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Destination Marketing Podcast

Author: Relic Agency

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The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.
107 Episodes
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In this episode of the Destination Marketing Podcast, Camden Bernatz, Digital Marketing and SEO Specialist at Relic, joins us to discuss some of his research into travel sentiment during the Covid-19 pandemic. Listen to hear some of his findings, including how the younger generation's attitude towards travel has changed in recent months. "In tourism, every destination is simultaneously competing with one another, but also not because next summer they could come to your place, or they could pick a trip after the next one to come to yours. It's interesting because you're always available, you always have a potential audience, but it's when things like this that really make people think about travel in a new way. What are you doing as a destination to put yourself in people's minds in that way?" -Camden Bernatz Click here to connect with Camden on Linkedin - https://www.linkedin.com/in/camden-bernatz/ If you are interested in any of Relic’s services, please email adam@relicagency.com (mailto:adam@relicagency.com) or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, Adam jumps on to share an exciting announcement from Relic. At the beginning of November, Relic acquired EKR, another advertising agency in Provo Utah. Listen to learn how this acquisition will expand Relic's services, and help us to further fulfill our clients' needs. If you are interested in any of Relic’s services, please email adam@relicagency.com (mailto:adam@relicagency.com) or visit https://www.relicagency.com/
In this special episode of The Destination Marketing Podcast, Adam is a guest on SITE's Armchair Conversations Webinar. Hosted by Tahira Endean, head of events at SITE, this episode follows their discussion about Adam's background in advertising, his book "Touchpoints", as well as some of his insights on the travel industry as a whole. Listen to learn more about incentive travel programs, and how destinations can use them to their advantage. "In incentive travel, we are creating an opportunity for them to have one of the major pillar experiences of their lives. The responsibility that comes along with that is really heavy as well, but that's what I love about the industry. It's such a special opportunity to impact the lives of the travelers that are going to come to the destination." Learn more about SITE here: https://www.siteglobal.com/ Get "Touchpoints - A Destination Marketer's Guide to Brand Evaluation and Enhancement" here: https://www.amazon.com/dp/B0863QDC1J/ref=cm_sw_em_r_mt_dp_a-URFbC50B84D If you are interested in any of Relic’s services, please email adam@relicagency.com (mailto:adam@relicagency.com) or visit https://www.relicagency.com/
Michael Hensley, the Travel Marketing Manager at Go Great Lakes Bay CVB, joins this episode of the Destination Marketing Podcast to talk about how the pandemic has caused a shift in his destination's target market. Listen to learn how the Great Lakes Bay area has navigated this shift, as well as some of the strategies they've used to navigate not only the pandemic but also the major flood that hit Midland, Michigan in May 2020. "When you look at destination marketing organizations, yes they're there to provide a great experience for their visitors, but they're also there to advocate outside of that area for their residents." -Michael Hensley Great Lakes Bay (https://www.gogreat.com/) If you are interested in any of Relic’s services, please email adam@relicagency.com (mailto:adam@relicagency.com) or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, Adam breaks down all of the reasons why every destination needs to have their own podcast. Listen to learn how destination-specific podcasts can be important tools for not only tourism but also economic development and stakeholder engagement. "The thing that younger audiences love, is the ability to consume content in a passive way. When you're sitting at your computer or you're on your phone, you are only able to consume the content by reading through it. For those that have the busy lives of today, it slows down their life by having to sit and consume that media. What a podcast does, is allow that content consumption to move from an active format to a passive format." -Adam Stoker on the transition from active to passive content consumption If you are looking into starting a podcast for your destination, or if you are interested in any of Relic’s other services, please email adam@relicagency.com (mailto:adam@relicagency.com) or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, Matt Clement from Arrivalist joins us to discuss the ever-expanding field of attribution and data in destination marketing. Topics include handling attribution in the tourism industry, balancing brand awareness and last-click attribution, as well as some details about Arrivalist and how it can be useful to destination marketers. “I mentioned this is the golden age of having data available, and that is true. We have never had so much available to us as destination marketers, but we have to be careful. You have to be prudent.” – Matt Clement on the importance of being careful with the data that we have access to. To check out Arrivalist, click here (https://www.arrivalist.com/) If you are interested in any of Relic’s services, please email adam@relicagency.com (mailto:adam@relicagency.com) or visit https://www.relicagency.com/
Eleanor Prater, Marketing & Communications Manager at the Augusta Convention & Visitors Bureau, joins this episode of the Destination Marketing Podcast to talk about how her destination was able to reschedule the historic Masters Golf tournament that takes place in Augusta every year. Listen to learn about how this major event reschedule has affected tourism over the past several months, as well as some of the strategies that her team is using to help promote their destination to other target personas. "Seeing people emerge from a crisis and take everyone else under their wing — all those phenomenal stories of this country and the world coming together to make it out of this — really hits home for me." -Eleanor Prater To learn more about Augusta Georgia, click here (https://www.visitaugusta.com/) If you are interested in any of Relic’s services, please email adam@relicagency.com (mailto:adam@relicagency.com) or visit https://www.relicagency.com/
In this special episode of the Destination Marketing Podcast, Adam gives a quick recap of the show's history as well as a thank you to all the guests and listeners of the show so far. Listen to learn some exciting things that are coming for the Destination Marketing Podcast and help us celebrate this exciting milestone. Click here (https://destinationmarketingpodcast.com/) to visit the Destination Marketing Podcast website If you are interested in any of Relic’s services, please email adam@relicagency.com (mailto:adam@relicagency.com) or visit https://www.relicagency.com (https://www.relicagency.com/)
In this episode of the Destination Marketing Podcast, Adam catches up with one of his personal favorite destinations: Knoxville, Tennessee. Kim Bumpas, President at Visit Knoxville, joins the show to talk all about the importance of the visitor experience and why maintaining a unified front as a destination is so important. Listen and learn how to achieve this cohesiveness as well as hear about some of Knoxville's strategies to attain this goal. "You've got to prove to your stakeholders, city, and county that you're in it just as much as they are, and you're not just here to depend on hotel tax collections, but you're here to contribute as well." -Kim Bumpas Click here (https://www.visitknoxville.com/) to learn more about Visit Knoxville To check out the Destination Marketing Podcast website, click here (https://destinationmarketingpodcast.com/) If you are interested in any of Relic’s services, please email adam@relicagency.com (mailto:adam@relicagency.com) or visit https://www.relicagency.com/
Darren Dunn, President at Entrada Insights Inc., joins this episode of the Destination Marketing Podcast to talk all about one of the up and coming data companies in the tourism industry. Listen and learn how Entrada is revolutionizing the way that destinations view data on their visitors and learn how it might be helpful in your destination. "If we can't humanize the data, destinations aren't going to understand it and they're not going to be able to tell stories with it. Bringing this together is going to be healthy for the destination industry and for me, it's rewarding because it's allowing me to help destinations tell amazing stories and figure out not only what to do, but more importantly right now what not to do." -Darren Dunn Click here (https://www.entradainsights.com/) to learn more about Entrada Insights Inc. If you are interested in any of Relic’s services, please email adam@relicagency.com (mailto:adam@relicagency.com) or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, Adam takes the show to Tupelo Mississippi, a small town that proudly holds the title of the birthplace of Elvis. He is joined by Neal McCoy, the executive director of the Tupelo CVB. Listen to learn about some of the things you can find in this amazing town, as well as hear Neal talk about how they are strategizing their marketing campaigns to fit both the current global coronavirus situation as well as an aging target market. "We have seen some challenges that we have faced when it comes to natural disasters and we've weathered those storms literally. I think what it has proven to us is that we have to be diverse and be ready for a shift in the economy and our industry." -Neal McCoy Visit Tupelo (https://www.tupelo.net/) Click here (https://destinationmarketingpodcast.com/) to visit the Destination Marketing Podcast website If you are interested in any of Relic’s services, please email adam@relicagency.com (mailto:adam@relicagency.com) or visit https://www.relicagency.com (https://www.relicagency.com/) (https://www.tupelo.net/)
In this episode of the Destination Marketing Podcast, Adam takes the show on the road again to Oxford, Tennessee. He is joined by Kinney Ferris and Nadia Thornton from Visit Oxford to discuss some of the awesome things that their destination has to offer. Listen and learn how the University of Mississippi offers unique opportunities to the destination, as well as some of the creative ways that the team at Visit Oxford has dealt with current global issues. "Be open to conversations and thinking outside of the box. Have conversations with people that you wouldn't always have those conversations with. I think there are plenty of people who are sitting at home who have ideas and resources and want to help as well." -Nadia Thornton
In this episode of the Destination Marketing Podcast, Adam is back with Maryanne, Beth, and Melea from North Alabama. Listen to hear them continue their conversation about social media and offer some tips and tricks on how to use it in destination marketing. Topics include the importance of utilizing user-generated content, as well as how destination marketing organizations can take advantage of the popular social media app TikTok.
In this episode of the Destination Marketing Podcast, Adam takes the show to North Alabama where he is joined by Cara Long from the Cook Museum, as well as Melea Hames, Beth Ridgeway, and Maryanne Floyd from destinations throughout North Alabama. Listen and hear about what their destinations have to offer, as well as how they have dealt with some of the challenges presented in the industry today. The Cook Museum (https://www.cookmuseum.org/) Visit North Alabama (https://www.northalabama.org/) Click here (https://destinationmarketingpodcast.com/) to visit the Destination Marketing Podcast website If you are interested in any of Relic’s services, please email adam@relicagency.com (mailto:adam@relicagency.com) or visit https://www.relicagency.com (https://www.relicagency.com/)
In this episode of the Destination Marketing Podcast, Adam continues his trip to Bristol with Jerry Caldwell, Executive Vice President & General Manager at the Bristol Motor Speedway. Hear about some of the ways that his team is dealing with the COVID-19 situation, as well as how they were able to successfully host one of the country's first major events since the pandemic began in early March. "We're not going to sit back and just wait for things. Let's take some steps and try and make some things happen, but do them in a safe and responsible way. I would encourage everyone to embrace that. Step forward. Do some things." -Jerry Caldwell on the importance of being proactive in your role Bristol Motor Speedway (https://www.bristolmotorspeedway.com/) Discover Bristol (https://discoverbristol.org/) Click here (https://destinationmarketingpodcast.com/) to visit the Destination Marketing Podcast website If you are interested in any of Relic’s services, please email adam@relicagency.com (mailto:adam@relicagency.com) or visit https://www.relicagency.com (https://www.relicagency.com/) The (https://www.bristolmotorspeedway.com/)
Leah Ross, Executive Director of the Birthplace of Country Music Museum, joins this special episode of the Destination Marketing Podcast on the road to talk to Adam about the city of Bristol, and how the community relies on tourism as a major contributor to their economic structure. Listen and learn how Bristol became known as the Birthplace of Country Music, as well as some of the things you can find not only in the museum, but in their vibrant downtown as well. "I think that one of the things that it does for any organization that partners with a destination organization is it gives a different voice than you have. I think it gives another eye and another perspective." -Leah Ross on the perspective that can be gained by partnering with a destination marketing organization. The Birthplace of Country Music Museum (https://www.birthplaceofcountrymusic.org/) Discover Bristol (https://discoverbristol.org/) Click here (https://destinationmarketingpodcast.com/) to visit the Destination Marketing Podcast website If you are interested in any of Relic’s services, please email adam@relicagency.com (mailto:adam@relicagency.com) or visit https://www.relicagency.com (https://www.relicagency.com/)
In this special episode of the Destination Marketing Podcast, Adam takes the show on the road to Franklin, Tennessee. He is joined by Lauren Ward, Vice President of Marketing and Communications at Visit Franklin, at Puckett's, a local favorite restaurant located in downtown Franklin. Listen to hear them talk about Franklin as a destination, as well as some of the challenges they are currently facing in the industry. "Have a plan, make the most of your situation, and then speak into pivot. Speak into those activations in your community. Figure out what those assets are that are going to be desirable for travelers right now, and lean into them. Figure out as a town how you can come together and make this a place that people want to travel right now." -Lauren Ward on strategic planning during a crisis situation
Leon Downey, Executive Director at Pigeon Forge Department of Tourism, joins the Destination Marketing Podcast to talk about how his destination has been uniquely affected by the recent decline in the tourism industry. As one of the cities closest to the Great Smoky Mountains National Park, Pigeon Forge relies on tourism as a major piece of their economic stability. Listen and learn how they have navigated the challenges presented to them, as well as what they are planning for the months to come.  "I would encourage destinations to do as much research as they possibly can and find a way to ask their guests what's important to them. It doesn't matter what I think, it doesn't matter what they think, it matters what that mom from Cincinnati thinks. Does she feel safe in coming here?" -Leon Downy on the importance of surveying your target audience
In this episode of the Destination Marketing Podcast, Ann Marie Maher from Prince William County Virginia, joins us to discuss some of the strategies that her destination has used to make the best of the current global situation. Topics include how Covid-19 has affected the county's plans to build an events center, as well as how the Prince William Strong initiative that has been adopted by their community. "People are recognizing that when we join together with a common cause, and we put our resources together, we go further. We get more." - Ann Marie Maher
Lindsey Norment, Brand Director at Virginia Tourism Corporation, joins this episode of the Destination Marketing Podcast to talk about her destination's unique brand and how they have used it amidst the current global situation. Listen to learn more about how "Virginia is for Lovers" came to be, as well as how they have pivoted their campaign to offer support to local DMO's during the Covid-19 pandemic.  "When I think about this year and these past couple of months, we have had to rewrite our strategy and our plan so many times. The idea of looking at and going back to the research has been absolutely important in figuring out how we can change and shift and work together in that way."  -Lindsey Norment on the importance of collaboration and research in developing their recovery campaign.
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Comments (1)

Nate Jenson

Great insights!

May 22nd
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