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Welcome to Designer Discussions, where kitchen and bath business owners get the latest training, education, and industry news to elevate their brands and attract high-quality clients. We go beyond surface-level strategies, offering proven tactics to help you stand out and succeed.
Our expert hosts—Jason Lockhart, Maria from DesignAppy.com, and Mirjam Lippuner—bring insider tips, interviews, and best practices to ensure your business thrives. Whether you’re looking for expert guidance on marketing, securing premium clients, or staying ahead of industry trends, we provide the knowledge you need to confidently implement changes that boost your success.
Are you looking to take it a step further? Our monthly training and mentoring services offer hands-on, practical solutions—whether you prefer a do-it-yourself approach or a done-for-you service. Say goodbye to uncertainty and hello to a strategic plan that guarantees growth. Tune in, take control, and make the impactful changes you aim for.
151 Episodes
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Robbie Maynard, a seasoned interior designer with over three decades of experience in San Diego, California, joins us to reveal her remarkable transformation from PR novice to confidently landing features in House Beautiful, Forbes, and Martha Stewart Living. With refreshing candor, Robbie shares how she initially felt "petrified" when submitting her first pitch to editors. "I thought they wanted me to be a writer and make it sound wonderful," she admits, reflecting a common misconception am...
Ever wonder who's really behind the Designer Discussions podcast? Meet Jason, Miriam, and Maria – three industry experts who joined forces to create a no-nonsense resource for design professionals navigating the complex worlds of marketing, PR, and business growth. Jason brings a unique dual perspective as both an architect and marketing agency owner. His journey began teaching at LSU, implementing marketing strategies for his own firm before expanding to help other designers. This blend of ...
Ever wondered why design school taught you everything about color theory but nothing about growing a successful business? That glaring gap in education is exactly what The Designer's Academy addresses—and after two incredibly successful years, we're opening enrollment for our third session this October. The Academy began as a simple PR membership but evolved when we realized designers needed comprehensive business education covering digital marketing, public relations, technology implementat...
The digital landscape is shifting beneath our feet as AI reshapes how content is discovered, shared, and monetized online. For creators and business owners who've invested years building valuable online resources, this evolution presents both challenges and opportunities. In this eye-opening episode, Maria breaks down how AI systems are fundamentally changing website traffic patterns and potentially undermining revenue streams for content creators. When AI tools scrape your website and prese...
The rules of search have fundamentally changed, and businesses that don't adapt risk becoming invisible online. Gone are the days when keyword optimization alone could propel your website to the top of search results. Today, AI-powered search has revolutionized how potential clients find and evaluate businesses. When someone searches for information related to your services, they're likely to encounter an AI-generated overview that summarizes key points without ever needing to click through ...
Tired of endlessly creating social media content with little return? This eye-opening episode reveals how content calendars can transform from tedious scheduling tools into powerful opportunity generators for your design business. Miriam and Maria challenge the common misconception that content calendars merely help you post consistently. Instead, they demonstrate how planning eight weeks ahead creates three game-changing opportunities. First, you'll discover how advance planning facilitates...
Are you ready to revolutionize your design business's digital marketing strategy? The landscape is changing rapidly, and staying ahead means embracing sophisticated tactics that your competition hasn't mastered yet. Jason dives deep into three game-changing marketing approaches that are reshaping how successful designers connect with clients in 2025. First, discover the critical differences between traditional SEO and AI search optimization – and why most designers are missing this crucial d...
Struggling to generate consistent leads for your design business? The answer might be sitting right in your existing marketing toolkit. Email marketing has the potential to become your second most powerful lead generation tool after client referrals—even outperforming expensive SEO and PPC campaigns. Yet many designers watch their promising email efforts fizzle out as open rates plummet from 40% to single digits within months. The culprit? Self-promotion overload. One world-class desi...
Unlocking the power of regional publicity could be your design business's greatest untapped marketing resource. Many designers dream of national magazine features while overlooking the goldmine in their own backyard – local publications that reach the very clients who might actually hire you. This episode shatters the common misconceptions about media coverage. Getting press doesn't require hiring expensive PR firms or having celebrity clients. Regional magazines actively seek local talent a...
When economic uncertainty looms, most businesses make the critical mistake of slashing their marketing budgets first. But what if that's exactly the wrong move? In this illuminating episode, Jason shares battle-tested strategies to keep your design business visible and thriving during economic downturns—without breaking the bank. Drawing from his wealth of marketing expertise, Jason walks through practical, low-cost approaches that design professionals can implement immediately. From website...
Facing a business slowdown? Your first move shouldn't be panic—it should be strategic competitor analysis. Jason shares a powerful yet underutilized approach that helped one Dallas designer develop an entirely new revenue stream matching or exceeding her design business income. The conversation begins with a sobering reality check about social media reach. With Facebook delivering only 2% organic reach, Instagram 9%, LinkedIn 5%, and Twitter 3%, designers must shift their perspective on soci...
Ready to break free from the social media hamster wheel? This eye-opening episode tackles the uncomfortable truth about social media marketing for design professionals. Maria delivers a refreshing perspective that will transform how you approach your digital presence. For years, designers have been chasing viral moments and follower counts, hoping to attract high-profile clients, television opportunities, or magazine features. But this approach fundamentally misunderstands how business devel...
Feeling like your social media growth has hit a wall? You're not alone. Design professionals everywhere are experiencing diminishing returns despite increased effort—low view counts, minimal engagement, and the constant pressure to pay for reach. The Designer Discussions team dives deep into this common frustration and introduces an exciting alternative: Blue Sky. This emerging platform operates fundamentally differently from traditional social media. Unlike conventional platforms where comp...
The digital landscape is shifting rapidly, but contrary to popular belief, SEO isn't disappearing in the age of AI—it's evolving. Jason breaks down exactly how to make your website discoverable across all platforms, whether through traditional Google searches, voice commands, or AI-powered tools. At the heart of modern searchability is the E-E-A-T principle: Expertise, Experience, Authoritativeness, and Trustworthiness. This framework helps you create content that not only attracts your idea...
What happens when design trends come full circle? In this illuminating conversation with kitchen designer and educator Jan Rutgers, we explore the fascinating evolutions and throwbacks dominating KBIS 2025. Having toured the show for three consecutive years, Jan shares how today's cutting-edge designs are actually sophisticated reimaginings of elements from decades past. The reign of hard, angular kitchen elements is giving way to what Jan calls "soft geometry" – curved islands, arched cooki...
Are you ready to abandon minimalism and embrace a future rich with color, texture, and sustainability? Discover how home design is evolving by 2025 as we, Maria, Miriam, and Jason, unpack the findings from the ASID trend report. We're shedding light on the shift away from monotonous gray and white palettes to spaces that celebrate wellness and complexity. Prepare to learn about the rise of layered lighting for better sleep and blackout drapes that ensure your sanctuary is serene. We're also t...
Unlock the secrets to mastering your digital life as we uncover the best apps for design professionals in 2025. Miriam, our app connoisseur, guides us through a journey of productivity and scheduling tools that promise to enhance your life without overwhelming it. We'll discuss the importance of conducting an app purge to maintain balance and wellness, and the growing integration of AI in iOS updates. With an eye on protecting personal privacy and business operations, learn how to disable dat...
Unlock the secrets of edutainment in design as we explore its evolution from classics like Sesame Street to modern platforms like TikTok and Instagram. With special guest Maria, we unravel how storytelling, engaging visuals, and interactive elements can not only captivate audiences but also build brand loyalty for designers and remodelers. Discover how to navigate the challenges of social media and harness its power to keep your audience hooked. Maria offers valuable insights on leveraging Ti...
Unleash the full potential of your 2025 marketing and PR strategies with our latest episode, where we guarantee insights that will transform your approach. Learn how to effectively reverse engineer your annual goals by tapping into the power of your ideal client avatar, as we link back to the foundational guidance of episodes 24 and 76. Join us as Jason shares innovative tactics for optimizing your website amidst the AI revolution and the clever use of your Google Business Profile as a social...
This episode focuses on essential digital marketing trends for designers in 2025, emphasizing the significance of AI, SEO evolution, and personalized content. With insights gathered from market research, the hosts outline how these elements will shape the industry's future and offer actionable strategies for growth. • Exploring the role of AI in marketing for designers • Understanding Search Generative Experience (SGE) and SEO • Importance of personalized content in a competitive landscape ...
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