On this week’s episode, Jess Gaedeke is joined by Betsy Pendergast, VP of Future Strategy and Innovation at Dig Insights, to explore why the real opportunity with AI goes beyond efficiency, how brands can stay distinctive as AI reshapes consumer decision-making, and why human connection is becoming more valuable in an AI-driven world.
On this week’s episode, Jess chats with Erin Miller, Vice President of Global Corporate Communications at Yahoo, to explore how Yahoo turned AI experimentation into a new way of working, why AI is most valuable as a thought partner rather than a replacement, and why human connection still matters more than ever in an increasingly AI-driven world.
On this week’s episode, Jess Gaedeke is joined by Meagan Healey, VP of Marketing and Brand Strategy at Dig, to explore why consistency is essential to strong brands, how clear brand foundations create more room for creativity and experimentation, and why marketers need to look beyond their own perspective when making big brand decisions.
We’re back for Season 5! On our first episode back, Jess Gaedeke is joined by Kunal Mehta, Global Head of Marketing, Communication and Brand at DSM-Firmenich Animal Nutrition & Health, to explore why consistency is the foundation of strong brand building, how Kit Kat broke one of its most iconic brand rules to take a stand on girls’ education, and why the strongest brands know when to stay consistent and when to take a bigger swing.
It's the Season 4 finale of Dig In! On the final episode Jess Gaedeke revisits the most memorable moments from Season 4, featuring clips from conversations that explored everything from why getting into consumers' homes still changes everything, to how alligator farms unlock contact lens insights, to the agile innovation sprint behind Danone's GLP-1 product launch. We'll see you soon for Season 5.