Designfulness

In this episode of Designfulness, I talk to Selina Petosa, General Manager, Design Practice at ASB Bank in New Zealand. We talk about her journey as a designer, leader and entrepreneur. The life chances and decisions she made on her way. We discuss the value of design in business and differences in design maturity between United States, Europe and New Zealand. You’ll also hear about her passion of encouraging women in the industry and much much more... Books mentioned in the episode: 1. “The hard things about hard things - building business when there are no easy answers by Ben Horowitz 2. “Bring your human to work” by Erica Keswin You can contact Selina via her Linkedin profile: https://www.linkedin.com/in/selina-petosa-b908952/

Starting this podcast journey talking to a great friend of mine - Hazel Halim. For over 10 years, she lived, studied and worked in many different countries to finally landed in New Zealand. In this episode, we will talk about how she became a designer, what she struggle with and what she thinks is the most important skill for every designer. Books mentioned in this episode: 1. „Lean in” by Sheryl Sandberg. 2. „Design for the real world” by Victor Papanek 3. „Thinking fast and slow” by Daniel Kahneman. 4. „Design driven innovation” by Robert Verganti You can contact my guest by her Linkedin profile: https://www.linkedin.com/in/hazel-halim-12396818/