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Destination Marketing Podcast
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Destination Marketing Podcast

Author: Relic Agency

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The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.
133 Episodes
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In this episode of the Destination Marketing Podcast, Mike Verret from Verret and Associates joins us to provide some tips and tricks on how to improve your destination's brand messaging and awareness. Listen to learn about some of the successes that destinations such as Lake Havasu, Arizona, and Charleston, South Carolina have had, and how you can apply these brand principles to your own destination."Clarity of message is more important than any service that you provide because they're not going to see the service if your message to them upfront isn't clear. Once you smooth out that intro message you can start to provide your services. They are never going to get there unless they connect to that crystal clear message that sets you apart from the beginning." -Mike VerretVerret and Associates: https://www.verretandassociates.com/If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
Fabio Musio, owner of 100 Digital Creativity Inc., joins us this week to talk about how destinations can utilize 360-degree virtual-reality photography in their content creation strategy. Listen to learn more about what his business does and how destinations such as Visit Ogden have benefited from it over the past year."Be flexible. Coronavirus was one big roadblock for a lot of people and we learned how to use new tools to go around this one. I think that in the future we need to do the same with whatever life presents us." -Fabio Musio100 Digital Creativity Inc. - http://100-dc.com/If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, Adam takes the show on the road to Hilton Head, South Carolina. Here he is joined by Bill Miles, President & CEO at Hilton Head Island-Bluffton Chamber of Commerce & CVB. Listen to hear them talk about Hilton Head as a destination and how Bill's long career there has helped them to be specially equipped to handle the coronavirus pandemic."Before the pandemic, the resident piece was an important piece to us, but one that we didn't focus on nearly as much. We're finding that by doing that, as a lot of other destinations are, our residents are starting to appreciate the value of the visitor much more than they did pre-covid." -Bill MilesVisit Hilton Head Island: https://www.hiltonheadisland.org/If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this bonus episode of the Destination Marketing Podcast, Adam talks to Jess Darrington and Jacqueline Crane about their new show, Influencer Marketing for Destinations. Designed as a resource to provide tips and tricks to both destination marketers as well as influencers, the Influencer Marketing for Destinations podcast is a must-listen for anyone wanting to learn more about this up-and-coming form of destination marketing.Check out Influencer Marketing for Destinations If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
This week on the Destination Marketing Podcast, Adam takes the show on the road to Beaufort, South Carolina where he is joined by Beaufort's President and CEO Robb Wells. Listen to them talk about Beaufort as a destination, and how The Inner Coastal Podcast has helped not only drive visitors to the area but also promote a sense of union between the CVB and the destination's stakeholders."If your destination is worth sharing its story to the mass, that should be your deciding factor on if you want to be able to tell that through a podcast. If you think your destination has the stories to tell, why not open it up and go for it." -Robb WellsVisit Beaufort: http://www.beaufortsc.org/The Inner Coastal Podcast: https://podcasts.apple.com/us/podcast/the-inner-coastal-podcast/id1506943361If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
This week on the Destination Marketing Podcast, we are joined by Andy McNeill, founder and CEO of American Meetings Inc. & Co-Host of the Destination Everywhere podcast. Listen to learn about how his company has transitioned to online meetings over the past year and how they plan to incorporate this new method in their business model in years to come."Be open to unique and different ways to run and manage meetings. The hybrid and virtual meeting is here to stay and we need to be able to envelop it into the live meeting situation as best we can." -Andy McNeillAmerican Meetings: https://americanmeetings.com/ Destination Everywhere Podcast: https://podcasts.apple.com/us/podcastIf you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
Daquan Mickens, Communications Coordinator at Visit Beaufort, joins this episode of the Destination Marketing Podcast to discuss his role at the CVB and how his destination has seen the benefits of podcasting over the past year. Listen to learn more about the process of creating a podcast and why the Inner Coastal Podcast has become such a valuable tool in not only marketing but also establishing relationships with local stakeholders."If you build relationships with people, they will give you their time in return. They'll be willing to help you if you are willing to help them. People listen and love podcasts and I think it's a great way to initiate relationships." -Daquan MickensVisit Beaufort: http://www.beaufortsc.org/The Inner Coastal Podcast: https://podcasts.apple.com/us/podcast/the-inner-coastal-podcast/id1506943361If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
This week on the Destination Marketing Podcast we are joined by Lisa Bleakley, Executive Director of Montgomery County Virginia Regional Tourism. Listen to hear how her destination has seen a rapid decline in visitors due to the local university moving online, and what she and her team have done to pivot their efforts and focus on driving visitors even when college football isn't happening. "Talk with your community. Talk with your partners. Our message is directed to our visitors but at the end of the day, our customer is the residents. They have the stories. They have the DNA. Who better to talk with and try to figure out what you're best positioned for." -Lisa Bleakley Montgomery CountyIf you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, Adam is on the road in Beaufort, South Carolina, where he is joined by Captain Henry from Coastal Expeditions. Listen to hear the Captain's unique perspective as a stakeholder working with a destination and how that partnership has been essential to helping his business stay afloat during the coronavirus pandemic. "If you really throw yourself into something you’re passionate about, success will follow. Most people are too afraid to do it because of the direction that society wants to point you most of the time." -Captain HenryCoastal Expeditions: https://www.coastalexpeditions.com/The Inner Coastal Podcast: https://podcasts.apple.com/us/podcast/the-inner-coastal-podcast/id1506943361If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, Adam takes the show on the road to Savannah Georgia to learn more about their unique recovery campaign. Jeremy Harvey, Vice President of Communications & Marketing at Visit Savannah, joins us to talk about this campaign, as well as to provide valuable insights on the future of the tourism industry. "You definitely have to be agile and creative when you can't follow the plan you've laid out. Circumstances will arise, and you have to be able to throw your plan out the window and really get to the heart of what your goal is as much as possible." -Jeremy Harvey 
In this special episode of the Destination Marketing Podcast, Adam is joined by a group of panelists at the eTourism See Tomorrow Conversation Series to talk about how to learn from a crisis. Listen to  Rachel Brown, Robb Wells, and Cheryl Shallanberger talk about how their destinations were affected by the coronavirus pandemic and how they are pivoting to better prepare for the year to come. See Tomorrow Conversation Series:https://www.etourismsummit.com/on-demand/see-tomorrow-conversation-series/If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, Greg Murtha, President of XplorIt Virtual Travel, joins us to talk about some revolutionary technology in the travel and tourism industry. Listen to learn how virtual reality options for destinations have changed over time, as well as how your destination might be able to benefit from what XplorIt has to offer."We live in an experience economy, so how do you bring those experiences to life? How do you make people really want it?" -Greg Murthahttps://www.xplorit.com/If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/ 
In this special presentation from eTourism Summit, Relic's Digital Marketing Manager Josh Scheer hosts a discussion about the ins and outs of running a podcast for your destination. He is joined by Robb Wells, President & CEO at Visit Beaufort, who has been a partner in Relic's podcast program for the past ten months. Listen to learn the benefits of evergreen content, audience ownership, and why a podcast might be the perfect solution for a destination looking for a new and innovative way to tell their story."Sometimes you may not feel like you're making much of a return on this investment but for us, we own this medium, we're able to tell our story through this podcast, and we thoroughly enjoy it. We enjoy working with Relic to provide this experience to our potential visitors." - Robb Wells The Inner Coastal Podcast: https://podcasts.apple.com/us/podcast/the-inner-coastal-podcast/id1506943361eTourism Summit: https://www.etourismsummit.com/If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, Jacqueline Crane, Relic's Director of PR and Longform Content, joins us to uncover the truth behind some of PR's most popular myths. Listen to learn what these myths are and why PR is so important for every destination."A lot of journalists at this time are looking for evergreen content. It's essential to put that filter on, look at things going on in your destination, and ask how you can communicate this in a way where journalists can pick it up and run with it at any time." -Jacqueline CraneIf you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/ 
In this episode of the Destination Marketing Podcast, we are joined by Laurie Jo Miller Farr, founder of The Travel Vertical. She offers listeners insight into the industry backed by years of experience working with DMO's. Listen to learn the inside scoop on the Big Apple New York City Campaign, as well as how the Travel Vertical can help you and your destination."I think that we've got to keep doing this kind of thing because we are all learning together. We really do need each other and it's great that the community thinks that way." -Laurie Jo Miller FarrThe Travel Vertical: https://thetravelvertical.com/Connect with Laurie: https://www.linkedin.com/in/lauriejomillerfarr/If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/ 
In this episode of the Destination Marketing Podcast, Earl Hunter from Black Folks Camp Too joins us to provide insight on how to better diversify the travel industry, specifically in the outdoor space. Listen to hear Earl's passion for helping Black folks feel safe and comfortable while camping, and learn how your destination can better market to capture this important percentage of the population."We created Black Folks Camp Too to get Black folks to camp with any and everyone. I believe that the outdoors is where our country and the world are going to meet and have unity." -Earl B. Hunter, Jr.Black Folks Camp Too: https://www.blackfolkscamptoo.com/ If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/ 
Phil Bruno, President of Treat Em' Right, joins this episode of the Destination Marketing Podcast to talk about how his company is helping DMO's and stakeholders learn the importance of delivering on your brand's promise. Listen to learn ways to improve your customer's experience, as well as how the Treat Em' Right process is helping front line tourism workers across the country. "To me, service is the things we do and hospitality is the way we make people feel as we do those things. I think it's a big mistake to believe that guest expectations have lowered and therefore we could lower our level of hospitality."  -Phil Bruno Treat Em' Right: https://treatemright.com/Connect with Phil: https://www.linkedin.com/in/philbruno/If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/ 
Candace Carr Strauss, CEO of the Big Sky Chamber of Commerce, joins this episode of the Destination Marketing Podcast to talk about how Big Sky, Montana has focused on growth over the past several years, as well as how she will be making a career shift in the next couple of months. Listen to hear some of her highlights of working in Big Sky, as well as what she's looking forward to in her new career path."Don't shy away from planning; however, with that plan, don't be rigid. You have to be flexible and willing to listen because we don't operate in a vacuum. We're not a consumer product that's manufactured and sits on a shelf. Our destination and our communities are living and breathing entities and things change on a daily basis." -Candace Carr Strauss on the importance of flexibility in planning
Thomas Salley, Director of the Wilkesboro Tourism Development Authority, joins this episode of the Destination Marketing Podcast to talk about what it's like to run a small DMO. Listen to learn about how his destination has navigated this turbulent year, as well as how an increased focus on content creation has helped his destination prepare for the future. "We've got breweries, we've got wineries, we've got mountain biking trails, but so does everybody else. What they don't have, is the unique people and the unique stories that come with those people — why they're here, how they landed here, and what they think is special about the community. Those are things that you can't replicate at other destinations. Those are the kind of stories that we try to tell." -Thomas SalleyVisit Wilkesboro: https://www.wilkesboronc.org/If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/  
Mo Parikh and Emilie Harris from Bandwango join this episode of the Destination Marketing Podcast to talk all about some of the ways that Covid has affected their business. Listen to learn about their Destination Experience Marketing platform and how to best utilize it in your destination."Locals are your best ambassadors and they provide the best bang for your buck. If we can empower locals to experience the destination and to hook them up in different ways, who better to market your destination for you than the residents that live there." -Mo Parikh on the importance of including locals in your target market. Connect with Mo: https://www.linkedin.com/in/monirparikh/Connect with Emilie: https://www.linkedin.com/in/emilie-harris/Check out Bandwango: https://bandwango.com/If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/ 
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Comments (1)

Nate Jenson

Great insights!

May 22nd
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