Design of AI: Lessons for Product, Entrepreneurs, Innovators, Creatives

After our recent episodes about how AI will change design, we thought it was time to hear about how AI is changing business. Our guest is Lisa Weaver-Lambert, the author of The AI Value Playbook: How to make AI work in the real world. She interviewed the leaders of 35 businesses who were early adopters of AI to define where it delivers the most value and how they’ve had to shift their strategies. This is episode 22 and the author of The AI Value Playbook will be sharing: ➤ First-hand lessons from executives about how AI delivers value ➤ The characteristics of a successful or poor AI strategy ➤ Why some businesses and structures are better set up for success ➤ Challenges legacy orgs face incorporating AI and getting value ➤ The future of jobs in a world that will be changed by AI How much value are you getting from using GenAI? Please take five minutes to complete our survey. We want to understand how & why you use AI. And we’re also starting to build a knowledge base of how professionals are getting the most value from AI so we can publish it in a report. Complete the survey here: https://tally.so/r/3EBdOr It will also help inform what topics the podcast will cover in 2025. Thank you for listening to the Design of AI podcast. We interview AI leaders and discuss the latest innovations. We help teams learn how to leverage AI to reshape their industries. If you like learning about AI and how to grow your career, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. To get more AI and career resources, subscribe on Substack: https://designofai.substack.com/  Lisa is a published author on AI, specialising in advising private equity firms on due diligence and value creation. She serves on the Advisory Board of Lumenalta, a custom software development company. With experience in capital markets, working at Microsoft, and Accenture, she has a proven track record of partnering with businesses to develop operational improvement with data and AI strategies and drive value across various sectors. In addition, she has held executive line management positions working with some of the world’s best-known brands and served on various boards, earning her recognition as a leading woman in technology. Recognising the transformative potential of AI, Lisa’s mission is to equip non-technical leaders with the knowledge and confidence to leverage AI for their organisations. Her recent book, "The AI Value Playbook," provides an essential handbook for non-technical business leaders to quickly formulate a perspective on how to leverage AI. Follow her on LinkedIn https://www.linkedin.com/in/lisa-weaver-lambert-9568912/ Book overview:  The AI Value Playbook draws on conversations and case studies with leading practitioners who share their first-hand experiences successfully driving AI value and pathways for progress. The result is an essential handbook for non-technical business leaders to quickly formulate a perspective on how to leverage AI. ➤ Understand machine learning and generative AI terminology, concepts, and the AI technology stack. ➤ Learn from diverse real-world case studies narrated by business leaders in their own voice.  ➤ Apply a value-driven approach to AI applications across multiple business sectors. Find the book on Amazon and other retailers: https://www.amazon.com/-/es/Lisa-Weaver-Lambert/dp/1835461751 This episode was hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research)  ⁠https://www.linkedin.com/in/adragffy/⁠  Brittany Hobbs (VP Insights, Huge)  ⁠https://www.linkedin.com/in/brittanyhobbs/⁠

After our last episode where Phillip Maggs outlined a vision for automating design production work, we asked ourselves,How might design organizations need to change as a result of AI? To answer this we spoke to the best in the industry, Peter Merholz who co-authored the book “Org Design for Design Orgs.” While our focus is on design, what we discuss will help anyone working on product teams. 01:49 Meet Peter Merholtz: Design Expert 05:44 Scaling Design Teams: Challenges and Solutions 14:07 AI in Design: Opportunities and Concerns 24:16 Ethics and Future of AI in Design 34:59 Gen AI in Design: Non-Linear Experiences 38:58 Personalization and Regulation in AI 42:27 Challenges and Opportunities in AI-Driven Personalization 44:15 AI's Role in Organizational Design 47:51 The Future of Design Teams with AI 58:04 Collaboration and Identity in Design This is episode 21 and we’re having our most important conversation about design’s struggles: ➤ Scaling design teams & scaling their problems ➤ Designers and design leaders are overwhelmed➤ Importance of working in a culture that values learning ➤ AI's potential impact on design  ➤ Doubts about personalization & adaptive experiences ➤ What designers need to do to succeed Peter Merholz has worked at the intersection of design, technology, and humans for over 25 years. Currently, he’s an independent consultant focused on improving the effectiveness of design organizations. His clients include JP Morgan Chase, Ceridian, The New York Times, Roblox, and Starbucks. He co-founded Adaptive Path, the premier user experience consultancy, acquired by Capital One in 2014. After leaving Adaptive Path, served as a design executive, leading teams at Groupon, OpenTable, Capital One, Snagajob (now Snag), and Kaiser Permanente. He co-wrote Org Design for Design Orgs, still the premier book on building in-house design teams, and co-hosts Finding Our Way, a podcast exploring design leadership. Oh, and, yeah, he coined the word “blog.” Follow him on LinkedIn https://www.linkedin.com/in/petermerholz/ And contact him via his website https://www.petermerholz.com/ Thank you for listening to the Design of AI podcast. We interview AI leaders and discuss the latest innovations. We help teams learn how to leverage AI to reshape their industries. If you like learning about AI and how to grow your career, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. To get more AI and career resources, subscribe on Substack: https://designofai.substack.com/  This episode was hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research)  https://www.linkedin.com/in/adragffy/  Brittany Hobbs (VP Insights, Huge)  https://www.linkedin.com/in/brittanyhobbs/

What’s the future of design? After seeing creative technologist, Phillip Maggs, present at Figma’s Config conference, we had to interview him. We’ll discuss industry-disrupting design automations & how they will empower human decision making. In episode 20 we answer the questions that have been worrying designers and products teams: ➤ Which types of design will be automated ➤ Design systems & brand guidelines as LLMs ➤ How brands will use GenAI to augment specific workflows ➤ Which skills, mindsets, expertise will protect your job ➤ The best way to leverage GenAI as a force of good ➤ The importance of becoming a creative technologist Phillip Maggs leads generative AI excellence—empowering Superside and its customers in harnessing potential of AI. Built, tested and developed Superside's AI service offerings with 500+ projects and counting, many of which are to augment the creative teams at the biggest brands in the world. He’s worked with Netflix, Google, IBM and Rolls Royce, plus is an award-winning strategic consultant and special effects company co-founder. Follow him on LinkedIn https://www.linkedin.com/in/philmaggs/  Watch his Figma presentation https://www.youtube.com/watch?v=C06uyfRzAYk    Thank you for listening to the Design of AI podcast. We interview AI leaders and discuss the latest innovations. We help teams learn how to leverage AI to reshape their industries. If you like learning about AI and how to grow your career, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. To get more AI and career resources, subscribe on Substack: https://designofai.substack.com/  This episode was hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research)  https://www.linkedin.com/in/adragffy/ 

Sentient Design is the already-happening future of intelligent interfaces. Josh Clark & Veronika Kindred are here to discuss their upcoming book & vision of AI-powered experiences. In episode 19 the authors of the upcoming book, Sentient Design, tackle the biggest topics impacting product teams: ➤ The types of intelligent experiences that generative AI enables ➤ Moving beyond the chatbot: Where AI products go next ➤ Role of designers in shaping the next generation of digital products ➤ Type of relationship GenZ & Gen Alpha will have with AI ➤ Whether this is a period of optimism or skepticism Josh Clark is the principal of Big Medium, a digital agency that helps complex organizations design for what’s next.  Josh coined the term 'Sentient Design' to describe the already-here future of intelligent interfaces—AI-mediated experiences that seem almost self-aware in their response to user needs. Sentient Design describes the form of this new experience, as well as a framework and philosophy for applying it. Josh co-authored the book with Veronika Kindred, forthcoming book from Rosenfeld Media. Josh is also author of several other books, including Designing for Touch (A Book Apart) and Tapworthy: Designing Great iPhone Apps (O’Reilly).  Veronika is the co-author of Sentient Design with Josh Clark  Veronika Kindred is a designer and researcher at digital agency Big Medium, where she defines and solves design problems alongside some of the world’s biggest companies. Veronika graduated with high honors from New York University with a major in Politics and a minor in Data Science—a useful combination for navigating both organizational and technical design challenges.  Subscribe and follow the Design of AI podcast for interviews with AI product & industry leaders that deliver lessons for teams building tomorrow's AI products. Learn how GenAI products are designed and the choices that make them successful. We hear from designers, researchers, futurists, founders, and more. And remember to subscribe to our newsletter for additional resources https://designofai.substack.com/  This episode was hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/ Feel free to contact us on LinkedIn with any questions

We’re exploring the intersection of video games, emerging technologies, and product team KPIs with Kristie J. Fisher, PhD, the Sr. Director of Global User Research, PlayStation Studios. In episode 18 we explore Kristie’s experience at Playstation, Google, and Xbox and dive into how teams can build more engaging AI product experiences: ➮ Similarities, differences, and key learnings of working in games and big tech ➮ How insights teams should be structured to ensure they’re delivering impact ➮ How to create immersive experiences by creating KPIs for joy and delight ➮ The benefits of AI to researchers and how AI is transforming games 03:11 Diving into Video Games and AI Research 04:35 The Overlooked Potential of Video Games in Tech 05:00 Challenges and Joys of Gaming Research 08:18 Pride in Leading PlayStation's Research Team 08:41 The Evolution of User Research in Gaming 17:22 The Importance of Live Testing in Gaming 25:12 Balancing Fun and Functionality in Tech Products 35:10 The Value of Integrated Insights in Organizations 36:36 The Future of AI in User Research 48:22 Conclusion: The Importance of Joy in Tech Products Kristie J. Fisher, PhD, has spent the last 15 years conducting user experience research and building and leading research teams across a variety of product domains, primarily in gaming. She currently leads the global PlayStation Studios User Research team. The mission of her team is to empower PlayStation's Studios to get to great faster by being vision-led and data informed. At Google she worked on Stadia, Gmail, and Ads and was a co-author of Google's People + AI Research Guidebook. Prior to Google she was at Xbox Research, collaborating with game producers and development teams to improve player experience on Xbox, Xbox Kinect, and Windows. A cognitive psychologist by training, her research interests center on gaming, human-computer interaction in the context of AI, and human learning and problem solving more broadly. As a leader she focuses on creating a culture of psychological safety and building systems to maximize the impact of research. Follow her on LinkedIn https://www.linkedin.com/in/kristie-j-fisher-phd-2216a764 The episode is hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/ Thank you for listening to the Design of AI podcast. We interview leaders and practitioners at the forefront of AI. If you like this episode please remember to leave a rating and to follow us on your favorite podcast app. Take part in the conversations about AI https://www.linkedin.com/company/designofai/ And subscribe to our newsletter for additional resources https://designofai.substack.com/

Episode 17. Our guest is Glenn MacDonald who was Spotify’s Data Alchemist, building it into an algorithmic powerhouse. We’re critically evaluating algorithms' effectiveness and why GenAI probably isn’t the best technology for many problems. The episode is hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/ Glenn McDonald is a music evangelist, algorithm designer, software engineer and technology strategist. He created the music-exploration website Every Noise at Once, and for 12 years was the Data Alchemist at the Echo Nest and Spotify. He has written about music online since before "blog" was a word, and his first offline book, You Have Not Yet Heard Your Favourite Song: How Streaming Changes Music, is available now from Canbury Press 00:24 Meet Glenn MacDonald: Spotify's Data Alchemist 01:50 The Evolution of Music Discovery 08:39 The Role of AI in Music and Beyond 13:29 Challenges and Future of AI in Music 29:14 Navigating AI in the Workplace 31:25 Designing User-Friendly Algorithms 34:59 Challenges with Algorithmic Recommendations 39:42 Evaluating AI and User Testing 47:41 The Future of Music and AI Thank you for listening to the Design of AI podcast. We interview leaders and practitioners at the forefront of AI. If you like this episode please remember to leave a rating and to follow us on your favorite podcast app. Take part in the conversations about AI https://www.linkedin.com/company/designofai/ And subscribe to our newsletter for additional resources https://designofai.substack.com/

Our guest is Yasemin Cenberoglu, who was the first designer to work on Microsoft’s Copilot, all in secret, before the world was exposed to ChatGPT for the first time. Yasemin is a Principal Design Manager at Microsoft, leading the Copilot product for Teams Meetings, Calling, and Devices. She’s the first designer to shape what Copilot is today. Previously, she served as the Director of Design at Digitalist. Yasemin is an advisory board member at IDEA School of Design at Capilano University. She studied in Germany and then at Cal State, in the SF Bay area. In this conversation we discuss: ‣  Her experience as the first designer working with Microsoft and OpenAI to create the first Copilot ‣  The blue sky innovation and challenges being the first to work with GenAI as a design material ‣  Service design and how the discipline provides an advantage to designers working on  probabilistic experiences ‣  Lessons and approaches for when to build a Copilot vs. Agent vs. Chatbot ‣  How service blueprints will need to evolve to meet the needs of probabilistic design Episode is hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/ Thank you for listening to the Design of AI podcast. We interview leaders and practitioners at the forefront of AI. If you like this episode please remember to leave a rating and to follow us on your favorite podcast app. Take part in the conversations about AI https://www.linkedin.com/company/designofai/ And subscribe to our newsletter for additional resources https://designofai.substack.com/

Product teams are struggling to find the use cases which deliver the most value to customers and where the technology can be effective. And teams that have built AI products are finding that there’s often a mismatch between what customers find valuable and what the technology can do. Our guest is Arpy Dragffy Guerrero, the founder of PH1 Research where he has consulted Spotify, Microsoft, Mozilla, National Football League, to research and strategize how to best leverage emerging technologies. He’s worked on products across AI, personalization, Web3, location-sensing, and more. His focus is creating product & testing strategies to quickly pinpoint where the best opportunities are for new products.  Follow him on social: https://www.linkedin.com/in/adragffy/ https://twitter.com/arpyd  Arpy maps out Futures Design: How to build AI products that customers want.  We discuss strategies for product teams: ‣ Learning from failure & the struggles of early AI ‣ The challenge of identifying the impactful use cases of AI ‣ The importance of value drivers (& why they aren’t JTBD) ‣ Applying systems thinking to AI products & strategies ‣ People hate chatbots —agents will open new possibilities ‣ Examples of how agents could transform use cases and roles Please subscribe to: Design of AI: The podcast for product teams, on Spotify, Apple podcasts, Youtube, substack. We interview leaders and practitioners at the forefront of AI to help product teams navigate where and how to leverage AI. Substack newsletter for more content https://designofai.substack.com/ Join the conversation on LinkedIn https://www.linkedin.com/company/103164463/ This Design of AI episode is brought to you by PH1: A research & strategy consultancy that helps clients build AI products that customers want https://ph1.ca

What is the path to building responsible AI products? We have a special guest: Jess Holbrook, the Head of UX Research for Microsoft AI. We discuss: ‣ Responsible AI: What it is and how orgs need a clear vision for it ‣ Data transparency: Ensuring you are communicating appropriately ‣ Becoming one of Google’s first user researchers working on machine learning ‣ Philosophical differences to user research at Google, Meta, and Amazon ‣ Bridging academic research and the practical development of AI products ‣ The paradigm shift that big tech is expecting AI to deliver ‣ Why the last thing you should want is a user over-trusting your product As one of the first user researchers working on AI products, Jess offers a deep and informed perspective on the challenges and opportunities of working with this new technology. He challenges organizations to build values into their products, unwaveringly and without vagueness.  Jess Holbrook is the Head of UX Research for Microsoft AI. Prior to that he was Director of UX Research for Generative AI and Responsible AI at Meta. He got his start in human-AI research about 10 years ago at Google where he was a founder and lead of Google’s People + AI Research group (PAIR). Prior to joining Google, he was a UX Researcher at Amazon and Microsoft. He received his Ph.D in Psychology from the University of Oregon and a B.S. in Psychology from the University of Washington https://linkedin.com/in/jessholbrook/ https://x.com/jessscon Please subscribe to: Design of AI: The podcast for product teams, on Spotify, Apple podcasts, Youtube, substack. We interview leaders and practitioners at the forefront of AI to help product teams navigate where and how to leverage AI. Have questions? Join the conversation in our LinkedIn community: https://www.linkedin.com/company/designofai/ Hosted by: Brittany Hobbs https://www.linkedin.com/in/brittanyhobbs/ Arpy Dragffy Guerrero https://www.linkedin.com/in/adragffy/ This Design of AI episode is brought to you by PH1: A research & strategy consultancy that helps clients build AI products that customers want https://ph1.ca

AI is changing the role of the designer and shifting how product teams succeed. We have a special guest: Scott Jenson, formerly from Apple, Google, and Frog Design. We discuss: • Why designers feel like their entire job will go away • What advice he offers to the teams and individuals he coaches • How AI is over--hyped and where it will have impact • Lessons from working at the forefront of mobile technology • Why Google, Apple, Meta, Microsoft are all racing to get there first • Recommendations to build successful products today This conversation is more of a coaching session for the designers, researchers, and product teams trying to navigate this time of great change.We try and cut through the hype to distill out key lessons that will help you all in your careers. Scott Jenson has worked in user interface design and strategic planning for over 30 years. The first member of the System Software Human Interface group at Apple in the late 80s, working on System 7, the Apple Human Interface guidelines and the Newton digital assistant. After Apple, was a freelance design consultant, doing work for Netscape, Mayo Clinic, American Express, and several web startups. Then director of product design for Symbian, then managed Mobile UI design at Google for 6 years. Left to become creative director at frog design for 2 years but returned to Google to explore advanced UX concepts for IoT and Android at Google. 35+ patents.  https://www.linkedin.com/in/scottjenson/ Please subscribe to: Design of AI: The podcast for product teams, on Spotify, Apple podcasts, Youtube, substack. We interview leaders and practitioners at the forefront of AI to help product teams navigate where and how to leverage AI. Have questions? Join the conversation in our LinkedIn community: https://www.linkedin.com/company/designofai/ Hosted by: Brittany Hobbs https://www.linkedin.com/in/brittanyhobbs/ Arpy Dragffy Guerrero https://www.linkedin.com/in/adragffy/ This Design of AI episode is brought to you by PH1: A research & strategy consultancy that helps clients build AI products that customers want https://ph1.ca

This conversation is a deep case study into what the capabilities of the technology are today and how product teams must leverage both creative experts and these emerging technologies, side-by-side. Our guest is Trisha Causley from Shopify. Topics we discuss: ▪ Why Trisha went from an AI skeptic to a champion ▪ What types of creative tasks GenAI is best at ▪ Tactical lessons for leveraging GenAI across product experiences ▪ Why prompt engineering must become part of your toolkit ▪ Shopify’s plan to leverage GenAI to scale & personalize brand-building ▪ Why GenAI enhances the role of creatives by expanding what you do Trisha Causley is a Senior Staff Content Designer at Shopify in Toronto, Canada, where she works on AI-powered product features. She previously worked with IBM and on the Watson team. https://www.linkedin.com/in/tcausley/ Have questions? Join the conversation in our LinkedIn community: https://www.linkedin.com/company/designofai/ Subscribe to the Design of AI podcast for more in-depth resources for product teams. Hosted by: Brittany Hobbs https://www.linkedin.com/in/brittanyhobbs/ Arpy Dragffy Guerrero https://www.linkedin.com/in/adragffy/

Why are brands investing into AI? How can they succeed? What can we learn from how experts in the field of innovation lead transformation projects? Where will AI actually deliver impact in the near term? Joining us is Nick Sherrard, who is involved in digital innovation conversations across Fortune 500, government, and startups. He is a co-founder of Label Sessions, the global innovation expert network, and Label Ventures, the venture studio. He is also a board member at Substrakt, the digital agency, and Collective art gallery in Edinburgh. Nick is often said to be the only person to have run an innovation lab inside a bank, a government department, a big 4 consultancy and a circus. His approach to making change happen in organisations fuses his more classic brand and product development background, with the devising mindset of arts producer. Nick advises boards and entrepreneurs globally. Add him on LinkedIn: https://www.linkedin.com/in/goodideas/ In this episode we cover: ▸ Top-down and bottom-up approaches to leading AI projects ▸ History of art and innovation is the history of rejection ▸ Leaders of AI projects often don’t anticipate what’s needed ▸ The problem with design thinking when building AI products ▸ How the creative & consulting worlds are enhanced by AI ▸ Use cases where AI will have impact Subscribe to the Design of AI podcast for more in-depth resources for product teams. For show notes, product resources, insights, and strategies, please subscribe to our newsletter: https://designofai.substack.com

Building products with GenAI brings powerful new capabilities but also a whole new set of uncertainties. Teams can't rely on best practices because the technology is changing so quickly and users are cautiously adopting change. Designing and shipping products can no longer be thought about as a linear process. Alexandra Holness, Senior Lead Product Designer at Klaviyo, joins to share lessons, cautions, and a path forward to help product teams build AI products that customers want. She sees that successful product teams will depend on designer, data scientists, engineers working more closely than ever because it is very hard to predict how customers will use models until you've shipped them. Have questions? Join the conversation https://www.linkedin.com/company/designofai/ Subscribe to the Design of AI podcast for more in-depth resources for product teams. For show notes, product resources, insights, and strategies, please subscribe to our newsletter: https://designofai.substack.com

Tech has been promising personalized experiences for a decade. Now GenAI can finally deliver on that. Amy Bucher Ph.D joins us to discuss how she leverages AI for behavior change and the technology’s potential for delivering meaningful outcomes. We go into how product teams should leverage AI for best results and the types of outcomes you should design for.  Dr. Amy Bucher is the Chief Behavioral Officer at Lirio where she leads the behavioral design of their AI products for healthcare. She authored Engaged: Designing for Behavior Change, which was widely used by product and marketing teams. Have questions? Join the conversation https://www.linkedin.com/company/designofai/ Subscribe to the Design of AI podcast for more in-depth resources for product teams. For show notes, product resources, insights, and strategies, please subscribe to our newsletter: designofai.substack.com

How can AI make our workflows and products more effective? It’s a question every product team is asking itself as they decide to invest into developing or licensing products. Let’s learn from two building and leveraging AI today. Two case study presenters from the upcoming Rosenfeld Design with AI Conference (June 4 & 5) will be with us to detail out how they leveraged GenAI. Savannah Carlin, Staff Product Designer at Marqeta, will detail how to design conversational interactions with AI. Weidan Li, the Design Research Lead at SEEK.com, will outline AI’s performance in analyzing qualitative data. Design of AI, the podcast for product teams Hosted by Brittany Hobbs & Arpy Dragffy Guerrero. Find us on LinkedIn https://www.linkedin.com/company/designofai/ Subscribe on Spotify, Apple, YouTube for weekly interviews with leaders at the forefront of AI. And join our substack newsletter to get resources, insights, and strategies for product teams https://designofai.substack.com

Building products using emerging technologies is more difficult. As we’re seeing with building AI products today, teams are often chasing which use case and customer profiles to focus on. It’s harder because the new technologies make us obsess over what’s possible rather than what people actually need. Dr. Llewyn Paine joins us to share lessons and strategies from her advising teams working on spatial computing, virtual reality, and robotics. Her expertise is helping teams make better product decisions through research. We’ll discuss how to identify your best potential customers and design higher-value products and services they’ll love to use. She is an innovation strategy consultant with nearly two decades of experience in emerging technologies, including mixed reality and AI at Microsoft, and experimental media for Disney. She has helped emerging technology teams launch flagship products and secure investments of over $300M. Go to designofai.substack.com to get additional resources.Read less

There are so many new GenAI products coming to market that it is hard to believe even a fraction of them will become sustainable businesses. Ben Yoskovitz, Founding Partner of Highline Beta and author of Lean Analytics, joins us to discuss how many of these startups will fail to find a product-market fit. By rushing to get to market they’re likely skipping key steps that would typically improve their likelihood of success. We discuss the process his venture studio uses and where he sees opportunities for AI products to deliver more value to consumers. Ben’s newsletter: https://www.focusedchaos.co/ Design of AI, the podcast for product teams Hosted by Brittany Hobbs & Arpy Dragffy  Subscribe to the podcast https://open.spotify.com/show/3O11vQKPpKI5ZlJhdRGwnf https://podcasts.apple.com/us/podcast/design-of-ai-the-ai-podcast-for-product-teams/id1734499859 https://www.youtube.com/@DesignofAI And join our newsletter to get resources from our guests, plus key insights and strategies to help your business. Get it on our website: https://Designof.AI or find us on designofai.substack.com

AI has the potential to be a transformational technology. But how is it trained and how can you track authenticity? Virginie Berger, Chief Business Development and Rights Officer at Matchtune, joins us to discuss the developments with copyright issues related to creative fields in hopes of shedding light on what this means for other industries. A particular issue is what happens to business models when you can get replicas elsewhere and have no clarity on how they were derived? We explore how product teams can and should adapt. Important is protecting the rights of your users and leveraging LLMs that are ethically processing the data that you input into them. Episode of hosted by Brittany Hobbs & Arpy Dragffy Guerrero. Please subscribe to the Design of AI, the podcast for product teams who want to leverage AI to transform their industries. Visit https://designof.ai to get AI news & tools that matter to product teams.

Emily Campbell joins us to discuss the future of UX. Her Shape of AI newsletter and community have become the go-to resource for AI product design patterns. She sees AI products getting to market with far less involvement from design than they should have. Design will undoubtedly experience shocks —with roles changing, and anti-patterns emerging— but also entirely new opportunities for design to shape adaptive experiences that offer users new capabilities to personally interact with products. We discuss what comes next after prompt-based, text interfaces. Episode of hosted by Brittany Hobbs & Arpy Dragffy Guerrero. Please subscribe to the Design of AI podcast. We speak to leaders at the forefront of AI to learn how great AI products are designed and how they’re transforming industries To contact us visit our website designof.ai

Maarten Walraven-Freeling, co-editor of MUSIC x and the co-CEO of Symphony Media joins the Design of AI podcast to discuss how AI will impact the music industry. We look at how digital streaming platforms and algorithmic discovery have already led to monumental changes to the business and what to expect now that generative AI tools, like Suno, are making music creation easier and more accessible. It is clear that music is one of the first and most important battleground where we see the potential of AI as a creative tool but also where concerns are growing about GenAI platforms being trained on content without the permission of copyright holders. The show is hosted by Brittany Hobbs & Arpy Dragffy Guerrero Subscribe on Spotify, Youtube, or Apple to get our latest episodes We speak to leaders at the forefront of AI to learn how great AI products are designed and how they’re transforming industries To contact us visit our website designof.ai