Destination Marketing Podcast

In this week's episode of the Destination Marketing Podcast, we continue our owned media mini-series. Adam Stoker and Stuart Butler discuss the importance of understanding the entire travel journey and the challenges of implementing an owned media strategy. They emphasize the need to focus on the quality of audience experience and content, creating a community around owned media content and balancing entertainment and promotion in destination marketing. They also provide tips for measuring success for owned media and engaging with the audience. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Welcome to part 3 of the Destination Marketing Podcast mini-series, hosted by Adam Stoker and Stuart Butler. In this episode, the hosts dive deeper into the significance of owned media in destination marketing. They highlight the difference between an audience and a community and stress the importance of cultivating an engaged community to support destination marketing efforts. Drawing from examples of influencers and popular TV shows, the speakers illustrate the power of community building. They also emphasize the need to create captivating and entertaining content that resonates with the audience, rather than being overly promotional. Additionally, the speakers underscore the importance of DMOs collaborating with local businesses and stakeholders to establish a coalition of advocates to support destination marketing efforts. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! To learn more about Bandwango, please visit www.bandwango.com/dmp If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

This week on the Destination Marketing Podcast, we continue our owned media series with host Adam and special guest, Stuart Butler. In this episode, Adam and Stuart continue to discuss the importance of owned media and storytelling in the tourism industry. They discuss the four major types of media: paid, earned, shared and owned, and why a balanced approach is pivotal for success. They also touch on the challenges of managing and optimizing paid media, as well as the changing metrics of digital marketing. "The vast majority of my budget is still on paid media. It's the core of what we do. It's tried and tested and yields positive ROI. We're going to continue to do it, but we're going to continue to do it as a tactic as a part of a bigger strategy. It's a short-term tactic that serves a long-term strategy." -Stuart Butler Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

On today’s special episode of the Destination Marketing Podcast, join Adam and Stuart Butler, Chief Marketing Officer of Visit Myrtle Beach, as they take a deep dive into the world of owned media. In a new series inspired by their soon-to-be-published book, the duo explores the current marketing philosophy and why so many destinations aren't fully utilizing the power of owned media. The conversation explores the pressure to prioritize bottom-of-funnel conversions, the limitations of the last-click attribution model and the need to demonstrate immediate results. Stuart and Adam also delve into the importance of building trust and collaboration with stakeholders, as well as nurturing an engaged audience through owned media. By the end of this episode, you'll have a better understanding of how to harness the power of owned media and develop a marketing strategy that delivers tangible results. "We have to change. If we don't, that's not going to be good for us as DMOs if we're putting all of our eggs in the paid media basket. What we're doing, and what I encourage all DMOs to do, is to shift, gradually and responsibly over time, a portion of our dollars from paid media to owned media." -Stuart Butler Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Join host Adam Stoker in this episode of the Destination Marketing Podcast as he talks with Jared Price (JP) from Relic about the impact of AI on destination marketing. JP's passion for AI is evident as they discuss the potential impact on humanity, and how Chat GPT, an AI language model, is being used in their agency. Discover the accuracy of Chat GPT responses, the need for specificity in prompts, and how refining queries can get to the heart of the matter. They also explore the potential impact of Chat GPT on the tourism industry and how destination marketers can use AI to their advantage by providing more concise descriptions of smaller destinations. Overall, this conversation highlights the valuable role that AI can play in destination marketing, but also stresses the importance of careful consideration and use. If you're interested in gaining insights on the future of AI in the industry, and how to enhance your destination marketing efforts with Chat GPT, then tune in to this must-listen episode. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Join Adam Stoker on the Destination Marketing Podcast for a unique and fascinating episode featuring ChatGPT, the state-of-the-art AI language model created by OpenAI. Through guest JP's voice, ChatGPT shares valuable insights on various topics related to the tourism industry, including unique destinations, challenges faced by the industry, and the importance of resilience and adaptability. From discussing outdated destination marketing tactics to upcoming trends that will affect travel and tourism, ChatGPT offers valuable insights for anyone in the destination marketing industry looking to stay ahead of the curve. As the conversation turns to the topic of AI, Adam and JP discuss the effective use of AI in the tourism industry and the importance of considering where the answers from AI language models are coming from. Sponsored by Bandwango, this episode is a must-listen for anyone looking to learn more about the state of the tourism industry and the strategies used to effectively promote tourism destinations. Learn more about Bandwango at https://www.bandwango.com/dmp. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Today Adam Stoker sits down with Jason Linder, the CEO of Ripe, a company formerly known as RootRez. As a travel and technology company based in Salt Lake City, Utah, RootRez has been helping destination, event, and travel-related websites best connect travelers to lodging partners since 2015. Jason explains how their services can benefit DMOs and offers valuable insights into the importance of having a local focus in the travel industry. Jason shares his experience of rebranding RootRez to Ripe with Relic Agency, discussing the challenges and benefits of completely rebranding a company right down to the name, and when a company should consider doing so. For those who may be considering a rebranding process, Jason offers some practical suggestions on how to approach the process. Finally, the discussion turns to the future of the tourism industry, and Jason shares his thoughts on how artificial intelligence is shaping the industry. He highlights the importance of understanding AI and its potential impact on the travel industry, and how DMOs can stay ahead of the curve in this rapidly changing landscape. "With Ripe, we can help [DMOs] better serve those visitors at that opportune moment when they're ready to research and book and help [DMOs] realize the value of their effort that they bring in the lodging category." - Jason Linder Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

CEO Mo Parikh has pioneered a technology company that is revolutionizing the tourism industry — Bandwango. In this episode, Mo shares his insights on what Bandwango is and how it can help destinations drive visitation. Bandwango's unique technology is making waves by allowing communities to organize things to do into free and paid experiences that integrate directly into websites. This integration generates leads and drives revenue for organizations, while providing a seamless user experience for customers. But Mo and Adam discuss more than just what Bandwango is currently doing; later, they talk about the role that artificial intelligence will play in the future of the tourism industry. Mo discusses the potential for personalization when it comes to trip itineraries and the potential to create more dynamic pricing models, which will truly revolutionize the way people travel. Gain valuable insights into how Bandwango is transforming the tourism industry and how AI will play a significant role in shaping its future, as well. Learn more about Bandwango at https://www.bandwango.com/dmp. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Listen to an insightful conversation with two dynamic leaders in the tourism industry - Steve Arrison, CEO at Visit Hot Springs, and JR Shaw, Executive Director of Destination Rogers and Executive Vice President of the Rogers-Lowell Chamber. These guests share their expertise and insights on topics like collaborating with nearby destinations to drive visitation, emphasizing the importance of building partnerships and leveraging the strengths of your competitors to create a more robust tourism experience for visitors. The discussion also delves into Arkansas' unique way of funding their tourism organizations through lodging tax, and how this has enabled these destinations to invest in their tourism infrastructure and attract more visitors. Furthermore, the conversation takes a deep dive into a difficult employment situation that Steve Arrison faced in Visit Hot Springs, a destination with a low population and high visitation. Join Adam for an engaging and thought-provoking discussion that highlights the importance of collaboration, creativity, and innovation in the tourism industry. You can have those mechanisms as much as you want but unless there's a plan, unless there's solid marketing, unless there's a strategy, unless there are partners out there that can collaborate with the state . . . then everybody's going off in their own different directions and you don't get that unified voice that you need to have." - Steve Arrison Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Adam takes the podcast on the road once again at the Arkansas Tourism Conference, speaking with two esteemed guests: Travis Napper, the Director of Tourism at Arkansas Tourism, and Karen Trevino, the President & CEO at North Little Rock Convention & Visitors Bureau. Travis Napper focused on the importance of the Natural State brand in driving tourism to Arkansas, sharing his insights on how the state has successfully developed and marketed its unique identity to attract visitors from around the world. From its stunning natural beauty to its vibrant culture and rich history, Arkansas has a lot to offer, and Travis explained how his team is working hard to showcase these assets through innovative marketing strategies. Karen Trevino shared a new technology that involves using virtual reality to train employees in tourism and hospitality roles. Karen highlighted the importance of providing top-notch customer service in these industries, and how virtual reality can help employees develop the skills and confidence they need to deliver an exceptional experience for every guest. She shared some fascinating examples of how her team is using this cutting-edge technology to enhance training programs and improve overall performance. "The natural state brand fits to a T what we offer as a prime destination for outdoor enthusiasts. I think we offer something that people want — and that need — for their health, for their well being. It's gonna be good for the future of our humanity for people to get outside and experience that and we offer it in abundance at the highest level. We want to continue to double down on that." - Travis Napper Learn more about Bandwango at https://www.bandwango.com/dmp. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Lauren Cleland, the Director of Marketing and Data Intelligence at Visit Savannah, discusses a recent successful pop-up event they hosted in New York City. She shares valuable insights into why pop-up events are an effective way to advertise your destination, regardless of its size or budget. She also provides insider tips on how to plan and execute such an event and emphasizes the significance of marketing that requires minimal effort on the consumer's part. With plans to host another event in Chicago soon, this episode is a must-listen for anyone looking to increase tourism and drive more visitors to their destination. Join us as we dive deep into the details of experiential advertising. "If you have a big idea don't shoot it down before you ever give yourself a chance to make some magic happen. I don't care if that big idea is a new website, if it's having a TikTok account, if that big idea is having a pop up event. Don't talk yourself out of something and don't let someone else talk you out of something if you believe in it." - Lauren Cleland Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Candace Carr Strauss, VP of Marketing and Communications at the Montana Chamber of Commerce, shares valuable insights about Montana's innovative approach to tourism data collection, which has helped them better understand visitor behaviors and preferences. In this engaging conversation, Candace also discusses the importance of tourism resiliency and how destinations can be better prepared for unexpected events and crises. Tune in to discover how Montana is leading the way in sustainable tourism practices and learn actionable strategies for enhancing your own destination's resiliency. Inaugural Convergence webpage. Learn more about Bandwango at https://www.bandwango.com/dmp. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Managing Director Patrick Manning to talk about the exciting Black Desert Resort in southern Utah. Joining us today, Manning shares his vision of creating a gathering place that offers endless fun, delicious food, and a vibrant music scene for people of all ages to enjoy. As we delve into the topic, he highlights his goal of offering a unique culinary experience that perfectly complements the resort's music and golf scene. Manning provides insights into his efforts to make the Black Desert Resort stand out from other resorts in the region. His commitment to creating an all-encompassing experience for guests is evident, and his passion for the project is infectious. Tune in to hear all about the Black Desert Resort and discover how Patrick Manning is setting out to create a truly memorable experience for all those who visit. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In response to a recent question posed by a listener, social media specialist McKenna Parkinson joins Adam to talk about the Instagram collaboration feature and its impact on social media marketing. McKenna sheds light on how Instagram collaborations can help travel destinations build brand awareness and increase engagement while providing valuable tips for businesses looking to make the most out of this feature and establish successful partnerships on the platform. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

How much do you think popular media such as movies and TV Shows impact tourism? That's one of the questions researched by Melissa Weddell and her team at the University of Montana. Melissa joins Adam on today's episode to talk about how "Yellowstone", Paramount's hit TV show that's filmed in Montana, impacts tourism in the state. Listen to learn more about the show's means for visitation, economics and housing in Montana. "Yeah, when something comes this popular, there's a lot of tension. And people are like, you know, 'it's too crowded, there's too many people' and other people are like, 'we need more films, this is great, we need more'. I think those are the struggles" - Melissa Weddell Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

What goes into a modern DMO website? Todd O'Leary and Achilles Stravoravdis of Sonoma County Tourism join Adam on this episode to discuss this. For longtime fans of The Travel Vertical Podcast, Todd provides an update on the "Sonoma Sound" project that he talked about with Adam and Laurie Jo Miller Farr in August of 2021. In this episode, you’ll also learn about building websites around user data and the importance of website content audits when going through a rebuild. "You need to make sure that the foundation, which is content, let's be honest, for DMOs it's content, right...is completely thorough and scrubbed prior to doing anything or you're just repeating, you're copying and pasting the mistakes that you made before. So that content audit is everything." - Achilles Stravoravdis Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Meegan Winters, Co-Founder and CEO of AbleVu, joins us on the show today to talk all things accessibility. Learn more about the platform and how destinations are utilizing it with their stakeholders to promote accessibility and inclusion within their communities. Meegan and Adam discuss the history of the platform as well as what users can expect in the upcoming years. "One of the characteristics of someone on the spectrum is a need for routine and difficulty with transitions and trying new things for the first time. That’s why travel is becomes so difficult. This was something that was on my heart. Experiences are something that I thrive on. It feeds my soul to have experiences and I want that for everybody." -Meegan Winters Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

What is wellness travel? It's more than yoga retreats and meditative programs. Sahara Rose De Vore — founder of the Travel Coach Network and owner of the WTTM Consulting Group — advocates for the mental, emotional and spiritual health benefits of tourism, drawing from her own extensive travel experience and experiences of the countless vacationers she's spoken with. Having visited 84 countries in just 10 years, she shares how travel has improved her quality of life and claims, "travel is wellness and wellness is travel."The wellness tourism industry is on the rise and Adam and Sahara Rose discuss how marketers can capitalize on the health benefits of their destinations. "There's no such thing as selling travel; we're selling a feeling, transformation, or outcome that someone is looking for. So it's more speaking to that — how can your destination make that traveler feel before they get there, while they're there, and how can they feel when they return home . . . at a wellness standpoint." - Sahara Rose De Vore Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Diane Charno's background in advertising gives her a unique perspective as vice president of brand and communications at Visit Myrtle Beach. Merging her experiences working with a diverse collection of organizations in the agency world, she now applies it to her destination. Owned media and branded entertainment is proving to be a vital part of their marketing plan, making Myrtle Beach more than a destination but also a lifestyle. Diane recommends investing in the future by building audiences through a “content first, destination second” approach. "Each show has its own kind of purpose, audience and story that they're trying to tell and it's not always about the beach. We felt we needed to do that to really build that audience; we wanted to make it more entertaining and give people a reason to tune in, more than just when they're planning a trip to the beach, but to really make it a part of their lives 24/7." - Diane Charno Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Host of iHeart Radio's Speaking of Travel Marilyn Ball talks about tourism marketing today. Once a marketing executive herself, Marilyn shares insights she's gained on the power of positioning and partnering with the perfect agency. Creativity is key, she says, and remembering what potential visitors are looking for is at the center of it all. "I feel the best way is to be your honest, authentic self, and even though they're asking specific questions, just put down what you want to put down what you feel are your strengths. Sometimes you just have to [say], we've worked with a lot of destinations, here are things that we feel are really important to include in that RFP process that is not there, and here's how we would answer those questions.'" - Marilyn Ball on responding to a destination's RFP Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a voice message ! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.