding California Legislative Coalition for Interior Designers (CLCID) Mission and Goals (20:23) Perspective on California Legislation Updates and Industry Challenges (27:40) The Importance of Designer Advocacy (34:06) How to Get Involved and Stay Informed NEXT STEPS: Join the waitlist for the Launch Your Business Boot Camp—spots are limited! https://rwarddesign.myflodesk.com/launch-your-business-bootcamp Email me at podcast@rwarddesign.com DM me on Instagram at @rwarddesign Thanks for listening!
Have you set your goals for 2025 but worry about how to achieve them? The key to success might lie in the power of accountability. Accountability can be the missing piece that keeps you focused, motivated, and on track as you work toward your goals for the new year. If you struggle to follow through on your interior design goals or often let yourself off the hook, this episode is for you. I share real-life examples and proven strategies to help you clarify your priorities, boost your motivation, and stay consistent—whether you’re a new designer just starting or a seasoned pro looking to grow. Ready to make 2025 the year you elevate your design career? Join me in the Launch Your Business Boot Camp, a hands-on program designed to help you confidently start or grow your interior design business. Don’t wait for the perfect moment—start today, and let accountability guide you to a thriving, fulfilling career! Check the show notes to learn more. Why you’ve got to check out today’s episode: Discover the psychology behind accountability and how it can increase your chances of achieving your interior design goals Learn practical tips to clarify your priorities, set measurable goals, and build lasting habits Get the opportunity to join the Launch Your Business Boot Camp so you can start your interior design business with ongoing support and accountability Check out the show notes >>> How Accountability Can Help You Reach Your 2025 Goals and Grow Your Design Career Timestamps: (0:00) Introduction (02:07) Definition and Context of Accountability (03:31) Statistics and Psychology of Accountability (05:58) Benefits of Accountability (07:03) How to Build an Accountability Systems (12:28) Announcement: Launch Your Business Boot Camp Links Mentioned: Full Focus Planner to set and track your 2025 goals Get on the waitlist for the boot camp to secure your spot and get ready to launch your design business in 2025 NEXT STEPS: Join the waitlist for the Launch Your Business Boot Camp—spots are limited! https://rwarddesign.myflodesk.com/launch-your-business-bootcamp Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Listen to Related Episode: Episode 67: Boost Your Interior Design Career in 2024 with the Power of Focus Episode 68: The Power of Intention: How to Set and Achieve Your Goals for 2024 With Sierra Collins Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here. Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
Happy New Year and welcome to 2025! January is all about fresh starts, and many of us are setting goals to prioritize self-care and build better routines. A thoughtfully designed home gym can make all the difference—offering not just convenience but also a space that inspires consistent use and supports wellness goals. For us interior designers, this is the perfect time to help clients align their homes with their health and wellness aspirations, making it the perfect moment to explore this growing trend. If you’ve ever wondered how to create a home gym that’s both stylish and functional, this episode is for you! I sit down with Chris Howell, founder of SPX Gym Design, to uncover the secrets of designing luxury wellness spaces that seamlessly fit into any home while meeting each client’s unique needs. From choosing the perfect flooring to incorporating features like saunas and cold plunges, Chris shares practical tips and his inspiring journey from personal trainer to gym design expert. Whether you’re a newbie or a seasoned designer, this episode is packed with actionable ideas to elevate your projects and delight your clients. Tune in now to make 2025 your year for innovative design! Why you’ve got to check out today’s episode: Discover practical tips on designing home gyms that seamlessly blend functionality and style, catering to your clients' unique needs Learn how to collaborate with architects, interior designers, and clients to craft bespoke spaces that inspire fitness and relaxation Explore innovative design solutions to incorporate wellness features like saunas and cold plunges to elevate your interior design projects Check out the show notes >>> Home Gym Designs: Practical Tips to Blend Style, Functionality, and Client Wellness Goals Timestamps: (0:00) Introduction (02:54) Chris Howell's Journey to Gym Design (05:37) Product Design and Customization in Gym Design (8:45) Key Considerations for Designing Home Gyms (14:45) Challenges with Second-Floor and Small-Space Gyms (16:48) Incorporating Adjacent Wellness Features (18:35) Collaboration with Designers and Homeowners (27:10) Addressing Common Mistakes in Gym Design Featured Guest: Chris Howell is the founder and owner of SPX Gym Design, a company that has been transforming spaces Since 2017. SPX Gym Design fuses interior design with custom gym equipment, creating bespoke wellness environments for high-end homes of NFL athletes and boardroom executives. He has collaborated with prestigious brands such as Soho House Gyms, 1Hotel, Gurney Resorts, Proper Hotels, and C4 Energy. His innovative approach to gym and wellness design has positioned SPX Gym Design as a leader in the industry. Currently based in Jupiter, Florida, Chris continues to revolutionize the fitness and wellness landscape with his unique vision and expertise. Connect with Chris Howell: Website: www.spxfit.com Instagram: @spxgymdesign NEXT STEPS: Join the waitlist for the Launch Your Business Boot Camp—spots are limited! https://rwarddesign.myflodesk.com/launch-your-business-bootcamp Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here. Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
As a visionary for my company, taking time to reflect is essential. It allows me to review the events of the past year, recognize my growth, and learn from the lessons it brought. Reflecting also helps me plan with intention and shape a clear vision for the year ahead. While I can’t control every circumstance, I can control how I approach the future, set meaningful intentions, and focus on what I want to achieve in the coming year. In this special year-end episode, I share how to reflect on your wins, lessons, and growth from 2024 while preparing to embrace 2025 with clarity and purpose. I guide you through setting goals, choosing a "Word of the Year," using a planner to stay focused and accountable, and crafting a vision board to keep you motivated toward your goals. I also introduce exciting updates to My Design Mentor and an all-new Launch Your Business Boot Camp! These resources are designed to give aspiring interior designers the guidance, accountability, and tools they need to build a thriving business. Whether you’re dreaming of starting your career or ready to leap into entrepreneurship, this episode is packed with tips and inspiration to help you make it happen. Start 2025 with intention! Listen now, and take the first steps toward turning your creative goals into reality. Don’t forget to join the waitlist for the boot camp—spots are limited! Why you’ve got to check out today’s episode: Discover how to reflect on your personal and professional growth from the past year and use those insights to set clear, intentional goals for 2025 Learn how to create your vision board to keep your goals top of mind and fuel your motivation throughout 2025 Get early access to a boot camp so you can launch your interior design business in 2025 Check out the show notes >>> Start Your 2025 Journey: Reflection, Goal Setting, and Vision Board for Success NEXT STEPS: Join the waitlist for the Launch Your Business Boot Camp—spots are limited! https://rwarddesign.myflodesk.com/launch-your-business-bootcamp Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here. Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
"Do I need a formal degree in interior design to succeed? What steps should I follow in the design process? Should I add new services like construction management or staging? How do I diversify my offerings while staying true to my brand?" These questions reflect a critical milestone in a designer’s career journey, helping them go from establishing their practice to running a thriving business. In this episode, you will find answers from Michelle Norgren, the founder of Harmony Homes, a successful luxury interior design and construction firm. She shares her inspiring story highlighting how she built her business during the uncertainties of the pandemic and the systems she developed to ensure her team runs like clockwork. She also reveals practical strategies for growing your design business, from using tools like Motion AI to streamline tasks, to hiring the right people to cover your weaknesses. Whether you're just starting or looking to scale up, Michelle’s insights will help you create clear processes, improve client relationships, and achieve your goals. If you’ve been searching for ways to grow your interior design career with confidence and clarity, this episode is for you! Don't miss this opportunity to gain practical, battle-tested advice from an interior design entrepreneur who's been in your shoes. Tune in now! Featured Guest: Michelle Norgren is the owner and founder of Harmony Homes, a luxury interior design and construction firm. With a background in architecture and a passion for creating beautiful, functional spaces, Michelle launched Harmony Homes to help clients bring their dream homes to life. Under her leadership, the company has become known for its seamless design-build approach, ensuring every project reflects the firm's ethos, where beauty, space, and functionality harmonize. Michelle's expertise in both design and construction allows her to offer clients a comprehensive, personalized experience from concept to completion. Why you’ve got to check out today’s episode: Discover how to build an efficient, collaborative team and implement streamlined processes to manage projects effectively Learn expert advice on scaling whether it’s expanding into construction, collaborating with architects, or preparing for new build projects Gain inspiration to turn your creative passion into a thriving, sustainable enterprise Check out the show notes >>> Expert Advice on Building & Scaling Your Interior Design Firm With Confidence NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here. Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
Newbie interior designers often have questions as they start building their careers, balancing creativity with client satisfaction, and running a business effectively. In this episode, I answer questions sent in by listeners over the past couple of months. Some listeners were unsure whether I had covered these topics in previous episodes, and it seems I haven't. I thought it would be a great time to answer some of those questions now. For those starting, these might be the areas you are struggling with right now. I share my tried-and-true methods for success as an interior designer. From mastering the all-in-one proposal presentation to finding trustworthy contractors, my recommendations will help you avoid common design pitfalls and create a seamless experience for your clients. And if you’re struggling to organize yourself with several projects at once, my step-by-step approach will help you stay on track without getting overwhelmed. Don't miss out - listen now and take the next steps towards achieving your design business goals. Why you’ve got to check out today’s episode: Discover the proven method to present a design proposal that makes clients confidently say “yes” and saves everyone time Develop a plan or strategies for organizing your workflow when juggling multiple projects Learn practical tips on building a network of reliable tradespeople and vendors to support your work Check out the show notes >>> Essential Tips for Interior Designers on Presenting Proposals and Managing Multiple Projects Links Mentioned: Interior Designer Business Starter Kit NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Listen to Related Episode: Episode 105: The Must-Ask Questions for Successful Interior Design Consultations and Projects Episode 103: Project Management 101: Seven Steps to a Stress-Free Interior Design Projects Episode 99: Smart Way to Maximize Profits in Your Interior Design Business: Furniture Sales and Designer Discounts Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here. Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
Interior designers often find managing the financial side of their business challenging because they are primarily focused on creative work rather than financial planning and analysis. Many start their careers with a passion for aesthetics, design, and problem-solving for clients’ spaces, not necessarily for crunching numbers. This makes dealing with finances—like budgeting, pricing, and understanding profit margins—feel less intuitive and sometimes even overwhelming. So if you are an interior designer struggling to manage the financial side of your business and wish you had a trusted advisor to guide you, this episode is for you. Today, I chatted with Michelle Williams, owner of Scarlet Thread Consulting and Metrik Solutions, who specializes in helping designers take control of their numbers. She shares practical ways to read financial statements, price your services, and understand what your numbers really mean. With easy-to-use tools and strategies, she helps business owners make smart financial decisions—whether it's setting prices, hiring, or planning for future growth. Michelle also shares insights on setting up a clear financial strategy and tips on adapting the Profit First method. Don't miss this opportunity to gain the financial confidence and tools you need to take your business to new heights. Tune in now and start owning your numbers! Featured Guest: Michele Williams is the dynamic owner of Scarlet Thread Consulting and Metrique Solutions, two companies focused on empowering creative professionals in the design industry including interior designers, workrooms, and window covering professionals. With an eye for detail and a passion for innovation, Michele has carved a niche in providing strategic business coaching and financial analytics to help designers and workrooms navigate the complexities of entrepreneurship. Michele's commitment to excellence and her unwavering support for her clients have established her as a trusted advisor and thought leader in the design community. Her work not only transforms businesses but also inspires creativity and growth, making her an invaluable asset to the industry. Why you’ve got to check out today’s episode: Learn practical steps to help you understand your numbers and make smart decisions that support your growth Discover how to create a solid strategic plan tailored to your goals Apply the Profit First method to manage your cash flow, pay yourself, and keep your business financially healthy Check out the show notes >>> Master Your Finances: How Interior Designers Can Take Control of Pricing, Planning, and Profit Links Mentioned: Find the books Atomic Habits and Profit First here NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here. Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
The interior design industry is quite crowded, especially with the rise of online platforms and social media showcasing designers’ work, making the field more visible and accessible than ever. The growth in popularity is fueled by shows on networks like HGTV, DIY resources, and the increase in design-focused social media content, which has inspired many people to pursue interior design as a career. Having said that, how do you stand out in the crowded interior design market? How do you attract your ideal clients and build a thriving, sustainable design business? In this episode, I share my proven strategies to help you set yourself apart from the competition, whether you are just starting or already growing your business. From finding your unique voice to mastering smooth business operations, you will find practical ways to become unforgettable to clients. You will learn why it is essential to show off your personality, create systems that run like clockwork, and deliver the kind of customer service people remember. So don't settle for blending in with the crowd. Discover how to make your interior design services irresistible to your dream clients. Tune in now and start setting yourself apart today! Why you’ve got to check out today’s episode: Uncover proven strategies to differentiate yourself and stand out in a crowded interior design market Learn how to leverage your unique expertise and adapt to industry innovations to become the go-to designer in your local area Be ready to build a brand that resonates with the clients who want exactly what you offer Check out the show notes >>> 9 Proven Ways to Set Yourself Apart as an Interior Designer and Succeed NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Listen to Related Episode: Episode 68: The Power of Intention: How to Set and Achieve Your Goals for 2024 With Sierra Collins Episode 28: Designing Your Success: Finding the Right Niche in Your Interior Design Career with Yvonne Harty Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here. Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
Finding balance and fulfillment in a creative career has always been a constant struggle for most interior designers. Interior designer Laura Martin Bovard has been there - and she's here to share her hard-won wisdom. In this episode, Laura opens up about her unconventional path to design, learning on the job and building her firm LMB Interiors from the ground up, without a design degree. She reveals how she overcame perfectionism, set boundaries with clients, and nurtured her entrepreneurial spirit - all while prioritizing self-care through her "Divine Hustler" personal growth practice. If you’re struggling to balance creativity, business, and personal life, this episode offers real solutions. Tune in for practical tips on growing your design business while taking care of yourself and serving others. Featured Guest: Laura Martin Bovard is the principal designer of LMB Interiors, which she launched in 2002 while pregnant with her first child, working from her dining room table. She runs a successful design firm that focuses on sustainable practices, collaborating with local artisans and contractors as well as using eco-friendly, earth-conscious materials and practices. Laura is also known as "The Divine Hustler," which reflects her side hustle involving speaking events, retreats, and a blog dedicated to personal growth. As a personal growth junkie, she aims to help other beauty makers discover more about themselves. Why you’ve got to check out today’s episode: Learn the value of networking, hiring the right people, and building strong client relationships to grow a sustainable and profitable design business Discover practical tips on managing a design business while staying true to your creative vision and avoiding burnout Be inspired to infuse more self-care, mindfulness, and authenticity into your design practice and entrepreneurial journey Check out the show notes >>> Balancing Business and Self-Care: Secrets to Success in the Interior Design World Links Mentioned: The Surrender Experiment by Michael Alan Singer NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here. Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
Do you dream of becoming an interior designer, but wonder what it's really like behind the scenes? In this episode, I pull back the curtain to give you a realistic look at the challenges of the interior design career. While the Instagram-worthy staging and design work may look effortless, the day-to-day grind of an interior designer involves grit, problem-solving, defending decisions, and navigating invisible labor that often goes unnoticed. I share my journey, from initial expectations to the hard-won lessons I learned over nearly 20 years in the industry. I also talk about the importance of self-assessment, flexibility, finding your "zone of genius," and building a supportive network of peers and mentors to help you overcome obstacles. If you're ready to go beyond the glamour and develop the resilience needed to thrive as an interior designer, tune in now. My insights might be the reality check you need to set yourself up for long-term success in this dynamic career. Why you’ve got to check out today’s episode: Gain a realistic, behind-the-scenes look at the interior design industry - beyond the glossy social media posts and TV shows Learn practical strategies for developing the grit, self-awareness, and support network needed to succeed as a designer Assess if you have the right mindset and skills to turn your design passion into a fulfilling, sustainable career Check out the show notes >>> Preparing for a Career in Interior Design: The Realities, Skills, and Mindset You Need to Succeed Links Mentioned: List of recommended books on Amazon for personal and professional development NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here. Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
Are you struggling to attract high-end clients as an interior designer? In this episode, Hassan from MC Luxury shares the proven marketing strategies that can help you land more projects and grow your brand. From using Instagram to build a personal brand to leveraging email marketing, blogging, and PR, Hassan breaks down exactly what works—and what doesn't—for designers like you. Hassan explains how to overcome the challenge of reaching your ideal clients, offering solutions that don’t just rely on social media. He dives into the power of personal branding and reveals how blogging can take you from being a local designer to getting recognized nationally. Whether you're just starting or want to build a name nationally, Hassan provides actionable tips to help you succeed. It's time to stop chasing clients and start attracting them. Tune in to get Hassan’s expert insights and apply these strategies today. Don't forget to check out the free eBooks (link below!) Featured Guest: Since launching MC Luxury in 2020, Hassan has been at the forefront of revolutionizing marketing for interior designers, specializing in helping them acquire more residential projects through a blend of Instagram, email marketing, blogging, and PR. With a keen understanding of the design industry's nuances, he has engaged in insightful conversations with top-tier professionals, including a notable conversation with a globally recognized New York design firm responsible for directing projects worth over 5 billion across continents. These interactions have enriched his understanding of effective marketing strategies promising tangible ROI for the design sector. Leveraging this knowledge, Hassan authored three eBooks to empower interior designers to scale their businesses. Whether you are looking to refine your digital marketing approach or seeking fresh ways to attract clients, MC Luxury will equip you with actionable insights to elevate your practice. Why you’ve got to check out today’s episode: Discover how email marketing, blogging, and SEO can help you land high-end interior design projects faster. Get practical tips on building a strong personal brand that sets you apart, attracts more clients, and eliminates the need for constant ad spending. Learn the process of going from a local designer to being featured in top national publications, using effective PR strategies and smart storytelling. Check out the show notes >>> Powerful Marketing Tips (That Actually Works!) to Get High-End Interior Design Clients Links Mentioned: Instagram Insights for Interior Designers https://www.mcluxury.site/instagramguide The Art of Designer Leads https://www.mcluxury.site/resources NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Join the Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here. Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
What qualities make a client an ideal fit for your interior design business, ensuring a smooth design process? If you are a client looking for an interior designer, how can you be the best client throughout the interior design process? In this episode, I break down the traits of an ideal client while walking you through the entire process—from the initial inquiry to the final reveal—highlighting how clear communication, trust, and realistic expectations lead to better outcomes for everyone involved. Whether you are embarking on your first design project or refining your client approach as a designer, this episode is packed with tips to ensure a successful collaboration. If you are a client who wants to get the best results from your designer, understanding the designer's perspective can help you become the kind of client that interior designers love to work with. This ensures that your project runs efficiently and that you end up with a design you truly love. Tune in now and find out how to shape your dream clients! Why you’ve got to check out today’s episode: Learn exactly what interior designers look for in a client to help your project run smoothly from start to finish. Discover the key actions that will help keep your design project on track, from initial consultations to the final reveal. Get insider tips on how to collaborate effectively with your client, making your project smoother and more enjoyable. Check out the show notes >>> What Interior Designers Look for in an Ideal Client NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Join the Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here. Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
Are you wondering if you can succeed in an interior design career without following the traditional path? How to do it? This episode may be the answer you are looking for. Colleen Bennett's journey into interior design was anything but traditional. She started with dreams of becoming a lawyer but accidentally landed a job as a furniture representative straight out of college. Then she designed homes for presidents and dignitaries across Latin America. From launching her first design studio in Costa Rica to managing luxury interiors for Ralph Lauren in over 60 countries, Colleen’s story proves that you can thrive in the design world by embracing unexpected opportunities and leveraging unique skills. She shares the key mindsets and strategies that allowed her to adapt to different cultures and survive economic downturns while building her business from scratch. If you're worried about how to succeed as a designer without a formal background, this episode will show you how to turn your passion into a thriving career. Ready to kickstart your design journey? Tune in and get inspired by Colleen’s resourcefulness and creativity. Don’t miss this chance to learn from a global design powerhouse—grab your notebook and start planning your path to success! Featured Guest: Colleen Bennett founded her first Interior Design Studio, Caducus Folium, in 2006. This Costa Rica-based firm quickly expanded into six design centers in Ecuador, Colombia, Mexico, Nicaragua, and Honduras. Colleen designed most presidents’ and dignitaries’ homes in Central America and throughout the region. In 2012 Colleen moved back home to North Carolina and opened the US division of the company, CBB Design Firm, based in Morganton, NC. Shortly after graduating from Wake Forest University, Colleen became the youngest furniture representative hired by Drexel Heritage. Traveling the world, she visited over 60 countries and designed thousands of vignettes of every style and budget for her clients. In 2009 Colleen was hired as the youngest account manager and visual merchandiser for Ralph Lauren Home where she was responsible for all of their home stores in Africa, Australia, and Latin America. Colleen takes her international portfolio and brings that resort living to her designs in the NC market. She specializes in residential and commercial designs as well as historic renovations. Why you’ve got to check out today’s episode: Discover how to build a design business from scratch Learn insider tips to standing out in the industry and succeeding in a competitive industry Get inspired by an unconventional career path Check out the show notes >>> How to Build a Successful Career in Interior Design Without a Traditional Path NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Join the Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here. Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
Amjad Chaudhry
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