An experienced strategist, who has been head of strategy at a major UK company, discusses the six questions and her advice on how to use them - plus many otherwise points about strategy!
Strategy involves answering six questions but, if you already have a good idea of the answer to some of the questions, you don't always have to start with question 1. In this short episode, we describe how to decide which question to start with and the different types of strategy processes that can lead to
All your analysis is in vain if you don't identify the most interesting options!
Question 4, defining the issue, is perhaps the most critical step in the strategy process, but it is often skipped over without sufficient reflection and debate.