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Digital Marketing Answered is a series curated by leading Digital Marketing Agency Innovation Visual, who work alongside their clients to transform their sales and marketing results globally with their ‘Just The Expertise You Need’ approach.
Digital Marketing Answered is a detailed, regularly expanded podcast and video series that covers every aspect of digital marketing in today's commercial and corporate landscape.
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36 Episodes
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When planning your marketing strategy and activity, it can be challenging to know where to start.In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler interviews Huw Waters, a highly experienced marketing leader to discuss the essentials for forming your marketing plan.Huw Waters bio:Huw Waters is a highly experienced marketing leader, having worked with brands as diverse as Panasonic, Motorola, Whirlpool, and British Airways, through to marketing ag...
In this episode of 'Digital Marketing Answered', CEO and Founder of Innovation Visual, Tim Butler, is joined by Dr Nicola Headlam, who is a highly experienced economist, to discuss the real impacts of different economic factors on marketing and business decisions.Businesses and their sales and marketing teams, operate within the wider local, national and often international economic markets. No business is completely isolated from the economic and political climate it operates in. Leaders nee...
Every business has goals... but are they SMART? In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, joins Client Services Manager, Helen Murray, to discuss how to set SMART and effective business goals in marketing. The discussion explores key topics including:- The importance of having good data for optimal business goal setting- How to ensure your goals are specific, measurable, achievable, realistic & timely - The significance of aligning m...
In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, interviews Head of Marketing at AppCheck Ltd, Jonny Kenyon.With 70% of the sales process happening digitally (Gartner), it’s important to create engaging content appropriate for your audience. But what approach should you consider when marketing technically complex offerings?This episode covers:- Why building trust with your audience is essential.- The critical things to keep in mind when communi...
In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, joins MarTech Lead, Javier Gonell to discuss why every B2B business should invest in this strategy.Account Based Marketing (ABM) is a highly effective digital marketing strategy. It can shorten sales cycles for B2B businesses, while generating revenue through hyper targeting tactics. This discussion explores key topics including:- Actionable steps to get started with your own ABM strategy- Why ma...
In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, interviews CEO and Co-Founder of LupaSearch, Rasa Siskute. Unlock the knowledge of key tactics and the importance of high quality search to enhance your customer’s experience, and boost revenue from innovation and best practice in eCommerce search! This episode gives practical knowledge and understanding of: - How to gain better insights into your customer and prospect base through...
In this episode of Digital Marketing Answered™, Tim Butler, joins Client Services Manager, Helen Murray, to discuss how to make your content stand out in the age of Generative Artificial Intelligence.The discussion explores key topics including:How Generative AI is impacting content creationThe state of generative AI in the market placeTactics to create effective competing content🔔 Subscribe to keep in the loop with the latest episode release.👀 Watch this episode on YouTube 🫶...
In this episode of Digital Marketing Answered™, CEO Tim Butler is joined by Pete Hibbard, Operations Director, to discuss steps required to ensure your website project is successful. In this episode Tim and Pete consider:- What essential pre-build processes you need to contemplate with your stakeholders- Website factors to consider for your target audience - How to ensure the launch of the website is a success🔔 Subscribe to keep in the loop with the latest episode release.👀&n...
In this episode of Digital Marketing Answered™, CEO Tim Butler is joined by Kyle Redman, Senior Biddable and Analytics Executive, to discuss ways to mitigate the demise of third-party cookies. The deprecation of cookies has been spoken about for a long time and during 2024 plans have begun to restrict third-party cookies.In this episode Tim and Kyle discuss:- What does the removal of third-party cookies mean for your advertising?- Strategies to add effective first-party data collec...
In this episode of 'Digital Marketing Answered', Digital Marketing Lead, Vogue Phelps, joins Marketing Manager, Lauren Waterfall, to discuss how to work with Influencers in your marketing plan.The discussion explores key topics including:- The different ways this tactic can help your business - How to decide which content creators to approach- Which metrics to measure to see if your campaign was successfulListen to this episode to find out the top takeaways to successfully implement Influence...
In this episode of 'Digital Marketing Answered', leading Martech expert, Chris Watson-James, discusses improving efficiency through marketing automation.The discussion explores key topics including: - Understanding your audience's buyer's journey stage and mapping content accordingly.- Improving personalisation and targeting through automation.- The benefits of automated workflows for content utilisation.By automating the numerous stages encompassing marketing and sales, your team can ga...
This episode of 'Digital Marketing Answered', Simon Bird, Founder and Director of iClab, discusses creating and validating ideas in business. The discussion explores key topics including: - Propagating the development of ideas through debate - Leveraging diversity by bringing an organisation together to voice ideas - How digital technology acts as an enabler for exploring new possibilities As an established business, making change happen can be difficult. Listen now t...
Martech Manager Chris Watson-James discusses the importance of auditing technology that is used within a business with Innovation Visual CEO, Tim Butler. As part of the Digital Marketing Answered series, this podcast seeks to help you understand the benefits that come with a tech stack audit.About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in ...
Ed Bolton from Trustpilot discusses the importance of customer reviews and how to get the maximum impact with Innovation Visual CEO, Tim Butler. As part of the Digital Marketing Answered series, the episode seeks to help you unlock the power of reviews. In the episode they discuss why reviews form such an important part of social proof for businesses. How using a review platform delivers an ROI to businesses and positive impacts bottom line. They explore how to use reviews to engage bet...
Our CEO, Tim Butler and our Senior Inbound Marketing Executive, Vanessa Reid discuss how community can help transform your business in an increasingly physically disconnected and digitally connected world. About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘ju...
Our CEO, Tim Butler and Operations Director, Pete Hibbard explore how to use video for e-commerce with a limited budget. Don't miss all the insightful tips in this week's episode. About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you...
Our CEO, Tim Butler and CEO and Co-Founder of inLinks, Dixon Jones discuss the changes to Semantic Search and what the future of Search looks like. Semantic search is a search engine's ability to produce highly relevant search results by comprehending the user's search intent, the contextual meaning of the query, and the connections between different terms.About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working wi...
Vogue and Vanessa, two of our Senior Digital Marketing Experts, discuss whether Email Marketing is dead and the best strategies to use to generate results and drive revenue for your business. About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the experti...
Discover how to build an effective revenue growth team with Alex King and Tim Butler. Have you ever considered the benefit of building one revenue team who are aligned and strive towards the same goals? In this episode, we discuss the power of uniting your sales and marketing teams in generating revenue and the strategy behind getting this growth team off the ground. About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experien...
This video is a must for any business considering selling on Amazon, or looking for ways to make Amazon a more effective channel for their products. Is Amazon the right platform for your business, if so, what is the best way for your business to sell via Amazon. Also, should you consider advertising your products via Amazon too?Choosing whether or not to sell via Amazon is a multifaceted issue and needs to be considered carefully, in terms of impact on other channels, margin, ease of use, aud...
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