DevReady Podcast

In this episode of the DevReady Podcast, host Anthony Sapountzis welcomes Emma Lo Russo, CEO of Digivizer and Founder of goto.game, for a candid conversation about AI marketing, the creator economy and sustainable growth. Emma shares how Digivizer helps brands measure and improve performance across social, search, web, organic and paid channels for clients including Lenovo, Barilla, and major banks. She also explains how goto.game helps endemic and non-endemic brands build authentic engagement in gaming and esports communities. Emma traces her journey from senior corporate marketing roles to building data-driven businesses. She highlights Twitch as a rare live medium where creator-led, long-form streams cultivate loyal audiences, noting that genuine influence cannot be scripted or bought. The lesson for marketers is clear. Work with creators as partners, respect their voice and lean into improvisation and roleplay that audiences return to week after week. Emma then unpacks the leap from corporate to founder. As social, mobile and cloud converged, she saw a gap for real-time digital insight, completed an MBA to rebuild her Australian network and applied every subject directly to the venture. Early traction followed. A $1.5 million Sensis contract, focus on Digivizer and a $2.1 million raise off her MBA strategy paper helped the company serve B2C and B2B brands at global scale. Emma and Anthony compare founder realities with salaried certainty. Launched in 2010 among 87 local social analytics startups, Digivizer is one of two that remain from that cohort, with Local Measure acquired by Zendesk and Digivizer continuing as the independent survivor. Culture, hiring and the ability to sell into enterprise became foundations for growth, while Emma echoes Mike Cannon-Brookes’ advice that financial pressure never stops, it simply scales. On funding, Emma prioritised control and customer value over reporting theatre. She raised selectively, provided investors read-only access to Xero for transparency and kept conversations focused on advice that moved the business forward. That discipline underpinned profitability and self-funded growth through changing market cycles, from growth at all costs to today’s profit first reality. Looking ahead, Digivizer is growing at around 30% year on year and expanding a hybrid model of SaaS reach plus agency expertise, supported by top-tier partnerships such as LinkedIn Marketing Partner in Australia and premier badges across Google, Meta, Amazon and Microsoft. Emma sees AI opening new possibilities but says winners will combine AI with human storytelling that is authentic, contextual and useful. Measure everything, learn what resonates and double down on content, formats and timing that create real value. #AIMarketing #DigitalMarketing #Leadership #SaaS #CreatorEconomy #EsportsMarketing #DataDriven #ScaleUp

In this episode of the DevReady Podcast, host Anthony Sapountzis sits down with Joni Pirovich, Founder of Crystal Agentic Operating System and Australia’s specialist crypto law firm B’DASL (Blockchain & Digital Assets: Services + Law), to unpack how blockchain is moving from speculation to real utility. Joni explains where stablecoins, DeFi and tokenisation fit, why regulation and licences matter, and how Crystal reduces the compliance burden so individuals and enterprises can safely participate. In this episode, expect clear examples from Australia and abroad, plus practical insight into self-custody, institutional adoption and the road to mainstream. Joni outlines why stablecoins matter for faster, lower cost payments and why self-custody appeals to users who want control, while acknowledging that responsibility and security still sit with the individual. She contrasts slow, fee-heavy banking rails with near-instant settlement on chain, and counters the “speculation only” narrative with real use cases such as automating governance, security reviews and company procedures across open protocols that already process significant transaction volume. Regulatory uncertainty has slowed this progress, but US-led clarity is emerging and other jurisdictions are following with clearer rules of the road. In Australia, first-wave crypto ETFs have opened exposure for brokers, super funds and everyday investors, while DeFi lets users connect a wallet to aggregation and investment protocols to automate asset management and routing. Locally, corporates are beginning to add Bitcoin to treasuries, and standout projects include Immutable in gaming and Synthetix in DeFi. At the same time, stricter licensing has pushed some builders offshore to crypto-friendly regimes, a pragmatic move until domestic frameworks catch up. Tokenisation is gathering pace, from fractional property exposure to real-world assets more broadly. Joni explains why Dubai is further along, whereas Australia still contends with stamp duty, land tax, CGT and state-based land titles. For teams seeking to launch at speed, she points to Cayman Islands, BVI, Panama, Isle of Man, Gibraltar and Malta, while EU pathways allow firms to obtain a crypto-asset licence and passport across Italy, France, Germany and Portugal. Switzerland remains a long-standing, crypto-friendly hub, albeit with higher costs. Looking ahead, Joni’s vision is simple. Crystal Agentic OS becomes a daily companion that surfaces your crypto activity, highlights value-aligned communities and recommends compliant actions that could improve outcomes. Her thesis is that every business will become a crypto business and most online actions will create tokenised value, which brings tax and reporting obligations that Crystal abstracts away. Built first for her own workflow after a decade advising in crypto, Crystal is now being shared so users can enjoy innovation without the compliance headache. The mainstream moment is still ahead, and better UX, clearer regulation and trusted automation are what will unlock it.   #DevReadyPodcast #AerionTech #JoniPirovich #CrystalAgenticOS #BDASL #Web3 #CryptoCompliance #Stablecoins #DeFi #Tokenisation #RWA #SelfCustody

In this episode of the DevReady Podcast, host Anthony Sapountzis interviews Bill Lennan, Founder of 40 Percent Better, on how communication, coaching and business first engineering drive real outcomes, including 40 percent team turnarounds. Bill unpacks practical tactics to prioritise the right problems, align stakeholders and win executive buy in, from tiny habits that help engineers speak up to tailored pitches that secure budget for tools and training. He explains why cross functional discovery with sales and support beats the telephone game, how side projects accelerate learning and how giving teams ownership improves delivery and morale. Listeners will take away a clear, teachable framework for happier, higher performing engineering teams that build the right product faster. Bill charts a 30-year journey in Silicon Valley, moving from cold-call sales into engineering at 32 and shipping code within six months. His guiding principle is simple and powerful: prioritise the business problem over the tech stack. Drawing on a coaching culture from fine-dining, he shows how peer coaching across the team lifts happiness and output and why hiring for problem-solving and design thinking outperforms chasing specific frameworks. Anthony and Bill explore how passion and side projects compound learning, with insights from documentaries and other fields often sparking better solutions. Bill openly shares how he overcame severe social anxiety using tiny, incremental habits, then taught the same method to hundreds. The message is clear: communication is a core engineering skill. Silent brilliance stalls careers; great products emerge when engineers collaborate, verbalise ideas and contribute beyond code. To build better products, Bill advocates back-channel conversations across the organisation, from sales to support, to collect unfiltered signals that rarely travel cleanly through layers of management. By socialising ideas early, incorporating feedback and building allies, he secures executive buy-in and genuine team ownership. Even inside large silos, deliberate outreach across regions surfaces the right inputs faster than waiting for the chain of command, while Agile administration remains light enough to leave time for this essential discovery work. Anthony outlines the DevReady philosophy: understand the business, solve root causes rather than symptoms and agree value before touching code. Bill agrees that upfront homework matters, yet he also shares a green-field story where scrappy prototyping proved value quickly, from an early “snow cam” on dial-up to real-world social proof at ski resorts. His turnaround playbook combines upgraded mental models, emotional resilience to take high-leverage actions and tailored communication that speaks to each audience’s success metrics. The result is teams that win budget, choose impactful projects, systematise habits and sustain performance improvements, including a 40% lift in throughput in just six months. #EngineeringLeadership #DevReadyPodcast #SoftwareEngineering #TeamPerformance #Communication #CoachingCulture #ProductStrategy #Startups #TechLeadership #AerionTech

In this episode of the DevReady Podcast, host Anthony Sapountzis sits down with Maarij Qureshi, Founder of Simplify Sales and host of Simplify Success, to unpack a practical, trust-led approach to B2B lead generation on LinkedIn. Maarij’s agency helps service businesses land £24k–£80k+ retainers and book 5–10 meetings a week, often within days, using his simple “3-DM” framework. From face-to-face sales and building a 40-person team to a rapid online pivot after COVID, Maarij blends proven sales systems with personalised outreach that actually gets replies. Anthony shares Aerion Technologies’ journey from a university start-up to a team of six in Australia and 40+ in Nepal, highlighting how the business relied on referrals for 17 years before switching on paid ads and seeing steady inbound enquiries. He outlines today’s client acquisition reality: anchor long-form content (like this podcast) repurposed into short-form clips for LinkedIn, TikTok, Instagram and YouTube now outperforms text-and-image posts. The aim is to stay top of mind with helpful, consistent content while widening reach beyond the immediate network. Trust sits at the heart of effective outreach. Consultants are inundated with sales DMs each week, so formats that build trust quickly (podcasts, white papers and useful posts) cut through the noise. DevReady itself is a networking engine and content flywheel: clear guest prep, automated follow-ups and streamlined show-note collection make the process repeatable and respectful of everyone’s time. The result is meaningful connections, direct client wins even from a modest audience, and compounding learning across 250+ episodes. Maarij breaks down the 3-DMs framework: start with a short, profile-specific “this or that” question; follow with a message that acknowledges, relates and asks a quick follow-up; then make a value-first ask such as sharing a relevant win, inviting someone to a white paper interview, or offering a podcast spot. This human sequence lowers defences and delivers about 4% conversion from connections sent (around 8–10 meetings per 200 requests, roughly 40 a day in two hours). Anthony contrasts this with DevReady’s direct podcast invitations on LinkedIn, which convert at roughly 10% because there is no sales pitch, just a genuine invitation to talk. Looking ahead, Maarij talks about how Simplify Sales is evolving into a fractional CRO partner for companies at £3m+ revenue, adding cold email, content creation and editing, and full-funnel systems, sequenced as outreach for speed, then content and SEO plus brand, and finally paid ads once positioning is dialled in. Clients have grown 3–4× in a year, thanks to rigorous SOPs and a focus on ideal-fit prospects over spray and pray tactics. In parallel, Aerion is developing the next version of its platform with deeper automation and AI agents to further streamline delivery. Across the discussion, one theme stands out for SEO-savvy B2B growth: personalisation beats automation, be human, be useful, and your pipeline will follow. #LinkedIn #B2B #LeadGen #Sales #DevReadyPodcast #AerionTechnologies

In this week’s DevReady Podcast, host Andrew Romeo, CEO & Co-Founder, Aerion Technologies, sits down with David Werdiger, Executive Coach with Asian Leadership International Executive Coaching, author, entrepreneur, and adviser to SMEs on intergenerational wealth transition, governance, and strategy. David shares lessons from growing up in a family business to building scalable tech, the power of founder-led sales, and how governance turns ventures into valuable, transferable assets. Themes include moving from “owning a job” to owning a business, advisory boards and CEO autonomy, values-driven decision-making, and David’s Time Purpose Map for balancing work and life. David’s journey begins in his family’s textile business, shaped by a strong provider ethic and community leadership. Strong in maths and computing, he validated himself outside the family by becoming a quant analyst in stockbroking before pivoting into software. During mid-90s telco deregulation he built a telecommunications billing system, shifted to owning the IP, and pioneered a revenue-share leasing model, an early SaaS approach that delivered recurring revenue and better customer fit. Listening to cash-constrained start-ups informed flexible pricing and roadmap decisions, and a later partnership path led to a telco that reverse listed on the ASX. Andrew and David explore why founder-led sales often outperform hiring a BDM, particularly for complex products. Acting as owner-seller let David make real-time decisions, architect solutions on the spot, and avoid script-driven mis-selling, while acknowledging the productive tension between sales and dev. Influenced by Rich Dad, Poor Dad and Gerber’s E-Myth, he reframed success around systems and clarity of purpose, anchored by the pivotal question, “What is the business for?” Without that clarity, founders risk burnout through overstretch, juggling ventures, boards, and family, rather than building a scalable enterprise. Facing growing pains, a failed partnership, and clashes with a general manager, David chose to step back properly by establishing an advisory board, elevating the GM to CEO, and setting clear delegations and boundaries. “Don’t buy a dog and bark yourself” became the operating principle. Monthly board rhythms matured the firm into a “grown-up” business that now consumes roughly 10% of his time, enabling space for health, study, and a Masters of Entrepreneurship & Innovation (Swinburne). From this phase emerged the Time Purpose Map (a 2×2 of active/passive and for-profit/non-profit) and a commitment to contribute time, talent, and treasure, not just capital. Today, David coaches multigenerational families on values, mission, purpose, governance, and building a rigorous family charter. As an external facilitator he helps shift conversations from the “kitchen table” to a disciplined, respectful forum with a clear code of conduct so every voice is heard and conflict is handled constructively. He notes repeating patterns, including money as a proxy for power, the primacy of relationships and time as true wealth, and the importance of setting values-based red lines by asking, “What would we not do?” The episode closes with a practical takeaway for founders and leaders alike, namely to align personal and business goals, because if you do not know where you want to go, any road will do. #DevReadyPodcast #Leadership #RecurringRevenue #FounderLedSales #Governance #FamilyBusiness #ProductStrategy #SaaS #ScaleUp #AustraliaTech

On this episode of the DevReady Podcast, host Anthony Sapountzis speaks with Gareth Rydon, Co-Founder of Friyay.ai, about why most organisations should stop building AI agents and start briefing them properly for safer, more reliable results. They cover human in the loop controls, secure login checkpoints, prompt injection risks, how to monitor agent behaviour, when simple workflow automation beats a free roaming agent, and practical tool choices across Claude, Copilot, Gemini and ChatGPT. The discussion begins with the rapid rise of pre-built agents in tools like ChatGPT and the parallel increase in risks. Rather than handing over passwords and hoping for the best, Gareth recommends explicit checkpoints, for example pausing at log-ins so a human enters credentials, and monitoring early runs to see which sites an agent visits and why. Anthony adds a security lens, noting spoofed pages, homograph domains, and other phishing traps that emerge when browser agents roam the web. Both advocate a human-in-the-loop approach that balances capability with oversight, especially for sensitive tasks. They then explore when not to use agents. For repeatable processes such as content pipelines, a simple workflow often beats a free-roaming agent on cost, speed, and reliability. Anthony cites scraping projects where agent costs ballooned, while Gareth shares a LinkedIn workflow that runs on lightweight steps in a shared sheet, with research, condensing, tone-of-voice prompts, and human review. This approach is easier to debug, avoids the variability of large models, and delivers predictable ROI for marketing and operations teams. On talent and skills, Gareth acknowledges that roles will change and some jobs will go, yet the best response is to upskill and let AI amplify existing strengths. Drawing on examples from law and creative work, they note that experts using AI are busier than ever because they combine judgement with acceleration. Anthony cautions that DIY builds can hide structural issues such as empty databases or non-functional features, which is why domain knowledge and clear instructions still matter. The takeaway is simple: AI raises the floor and the ceiling; invest in skills, keep humans in the loop, and choose pragmatic workflows over hype. Finally, they assess today’s tool choices. The uplift from recent model shifts feels modest compared with the collaboration gap, where shareable projects and team workflows remain the blocker. Gareth sees strong enterprise adoption of Claude and advises buyers not to default to Microsoft Copilot or ChatGPT by habit. Instead, run a one-week bake-off with Claude, ChatGPT, and Gemini, compare security posture, collaboration features, and day-to-day usability, then standardise on the platform that fits your organisation. The goal is faster, safer collaboration rather than chasing headlines. #DevReadyPodcast #AIAgents #HumanInTheLoop #AISecurity #PromptInjection #WorkflowAutomation #EnterpriseAI #ClaudeAI #ChatGPT

Luke Chaffey, Managing Director of AIWise, joins host Anthony Sapountzis (CTO and Co-Founder of Aerion Technologies and Co-Founder of DevReady.ai | AI-Powered App Planning for Non-Tech Founders ) in this episode of the DevReady Podcast to unpack how small and medium-sized enterprises can turn AI from hype into business value. From early chatbot and augmented reality experiments to production-ready automation, Luke shares practical lessons on strategy, tooling and evaluation frameworks that keep outputs accurate, consistent and on brand. Expect real examples: cutting document creation time, prioritising high-value leads, and natural-language product search, plus a simple roadmap to get started with AI today. Luke charts his journey from web development to co-founding Capillary Digital with David Koch, then into startups building AR, AI and chatbots for international clients before launching AIWise. Early prototypes paired AR “place-in-room” visualisation with AI trained on product data to answer questions and support sales, an approach that saw stronger uptake in the U.S. than Australia. Alongside hands-on tech, Luke built authority with 400+ articles and frequent media appearances, emphasising how writing and communication skills accelerate technical leadership and client education. Inside AIWise, the playbook starts with clarifying strategy and a roadmap, then moves to implementation (or hand-off to internal dev teams) and leadership training. For automation, Luke mixes code and no-code: Python for control, reliability and richer state handling; Make (and, for developers, n8n) for fast proofs-of-concept that clients can self-manage. The north star is embedding AI directly inside core systems and workflows, shipping quick wins via no-code where sensible, then migrating in-house for scale, orchestration (containers, agents) and long-term maintainability. On common missteps, Luke sees SMEs either assuming AI is “only for big companies” or dabbling without context. The remedy is to start hands-on with models like ChatGPT or Gemini, provide rich business context, and then rigorously validate outputs. He warns about hallucinations and “sycophantic” responses; best practice includes cross-model checks, human fact-checking in unfamiliar domains, and a robust evaluation framework that bulk-tests answers for factuality, tone and correct source use—crucial for customer-facing chatbots. Results follow when AI targets repeatable work: prioritising referral conversations so teams focus on high-value customers; turning bullet points into polished job descriptions in seconds; and compressing a tax report workflow from eight hours to two by auto-drafting the repeatable 80%. For newcomers, Luke suggests a simple path: start with ChatGPT for everyday tasks (emails, briefings, document drafts), then add no-code automation with Make to streamline processes; explore off-the-shelf tools (e.g., voice with ElevenLabs) before going bespoke. When needs grow, engage experts to productionise and integrate so AI delivers reliable, measurable outcomes rather than one-off experiments. #AI #Automation #SMEs #SmallBusiness #ChatGPT #Gemini #Makecom #n8n #Python #Ecommerce #AugmentedReality #DevReadyPodcast #AerionTechnologies #LukeChaffey #AIWise

In this episode of the DevReady Podcast, host Anthony Sapountzis, CTO and Co-Founder of Aerion Technologies, speaks with Ryan Zahrai, Founder of Zed Law, a cutting-edge legal and advisory firm built for fast-growing startups and ambitious scale-ups. Over the past 18 months, Zed Law has achieved 10x growth by bridging a key gap in the market by delivering agile legal services and strategic corporate advisory to clients who have outgrown the startup hustle but find traditional mid-tier law firms too slow and bloated. Beyond legal work, Zed Law supports clients with venture capital fundraising, debt financing, and market entry strategies, even investing directly in early-stage companies. With a founder-first, synergy-driven approach, Ryan and his team have cultivated a thriving network of bootstrapped and mission-led entrepreneurs who value speed, collaboration, and results. Ryan’s unconventional legal career journey began in top-tier Australian law firms, took him to Israel for a global in-house legal role, and later into the private equity-backed healthcare sector. Working closely with CTOs, startup founders, and business leaders shifted his perspective on intelligence, challenging the legal profession’s over-reliance on academic credentials. He discovered that innovation in law often comes from those who think differently and operate outside rigid structures. This led Ryan to abandon the billable hour model, which he views as inherently limiting, in favour of tech-enabled legal solutions that deliver scale, efficiency, and greater client impact. The discussion also explores the surge in venture capital investment driven by AI FOMO (fear of missing out). Ryan compares the trend to the crypto boom, with companies repositioning themselves or launching niche AI products to attract investors; with some securing funding without even an MVP. He envisions the future law firm as a small, expert legal team supported by hundreds of AI agents, from M&A specialists to contract drafting bots, enabling unprecedented efficiency. Anthony and Ryan also discuss the AI talent war, where top engineers are being courted with bonuses and salaries comparable to elite sports transfers. AI’s transformation of the legal industry is already evident through platforms like Harvey – Professional Class AI , Crosby AI, and Veraty, Zed Law’s chosen partner for delivering AI-first legal services. Veraty’s platform resolves about 75% of legal queries via AI, with optional human lawyer verification for added accuracy. Ryan believes that AI already outperforms many mid-tier lawyers in efficiency and accuracy, much like how AI in healthcare has surpassed human performance in early-stage cancer detection. He predicts that while AI will dominate routine legal tasks, the optimal model will remain AI plus human oversight. He also outlines how AI will reduce demand for junior lawyers and paralegals, with fewer traditional entry roles but greater opportunities for those skilled in AI tool mastery and output verification. As the episode closes, Ryan emphasises the importance of business agility in the AI era. He urges small and mid-sized firms to review strategies quarterly, run market tests, and pivot quickly based on early data, warning that failure to adapt will lead to being left behind. In contrast, large, inflexible firms often struggle to change at the necessary pace. Ryan’s key takeaway is clear: whether you’re in law, technology, or any AI-impacted industry, regular strategic adaptation isn’t optional; it’s the only path to long-term success. #DevReadyPodcast #RyanZahrai #AIinLaw #LegalTech #Startups #FutureOfWork #VentureCapital

In this episode of the DevReady Podcast, host Anthony Sapountzis, CTO and Co-Founder of Aerion Technologies, welcomes Michael Meyer, Founder & CEO of M31 Consulting, for a thought-provoking conversation on digital leadership. Michael brings nearly three decades of experience across infrastructure, data, and software, with a mission to help business leaders reframe how they lead in a world increasingly defined by the virtual. As the author of Weird Is the New Normal, Michael blends imagination, strategy, and storytelling to empower leaders navigating complexity, digital disruption, and the rise of artificial intelligence. Michael reflects on his journey from help desk support in the ’90s to executive leadership and consulting, unpacking how value creation has shifted from physical assets to soft assets like intellectual property, speed, and adaptability. He challenges the outdated perception of IT as a cost centre and urges businesses to harness the full power of their tech teams. Using the example of visionaries like Steve Jobs, Michael highlights the value of conviction, curiosity, and the ability to interpret a world we can’t always see: a world that operates through screens, data, and distributed systems. Drawing rich parallels with fantasy narratives like The Lord of the Rings, Michael explains how leadership in the digital economy often mirrors an unpredictable quest. He explores how traditional organisations struggle with black-box decision-making, siloed departments, and missed opportunities, often because leaders unknowingly give away their power when delegating technology decisions. Using powerful metaphors like steamboats navigating rapids, Michael reframes digital transformation as something that must be both imagined and steered. His call for stronger digital leadership literacy is a reminder that technology alone isn’t enough and humans must lead it with clarity and intent. Michael also cautions against the dangers of hype-driven adoption, particularly with AI. He shares a sobering real-world example of a company laying off 700 employees after poorly implementing AI, only to rehire many of them after realising the damage caused by rushed, uninformed decision-making. Rather than chase trends, he urges organisations to focus on empathy, systems thinking, and long-term human value. Tools like Scrum, he argues, offer transferable frameworks for adaptability and should be applied beyond tech into broader organisational strategy. As the episode wraps, Michael offers leaders a lasting mantra for navigating this uncertain and ever-changing world: “Be curious. Be weird.” Curiosity, he says, unlocks growth and drives innovation. In an era where AI can generate code but not lead people, and where unexpected consequences are the norm, embracing our own weirdness and asking better questions is more valuable than ever. If you’re a business or tech leader grappling with the fast-moving digital world, this episode will challenge your thinking and leave you inspired to lead differently. #Leadership #AI #DevReadyPodcast #WeirdIsTheNewNormal #MichaelMeyer #TechStrategy #AerionTechnologies #DigitalLeadership

In this episode of the DevReady Podcast, Anthony Sapountzis is joined by Louise Bedford, an acclaimed financial educator, author of six bestselling books and entrepreneur, best known as the founder of  Trading Game and host of the Talking Trading podcast. With a background in corporate finance and early experience running her own business, Louise has dedicated over a decade to mentoring traders across the globe, helping them develop the discipline and systems needed to thrive in the share market. Her unique blend of self-development, structured planning and real-world trading experience has empowered thousands to approach investing with confidence and clarity. Louise’s journey into trading began at just 20 years old, sparked by a seminar that outlined three paths to wealth: property, business and shares; and led her to choose the share market for its flexibility and potential income streams. Her first three years were emotionally turbulent: repeated losses, tears and moments of self-doubt taught her that success on the market demands a calm mindset and a rigorous trading plan. Drawing on lessons from a failed early business, she learned the importance of responsibility, clear communication and a structured approach, principles that now underpin her mentoring programmes. Central to Louise’s philosophy is the construction of a bullet-proof trading plan built on three pillars: precise entry criteria, disciplined exit rules and sensible position sizing. She explains that short-term trades span hours to days, medium-term trades last weeks to a year, and long-term positions can endure for years, with automatic contingent orders and stop-losses set on the broker’s platform to free traders from constant screen monitoring. Louise also champions ETF and index strategies for instant diversification and an inherent upward bias, while advising traders to maintain a day job during their early market endeavours to preserve financial freedom and reduce emotional pressure. Louise and Anthony explore the role of AI as an augmenting partner rather than a standalone adviser. While tools like Gemini and Claude can expedite deep industry research and data analysis, they caution against relying on generic chatbots for specific financial advice, noting their tendency to hallucinate and lack real-time data. Instead, they advocate a collaborative workflow: perform initial planning manually, use AI to refine and translate complex algorithms into plain English, then meticulously review every output to preserve critical thinking and guard against over-reliance on automated responses. Finally, Louise challenges the conventional chase for dividends alone, demonstrating that capital gains from trending shares typically outpace dividend yields. She recommends enrolling in a Dividend Reinvestment Plan (DRP) so that dividends automatically purchase additional shares supercharging returns through compounding. Framing investing as a strategic “game” of maximising returns with minimal effort, Louise combines DRPs with indices’ natural upward drift to achieve both strong financial outcomes and personal freedom. Her message is clear: with the right systems, mindset and disciplined use of technology, the share market can become a powerful engine for long-term wealth and fulfilment. Here's the Simulcast on Louise's Talking Trading: https://talkingtrading.com.au/ai-meets-trading/ #TradingPlan #TradingEducation #AIinTrading #FinancialFreedom #DividendReinvestment #ETFTips #DevReadyPodcast

In this episode of the DevReady Podcast, Anthony Sapountzis is joined by Lee-ann Dias, Director & Founder of Sasbri Consulting. With a career spanning global roles in business and technology consulting, Lee-ann has built a reputation for helping organisations go to market faster and smarter through strategic process improvement and technological enablement. Formerly with Microsoft and a trusted advisor to Microsoft Partners across ANZ, she brings unique insight into how organisations can navigate complexity, maximise the value of AI tools like Copilot, and remain competitive in a rapidly evolving tech landscape. Her work bridges technical know-how and business strategy, grounded in curiosity, analytical rigour, and an unrelenting drive to deliver value. The conversation opens with Lee-ann talking about her unconventional entry into tech consulting, transitioning from business development to workshop facilitation where she discovered her passion for problem-solving and stakeholder engagement. She now collaborates with Microsoft Partners and tech studios to ensure solutions are aligned with actual business needs, not just perceived ones. Lee-ann and Anthony delve into why so many projects fail due to poor upfront planning, unclear requirements, and the tendency to build prematurely. They stress the value of discovery workshops, foresight in system design, and embedding security at the outset, practices that save time, reduce risk, and ensure a stronger foundation for scale. The discussion then shifts to the growing number of non-technical founders entering the product space, often relying on low-code platforms and AI tools to launch MVPs. While such tools can accelerate development, Lee-ann explains that they’re no substitute for structured planning, proper architecture, and real developer oversight. Using accessible analogies like house-building, she and Anthony demystify the layers of application development and reinforce the need to educate clients on timelines, cost structures, and technical constraints. The consensus: low-code may get you started, but it takes expert guidance to build scalable, secure, and commercially viable software. AI’s role in software creation also comes under the spotlight, with both guests cautioning against over-reliance. Lee-ann emphasises that while AI can write code, it doesn’t guarantee the right code, nor does it replace the critical thinking, debugging, and reverse engineering skills of experienced professionals. Anthony adds that although AI can increase output, it rarely decreases costs, as testing and validation remain essential. Their shared view is clear: AI is a powerful enabler, but human expertise is still the cornerstone of quality software delivery. Lee-ann also offers insights into the challenges Microsoft Partners face when navigating Microsoft’s vast ecosystem. Drawing from her time on both the partner and vendor sides, she developed a Partner Maturity Assessment to help organisations better align with Microsoft’s go-to-market strategies. From guiding System Integrators and Managed Service Providers (MSPs) on cloud migration and AI readiness to assisting partners with Dynamics and Power Platform implementations, Lee-ann plays a pivotal role in helping businesses optimise their partnership with Microsoft. She also champions the creation of internal Centres of Excellence, communities of tech advocates who can champion tools like Copilot, drive adoption, and unlock the true value of time-saving innovations. #AI #MicrosoftCopilot #TechForFounders #LowCodeDevelopment #MicrosoftPartner #StartupTech #DigitalTransformation #SoftwareDevelopment #DevReadyPodcast

Justeen Kirk, Founder and CEO of ISO Matters, joins host Anthony Sapountzis on the DevReady Podcast to share her mission of making quality systems accessible, scalable, and practical for small businesses. Based in Wagga Wagga, ISO Matters helps business owners build clarity and confidence through better systems, whether they need to define a single process or pursue full ISO certification. Justeen, who has over two decades of experience across government and private sectors, is passionate about equipping businesses with fit-for-purpose solutions that align with how they already operate. With new offerings, including a hands-on 12-week systemisation program and an AI-powered tool designed to generate custom quality management systems, Justeen is on a mission to level the playing field and redefine what quality looks like for growing businesses. In a refreshingly honest and inspiring conversation, Justeen opens up about the unexpected circumstances that led to the founding of ISO Matters. After losing her job under difficult circumstances and with no immediate career prospects, she took a leap of faith, backed only by the savings from selling her house and a heartfelt LinkedIn post that secured her first client. Justeen candidly reflects on her early missteps like choosing a placeholder business name and offering services to anyone and everyone but these lessons became the foundation of her current philosophy: to help other small businesses avoid chaos and build confidence through structured, meaningful systems. Throughout the episode, Justeen and Anthony explore the challenges and burnout that come from trying to do everything as a solo founder, especially during the height of the COVID pandemic. From juggling home schooling and managing geographically dispersed teams to ultimately stepping away from leadership, Justeen shares how those struggles became a catalyst for building a business that empowers others. They also delve into the complex world of marketing what Justeen jokingly calls “voodoo” and the deep divide between process-driven thinking and creative content development. It's a relatable conversation for anyone navigating the demands of modern entrepreneurship. On the operational side, Justeen explains how businesses can simplify process mapping by focusing first on service delivery, the “bullseye” of every business and working outward. With practical tools like Loom and Scribe, she demonstrates how documenting processes doesn’t have to be time-consuming or overwhelming. More importantly, she underscores the importance of involving the entire team in building these systems to ensure engagement, clarity, and a culture of continuous improvement. The payoff? Saved time, reduced stress, and potentially tens of thousands in operational value. Rounding out the conversation, Justeen makes a compelling case for integrating ISO-based quality management systems, even without formal certification. By adopting the core principles of ISO and tailoring them to suit each unique business, owners can gain structure, visibility, and long-term scalability without bloated costs. She introduces her latest initiative, an AI-powered tool built on her consulting expertise which aims to replace generic, one-size-fits-none templates with dynamic, contextualised systems. It’s a game-changing vision for small businesses ready to scale without compromising on quality. #SmallBusinessTips #EntrepreneurJourney #BusinessSystems #ProcessImprovement #ISO9001 #FounderStories #AIForBusiness #QualityManagement

On this episode of the DevReady Podcast, our host Anthony Sapountzis welcomes back Gareth Rydon, Co-Founder of Friyay.ai and a seasoned expert in human-centred design and AI-led innovation. Gareth brings his strategic perspective shaped by years of experience helping businesses integrate generative AI into a fifth monthly update (and sixth podcast appearance) filled with practical insights, real-world use cases, and refreshing candour. As an advisor and speaker in the AI space, and someone deeply embedded in helping organisations rethink the way they work, Gareth offers a compelling look at how the latest tools are reshaping productivity, collaboration, and even tax season. Gareth kicks things off by spotlighting Whispr Flow, a voice-first tool that’s completely reshaped his digital workflow. With near-total abandonment of the keyboard, Gareth shares how he now navigates across platforms and communicates with AI agents using only his voice, freeing up time and dramatically streamlining tasks. Anthony explores similar shifts in his own habits, describing how he’s integrated Gemini into both his Android phone and Galaxy Watch to support hands-free interaction. Their conversation reflects a wider transformation in how professionals are leveraging multimodal AI tools in day-to-day life, especially for ideation, task management, and even parenting on the go. From there, the pair dig into the importance of clarity and intentionality when working with powerful AI agents like ChatGPT, Claude, and Lovable. Gareth emphasises that users should treat these tools less like magic buttons and more like collaborators, approaching them the same way you’d guide a junior team member. By clearly defining a desired outcome, users avoid getting lost in suggestion spirals and instead co-create solutions that are actually fit for purpose. Gareth shares a useful prompt: ask the AI to act like a product manager and help you gather requirements. This approach, they agree, aligns closely with DevReady.ai | AI-Powered App Planning for Non-Tech Founders ’s mission of planning smarter, not just building faster. In an era where low-code and no-code solutions are proliferating, Gareth and Anthony reflect on the continued (and growing) demand for skilled engineers, particularly those who can bring products through to commercialisation. While founders can now prototype faster than ever, they explore the need for hybrid workflows that blend rapid iteration with robust development standards. This leads to a valuable discussion on how to manage shared codebases between technical and non-technical collaborators, maintain quality and security, and ensure products can scale effectively in production environments. The episode rounds out with a brilliant real-world use case: Gareth’s AI-powered tax return workflow, a shining example of what’s possible when tools like Claude and Gemini are used creatively. Without maintaining a spreadsheet all year, he leveraged contextual prompting to build a dynamic tracking system, recover forgotten deductions, and extract travel data from Gmail and calendar entries. The outcome? A faster, smarter, and more comprehensive tax submission. Gareth uses this case to advocate for process-first thinking in automation, reminding listeners that true productivity comes not from the tools themselves, but from how clearly we define our desired outcomes before inviting AI in. #AIProductivity #VoiceAI #AIWorkflows #NoCodeTools #AutomationTips #TechPodcast #AIInBusiness #GarethRydon

In this episode of the DevReady Podcast, Anthony Sapountzis is joined by Des Hague, a two-time best-selling author and seasoned business leader whose extraordinary career has seen him lead globally renowned companies like IHOP, Safeway, and Centerplate. Hague, who has served on 20 boards and returned billions to shareholders, is currently the CEO of Hague Enterprises, offering advisory and consultancy services, and is the founder of the Thinking Academy. Beyond his corporate achievements, he is a dedicated philanthropist, having helped raise over $100 million for nonprofits, and is a proud father and grandfather. Together, Anthony and Des unpack the principles, mindset, and strategies that have underpinned Des’s success and his mission to help others rise in their own careers. Des shares his remarkable journey from humble beginnings, marked by childhood adversity and teenage homelessness, to leading billion-dollar enterprises. His story is a testament to resilience, hard work, and an unwavering commitment to lifelong learning. Drawing inspiration from leaders like Sam Walton and Barack Obama, Des argues that grit, preparation, and consistent effort are the true foundations of lasting success, while both he and Anthony debunk the myth of overnight achievement, highlighting how genuine accomplishments stem from years of dedication. The conversation explores the irreplaceable value of developing talent and building great teams. Des outlines his proven four-part blueprint: hire the best people, deliver exceptional service, drive sales, and achieve profit; all underpinned by empowering teams with autonomy. He emphasises that real leadership is measured not by personal accolades but by the success of those you help advance. Anthony and Des share stories from their early work experiences, agreeing that even the most mundane jobs can instil resilience, discipline, and a mindset essential for long-term success. Des also highlights the dangers of today’s cancel culture and the importance of embracing diverse perspectives instead of demonising dissenting opinions. Together, he and Anthony stress the need for cognitive openness, staying curious, and continuously seeking new ideas and technologies beyond one’s echo chamber. They argue that creativity often comes from remixing existing concepts, and that leaders should create environments where innovation and adaptability thrive. Finally, Des introduces his powerful “plan on a page” framework, encouraging listeners to craft focused, actionable five-year visions for their careers. He underscores that many people spend more time planning weekends than charting their future, and explains how having clarity on objectives can give individuals the courage and purpose needed to navigate an increasingly chaotic world. Des and Anthony also discuss how tools like Google and AI should be used to accelerate thinking rather than replace it, concluding that true success lies in remaining a lifelong student, setting clear goals, and actively shaping your own path forward. #Leadership #Entrepreneurship #BusinessSuccess #CareerGrowth #LifelongLearning #DesHague #StartupMindset #InvestingInPeople #DevReadyPodcast

In this episode of the DevReady Podcast, host Anthony Sapountzis sits down with Tahreem Shah, an accomplished entrepreneur, Regional Business Advisor at Odoo, and Co-Founder of Scailr. With a career spanning architecture, tech sales, and social entrepreneurship, Tahreem brings a unique perspective on building impactful ventures across borders. From her early days working in Norway to her current base in Dubai, she has dedicated herself to empowering marginalised communities and creating technology solutions that bridge the gap between business and innovation. This candid conversation explores her inspiring journey, the realities of scaling startups in emerging markets, and her latest venture aimed at transforming how founders interact with business data. Anthony and Tahreem unpack the opportunities and barriers within Bangladesh’s startup ecosystem, where infrastructure and policy limitations often stifle promising, tech-driven ventures. Tahreem shares examples like ShopUp’s rare success story of scaling internationally through acquisition, while reflecting on her own experience learning from a seasoned ex-Google engineer. Together, they highlight the crucial need for founders to align product features with clear value propositions to succeed both locally and globally. Tahreem’s insights offer a nuanced look at the challenges of translating local innovation into broader markets and the importance of bridging technical and business perspectives. The conversation explores the complexities of building startups in hyperlocal contexts, where strategies such as agent-led onboarding and education campaigns are necessary to reach non-digitised communities. Tahreem illustrates how these efforts helped her navigate Bangladesh’s unique landscape, but also underscores how achieving product-market fit at home doesn’t guarantee success abroad. The discussion reveals how differences in infrastructure, technology adoption, and user behaviour between regions make global scalability a far more complex challenge than often assumed. Anthony and Tahreem agree that understanding these nuances is vital before attempting to expand beyond familiar markets. Tahreem recounts the deeply personal decision to pause her first startup, Bhorosha, following her co-founder’s struggles after a traumatic event, despite its recognition on global stages such as Unleashed and Dragon’s Den India. Transitioning to Antler’s Entrepreneur in Residence programme, she describes how her initial idea of leveraging Bangladesh’s garment industry evolved into Scailr. Mentor feedback pushed her and John to move beyond regional solutions and build a cutting-edge global product, highlighting the resilience, adaptability, and alignment required to pivot successfully in the face of shifting market realities. Delving into Scailr’s development, Tahreem shares how the platform aims to become a “business co-pilot”, enabling executives to converse with their data to make informed, strategic decisions. Prioritising data security and ethical standards, Scailr has partnered with academic experts to ensure responsible data handling while providing contextual, actionable insights. Tahreem explains how advances in generative AI allowed them to leverage evolving models instead of building their own, saving resources and accelerating development. The episode closes with a discussion on the importance of fostering a company culture that empowers innovation and the need for founders to focus on solving real problems rather than assuming funding alone will drive success. #Startups #Entrepreneurship #Innovation #AI #TechForGood #WomenInTech #EmergingMarkets #Bangladesh #ScalableTech

In this episode of the DevReady Podcast, host Anthony Sapountzis is joined by Con Sotidis, renowned LinkedIn and AI Strategist, to explore the art of building a powerful personal brand on LinkedIn. Con, founder of Social Selling Warrior and a specialist in social selling strategies, shares actionable insights to help professionals elevate their profiles, grow their networks, and attract new opportunities. Drawing on years of experience, Con demonstrates how a well-crafted LinkedIn presence can be a game changer for professionals across industries. Anthony and Con reflect on Con’s unique career journey, from starting out as an accountant in the tax office to discovering his passion for connecting with people and shifting into business development. Con shares how growing up with cultural expectations of job security kept him in the public service for decades, despite his creative drive. Once he stepped out of the bureaucratic environment, he embraced the freedom to innovate and build his own business, finally aligning his career with his extroverted nature. Together, they discuss how family influences and personal realisations often shape the path to entrepreneurship, and how leaning into one’s strengths ultimately leads to greater satisfaction and success. Con delves into a common challenge faced by small business owners: becoming so absorbed in day-to-day operations that they overlook building and projecting their personal brand. He argues that a professional, engaging LinkedIn profile is an underutilised but powerful tool for sparking conversations and showcasing credibility in the B2B space. Con contrasts LinkedIn with platforms like Facebook, noting that while Facebook serves some industries well, LinkedIn remains unparalleled for creating professional connections in fields like finance, law, and consultancy. He highlights how investing time in a strong LinkedIn profile helps entrepreneurs stand out and attract valuable opportunities. As the conversation turns to the changing dynamics of LinkedIn, Con acknowledges that the platform’s feed increasingly resembles Facebook’s, yet insists that sharing genuine, value-driven content remains essential. He explains how LinkedIn’s algorithm rewards authentic engagement and meaningful interactions, stressing the importance of promptly responding to comments to maximise post reach. Con and Anthony explore the power of video, agreeing that short, personable clips build credibility, capture attention, and foster deeper connections more effectively than static text. They share personal experiences on overcoming discomfort with video to leverage it as a key branding tool. Rounding out their discussion, Con emphasises that a person’s name is their most valuable brand asset, and maintaining its integrity is vital in today’s professional landscape. He advocates for professionals to make themselves memorable by consistently providing value and nurturing authentic relationships on LinkedIn. Through a live profile walkthrough, Con highlights best practices, such as using a professional headshot, a keyword-rich headline, and gathering recommendations to build social proof. He also shares creative yet compliant ways to personalise profiles, reinforcing that success on LinkedIn hinges on relationships, relevance, and thoughtful branding. #LinkedInTips #PersonalBranding #SocialSelling #BusinessGrowth #Entrepreneurship #ProfessionalNetworking #DigitalMarketing

In this episode of the DevReady Podcast, host Anthony Sapountzis is joined by Stefan Pagacik, Founder and CEO of Ampresta and Executive Advisor at 528Connect. A systems thinker and long-time advocate for leveraging market dynamics to accelerate decarbonisation, Stefan has dedicated his career to creating innovative tools that turn climate commitments into measurable financial outcomes. With a rich background spanning media, technology, and sustainability, including senior roles at Apple and Adobe, he has spent the past 17 years focused on helping businesses and investors move beyond traditional sustainability reporting to actionable, impact-driven strategies. Stefan’s mission is clear: to make climate resilience a core component of every business model by bridging the worlds of carbon metrics and capital markets. Stefan begins by sharing his journey from a dual career in media and entertainment to becoming a product developer and senior leader, highlighting how his self-taught technology expertise enabled him to work closely with developers and deeply engage with customers. He recounts how this balanced approach helped him identify pain points and design scalable solutions, ultimately laying the foundation for his entrepreneurial pursuits. His early experiences at large corporations inspired him to seek more meaningful, hands-on roles in smaller companies, where he felt a greater sense of connection and purpose. This drive led him to focus on sustainability technologies that align with his belief in creating a positive legacy for the planet. Reflecting on repeated frustrations expressed by CEOs over the ineffectiveness of traditional sustainability reporting, Stefan describes how these insights became the catalyst for founding Ampresta. He explains that most reports fell short, taking organisations only halfway towards tangible impact, and identified a critical need to integrate decarbonisation metrics with financial data. By bridging this gap, Stefan aims to transform sustainability from a box-ticking exercise into a core business strategy. Through conversations with asset managers struggling to build decarbonisation-focused financial products, he realised the urgency of creating tools that help companies and investors measure and monetise sustainability outcomes. As the discussion deepens, Stefan shares the challenges of building a credible financial model without a background in financial modelling, revealing how he dissected companies into functional business units to pinpoint where decarbonisation and financial data intersect. He details early setbacks with dummy data and highlights more promising results from real-world tests in Manhattan flood zones, which validated his approach. Stefan underscores the need to adapt the model for industries like insurance and banking, stressing that quantifying physical and financial risks is essential to motivate proactive investment, especially given the unpredictable nature of climate events. In the closing moments, Stefan reflects on the cultural lessons he has carried into Ampresta, from avoiding the pitfalls of careless spending to prioritising clear communication that resonates beyond technical audiences. He emphasises the importance of addressing customers’ fears, arguing that trust is built not through technology alone but by demonstrating a deep understanding of their challenges. Above all, Stefan shares that his unwavering North Star is integrity, which he believes must guide every action and decision. He candidly describes challenging his team to commit fully as they approach pivotal projects, recognising that sticking to their principles will determine whether they seize the moment or let it slip away. #ClimateTech #Sustainability #Decarbonisation #GreenFinance #StartupLeadership #CleanTech #CarbonAccounting #ImpactInvesting

In this episode of the DevReady Podcast, host Anthony Sapountzis is joined by cybersecurity veteran and founder of DarkHorse Security, Grant McCracken. With over 13 years of experience across roles at WhiteHat Security and Bugcrowd, where he led global service delivery, Grant has been at the forefront of application and information security. His deep industry knowledge spans triage engineering, customer success, solutions architecture, and penetration testing, which laid the groundwork for founding DarkHorse. The startup focuses on delivering accessible, affordable, and effective cybersecurity services for small to medium-sized businesses, offering a platform that automates complex security workflows and reduces barriers to entry. Grant shares the unexpected and organic origin of DarkHorse, which emerged after stepping away from Bugcrowd to figure out his next move. He admits there was no original blueprint, just a desire to use his skills for good. Driven by purpose more than profit, Grant discusses how DarkHorse occasionally operates on a pro-bono basis, particularly for non-profits and organisations with limited budgets. He speaks openly about maintaining sustainability by living simply, and how the ability to work on his own terms has allowed him to create something truly mission-driven. Together, he and Anthony delve into the philosophical tension between doing meaningful work and the traditional pressures of commercial success. Their conversation also explores Grant’s hacker mindset, one rooted in a relentless curiosity about how things work. He likens ethical hacking to running through a house with a sledgehammer to uncover structural weaknesses: breaking, not fixing, purely to learn. This innate curiosity has not only shaped how Grant approached application security but also how he now builds software systems himself. Through DarkHorse, he’s had the chance to switch hats from breaker to builder, crafting platforms that are both robust and intuitive. Anthony and Grant find common ground in how curiosity powers problem-solving, learning, and innovation across their technical disciplines. As the discussion turns to the influence of AI, both Grant and Anthony unpack how large language models are reshaping software development and security. Grant notes the rise of novel vulnerabilities like prompt injection, while also pointing out the increased development efficiency tools like Cursor bring. However, they also raise concerns about the diminishing presence of human knowledge-sharing platforms like Stack Overflow, replaced by interactions with AI systems. This shift, they warn, could create future knowledge gaps and dangerous feedback loops where synthetic data trains on itself—degrading the quality and trustworthiness of future models. To close, Grant outlines the core offering of DarkHorse: a platform that simplifies and standardises penetration testing for modern teams. Rather than relying on outdated and expensive consulting-heavy models, DarkHorse enables organisations to perform high-quality security assessments via a streamlined, self-serve interface. The platform recommends testing approaches based on user input and uses transparent methodologies like the OWASP Testing Guide to ensure rigour. In a landscape lacking clear definitions of what constitutes a valid pen test, Grant takes a firm stance on upholding standards ensuring that organisations aren’t just ticking boxes but actually improving their security posture. #DevReadyPodcast #Cybersecurity #AI #StartupSecurity #DarkHorseSecurity #GPTReady #AerionTechnologies

In this episode of the DevReady Podcast, host Anthony Sapountzis welcomes Tim King, Founder and Automation Strategist at Regravity, a consultancy helping mid-sized businesses scale through process automation. With a rich and diverse background that spans visual arts, digital media, corporate finance, and copywriting, Tim brings a uniquely creative and strategic lens to automation. His expertise lies in streamlining operations and removing bottlenecks using tools like PowerShell, Power Automate, Make (formerly Integromat), and n8n. Tim’s journey into automation began by solving his own workflow inefficiencies and grew into a broader mission: helping businesses operate smarter, not harder, by leveraging automation in thoughtful, human-centred ways. Tim explains that a big part of his role involves guiding companies to understand what’s actually possible with automation. Many businesses default to hiring more staff instead of exploring how automation can reduce repetitive tasks and unlock team productivity. He promotes a human-first approach, augmenting rather than replacing people, which helps alleviate common fears around job loss. By focusing on strategic automation, Tim shows how businesses can improve ROI, enhance system performance, and ultimately boost both customer and employee experience. He and Anthony also note that automation must be purposeful, not simply implemented for the sake of looking innovative. In their discussion, Tim challenges the common perception that automation is just a quick-fix plugin. He argues that off-the-shelf solutions often fail because they don't consider the unique processes of each organisation. Many mid-sized businesses still rely on manual and paper-based workflows, which creates friction when trying to digitise. He stresses the importance of transparency and trust, often advising clients to delay automation until they’re truly ready, rather than rushing into ill-fitting solutions. This mindset fosters sustainable, long-term partnerships based on real impact rather than superficial wins. Anthony and Tim also dive into the consequences of “vibe coding”, a trend where inexperienced developers build automations without understanding the underlying tech. This leads to significant risks such as open ports, unsecured bots, and no maintenance strategy. Tim has seen many “console cowboys” deliver flashy demos only to disappear, leaving unstable systems behind. These projects often require rescue and rebuilding, costing businesses both time and money. Together, they warn that automation must be secure, scalable, and properly planned; otherwise, it can leave companies more exposed than empowered. Finally, Tim reflects on current trends in automation. While platforms like Make and n8n are maturing rapidly and enabling more advanced capabilities, he predicts a renewed appreciation for simpler, functional workflows. As businesses move beyond the “rule of cool,” they’ll seek real utility, automations that genuinely make work easier and more efficient. Tim advocates for better business education around automation and encourages companies to begin with audits that reveal their true needs. With greater awareness and less fear, more organisations will be ready to harness automation and AI not as threats, but as powerful tools for growth and innovation. 💥 Special Listener Offer Get $1,000 off your first automation project with Regravity: https://l.regravity.com/devready #Automation #AI #DigitalTransformation #BusinessGrowth #Podcast #LowCode #CyberSecurity #Innovation

In this episode of the DevReady Podcast, host Anthony Sapountzis sits down with Brittany Fox, Founder and CEO of Nevam, to explore her transition from corporate consultancy to tech entrepreneurship. With over a decade of experience across strategy, marketing, and digital transformation—including at firms like Deloitte, Origin, and GAP—Brittany brings deep insights into customer experience design and operational inefficiencies within enterprise environments. Her platform, Nevam, empowers businesses to visualise and optimise the customer journey in real time through what she calls "living journey maps". Drawing on both her technical fluency and strategic background, Brittany is reimagining how teams self-audit, collaborate, and drive decisions. This conversation uncovers the thinking, grit, and clarity that have propelled Nevam from idea to market validation in record time. Brittany shares how the idea for Nevam emerged from repeated frustrations she faced across large organisations, where disconnected tools and siloed teams made cohesive customer experiences difficult to achieve. Even with access to top-tier Martech stacks, the processes were rigid and inaccessible across teams, with audits often biased by individual consultants’ tooling preferences. Nevam was designed to close this gap, offering visibility, continuity, and a self-auditing layer that empowers organisations to take control of their own transformation journeys. Anthony and Brittany also dive into the importance of auditing current tools before migrating to new platforms, building a "blue sky" vision, and ensuring upgrades align with real strategic goals—not just shiny new tech. The conversation shifts to the role of Agile in startups, where both guest and host challenge common misconceptions. Brittany explains how she adopted a hybrid "managed Agile" approach, establishing a clear fixed scope for MVP builds, while remaining flexible enough to reprioritise based on real user feedback. Her roadmap process keeps her team two to three sprints ahead, with every feature grounded in user needs and client feedback. Together, Anthony and Brittany champion the concept of building “Minimum Valuable Products” rather than just the bare minimum, with an emphasis on delivering maximum value early and iterating purposefully. Brittany’s entrepreneurial journey truly gained momentum during her maternity leave in 2023, when she began validating Nevam with potential users. After being accepted into Techstars, she quickly onboarded a pilot client, one of Australia’s largest retailers, and delivered a working product within 12 weeks. Through this experience, she built a highly aligned, high-performing dev team, creating structure and clarity that enabled them to deliver at speed. One of her most surreal moments came when a Swedish agency presented Nevam as their own internal innovation to their team, speaking passionately about its value, entirely in Swedish, while Brittany sat in the room watching it unfold. Finally, Brittany opens up about the realities of being a founder and a parent. As part of a predominantly female Techstars cohort, she found solidarity and inspiration among other working parents. Rejecting the toxic "hustle culture" narrative, Brittany advocates for building sustainable, balanced businesses that serve not only users and investors, but also the personal lives of their founders. Her leadership philosophy is deeply human-centred, rooted in empathy, efficiency, and empowerment, and Nevam’s continued growth is a reflection of that same approach. With new features, client wins, and investor backing on the horizon, Nevam is on track to scale with clarity and purpose. #DevReadyPodcast #BrittanyFox #Nevam #WomenInTech #StartupJourney #AgileLeadership #CustomerExperience #SaaSInnovation