Digital Business Breakthrough

This week's conversation is with the incredible Tamara Zantell - an official corporate dropout who helped her nine-year-old daughter turn her kitchen table hobby into a multi-million dollar brand. She has advanced knowledge in launching an international brand generating revenue, partnership development, and preparing young moguls and families for business success. She is also the founder of “Raising a Mogul LLC” and “Ram Brand Management”. When you listen you'll discover: How Tamara went from working 20 years in corporate to helping her daughter build her business from a small homemade hobby into an international brand! Tamara’s big fat failure when starting out in business Why going into business with a partner was a huge disaster How to have hard conversations And SO much more! Enjoy! Learn more about Tamara here: www.tamarazantell.com/Home Join Tamara’s Free Facebook Community: www.facebook.com/groups/raisingamogul Connect with Kara on instagram: www.instagram.com/digitalbusinessbreakthrough Get access to Kara’s Social Media Template vault: www.thetemplatevault.com

This week's conversation is with the amazing Kristin Ingram - a small business mama, who owns two businesses, a tax consulting firm, and digital media company, and helps moms create a full-time income while their kids are napping. Kristin's story is one of true resilience. In this week's episode, Kristin shares with us her journey from drowning in $200,000+ debt to thriving online business owner. When you listen you'll also discover: Valuable lessons learned from running a $37 a month membership program and why Kristin would never do it again 3 things every business needs to be successful The number one thing that keeps most business owners from achieving their dreams How Kristin was able to overcome imposter syndrome And SO much more! If you feel stuck in your business and in need of inspiration, this week's episode is for you. Enjoy! Connect with Kristin on social media here: www.instagram.com/allkristiningram Discover more about Kristin here: www.smallbizmama.com Listen to more Digital Business Tips here: www.karacharron.com/podcast Connect with Kara on instagram: www.instagram.com/digitalbusinessbreakthrough Get access to Kara’s Social Media Template vault: www.thetemplatevault.com

This week's conversation is with the amazing Karen Gilbert. Karen is a fragrance expert. She is an author, teacher, and speaker, who runs courses in the UK and online that demystify the secret world of perfumery. Karen’s expertise is so unique, but her experience getting there is incredibly relatable. Throughout our conversation, Karen spoke about what brought her to the business she has today, and the invaluable lessons she learned along the way... Listen in as Karen breaks down 6 actionable steps to finding clarity in your business when you feel like every day is throwing something new at you which you don't have the capacity for (even though I promise you do!) Connect with Karen on social media here: www.instagram.com/karengilbert Discover more about Karen here: www.karengilbert.co.uk Listen to more Digital Business Tips here: www.karacharron.com/podcast Connect with Kara on instagram: www.instagram.com/digitalbusinessbreakthrough Get access to Kara’s Social Media Template vault: www.thetemplatevault.com

Have you ever felt alone being an entrepreneur? Maybe you have a spouse who you wished would be on board with all your ideas, but just doesn’t seem to get it… You are not alone! This week, I had an honest, and truly inspiring conversation with Jen Myers, (the founder of Homeschool CEO, a global community for entrepreneurs who also homeschool), about her struggles starting a business with her husband, the points where it almost broke her, and how she came out on top by learning some invaluable lessons. Jen is a wealth of knowledge and has learned how to not only find, but also create a community where you can find support and draw on outside perspectives to help you grow more than you ever thought possible. And the reason she was able to do this? Because of her life experiences, at the time, felt like a failure. Enjoy this week’s episode! Connect with Jen on social media here: www.instagram.com/homeschoolceo Discover more about Jen here: www.homeschoolceo.com Listen to more Digital Business Tips here: www.karacharron.com/podcast Connect with Kara on instagram: www.instagram.com/digitalbusinessbreakthrough Get access to Kara’s Social Media Template vault: www.thetemplatevault.com

Welcome to another episode of the Fail Forward to Success series! In this episode, I had an amazing conversation with, Colleen Kochannek, the founder of Scrappy Frontier, where we spoke about empowering ways to learn how to embrace failure and use it as a tool instead of a barrier to your success.  Colleen Kochannek is an inspiring woman, who started her first online business after getting laid off from nearly a three-decade-long corporate career when she was almost 50.  She is the founder of Scrappy Frontier, where she helps women from the typewriter generation become successful laptop entrepreneurs. She is on a mission, my friends, to help other women change their lives by starting their own business. And let me tell you, I am inspired! Colleen and I shared our love for failures, and throughout this conversation, agreed that there is so much more we can learn from failure than we can from success! So, let’s dig a little deeper, and really understand how our failures are actually a tool to help us find more success in business… Enjoy! Discover more about Colleen here: www.scrappyfrontier.com Listen to more Digital Business Tips here: www.karacharron.com/podcast  Connect with Kara on instagram: www.instagram.com/digitalbusinessbreakthrough  Get access to Kara’s Social Media Template vault: www.thetemplatevault.com

Welcome to another episode of the Fail Forward to Success series! In this episode I had a very special conversation with multi-talented wife, mom, and entrepreneur, Veronica Romney. Veronica is a 12-year branding and marketing veteran who combines her brilliant vision with expert execution. She has shared her talents with many influential brands, including Sprint, Marriott, and IMAX. Veronica is the founder of “My Modern Brand”, a branding and marketing education company that helps great people and great companies clarify their brand message, find their unique brand voice, and market themselves authentically.   In today’s conversation, I asked Veronica the standard question: What is one big failure you can share with us, and how did you learn from it?  But this conversation was nowhere near standard… Veronica and I took a journey through the hardships of creating and managing a company with your spouse, to working to find balance when you naturally have a very driven personality. The central theme throughout everything Veronica shared was learning how to accept, function, and succeed in a space that might often feel out of balance.  Enjoy! Connect with Veronica on social media: www.instagram.com/mymodernbrand Discover more about Veronica here: www.mymodernbrand.com Listen to more Digital Business Tips here: www.karacharron.com/podcast Connect with Kara on instagram: www.instagram.com/digitalbusinessbreakthrough Get access to Kara’s Social Media Template vault: www.thetemplatevault.com

Welcome to a brand new series of the podcast - “Fail Forward to Success”. This series is all about changing our relationship with failure. Failure can be a really hard word for many people to face, but I think the worst thing we can do is NOT talk about it.  I named the series Fail Forward because that’s actually what failures help you do - they help you move forward and create opportunities to learn. Today is really special for me because I get to share my amazing conversation with Julie Stoian. If you are not familiar with her, she is a digital marketing expert and coach, and someone I am lucky to call my mentor. Julie is currently making her mark all over the internet. She is the co-founder of several popular online business brands such as, Create Your Laptop Life, Funnel Gorgeous, Digital Insiders, and more… Julie has inspired 1000s of incoming business owners with the skills and strategies they need to create, build and grow a profitable online business. She has been featured on media outlets like Anderson Live, BBC World Have Your Say, and Rachael Ray, as well as numerous business and marketing podcasts and blogs, such as Content Academy, Boss Moms, GoDaddy Garage Blog, and Funnel Hacker Radio.  In this episode, Julie shares a goldmine of knowledge. Listen in as Julie takes us through some of the most pivotal moments in her professional life that have ended up being some of her best learning and growth opportunities… You’ll want a notepad and pen for this one! ___ Connect with Julie on social media: www.instagram.com/juliestoian/ Discover more about Julie here: www.juliestoian.com or www.funnelgorgeous.com Listen to more Digital Business Tips here: www.karacharron.com/podcast Connect with Kara on instagram: www.instagram.com/digitalbusinessbreakthrough Get access to Kara’s Social Media Template vault: www.thetemplatevault.com

Hello, my friends, welcome to another edition of the Digital Business Breakthrough podcast. Today I want to have a truthful and raw conversation about something a lot of female entrepreneurs struggle with and that my friends, is burnout. I want to talk about it because I have been on both sides. I have been in high-level executive roles that have caused burnout. I have also designed my life in a way where now I feel like I have some really good boundaries in place and I don't suffer from burnout. And I believe that that is a mindset shift that needs to occur. And so today I want to talk a little bit about if you're stuck in that burnout. 

Hello, my friends, and welcome to another edition of the Digital Business Breakthrough podcast. Today I am so excited to talk about something I feel like everyone goes through, especially consistently, as you continue to grow and grow a business, and have the life you want. You need to learn how to get out of your own way because honestly, you are far too smart to be the only thing standing in your way. Right? I will tell you, if you just get out of the way, amazing things will come to you. And so many of us get stuck in this spiral of maybe we care about what other people think. Maybe we are internalizing everything and we are keeping ourselves small. And we do that. Our brain is designed to protect us, right? So it feels uncomfortable when we want to, when we have big dreams, when we have a big vision, heck even if we have a mediocre vision, if it is outside the realm of what our brain feels is comfort. It starts giving us a whole bunch of mind drama around it. And then we start sabotaging ourselves, or we let our thoughts run the show instead of owning it, stepping up and taking control, and just getting out of the way. So what does that mean? Well, first of all, I think when we're trying to grow, we have a whole bunch of scarcity mindset, right? We always fear the worst. I think that that is normal for anything, maybe you want to invest in your business, invest in a coach and it is a huge investment for you. I know when I first invested in my first mastermind, I did not have income coming in and I invested in an $18,000 a year mastermind. It was $3,000 down and $1500 a month. And that was scary. And I mean, I could have told myself a bunch of stories as to why I shouldn't do that, but I will tell you that was probably one of the single most important things, was getting a coach and having a mastermind. And, and I know 100% it helped me grow my business to six figures within a year. And it was the best investment. And I remember saying that to myself, but I could have talked myself out of it and I could have stayed small. I could have played small. And I'm not telling you to do things that are super risky for you. I mean, listen, I've lost millions of dollars before. And so I even, whenever I'm making a big decision, I have to like go through the things like, is this fear controlling me? Is this my past thoughts of things? Or like, if I'm thinking about where I want to go, if I'm focusing on where I want to go and who I want to be? Is this decision in alignment? And so there are so many things that keep us playing small, that create barriers for us, that we don't have success. And one of those things is limiting beliefs in yourself.

If there is one thing I know for sure it’s that being an entrepreneur is HARRRD but it's also the most rewarding thing ever. Today I want to talk about the waves of entrepreneurship. Where one moment you feel on top of the world and the next moment it feels like a hurricane knocked you off of your feet and the next moment you want to go back and get a job but you smack yourself because you know you are worth more than any job and have a bigger mission to accomplish, motivate yourself and get back on top of the world again and that's just before lunch hahaha. This is totally normal and you are not alone. It's hard to be an entrepreneur and I think women have an even harder time trying to balance it all and be the leader of your family. Here is the thing, most of us think there is something wrong with us because we are in the never-ending cycle of mom guilt and the ups and downs of running a business.  I think some people fantasize that one day they will get to a spot in their business where everything is rainbows and unicorns but the reality is you will always have crap come up in your business and life. One of my favorite quotes is “Life isn't about waiting for the storm to pass. It's about learning how to dance in the rain.” I think we need to remind ourselves that it is a journey and not a destination. Once you figure all the crap out in your business, it’s time to grow again and that becomes uncomfortable again. We need to learn how to embrace the journey. It’s hard to keep our emotions in check, but once we learn how to do that, things don’t seem that bad anymore.  I want to share a little story with you…When I was in the middle of my real estate company crashing to the ground, it was one of the hardest things I have even been through until years later when my 11-year-old son at the time was hit by a truck and I would say that was the new worst phone call ever - but he made it through it…that’s a whole other story for another time.  Back to the collapse of my business. It was a dark time and I had so many horrible things happen in such a short period of time. We even had someone who had embezzled from us, when confronted, threatened our young family.  One of the things that helped me get through that time was music…I am not a country music fan but my hubby sure is and one day a song came on by Rodney Atkins and while this song has nothing to do with business it was describing my feelings at the time perfectly. I listened to that song on repeat daily.  Rodney Atkins “If You're Going Through Hell.” And let me tell you, if you ever find yourself in a spot where you feel like your back is against the wall, go listen to that song. Anyways, I have found that over the years, continuing to work on my mindset and my emotions has helped me so much. So here are a few things that have helped me that I wanted to share with you. #1 So the first thing is surrounding myself with a group of entrepreneurs on the same path as me and having a coach who can slap me back to reality when I get out of line. But seriously, someone who can help me just see things clearly in a moment where I'm letting my mind drama show up - this has been really crucial. And I think that is probably one of the most important things that you can do. I'm in a mastermind. I have a business coach. I have a lot of friends who are successful entrepreneurs. And there's nothing better than that, because at the end of the day, my friends and my family, as much as I love them, don't understand the struggles. And the entrepreneurs really, really do. So that is number one that has been huge for me.  Keep reading: https://karacharron.com/riding-the-waves-of-entrepreneurship/

The other night I was watching this documentary on David Foster. For those of you who do not know him, he is a legend of a music producer and behind the names of NUMEROUS music LEGENDS like...Madonna, Celene Dion, Micheal Buble, Josh Groban, and Michael Jackson to name a few…What he said shocked me and I realized this is true for everyone no matter how much money or success you have…

In Today's episode, we are talking about financial planning for your business and your family. I don't know about you, but I love reflecting on my past year and setting goals for the new year ahead. I am sharing how I budget and plan my finances, and I will tell you the steps you need to take to get your finances on track! Episode Highlights: 00:01:08 My #1 lesson from losing millions of dollars. 00:02:09 Fixing my toxic relationship with money. 00:03:48 You have a dysfunctional relationship with money. 00:03:56 Covid pounds and money. 00:05:46 Shift your mindset around money. 00:07:54 Start a budget! 00:08:24 On Friday’s we finance. 00:09:02 Dave Ramsey’s Every Dollar 00:10:00 3 Steps you need to get on track. Follow us @kara.charron

This past year has been massive for me. It’s my first full calendar year out on my own since leaving as an executive to a multi-million dollar digital marketing agency.  Boy oh boy, my friends, there has been so much growth, not only for me but the few clients I work with. I want to share with you something that I know helped get me to this level of success and I know it will continue to serve me as I build a seven-figure business. 

Everyone, even myself, has faced fear at some point and what is so interesting is according to a 2016 survey, an estimated 34.2 million Americans experience some type of phobia. The most common is the fear of personal failure. WHAAAAAT. If the most common fear is of personal failure then that is something we need to talk about! I was recently talking with someone who had a hard break-up and this person was a hot mess. They kept saying how much they felt like a failure. Listen now as I share my advice to him, how I rebounded from losing millions of dollars, how I taught my daughter to visit her deceased great-grandmother, and SO MUCH MORE!

Hello my friends, I don’t know how it came up so quickly but the holiday season is in full swing and this year will not be like other years. I wanted to talk about being present for the holidays this year and how to show up differently. Christmas is one of my favorite times of the year. I love the decorations but more importantly, I LOVEEEEE our traditions. We have traditions we do as an immediate family and traditions we do with our extended family and this year will be different to say the least.  As a busy mom and entrepreneur, I always need to remind myself to slow down around the holidays and soak it all in. In this episode, I cover 3 ways you can show up and be present this year that will make your heart happy. Follow us @kara.charron

Have you ever had fear of failure hold you back or maybe you are like me and had some massive failures that left you traumatized to try again? Well if either is the case today we are going to put that crap to bed so that it doesn’t have a hold on you any longer. Today we are going to redefine the "F" word! Here is the thing...in society we are not taught to celebrate failure. We are taught from a young age that it is bad and wrong and we should feel horrible about it. The truth is failure is part of success. As long as we learn from it we should celebrate it. Episode Highlights: [00:48] Have you ever had fear of failure hold you back??  [00:52] Massive failures can leave you traumatized. [01:47] The iceberg image. [03:20] Famous Failures. [04:27] He missed more than 9000 shots in his career. [06:11] Maybe I should just do something else. [09:11] A PhD in resiliency. Follow us @kara.charron

In today's episode, I chat with Ashley Buffa, home systems extraordinaire, and mother to 10. When we met Ashley had some past experience using Ads for her business but there were a lot of loose ends that needed tying up. She was ready to spend money on ads and gather as much data as possible with the expectation of losing her initial spend. Much to Ashley's surprise, she ended up making all her money back PLUS the first time we worked together. After working together Ashley was able to leave her job at Click Funnels and pursue her own successful business full time. Ashley and I chat about the magic of Ads and she shares her best advice for everyone just starting out. Episodes Highlights: [02:09] Ashley's Ads Experience [04:18] The first 30 days [5:27] Just a funnel away [06:22] The power of believing [07:24] Playing Monopoly [09:10] The biggest mistake you made with ads? [12:03] You need to be involved in your ads [14:07] Ashley's advice for someone starting out [17:10] What's next for Ashley Follow me on Instagram @kara.charron Smart Kids Chores: smartkidschores.com Follow on Instagram: @freedommoms https://smartkidschores.com/the-system

You have heard of the saying: give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime. This statement is so true with business & marketing. As entrepreneurs, we wear so many different hats and it’s easy to get overwhelmed and want to get out of the weeds of your business. You hear experts all the time say you need to free up your time and outsource. In Today's episode, we are talking about The #1 Thing You Should Never Do When Running Paid Ads and the answer might shock you.  If you outsource your ads before you understand what makes them successful you are at the mercy of someone else & that my friends are a recipe for disaster! So let's jump in and talk about it! [00:57] We can't do it all! ...or can we?  [02:35] How I learned the hard way when outsourcing parts of my business. [05:37] When marketing is the foundation of your business. [06:47] An expert is not always an expert, in YOUR business. [08:29] The #1 thing you should never do when running paid ads! [10:16] Owning your leadership. [11:04] Being able to feast for a lifetime. Follow us @kara.charron

Today's episode is going to help you find the confidence in yourself to put yourself out there or keep putting yourself out there no matter what happens. Putting yourself out there is uncomfortable but extremely rewarding. It’s so easy to think of all the million reasons why you shouldn’t do it. If you go there and let your worst-case scenarios play out in your head and you figure your way through them they no longer have power over you. The truth is most people aren't afraid of failure they are really afraid of success and they don’t even know it! It’s so unfamiliar and scary and your brain likes to keep you safe and protected. So how do you start believing in yourself? Tune in to today's episode and hear how I gained my confidence back and moved towards success in business again. Episode Highlights: [ 1:40 ] I know what it's like to hide. [ 3:00 ]  What if people don't buy what I sell? [ 4:30 ] You won't be everyone's cup of tea, and that's ok! [ 5:15 ] An uncomfortable reward [ 6:00 ] How do you start believing in yourself? [ 7:00 ] The Bamboo Story References: Digital Dame Instagram: @kara.charron

You hear people sharing their amazing launch numbers all the time and maybe you wonder how the heck do they actually pull it all off.  I have had the privilege to be part of a handful of seven-figure launches and today I want to share with you some of the secrets that contribute to hitting all those zeros because in today's episode it's all about the secrets behind a seven-figure launch.  So go grab a pen and paper & let's get started! Episode Highlights: [1:17] Have you tried a launch and been disappointed with the outcome? [2:41] Create a detailed launch plan [3:50] A must-have list builder! [6:59] BUDGET, BUDGET, BUDGET [9:04] Nurturing Content [9:33] Sprinkle Testimonials Everywhere [11:22] Retargeting Ads Strategy [14:19] Recap Are you targeting the right people? This is the first thing to examine if your targeting is off your campaign will suffer. Download your swipe file with over 300 audiences here, www.ezadstrategy.com, and get started with your perfect audience. Digital Dame Instagram: @kara.charron