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Digital Marketing Dive

Author: Seth Goldstein & Shannon McGill

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A bi-weekly show about all things digital marketing from two people who do it. Seth Goldstein is a 12+ digital marketing agency pro who has helped companies of sizes get found online. Shannon McGill is a serial small business entrepreneur who helps small businesses with the resources they need to grow. Together they make a dynamic duo to help you get the most out of your Digital Marketing and online presence.
26 Episodes
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In this episode, Seth and Shannon talk with Corey Haines of SwipeFiles.com about building a community, doing the entrepreneurial jump during Covid and much more! Preroll Ad:  This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode nineteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Corey Haines of SwipeFiles on the show. Corey is a seasoned marketers and brand builder, who is going to talk to us today about building a community, a brand for your business, doing elearning courses to educate people, and all about his love for the no-code revolution online. Welcome Corey! Topics & Links Tell us your background? How did you find your way into marketing?Before becoming an entrepreneur, you worked in the tech/marketing world at Baremetrics, right? What was the journey like leaving that 9-5ish job to go out on your own?What is a Swipe File?What is Swipefiles.com?Tell us about the community behind SwipeFiles.com?How can small businesses use the swipe file technique? What are the benefits and how does one get a swipe file started?Tell us about your courses (Mental Models for Marketing and Refactoring Growth).You are also a podcaster. You have two shows. Tell us about them?Everything Is MarketingDefault AliveYou’re a big proponent of the no-code movement? Why? How can no-code help the small business owner and entrepreneur?What are some of your no-code tools?You’re an entrepreneur and small business owner. How do you make time for all your projects, your family, and have a life outside of work?We’re all slowly getting out of the Covid-19 pandemic, finally. How has the past year-plus affected you? How have you coped? Shout Out (Ad) So as much as we’re over the pandemic, we’re still dealing with Covid-19. Masks still need to be worn. Just because you need to wear a mask doesn’t mean you have to be uncomfortable. This is where our sponsor comes in. Breezy Masks have Silver-Nano protection. They are breathable, lightweight and fog free. They have two versions. Xchange: Most protective. 5 layers of protection with silver-nano technology.Sports: The most breathable. 2 layers of protection with silver-nano technology. Check them out today and thank them for sponsoring Digital Marketing Dive. Go to: https://socl.bz/masks Special Offer: DIGITALMARKETINGDIVE – 50% off Swipe Files membership (swipefiles.com/membership) Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Also we have a community where you can interact with one another and with the guests. Check it out at Community.DMD.FM.
In this episode, Seth and Shannon talk to Amanda Natividad, the director of marketing for Growth Machine, a content strategy, and SEO firm. Amanda talks to us about how to best use content to not only get found online in the search engines but grow your authority online. Preroll Ad:  This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode eighteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Amanda Natividad, the director of marketing for Growth Machine, a content marketing and SEO firm. She’s going to talk to us all about how content and having a content strategy is crucial to success online and in SEO. Welcome Amanda! Topics & Links You weren’t always in marketing, content strategy/production, SEO, what did you go to school for originally?You were a journalist for a while. What was that like? Where did you do your stint?You’re a professionally-trained chef. What made you go in that direction? What stopped you from becoming a chef full-time?We’re all emerging from our bunkers after this last year of Covid-19, I know you’re a parent, what’s it been like working a full time job and having a little rugrat running around?What is Growth Machine? What are your primary responsibilities there?How do you use your previous experiences as a writer and a chef in your work at Growth MachineHow does Growth Machine help the small/mid sized businesses get found online and increase their ROI?Tell us more about Growth Machine and link-building. It’s one of the most dreaded tasks for many in the online space, but it’s an important one.What are some tips you can share with our audience when it comes to content? Many people see a blog as a hurdle and are intrigued by whitepapers and other lead captures, but are intimidated. What are some suggestions you have to help people get past these “phobias”?What tips do you have for writing effective copy when it comes to small business owners?Why is it important to have an overall strategy when it comes to digital marketing?  Shannon’s Event At The End Of April. April, The 23rd: Piecing Together A Success Business https://socl.bz/6R Amanda’s Links Growth Machine Free SEO Course The Writer Finder The Growth Machine Podcast Shout Out (Ad) So as much as we’re over the pandemic, we’re still dealing with Covid-19. Masks still need to be worn. Just because you need to wear a mask doesn’t mean you have to be uncomfortable. This is where our sponsor comes in. Breezy Masks have Silver-Nano protection. They are breathable, lightweight and fog free. They have two versions. Xchange: Most protective. 5 layers of protection with silver-nano technology.Sports: The most breathable. 2 layers of protection with silver-nano technology. Check them out today and thank them for sponsoring Digital Marketing Dive. Go to: https://socl.bz/masks Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!
In this episode, Seth and Shannon talk to Emmy Award-Winning journalist Kerry Barrett on how to get the most out of your online brand, online video, and presence online. Kerry has worked as a journalist for 20+ years and now brings her on-camera expertise to individuals and companies of all sizes. Preroll Ad:  This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode seventeen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Emmy Award Winning Journalist and turned brand ambassador and video/brand presence expert Kerry Barrett of Kerry Barrett Consulting. Welcome Kerry! Topics & Links Tell us a little about your background? How did you find your way into journalism?You’ve worked all over the country, including Philadelphia, how was each place different? We’re sure you have stories for each place.How is work/life balance different now, being and entrepreneur, than it was as a TV journalist?What is Kerry Barrett Consulting? What is your aim? Let’s talk storytelling. It is such a buzz thing. How do you explain the process and the importance to potential clients in a concise way?You’re very active on social media, especially LinkedIn, how do you balance social media time with work and life?What’s your favorite social network? You’re on quite a bit. And very active.How are you using digital marketing to help your clients gain exposure and grow their business?What are some of the offerings that you do for your clients? What makes Kerry Barrett unique and special?Tell us more about your Friday livestreams and your video podcast(s)What have you taken from your time as a journalist and applied to your entrepreneur life?Hardest thing about being an entrepreneur? The most rewarding? Shannon’s Event At The End Of April. April, The 23rd: Piecing Together A Success Business https://socl.bz/6R Shout Out (Ad) So as much as we’re over the pandemic, we’re still dealing with Covid-19. Masks still need to be worn. Just because you need to wear a mask doesn’t mean you have to be uncomfortable. This is where our sponsor comes in. Breezy Masks have Silver-Nano protection. They are breathable, lightweight and fog free. They have two versions. Xchange: Most protective. 5 layers of protection with silver-nano technology.Sports: The most breathable. 2 layers of protection with silver-nano technology. Check them out today and thank them for sponsoring Digital Marketing Dive. Go to: https://socl.bz/masks Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Also we have a community where you can interact with one another and with the guests. Check it out at Community.DMD.FM. Join The CommunityWe have launched our community! It’s FREE and full of great people.Join Today!Let’s Go!
Preroll Ad:  This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. In this episode, Seth and Shannon talk to Annie P. Ruggles of the Non-Sleazy Sales Academy and self-proclaimed human-Muppet about how to sell, ask for money, and be successful as a small business owner. Intro: Seth: Hey, Everyone, and welcome to season two, episode sixteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Annie Ruggles of The Non-Sleazy Sales Academy Welcome Annie! Topics & Links Annie! Where did all of this come from?What do you see as the biggest challenge in sales for small business owners?What are some misguided things that small business owners do that actually turn off potential clients?What do you see as the magic sauce in digital sales?As a small business owner yourself, what do you find are some of the hardest things to stay consistent withWhat words of wisdom do you have for small business owners?https://www.facebook.com/anniepruggleshttps://annie-p-ruggles.mykajabi.com/the-non-sleazy-sales-academyhttps://www.linkedin.com/in/anniepassanisi/https://www.anniepruggles.com/ Shannon’s Event At The End Of April. April, The 23rd: Piecing Together A Success Business https://socl.bz/6R Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Also we have a community where you can interact with one another and with the guests. Check it out at Community.DMD.FM.
In this episode, Seth and Shannon talk to David Anderson of Leadstra about entrepreneurship, business coaching, podcasting and so much more. Preroll Ad:  This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode fifteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have David Anderson of Leadstra. Welcome David! Topics & Links Intro: Who is Dave Anderson in life and business?Dave’s “why” in business and life Let’s talk business! What your various business pursuits are, how you became involved, what markets you are serving.Positioning yourself and your business in an overcrowded digital market. How do you do it?What tips can you give small business leaders in building their brand digitally? How do they position themselves and companies as leaders?  Or what should they absolutely NOT be doing?Final thoughts  Shannon’s (and Dave’s) Event At The End Of April. April, The 23rd: Piecing Together A Success Business https://socl.bz/6R Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Also we have a community where you can interact with one another and with the guests. Check it out at Community.DMD.FM
In this episode, Seth and Shannon talk to the founder and former-CEO of Moz and the co-founder of Sparktoro, Rand Fishkin. He is also the author of “Lost and Founder” a book about his life as a startup founder and his adventures raising money and growing a business with venture capital. Preroll Ad:  This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode fourteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have the co-founder of a great new digital marketing intelligence tool, Sparktoro — Rand Fishkin. He is the former founder of Moz, a SaaS SEO software company and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand is prolific on Twitter and very accessible. If you get a chance, definitely follow him on Twitter at @RandFish. Welcome Rand! Topics & Links Tell us about your book Lost and Founder.What is Sparktoro? How is it different to the tools over at Moz?How are you approaching Sparktoro differently from what you did at Moz?What advice would you give small & mid-sized businesses entrepreneurs that you wish you had when you started at Moz?https://sparktoro.com/blog/raised-a-very-unusual-round-of-funding-were-open-sourcing-our-docs/ Shannon’s Event At The End Of April. The last Friday: Piecing Together A Success Business https://socl.bz/6R Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Join The CommunityWe have launched our community! It’s FREE and full of great people.Join Today!Let’s Go!
In this episode, Seth and Shannon talk with marketing legend Mark Schaefer about his latest book Cumulative Advantage and how it applies to life and business. Preroll Ad:  This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode thirteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Mark Schaefer on. Mark is a globally-recognized author, speaker, podcaster, and business consultant. He is a prolific writer and speaker whose work sits at the intersection of marketing, technology, and humanity. He has advanced degrees in marketing and organizational development… holds seven patents… and is a faculty member of the graduate studies program at Rutgers University.  He is the best-selling author of nine popular books… including the very first book on influence marketing. His blog, GROW, and podcast “The Marketing Companion” are ranked among the top rated publications in the marketing field. We could go on and on about Mark, but let’s get on with the conversation. Topics & Links His Website: https://businessesgrow.com/His Books: Cumulative AdvantageMarketing RebellionKnownThe Content CodeSocial Media ExplainedThe Tao of TwitterReturn on InfluenceBorn to BlogLessons: Essays to Help You Embrace the Chaos What is the Cumulative Advantage?What inspired him to write the book? Shannon’s Event At The End Of April. The last Friday: Piecing Together A Success Business https://socl.bz/6R Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Join The CommunityWe have launched our community! It’s FREE and full of great people.Join Today!Let’s Go!
In this episode Seth and Shannon talk with Alex Hillman, who is quite a renaissance man. He is the co-founder of one of the original co-working spots in the nation, Indy Hall, in Philadelphia, PA. He is also the author of the Tiny MBA, and the co-founder of Stacking The Bricks, an educational company that helps entrepreneurs on their journey. Preroll Ad:  This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode twelve of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Alex Hillman on the show. Alex is the co-founder of Indy Hall, one of the oldest (2006) co-working spaces in the nation (maybe the world). He is also the author of the the Tiny MBA (*full disclosure our title sponsor for this show, thanks Alex). He is also the co-founder of Stacking the Bricks, an e-learning course business for product-centered entrepreneurs. Topics & Links Who is Alex Hillman?IndyHall.orgWith the pandemic Indy Hall’s online coworking community has been growing beyond the Philadelphia-area.Open Hall!Tiny MBAHow did it come about? What’s the origin story? What is your favorite part of the book?Stacking the BricksWhat is it? What is 30×500? Who should enroll? Shannon’s Event In April: Piecing Together A Success Business https://socl.bz/6R Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.
In this episode, Seth and Shannon discuss personas and how to use them. They also discuss how you can still be genuine and real online and be a persona. Preroll Ad:  This business book is excellent: Tiny MBA https://socl.bz/tinymba Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome the second season and the eleventh episode of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Topics & Links Being authenticA difference between being a personna online and being in-authenticSpeaking to your target audience  Shannon’s Event In March: Piecing Together A Success Business https://socl.bz/6R Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Seth and Shannon’s Recommendations Seth Looking for other great podcasts? Check out my curated list over at Podchaser Shannon Stop Checking Your Likes — Shake off the need for approval and live an incredible life by Susie Moore Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.
In this episode, Seth and Shannon talk about what small business owners need to know about digital marketing and how they should tackle what appears to be a gargantuan feat. Preroll Ad:  This business book is excellent: Tiny MBA (https://socl.bz/tinymba) – Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome the second season and the tenth episode of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Topics & Links Shannon’s Event In March: Piecing Together A Success Business https://socl.bz/6R Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Seth and Shannon’s Recommendations Seth The Matt Report Podcast → veteran content creator and director of content at Castos (our podcast hosting provider). Check out Matt Medeiros’ podcast! Shannon Local Podcasts. As small business owners, we need LOTS of knowledge…I promise there will be a podcast on what you are looking for.  Support your fellow business owners. Don’t know how to find them? LinkedIn…Search podcast…Use filters. While you are at it, connect with the podcaster and encourage them! Small business is better together!Seth’s 2 cents. Check out Podchaser to find local podcasts. Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.
S2 E9 – On Community

S2 E9 – On Community

2021-02-0425:57

Title Sponsor This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the ninth episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Topics & Links RedditNewsletter CrewIndy HallTraffic Think TankMarketing JuntoCommunity.SwipeFiles.comLinkedIn GroupsFacebook GroupsCircle.coWordPressbbPressBuddyPressDiscourse Come this Friday to Indy Hall @ Home Open Hall. Free online co-working. (First Friday of every month) https://indyhall.org/open Shannon’s Event In March: Piecing Together A Success Business https://socl.bz/6R Table for Four Virtual Networking Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Seth and Shannon’s Recommendations Seth Indy Hall @ Home Shannon The Art of Community by Charles Vogl Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.
In this episode Seth and Shannon go deep on social media filters and how they reflect on your business. Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the seventh episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Seth and Shannon’s Recommendations Seth Mark Schaefer’s book Cumulative Advantage Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.
Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the seventh episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Seth and Shannon’s Recommendations Seth Marketing Junto Shannon Start with Why by Simon Sinek and Business Brilliant by Louis Schiff Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.
Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) – Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the sixth episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? How do we stay up with all the changes to the algorithms across the web? From Google to Facebook, to Instagram to Linkedin. Everyone of these sites has an algorithm. Learning and staying on top of the changes can be a full time job. What is a person to do? Read, read, read. You follow it or you hire someone to do it for you. Do what you’re good at and hire for the rest. Links To Resources We Talked About: Google just realized a December Algorithm + This ArticleStoopInbox → A great way to consume newsletters. This is how Seth stays up on all the Algo changesFollow leaders in the spaces that affect you on Twitter.SearchLiaison on Twitter → Google’s outward facing account to announce things like an algorithm change.Seth’s SEO Twitter listInsights On Marketing post about the Google algorithm update Shout Out (Ad) Breesy Masks – Silver-Nano Protection, Breathable, Lightweight, Fog-FreeXchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Seth and Shannon’s Recommendations Seth BrowserStack — This web app has saved me so much time with cross-browser and device testing. It’s great! Shannon Improved Together — LinkedIn resource to promote content effectively.  Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2020. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.
Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the fifth episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Links To Resources We Talked About: WordPress.orgSquarespaceWixWebflow Shout Out (Ad) Breesy Masks – Silver-Nano Protection, Breathable, Lightweight, Fog-FreeXchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Seth and Shannon’s Recommendations Seth Swipefiles – Great membership site where you can go to view different teardowns of popular sites, landing pages, email blasts. From the design to the copy, this site helps improve how you market your brand as well as your clients’ brands. There is also a great forum community. Full of marketers and designers who are there to help. Shannon Traction Get a Grip on Your Business by Gino Wicken. Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2020. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there!That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.
In this episode we talk about being authentic with your messaging on in business and in our personal lives online and on social media. Intro: Seth: Hey Everyone and welcome to the fourth episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Links To Resources We Talked About: Shannon on LinkedIn ← See examples of how Shannon is authentic on her social media.Authentic leadership and what it actually means articleWant to know how you stand? Check out this leadership quiz Shout Out (Ad) This business book is great: Tiny MBA (https://socl.bz/tinymba)Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Seth and Shannon’s Recommendations Seth StoopInbox.com – A place to get all your newsletters in a great, readable manner outside of your busy inbox. Android/iOSOn that note check out Seth’s newsletter InsightsOn.Marketing Shannon Mine isn’t an app today. My recommendation is the book Dare to Lead By Brene Brown Outro: Seth: Well that was great Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. Also, if you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We really appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.
The show notes and links to what we talked about are below: Intro: Seth: Hey Everyone and welcome to the third episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media and with me as always is the amazing and talented Shannon of DIAM Business Consulting. In the last episode we went a bit off topic and discussed the very important topic of staying healthy and using technology to help us achieve that. This week we’re going to talk about helping small businesses not only get online, but thrive. Shannon, you ready to rock? Shannon: Let’s do it! Before we start diving in, can I just say something? Digital marketing is freaking scary!!!  Seth: It definitely can be. But with the right plan, it doesn’t have to be. Shannon: Seriously. You’ve seen my ineptitude when it comes to the mechanics of social media and websites… you’ve had to be my knight in shining armor more than once! For everyone listening, who shares my distaste for the details…take a deep breath. We are going to do this together! Seth: Yea, we’re in this together. Shannon: There are so many resources. So many paths to take for effective social media, and so many networks to utilize. How do you decide what’s best for you and your company? Seth: It can be daunting. But planning it out can help. Also, remember, not all networks are needed to promote your business. Go where your customers are. Shannon: I’ve found that it is of utmost importance for the small businesses that we work with to have a plan. A GOOD PLAN. Find someone to build a comprehensive plan for your business. Everything needs to work together. Social media, websites, email/text blasts, events, etc. The messaging needs to be consistent across all platforms. The messaging also needs to be consistent in its frequency. We are creating trust. Find someone who knows how to incorporate all of that into your marketing plan. If that isn’t something you can do right now, build a plan yourself temporarily until you can.  Links To Resources We Talked About: Shameless Plug: DIAM Business (Hey! Seth put that in here not Shannon)Posting to Instagram via the Vivaldi browser. (Seth’s quick tutorial on setting that up). **Note: You can only post pictures this way. Not videos.**Apps to make Social Media easierHootsuite (IG, LI, TW, FB, Pinterest)BufferTweetdeck (Free)Business.Facebook.com (A great way to manage your business presence on Facebook)Later.com (Instagram Scheduler) Seth and Shannon’s App Recommendations Seth TapTapes.com — A great way to discover new podcasts. Very much in beta, but really cool concept.sShannonIt’s an oldie but a goodie! Snapseed (Android) (iOS). I use it for my marketing photos. It is an easy way to get a polished look.  Outro: Seth: Well that was great Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. Also, if you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We really appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.
Intro: Seth: Hey Everyone and welcome to the second episode of the second season of Digital Marketing Dive. This is really the first produced episode, since the last episode was more of a snippet. Anyhow, I’m already on a tangent. What a surprise. Before we introduce our topic, I want to introduce you to my lovely, talented, amazing co-host… Shannon McGill. Shannon is the Founder and Managing Director of DIAM Business Consulting in Columbus, Ohio. Welcome, Shan, glad to have you as my co-host. Why do you tell the audience a little bit more about DIAM and then we’ll dive into the show. Shannon: Talks about DIAM Seth: Fantastic! Let’s get on to our topic for today’s show… using technology to get healthy. It’s a bit off topic for Digital Marketing, but here’s a way we can tie it in on topic… we all spend so much time behind the computer that we need to figure out how to use our technology to keep us healthy as well as gainfully employed and working. Shan, I know in a past life you were a fitness coach. So this will be right up your alley. Links To Resources We Talked About: Trackers FitbitApple WatchStravaSamsung Health Programs For Physical Health Noom Mental Health Insight TimerCalmHeadspaceBuddify Things To Do While Working Standup and move your body regularlyGet a standing desk or a converter for your desk to make it standing desk compatibleEvery 30 minutes get up and walk around your office to stretch your legsListen to good music and dance a little while working Outro: Seth: Well that was great Shan. This season is going to be great! I want to thank our podcasting sponsor Castos. They are the podcast hosting we use.  Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive.That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com.
A quick take on whether or not the tech giants (Google, Facebook, Amazon, and Apple) are monopolies and are they using their power to quash the competition. What do you think? Email us at hello@digitalmarketingdive.com and let us know! — Send in a voice message: https://anchor.fm/digital-marketing-dive/message Support this podcast: https://anchor.fm/digital-marketing-dive/support
An update from DMD HQ — Send in a voice message: https://anchor.fm/digital-marketing-dive/message Support this podcast: https://anchor.fm/digital-marketing-dive/support
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