Design of AI: Podcast for Product Teams

AI is changing the role of the designer and shifting how product teams succeed. We have a special guest: Scott Jenson, formerly from Apple, Google, and Frog Design. We discuss: Why designers feel like their entire job will go away What advice he offers to the teams and individuals he coaches How AI is over--hyped and where it will have impact Lessons from working at the forefront of mobile technology Why Google, Apple, Meta, Microsoft are all racing to get there first Recommendations to build successful products today This conversation is more of a coaching session for the designers, researchers, and product teams trying to navigate this time of great change.We try and cut through the hype to distill out key lessons that will help you all in your careers. Scott Jenson has worked in user interface design and strategic planning for over 30 years. The first member of the System Software Human Interface group at Apple in the late 80s, working on System 7, the Apple Human Interface guidelines and the Newton digital assistant. After Apple, was a freelance design consultant, doing work for Netscape, Mayo Clinic, American Express, and several web startups. Then director of product design for Symbian, then managed Mobile UI design at Google for 6 years. Left to become creative director at frog design for 2 years but returned to Google to explore advanced UX concepts for IoT and Android at Google. 35+ patents.  https://www.linkedin.com/in/scottjenson/ Please subscribe to: Design of AI: The podcast for product teams, on Spotify, Apple podcasts, Youtube, substack. We interview leaders and practitioners at the forefront of AI to help product teams navigate where and how to leverage AI. Have questions? Join the conversation in our LinkedIn community: https://www.linkedin.com/company/designofai/ Hosted by: Brittany Hobbs https://www.linkedin.com/in/brittanyhobbs/ Arpy Dragffy Guerrero https://www.linkedin.com/in/adragffy/ This Design of AI episode is brought to you by PH1: A research & strategy consultancy that helps clients build AI products that customers want https://ph1.ca --- Send in a voice message: https://podcasters.spotify.com/pod/show/design-of-ai/message

This conversation is a deep case study into what the capabilities of the technology are today and how product teams must leverage both creative experts and these emerging technologies, side-by-side. Our guest is Trisha Causley from Shopify. Topics we discuss: ▪ Why Trisha went from an AI skeptic to a champion ▪ What types of creative tasks GenAI is best at ▪ Tactical lessons for leveraging GenAI across product experiences ▪ Why prompt engineering must become part of your toolkit ▪ Shopify’s plan to leverage GenAI to scale & personalize brand-building ▪ Why GenAI enhances the role of creatives by expanding what you do Trisha Causley is a Senior Staff Content Designer at Shopify in Toronto, Canada, where she works on AI-powered product features. She previously worked with IBM and on the Watson team. https://www.linkedin.com/in/tcausley/ Have questions? Join the conversation in our LinkedIn community: https://www.linkedin.com/company/designofai/ Subscribe to the Design of AI podcast for more in-depth resources for product teams. Hosted by: Brittany Hobbs https://www.linkedin.com/in/brittanyhobbs/ Arpy Dragffy Guerrero https://www.linkedin.com/in/adragffy/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/design-of-ai/message

Why are brands investing into AI? How can they succeed? What can we learn from how experts in the field of innovation lead transformation projects? Where will AI actually deliver impact in the near term? Joining us is Nick Sherrard, who is involved in digital innovation conversations across Fortune 500, government, and startups. He is a co-founder of Label Sessions, the global innovation expert network, and Label Ventures, the venture studio. He is also a board member at Substrakt, the digital agency, and Collective art gallery in Edinburgh. Nick is often said to be the only person to have run an innovation lab inside a bank, a government department, a big 4 consultancy and a circus. His approach to making change happen in organisations fuses his more classic brand and product development background, with the devising mindset of arts producer. Nick advises boards and entrepreneurs globally. Add him on LinkedIn: https://www.linkedin.com/in/goodideas/ In this episode we cover: ▸ Top-down and bottom-up approaches to leading AI projects ▸ History of art and innovation is the history of rejection ▸ Leaders of AI projects often don’t anticipate what’s needed ▸ The problem with design thinking when building AI products ▸ How the creative & consulting worlds are enhanced by AI ▸ Use cases where AI will have impact Subscribe to the Design of AI podcast for more in-depth resources for product teams. For show notes, product resources, insights, and strategies, please subscribe to our newsletter: https://designofai.substack.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/design-of-ai/message

Building products with GenAI brings powerful new capabilities but also a whole new set of uncertainties. Teams can't rely on best practices because the technology is changing so quickly and users are cautiously adopting change. Designing and shipping products can no longer be thought about as a linear process. Alexandra Holness, Senior Lead Product Designer at Klaviyo, joins to share lessons, cautions, and a path forward to help product teams build AI products that customers want. She sees that successful product teams will depend on designer, data scientists, engineers working more closely than ever because it is very hard to predict how customers will use models until you've shipped them. Have questions? Join the conversation https://www.linkedin.com/company/designofai/ Subscribe to the Design of AI podcast for more in-depth resources for product teams. For show notes, product resources, insights, and strategies, please subscribe to our newsletter: https://designofai.substack.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/design-of-ai/message

Tech has been promising personalized experiences for a decade. Now GenAI can finally deliver on that. Amy Bucher Ph.D joins us to discuss how she leverages AI for behavior change and the technology’s potential for delivering meaningful outcomes. We go into how product teams should leverage AI for best results and the types of outcomes you should design for.  Dr. Amy Bucher is the Chief Behavioral Officer at Lirio where she leads the behavioral design of their AI products for healthcare. She authored Engaged: Designing for Behavior Change, which was widely used by product and marketing teams. Have questions? Join the conversation https://www.linkedin.com/company/designofai/ Subscribe to the Design of AI podcast for more in-depth resources for product teams. For show notes, product resources, insights, and strategies, please subscribe to our newsletter: designofai.substack.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/design-of-ai/message

How can AI make our workflows and products more effective? It’s a question every product team is asking itself as they decide to invest into developing or licensing products. Let’s learn from two building and leveraging AI today. Two case study presenters from the upcoming Rosenfeld Design with AI Conference (June 4 & 5) will be with us to detail out how they leveraged GenAI. Savannah Carlin, Staff Product Designer at Marqeta, will detail how to design conversational interactions with AI. Weidan Li, the Design Research Lead at SEEK.com, will outline AI’s performance in analyzing qualitative data. Design of AI, the podcast for product teams Hosted by Brittany Hobbs & Arpy Dragffy Guerrero. Find us on LinkedIn https://www.linkedin.com/company/designofai/ Subscribe on Spotify, Apple, YouTube for weekly interviews with leaders at the forefront of AI. And join our substack newsletter to get resources, insights, and strategies for product teams https://designofai.substack.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/design-of-ai/message

Building products using emerging technologies is more difficult. As we’re seeing with building AI products today, teams are often chasing which use case and customer profiles to focus on. It’s harder because the new technologies make us obsess over what’s possible rather than what people actually need. Dr. Llewyn Paine joins us to share lessons and strategies from her advising teams working on spatial computing, virtual reality, and robotics. Her expertise is helping teams make better product decisions through research. We’ll discuss how to identify your best potential customers and design higher-value products and services they’ll love to use. She is an innovation strategy consultant with nearly two decades of experience in emerging technologies, including mixed reality and AI at Microsoft, and experimental media for Disney. She has helped emerging technology teams launch flagship products and secure investments of over $300M. Go to designofai.substack.com to get additional resources.Read less --- Send in a voice message: https://podcasters.spotify.com/pod/show/design-of-ai/message

There are so many new GenAI products coming to market that it is hard to believe even a fraction of them will become sustainable businesses. Ben Yoskovitz, Founding Partner of Highline Beta and author of Lean Analytics, joins us to discuss how many of these startups will fail to find a product-market fit. By rushing to get to market they’re likely skipping key steps that would typically improve their likelihood of success. We discuss the process his venture studio uses and where he sees opportunities for AI products to deliver more value to consumers. Ben’s newsletter: https://www.focusedchaos.co/ Design of AI, the podcast for product teams Hosted by Brittany Hobbs & Arpy Dragffy  Subscribe to the podcast https://open.spotify.com/show/3O11vQKPpKI5ZlJhdRGwnf https://podcasts.apple.com/us/podcast/design-of-ai-the-ai-podcast-for-product-teams/id1734499859 https://www.youtube.com/@DesignofAI And join our newsletter to get resources from our guests, plus key insights and strategies to help your business. Get it on our website: https://Designof.AI or find us on designofai.substack.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/design-of-ai/message

AI has the potential to be a transformational technology. But how is it trained and how can you track authenticity? Virginie Berger, Chief Business Development and Rights Officer at Matchtune, joins us to discuss the developments with copyright issues related to creative fields in hopes of shedding light on what this means for other industries. A particular issue is what happens to business models when you can get replicas elsewhere and have no clarity on how they were derived? We explore how product teams can and should adapt. Important is protecting the rights of your users and leveraging LLMs that are ethically processing the data that you input into them. Episode of hosted by Brittany Hobbs & Arpy Dragffy Guerrero. Please subscribe to the Design of AI, the podcast for product teams who want to leverage AI to transform their industries. Visit https://designof.ai to get AI news & tools that matter to product teams. --- Send in a voice message: https://podcasters.spotify.com/pod/show/design-of-ai/message

Emily Campbell joins us to discuss the future of UX. Her Shape of AI newsletter and community have become the go-to resource for AI product design patterns. She sees AI products getting to market with far less involvement from design than they should have. Design will undoubtedly experience shocks —with roles changing, and anti-patterns emerging— but also entirely new opportunities for design to shape adaptive experiences that offer users new capabilities to personally interact with products. We discuss what comes next after prompt-based, text interfaces. Episode of hosted by Brittany Hobbs & Arpy Dragffy Guerrero. Please subscribe to the Design of AI podcast. We speak to leaders at the forefront of AI to learn how great AI products are designed and how they’re transforming industries To contact us visit our website designof.ai --- Send in a voice message: https://podcasters.spotify.com/pod/show/design-of-ai/message

Maarten Walraven-Freeling, co-editor of MUSIC x and the co-CEO of Symphony Media joins the Design of AI podcast to discuss how AI will impact the music industry. We look at how digital streaming platforms and algorithmic discovery have already led to monumental changes to the business and what to expect now that generative AI tools, like Suno, are making music creation easier and more accessible. It is clear that music is one of the first and most important battleground where we see the potential of AI as a creative tool but also where concerns are growing about GenAI platforms being trained on content without the permission of copyright holders. The show is hosted by Brittany Hobbs & Arpy Dragffy Guerrero Subscribe on Spotify, Youtube, or Apple to get our latest episodes We speak to leaders at the forefront of AI to learn how great AI products are designed and how they’re transforming industries To contact us visit our website designof.ai --- Send in a voice message: https://podcasters.spotify.com/pod/show/design-of-ai/message

Ad agencies have always had to be ahead of their curve. They need to predict what clients need tomorrow. But AI has the potential to change everything about their workflows, business models, and value. We speak with JP Holecka, CEO of POWERSHIFTER, to find out how agencies will need to adapt. He's spent the last year training agencies on GenAI capabilities, as well as pushing the limits of the tools in his own projects. --- Send in a voice message: https://podcasters.spotify.com/pod/show/design-of-ai/message

Peter Van Dijck, Founding Partner of AI agency Simply Put joins us to discuss how his team designs and builds AI products. Peter —formerly of Huge and Work & Co— share insights from how his background as an information architect and designer enable his team to see opportunities to discover and build the right product for orgs. We discuss the growing potential of LLMs to take on more use cases and the ways in which human-centred design inform decisions that need to be made. --- Send in a voice message: https://podcasters.spotify.com/pod/show/design-of-ai/message