Design Office Hours with Peter Boeckel

In this episode of Design Office Hours, I speak with Tim Hulford, designer, leader, and former Director of Industrial Design, VR Accessories at Meta. We talk about: Navigating early design roles and finding your footing under pressure Building and leading design inside engineering-heavy environments like Intuitive The transition from engineering-led to design-led organizations—and what that actually changes How to sustain motivation during long product cycles or after a project is sunset What shifts when you lead in times of crisis, not calm Tim shares lessons from building surgical robots at Intuitive, leading Portal at Meta, and navigating career challenges and transformations along the way. Tim's Website: https://timhulford.com Tim's Book recommendations: / The Vignelli Canon / Sketching User Experiences by Bill Buxton / Super Normal by Naoto Fukasawa and Jasper Morrison If you're interested in design leadership, career resilience, and the realities of working inside complex companies—this one's for you. Listen now and send in your take. Got a question or a topic for a future episode? Email: designofficehours@peterboeckel.com Follow: IG @designofficehours Follow: YouTube @DesignOfficeHours Submit: peterboeckel.com/designofficehours  

In this episode of Design Office Hours, I respond to a question that comes up more often than you'd think: "How do I show released work in my portfolio if I don't have any assets from the project?" There are many reasons this might happen—NDAs, unreleased products, or simply not having access to the final materials. It can be especially frustrating if it was your best or most recent work. In this episode, I cover: – What to consider when leaving a job without approved portfolio assets – How to reflect your role without overstepping confidentiality – What matters more than showing the final result – Why conversations with former teammates (or managers) can make a difference – When passion projects or personal studies can fill the gap – And how to stay honest, clear, and strategic in how you tell your story If you're navigating this challenge, you're not alone. This episode offers practical ways to approach it—and a few things to consider as you prepare for your next move.   Got a question or a topic for a future episode? Email: designofficehours@peterboeckel.com Follow: IG @designofficehours Follow: YouTube @DesignOfficeHours Submit: peterboeckel.com/designofficehours

In this episode of Design Office Hours, I take a practical look at a question about AI in portfolios. In this episode of Design Office Hours, I reflect on one of the most practical and uncomfortable questions designers are facing: Should we use AI to cover for the skills we don't have? We explore: – Why using AI isn't cheating—it's adapting – What your AI use says about your values and process – The difference between "organized creativity" and true creative insight – How AI is lowering the threshold of skill—and what that means for designers – What happens when the learning curve disappears – Why education (not just design education) must evolve fast   The goal isn't to defend your relevance—it's to understand where your value shifts next. Got a question or a topic for a future episode? Email: designofficehours@peterboeckel.com Follow: IG @designofficehours Follow: YouTube @DesignOfficeHours Submit: peterboeckel.com/designofficehours  

In this episode of Design Office Hours, I sit down with Blair Hasty—founder of Crafted By—to unpack the disconnect many designers are feeling in the field today. Blair has spoken to over 300 designers—from students to senior leads—and a recurring theme emerges: designers are being pushed away from what they trained for and into roles that feel misaligned. This episode dives into what's missing in design education, the impact of shifting industry expectations, and why communication is now the most critical design skill. We explore: – Why many designers still self-identify as industrial designers, even after moving into tech, strategy, or leadership – The gap between design school training and what's required in real-world projects – How AI is reshaping the value of design execution—and what remains essential – The importance of learning to sell your thinking, not just show your work – Blair's advice to early-career designers: talk to people, build your network, and get curious Whether you're questioning your next move or trying to reconnect with your voice as a designer, this episode will offer clarity, community, and perspective. Join his LinkedIn Group here: https://www.linkedin.com/groups/13176226/ And find his Discord here: https://lnkd.in/eFCXC4V4   🎧 Listen now and send in your thoughts. Got a question or topic for a future episode? Email: designofficehours@peterboeckel.com Follow: IG and YouTube @designofficehours Submit: peterboeckel.com/designofficehours

Have you ever felt like a fraud, despite clear proof of your success? You're not alone. In this episode of Design Office Hours, I explore imposter syndrome—what it is, why it shows up so often in creative careers, and how to manage it. We'll cover: – The root causes of imposter syndrome and how it shows up – The link between perfectionism, burnout, and self-doubt – Three practical categories of support: cognitive, behavioral, and long-term strategies – Why designers need to reframe "good enough" and avoid perfection traps – How to build confidence with achievement logs and mindset shifts – Why therapy and coaching aren't last resorts, but valuable tools Whether you're early in your career or leading teams, this episode offers practical ways to ground yourself, rewire your inner narrative, and own your success.   Got follow-up questions? Email me at designofficehours@peterboeckel.com Sign up for updates: peterboeckel.com/newsletter Follow, subscribe, and leave reviews: IG @designofficehours YouTube @DesignOfficeHours Apple Podcasts Spotify Podcasts

In this episode of Design Office Hours, I dive deep into a question I hear often—especially from hiring managers, educators, and design leads: How do you assess if a designer can apply critical thinking on a project? We talk a lot about "thinking like a designer," but what does that really look like in practice? In this episode, I break it down into clear, observable traits—and how to spot them. We cover: Why critical thinking shows up more in process than in outcomes How to frame vague problems and ask the right questions What design decisions say about a person's reasoning How adaptability reveals a mature creative mind The importance of collaboration, and how to balance feedback with your POV Why portfolios miss the mark—and how to fix that If you're reviewing portfolios, preparing for interviews, or just trying to grow your own design instincts, this episode gives you a practical lens to recognize (and cultivate) deeper thinking in creative work. 🎧 Listen now, and let me know: where do you apply critical thinking best—and where are you still working on it? Got a question or a topic for a future episode? Email: designofficehours@peterboeckel.com Follow: IG @designofficehours Follow: YouTube @DesignOfficeHours Submit: peterboeckel.com/designofficehours

In this episode of Design Office Hours, I join Sushant Vohra and his community Young Designers of India (YDOI) for a live Q&A covering everything from skill mastery in the age of AI to how we reshape design education for the future. This one's full of bold questions and even bolder takes. We cover: What makes someone great at facilitating creative collaboration Why lifelong learning is a designer's most important skill How to navigate large organizations with fragmented design teams The real value (and limits) of design thinking workshops Why mastering a skill will never disappear—but what you need to master will change How to find purpose and stay unstuck in a world that's constantly shifting   Whether you're a student, a team leader, or a solo designer wondering how to stay relevant, this episode offers both honest takes and future-facing strategies. 🎧 Listen now, and DM me your favorite takeaways.   Got a question or a topic for a future episode? Email: designofficehours@peterboeckel.com Follow: @designofficehours Submit: peterboeckel.com/designofficehours

In this episode of Design Office Hours, I answer a deceptively simple question with very real consequences: How do you choose the right workplace when you have options? From evaluating team culture to listening to your gut, this episode walks through what to pay attention to—especially when two jobs look equally good on paper. Here's what I cover: How to go beyond the job title and assess team dynamics Smart questions to ask in interviews (hint: think about culture and conflict) Why the comfortable job may not be where you grow the most How to trust your gut—without losing perspective The danger of choosing a brand name over actual fit Whether you're a student choosing your first internship or a designer switching roles, this episode is a reality check for making thoughtful, aligned career choices. Send in your questions at: peterboeckel.com/designofficehours Email: designofficehours@peterboeckel.com Follow: @designofficehours

In this episode of Design Office Hours, I answer a question that opens up one of my favorite topics: Should you include personal projects in your portfolio—and if so, how? Short answer: yes. Longer answer: yes, but do it thoughtfully. Here's what I cover: Why personal projects can carry more weight than client or school work How to set yourself a proper brief, constraints, and narrative Why calling out a personal project as such actually strengthens its impact How side projects can help you pivot industries or show passion for a niche Real examples from past portfolios that stood out (and why) Whether you're designing for fun on Saturdays, sketching between deadlines, or building toward a career shift, this episode offers insight on how to turn your self-driven work into an asset that speaks loudly. Got something you're working on after hours? I'd love to hear about it. Email: designofficehours@peterboeckel.com Follow: @designofficehours Submit a question: peterboeckel.com/designofficehours

In this episode of Design Office Hours, I tackle a big, juicy question that hits home for a lot of designers: How do you make a case for promotion—especially when your workplace doesn't have clear metrics? If you're already doing the work of a senior designer but haven't gotten the title (or the raise), this episode walks through the mindset, strategy, and conversations that can help move things forward. Here's what I cover: Why doing the work is necessary—but not always enough How to start a productive, ongoing dialogue with your manager What to do if your company has no formal promotion structure How to ask the right questions and track your growth When (and how) to check your value on the job market Why building your case for promotion is a professional growth moment—no matter the outcome Whether you're in a studio, agency, or corporate design team, this episode is full of real-world insight on navigating the promotion conversation with confidence and clarity. Got a story or question about promotions? Email: designofficehours@peterboeckel.com Follow: @designofficehours Submit a question: peterboeckel.com/designofficehours

In this episode of Design Office Hours, I answer a question that comes up more often than you'd expect: "What helps you prevent burnout or manage stress when designing?" If you're in design school, just starting your first job, or feeling like you're running on fumes, this one's for you.   Here's what I cover: How staying organized helps you gain clarity and calm Why context is the antidote to overwhelm The power of non-design hobbies (and yes, I talk about cycling uphill) Why meditation is like tuning your mental operating system The role of people: mentors, managers, classmates, and your personal "kitchen cabinet" What changes when you move from school to work—and how to adapt without overextending   Burnout is real. And while design can be intense, it doesn't have to break you. These are strategies I've lived and learned—some the hard way.   Got a follow-up question? Email me at designofficehours@peterboeckel.com Follow along: @designofficehours Sign up: peterboeckel.com/designofficehours  

In this episode of Design Office Hours, I answer three practical portfolio questions I've been asked many times—and I'm giving straight answers to help you level up how your work is seen. Here's what I cover: Should your first image be a hero shot or a detail shot? → It depends. But make sure your first impression actually communicates what the project is—and why it matters. How many projects should you show? → There's no magic number. But not every project needs equal airtime. Show what's strong. Be intentional. Keep it tight. How do you make your portfolio elevate your work instead of taking away from it? → Good design deserves good presentation. Typography, layout, and photo quality all matter—maybe more than you think. Whether you're building your first PDF or refining your personal site, this episode is all about making thoughtful choices that support (not distract from) your work.   Got follow-up questions? Email me at designofficehours@peterboeckel.com Sign up for updates: peterboeckel.com/designofficehours Follow & Subscribe to DOH IG @designofficehours Apple Podcasts Spotify Podcasts Know someone this podcast could be of help? Forward, share, tell, and show… spread the word!

In this episode of Design Office Hours, I answer a practical question I hear often: What's the best platform to upload your design portfolio? There are more options than ever—Behance, Coroflot, Instagram, your own site—and they each serve different purposes. So in this episode, I break down how to think strategically about your online presence and what to prioritize when applying for jobs. Here's what I cover: The strengths and limitations of platforms like Behance, Coroflot, and Instagram Why your own website is still the most powerful (and often overlooked) tool Why PDF portfolios still matter—especially when hiring managers are short on time How to use your portfolio platforms together like an orchestra, not in isolation What not to share publicly from projects you have done at a company Whether you're applying for your first job or looking to level up your portfolio presence, this episode will help you build a smarter, more professional digital footprint. Got follow-up questions? Email me at designofficehours@peterboeckel.com Follow along on IG: @designofficehours Or sign up for updates: peterboeckel.com/designofficehours

In this episode of Design Office Hours, I'm continuing the conversation on building a strong design portfolio — adding more ideas to the original question: What are the main things to focus on when putting together a portfolio? If you missed the first part, check the show notes for a link to Episode 1. Here's what I cover today: Why you should customize your portfolio for each opportunity (and how to do it without starting from scratch) How prototyping — even rough, low-fidelity work — builds credibility and shows how you think How to showcase your role in team projects and why collaboration skills matter as much as design skills Why being honest about your contribution in a team setting makes you stand out Whether you're in school, applying for internships, or building your early design career, these are the kinds of details that hiring managers notice — and remember. Got questions for a future episode? Send them to designofficehours@peterboeckel.com Follow along on IG: @designofficehours Sign up for updates: peterboeckel.com/designofficehours

In this episode of Design Office Hours, I'm answering one of the most common questions I get from students and young designers: What are the DOs and DON'Ts of a strong design portfolio? I've seen a lot of portfolios—and I've hired a lot of designers—so I'm breaking down the key things I look for and the pitfalls I see all too often. Here's what I cover in this episode: Why explaining your process is more important than just showing the end result How to highlight your decision-making, your reasoning, and what you learned The importance of clarity—don't make people guess what your project is about Why your portfolio shouldn't be a glossy render show How to communicate more with less using visuals and infographics Tips for using your portfolio real estate wisely, both in PDFs and on websites This is the second episode in a mini-series on portfolios, and I'll be sharing more in upcoming episodes. If you're building or refining your portfolio right now, I hope this gives you some practical insight (and a bit of tough love too). Got questions for a future episode? Send them to me at designofficehours@peterboeckel.com Follow along on IG: @designofficehours And sign up at peterboeckel.com/designofficehours to get updates and extra design career tips in your inbox.

In this episode of Design Office Hours, I break down some of the things that truly matter when building a design portfolio that leaves an impression. Whether you're just starting out or refining your body of work, this episode covers: The importance of mastering your tools — and making sure they serve your ideas Why design thinking and decision-making should be front and center How to highlight your adaptability when things don't go as planned The case for developing true creativity rather than copy-paste aesthetics The value of exploring fresh archetypes instead of mimicking trends   Have a question for a future Q&A? Email: designofficehours@peterboeckel.comIG: @designofficehoursListen: peterboeckel.com/designofficehours