Did It Work?

I'm excited to announce a new episode of my podcast, featuring Matt Ratliff from FunnelTechie, where we dive into the crucial topic of optimizing email deliverability in cold email marketing. Matt Ratliff is a seasoned email deliverability expert who has been helping six and seven-figure clients around the world ensure their emails reach the intended inboxes. With over 20 years of experience in network engineering and extensive expertise in digital marketing, Matt combines technical knowledge with marketing strategies to troubleshoot, automate, and optimize email campaigns, allowing his clients to focus on business growth.   In this episode, we explore the key factors that influence email deliverability and discuss actionable strategies to improve it. Matt explains the importance of maintaining a clean email list, segmenting audiences, personalizing content, and regularly monitoring email performance metrics to ensure emails reach the inbox. We also delve into how optimizing email deliverability can significantly contribute to lead generation and increased revenue by enhancing engagement and conversion rates. Matt shares his approach to troubleshooting and resolving deliverability issues, emphasizing the importance of continuous monitoring and iterative improvements. We also cover essential email authentication protocols like SPF, DKIM, and DMARC, and their role in preventing spoofing and phishing attacks, thereby improving trust with email providers. Tune in to gain valuable insights from Matt Ratliff and learn how to enhance your email marketing efforts to drive better results for your business. Don't miss this opportunity to hear from an expert who truly understands the technical and strategic aspects of email deliverability.

In this episode, NuSpark Founder Paul Mosenson interviews Amy Colbourn, Managing Director at MONOGRAM, a boutique brand agency in Las Vegas specializing in the hospitality and casino industry. Amy shares insights from her three-decade-long career with leading independent agencies, highlighting her passion for branding and brand marketing. She discusses her unique ability to identify competitive advantages in saturated markets and define compelling reasons for belief at the conceptual stages of a place’s existence. The conversation delves into the delicate balance between maintaining a strong brand identity and executing direct response or promotional campaigns. Amy emphasizes the importance of integrating branding with promotional messaging without diluting the brand’s core values. She provides examples of successful campaigns that achieved this balance, offering practical strategies for marketers. She explains the role of storytelling and creating memorable experiences in building strong brands. The episode concludes with Amy’s insights into current trends and future directions in hospitality branding, making it a valuable listen for professionals seeking to enhance their branding and marketing efforts in competitive environments.

In the podcast "Making Direct Mail Work for Lead Generation," Phil Goodhart of PMG Marketing Solutions discusses the enduring value and strategic benefits of direct mail in an increasingly digital marketing landscape. Goodhart emphasizes that while digital communications often overwhelm recipients, direct mail stands out due to its tangibility, trustworthiness, and higher response rates. He highlights that direct mail's decline in popularity is largely due to the rise of digital ads, but it remains a powerful tool, especially when integrated with digital strategies. Key elements for a successful direct mail campaign include targeting the right audience, offering compelling incentives, and ensuring proper campaign pacing.  It's a lively conversation on direct mail, and answering the question. Did it Work?

Discover the Future of TV Advertising: Join us on "Did It Work?" where we explore the evolving role of TV in the advertising landscape. This podcast series is a deep dive into the complexities of measuring TV ad effectiveness, especially as the industry pivots towards integrating more digital-like capabilities with traditional formats. What You'll Learn: Understanding Traditional vs. Digital Metrics: Gain insights into how traditional TV metrics operate and why they might fall short in today's data-driven marketing world. We compare these with the precise and actionable metrics provided by digital platforms. Exploring Advanced Tracking Technologies: Learn about the sophisticated tracking technologies that Connected TV (CTV) and Over-The-Top (OTT) platforms offer. Discover how these technologies allow advertisers to track viewer engagement in detail, providing a clearer picture of an ad’s effectiveness. Navigating the Challenges for Mid-Sized Businesses: Understand the unique challenges that moderately sized businesses face when considering TV advertising. We discuss the perceived risks, the importance of measurable ROI, and the need for actionable data in decision-making processes. Introducing GainForge: Get acquainted with GainForge, a revolutionary solution from NuSpark Media Group. This tool is designed to address the traditional challenges of TV advertising by offering enhanced measurement capabilities, ensuring that businesses can engage with TV advertising confidently and effectively. The Role of Personalized Content: Delve into how personalized educational content and strategic lead generation can transform TV advertising into a potent tool for business growth. Who Should Listen: CEOs and Business Leaders: Understand the broader impacts of advertising strategies on your business. Marketing Professionals: Discover innovative methods and technologies reshaping ad measurement. Media Buyers and Planners: Gain insights into more efficient and effective ad placement strategies. Entrepreneurs and Innovators: Learn how emerging technologies can be leveraged to enhance advertising outcomes. Join us on "Did It Work?" to demystify TV advertising measurement and embrace the future of marketing. Whether you're looking to refine your existing strategies or explore new opportunities, this podcast will provide the knowledge and insights needed to make informed decisions that drive success.

Join us on the latest episode of 'Did it Work?' where we delve into the transformative powers of artificial intelligence in lead generation with Paul Mosenson, founder of NuSpark Media Group and creator of GainForge. Discover how GainForge leverages over 150 custom ChatGPT models to revolutionize the way businesses attract and engage with potential customers. From increasing efficiency and precision in targeting to reshaping budget allocations and enhancing overall marketing strategies, this episode covers the pivotal role AI plays in modern lead generation. Whether you’re a marketing professional looking to upgrade your toolkit or a business leader eager to stay ahead of the curve, this discussion offers valuable insights and practical advice on integrating AI into your operations. Tune in to learn how AI is not just changing the game—it's making new rules

Today's podcast guest is Connor Dube, a well-known marketing and sales strategist with a focus on content and lead recapture tools.  Connor and I have a compelling discussion on intent marketing, website visitor ID, and driving more ROI from your website. Connor “The Content King” Dube is an Advisor, Host of the B2B Mentors Podcast and multi-time Entrepreneur behind brands like ProvenContent.com and ConvertAVisit. From his first oddball business at seven, Connor has gone on to generate over 8-figures in sales by his early 20s and coached hundreds of high-level marketers on Content Marketing, ROI Recapture, & Social Selling strategies. He's been featured on leading marketing podcasts, platforms, stages, and contributed course work to help colleges modernize their curriculum in B2B Sales & Marketing. I am Paul Mosenson, Founder of NuSpark, a lead generation and media buying firm.

A recent webinar I did with John Reed, Tim Dodd, and Bill Dillon, covering the entire funnel and a high level panel discussion on driving leads into sales opportunities.   See the webinar here  

A talk with Dan Lievens of Share.one, a robust video testimonial firm.  We talk about the power of video testimonials that drive more leads and sales.  There's a right way to do video testimonials, so a compelling listen.  Dan Lievens is an accomplished entrepreneur who has founded 11 businesses. Educated at top schools in Britain, France, and Singapore before completing an MBA program at Penn State University, Dan went on to leverage his expertise in technology, business, and marketing while building Philadelphia's first co-working space. There, startups have achieved next-level success through tailored solutions based on distinct market drivers. His focus now is on helping purpose-driven entities make the world a better place. And I am Paul Mosenson, a Fractional CMO and Media Director for NuSpark

Step out of the box, and produce amazing, creative, shocking, unique, compelling video thought leadership that differentiates you from the competition. Learn the approach from "America's Sweethheart" Eric Ryan from OffensivelyCreative.com I'm Paul Mosenson, Fractional CMO and listen to our podcast, which is also live streamed here.  

Account-based marketing has been with us a few years, but it does have many definitions and processes.  What is it? How it's done? What the strategy and tactics are?  Is it a marketing or sales tactic? Or both.  My guest is Mike Maynard, CEO of NapierB2B in the UK and a specialist B2B marketer and communicator. He has worked both client and agency side, and has helped some of the biggest B2B brands in markets from semiconductors to airport logistics systems. He has built Napier from a small 7-person boutique agency into an organization approaching almost 50 people and a European network of freelancers though both organic growth and acquisition. Take a listen!

A conversation with a colleague, Brett Julian, of SalesQB , on email marketing strategy from both a marketing and a sales perspective. How to plan and write emai;s that engage, drive action, and sell.

We discuss how to attract leads to your team that have shown that they have a business problem based on the content they read or download; then how to engage with them. A 20-minute discussion! It's all About Finding Clues

Today a multi-faceted podcast with various topics.  My guest is Tom Burton, currently a co-founder at LeadSmart Technologies.   LeadSmart has developed a 2nd generation CRM and customer intelligence platfrom for whole distribution companies.   He also recently released a new book called The Revenue Zone:  The Ultimate Playbook for the Next Generation of B2B Sales, Marketing and Predictable Revenue Growth, I discuss Tom's company and the goals of his CRM as well as highlights from hs new book which is a great read for sales and marketing leadership to really understand the buyer's journey. Tom is also the co-host of a new podcast called Social Selling for Newbies; found on LinkedIn. We discuss that too! And I am Paul Mosenson, a Fractional CMO focusing on lead generation and marketing strategy at NuSpark Consulting.

Conversion Rate Optimization.  Understand it.  The difference between revenue growth and revenue drop. It's not to be taken lightly. Generate more leads to your website, capture more sales opportunities.  Close more deals.  And it starts with how effective your website or landing page is to build trust and conversion. Join me and NuSpark alliance Jamey DiLorenzo, CEO of Philly-based Great Big Digital Agency, a CRO firm that works with businesses of all sizes to improve their online conversion rates.  Together we talk about the keys to CRO; the tactics, the strategies, and why it's so important. I'm Paul Mosenson, Your Lead Generation CMO and founder of NuSpark Consulting.  Need more leads? Better Call Paul.

Get your message clear.  Be perfectly understood. That's Zach Messler's message to his clients and to all of you listening.  Getting your message strategy right is not easy!  Of course think of your audience.  Their needs. You sell solutions!  Optimizing your messaging and content means more prospect engagement, trust, leads, and sales. Join me and my guest Zach Messler, a nationallly known content thought leader, and owner of ZachMessler.com, as we have an awesome conversation on how the right message approach drives leads and sales.  Have a cup of coffee, and engage wth us.