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Developing Strategy: a Pragmatic Approach
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Developing Strategy: a Pragmatic Approach

Author: Jo & Charlie Whitehead

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This podcast teaches you how to design a strategy – whether for a business, charity or a function in an organization. With the help of his son Charlie, strategy academic and ex-BCG partner Jo Whitehead provides a simple, structured process, based on six questions. Visit our website to find out more www.developingstrategy.com.
24 Episodes
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An experienced strategist, who has been head of strategy at a major UK company, discusses the six questions and her advice on how to use them - plus many otherwise points about strategy!
Strategy involves answering six questions but, if you already have a good idea of the answer to some of the questions, you don't always have to start with question 1. In this short episode, we describe how to decide which question to start with and the different types of strategy processes that can lead to
Which option is best?

Which option is best?

2020-08-1321:47

At the end, what counts is picking the best option  
What are the options

What are the options

2020-08-0616:28

All your analysis is in vain if you don't identify the most interesting options!
Defining the issue

Defining the issue

2020-08-0315:12

Question 4, defining the issue, is perhaps the most critical step in the strategy process, but it is often skipped over without sufficient reflection and debate.
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