Detailed Content Marketing

Welcome to the Detailed.com podcast with your host Simon Mcmahon. 7 days per week he'll bring you content marketing case studies you can actually use. Learn how to drive more traffic, links and shares with ideas you can take to the bank.

Introducing Detailed Pro: Please Don't Share This

Launching today, exclusive for Detailed.com readers (no ads, no emails, no tweets) is Detailed Pro which can be found at https://detailed.com/pro/ 

09-04
14:11

100,000 Reasons Your Audience Should Compare Themselves to Others

Perhaps the best 'tool' idea yet...

08-18
05:44

Niche Curation: A Simple but Powerful Newsletter Idea

One example is reaching more than 200,000 visitors per month. 

08-16
09:19

I’m Giving Away 2-Minute Site Reviews for the Next Few Hours

Just leave a comment with your URL...

08-15
02:00

An Interview with Diggy on the Launch of Six Figure Inc

January 31st, 2009 was a day I will never forget. At just 20 years old it would be the last time I (hopefully) ever had to call someone “boss”. I had just quit my job in South Africa and moved back home to Newcastle, England. While I love England, having the freedom to go anywhere in the world meant that I didn’t want to stay there too long. In South Africa I had made friends with someone called Dirk who was also building websites, and told him I planned to move to Amsterdam in a few months.  

08-14
21:46

Here’s How Much A Viral Article Costs to Outsource

Normally I wouldn’t share great ideas on a Friday as less people are reading this site closer to the weekend, but I’ll be honest: I absolutely love this idea. The concept is simple: You create some kind of calculator or slideshow which lets people know how much they can expect to pay for something relevant to your niche.

08-11
08:24

How to Calculate Your Way to an Avalanche of Traffic & Links

Most of the content ideas I share on detailed are text-based opportunities that anyone can follow. Today’s opportunity will require some more technical skills, or the hiring of a programmer who can help you put something together. That said, I can’t imagine anything you need to build costing more than $100 at a place like Upwork, so it’s not the most out-of-reach angle you could replicate.

08-10
06:21

Congratulations! You’ve Just Won Your Next Content Idea

The thing that makes hosting awards so lucrative is that those who are nominated for the awards (and win them) typically share their success with their own audience.

08-09
09:34

Three Big Announcements (!) and a Personal Request

I've just went live with my longest ever blog post, and I would really love your feedback for future updates. 

08-08
11:45

Science Confirms: People Always Share This Type of Article

I’ve recently noticed a trend of people making a certain ‘claim’ in headlines, and having that result in their work being shared thousands of times. Let me give an example to help you see why I think it’s working so well.

07-28
09:33

The Lightbulbs That Picked Up 914 Backlinks

If you were tasked with growing traffic and links to a personal finance blog, if I told you that writing about lightbulbs would get you noticed, you would think I’m crazy. But that’s exactly what one finance blog did to get people talking.

07-26
05:04

One Possible Shortcut to Content Marketing Success (700 links from 275 websites)

This example picked up links from 275 different websites.

07-25
05:50

This Simple Chart Idea Might Be Perfect for Your Niche

Right now my list of content marketing case studies to talk about on Detailed contains 188 rows. I couldn’t recall most items on the list without looking, but there’s one which always stood out, and I’m not really sure why.

07-24
05:53

These Awful Articles Were Shared 55,000 Times on Facebook

It’s engrained in us as humans to want to know the best solutions or the best tips for a particular problem, or even the best people at a particular sport. We care about what’s really good. But we also care about what’s really bad.

07-21
06:36

This One-Paragraph Website Reaches Up to 100,000 People Per Month

While free can often be mistakenly seen as ‘low value’, there are many benefits to giving something away. Not only does valuable, free content get shared, but you can use it to establish your authority in a niche, funnel people towards your premium offerings and use it to entice people to join your email list. That is exactly what Fairpixels.co have done with their side-project, Logodust.

07-20
10:25

This Website Reaches 6 Million Monthly Visitors With Just One Type of Content

Usually the best performing content on a site is a mix of blog posts, videos, and interactive articles. One site I recently came across, A Real Me, offers just one type of content: Quizzes. They have a quiz on every topic you can imagine.

07-19
08:55

How a "Guest Post" on Amazon Brought in 15,000 New Email Subscribers (I'm Copying This)

After learning how giving away free content on Amazon helped one writer attract 15,000 new email subscribers in just six months, I need to rethink my marketing strategy. Nick Stephenson helps authors get their first 10,000 readers, and decided to write some mammoth PDF’s to go into detail on the topic.

07-18
07:36

How Dominating a Hashtag Helped This Company Pick Up 200 New Links

What if you could turn a hashtag into a movement, build awareness for a great cause and pick up links to help your search engine rankings. That’s exactly what Reedsy did recently when they built a side-project around the hashtag #IWriteBecause.

07-17
07:51

A Simple Way to Provide a Ton of Value (And Have Other Webmasters Love You)

What’s the most common thing you see on websites these days? A logo? A navigation bar? A contact page? OK…the second most common thing you see on a website these days? Some kind of opt-in form and usually a giveaway to go along with it.

07-14
05:00

This Blogspot Blog Still Reaches 750,000 Visitors Per Month

If you’re going to start a serious online business, it’s usually advised to pick up a .com domain or something country specific, like .co.uk for the UK. While there was a time many popular sites were hosted on Blogspot or WordPress – using [name].blogspot.com or [name].wordpress.com – the trend died out many years ago.

07-13
08:12

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