Digital Marketing Dive

Welcome to another episode of Digital Marketing Dive with your hosts Seth Goldstein and Brian Griffiths! In today’s episode, Seth and Brian unpack one of the hottest—and most debated—topics shaking up the world of marketing: the impact of artificial intelligence on digital marketing and customer experience. From AI-powered chatbots and email spam filters to smart recommendation engines, Seth and Brian break down exactly what AI is (hint: it’s not sci-fi robots!) and how these tools are already reshaping the small business landscape. They share real-world examples of how tools like AI chat assistants and voice bots are transforming customer service, saving time, and even helping small businesses deliver Amazon-style personalization without Amazon-sized budgets. But it’s not all smooth sailing—our hosts tackle the challenges and ethical considerations, like the dangers of over-automation, the importance of keeping the human touch, and practical tips to avoid falling for every shiny new AI tool on the market. Whether you’re skeptical about AI or already dabbling with ChatGPT, Seth and Brian’s candid conversation will help you see how these digital tools can act as your assistant, not your replacement. Tune in to discover how to harness the power of AI for better marketing, smarter customer service, and a stronger business! Find Us Online! Seth: https://social.sethgoldstein.me https://www.linkedin.com/in/sethmgoldstein/ Brian: https://bstrongmarketing.com https://www.linkedin.com/in/briandgriffiths/ Send us a Voicemail: https://voicecast.app/dmd Please review and rate Digital Marketing the podcast directory of your choice. Every review helps others find our show! Learn more about your ad choices. Visit megaphone.fm/adchoices

1. Don’t Take It Personally (Even If It Feels Personal) Stay calm and resist the urge to get defensive. Take a moment to assess the situation before responding. 2. Respond Promptly—but Not Hastily Acknowledge the complaint publicly within 24 hours if possible. This shows others that you’re attentive and professional. Example response: "Hi [Name], we're sorry to hear this. We'd love to make it right—please message us directly so we can help resolve the issue." 3. Take It Offline When You Can Invite the person to discuss the issue in private (DM, email, phone). This avoids a public back-and-forth and gives you more control. 4. Apologize if Appropriate—But Stay Professional Even if the customer is being unreasonable, show empathy. Acknowledge their frustration without admitting fault if the complaint isn’t valid. "We understand how frustrating that must have felt. Let’s look into this and see how we can help." 5. Know When to Walk Away If someone is trolling or repeatedly acting in bad faith, it’s okay to disengage after making a good-faith effort to help. Other customers can often tell who’s being unreasonable. 6. Learn From Legitimate Feedback Even harsh feedback can reveal real issues. Look for patterns over time—product problems, miscommunication, or service gaps. 7. Follow Up Publicly If Resolved Once an issue is resolved, consider a polite follow-up comment: "Thanks for working with us to sort this out! We’re glad we could help." This shows others you take accountability seriously. 8. Encourage Positive Reviews Ask happy customers to leave reviews. A few loud complaints matter less when they’re drowned out by authentic, positive feedback. Key Moments [04:48] Handle Negative Reviews Offline [08:04] Mistaken Identity in Review [10:36] Unfair Criticism of Basic Books [14:29] "Apologize and Resolve Privately" [18:06] Prompt Apology, Follow-Up Assurance [20:39] Enhancing Business Through Feedback Find Your Hosts Online: Seth ⁠https://social.sethgoldstein.me⁠ ⁠https://goldsteinmedia.com⁠ ⁠https://podcastmastery.coach⁠ ⁠https://www.linkedin.com/in/sethmgoldstein/⁠ Brian ⁠https://bstrongmarketing.com⁠ ⁠https://www.linkedin.com/in/briandgriffiths/⁠ Leave Us A Voicemail! ⁠https://voiceline.app/dmd Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another episode of Digital Marketing Dive! This time, hosts Seth Goldstein and Brian Griffiths are tackling one of the biggest challenges in the digital space: how to effectively stay top of mind with your audience. In this lively and insightful conversation, Seth and Brian share practical strategies—from repurposing your content and maintaining consistency across platforms, to knowing where your audience really is and the importance of personal engagement. You'll hear some fun behind-the-scenes banter, stories about real-world networking wins, and tips for keeping your messaging authentic whether you're on LinkedIn, email, or even Slack and Discord. They also dive deep into the value of segmenting your email lists, using automation without losing your personal touch, and how building community around your brand can set you apart in a crowded market. Whether you’re a B2B or B2C marketer, if you’ve ever struggled to get your content noticed—or just want to hear what really works in the day-to-day of digital marketing—this episode is packed with actionable advice, plenty of laughs, and some honest takes on what it really means to show up for your audience. So, sit back and join Seth and Brian as they unpack the secrets to staying relevant, recognizable, and genuinely connected in the world of digital marketing! Key Moments 03:55 "Unexpected Facebook Connection" 07:42 LinkedIn Success Depends on Networking 10:47 "LinkedIn: Modern Business Water Cooler" 15:27 Think Before You Act 16:58 Email vs. Social Media Marketing 19:33 "Ask for Engagement" 25:17 Branding Success Through Consistency 28:01 "Podcast Length: Audience Consideration" Find Your Hosts Online: Seth https://social.sethgoldstein.me https://goldsteinmedia.com https://podcastmastery.coach https://www.linkedin.com/in/sethmgoldstein/ Brian https://bstrongmarketing.com https://www.linkedin.com/in/briandgriffiths/ Leave Us A Voicemail! https://voiceline.app/dmd Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Digital Marketing Dive! In this episode, hosts Seth Goldstein and Brian Griffiths dig into a topic that every business and marketer needs to hear: why posting on social media is just the first step—and why real impact comes from genuine engagement with your audience. Seth and Brian start with the basics, explaining why maintaining an active social profile is critical for building trust and credibility—no one wants to do business with a company that looks like it’s closed shop! But they don’t stop there. The conversation dives deeper, exploring how consistent posting and authentic engagement can turn casual followers into loyal customers and transform your brand into a top-of-mind choice in your community. You’ll hear practical advice on establishing a rhythm for your posts, building rapport through thoughtful interactions, and leveraging audience insights from platforms like LinkedIn and Alignable. Plus, the duo shares personal stories (including what happened when Brian posted a thoughtful comment and landed a new client) and touch on some surprising ways a dash of personality—even sharing a photo with your dog—can make your brand more relatable and engaging. Whether you’re a digital marketer, small business owner, or just getting started with your online presence, this episode is packed with actionable tips and the reminder that consistency, authenticity, and engagement are your strongest allies in the social media landscape. Let’s dive in! Time Stamps [05:23] Visibility Through Community Engagement [09:21] "Sustainable Growth Feedback Strategy" [13:11] "Building Social Media Traction" [15:36] "Social Media Insights: Alignable vs. LinkedIn" [18:05] Don't Use LinkedIn Contacts for Marketing [22:48] Art Gallery T-Shirts Connection [25:27] "Introvert's Reluctant Social Media Moment" [28:41] CEO Reacts to Social Media Post [30:31] Target Platforms Strategically Find Seth & Brian Online Seth: https://social.sethgoldstein.me https://goldsteinmedia.com https://podcastmastery.coach Brian: https://bstrongmarketing.com https://www.linkedin.com/in/briandgriffiths/ If you're enjoying the show, please consider writing us a review in Apple Podcasts or wherever you rate your shows. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another episode of Digital Marketing Dive with your hosts, Seth Goldstein from Goldstein Media and Brian Griffiths from BSTRONG Marketing. In today's episode, titled "How To Build Your Brand Up From Zero," Seth and Brian delve into the essentials of establishing a brand from scratch, offering valuable insights for those new to the digital world. They explore the significance of having a brand, differentiating it from mere reputation. The hosts discuss the critical steps of identifying your target audience and developing an ideal customer profile. They remind listeners of the importance of having a memorable and pronounceable business name and creating a consistent visual identity. They'll also touch on the crucial aspect of maintaining consistency across online platforms, ensuring your messaging resonates throughout. Join Seth and Brian as they share their experiences and expert advice, making branding approachable for even the most novice marketers. Whether you're starting a new venture or looking to refine your existing brand, this episode is packed with actionable insights to help you stand out in a crowded digital landscape. Tune in to learn how to make your brand not just visible, but impactful! Key Moments [03:29] Choosing WordPress Over Wix [07:01] "Elevator Pitch: Brand Building Essentials" [12:15] Creative Name Evolution [15:22] "Effective Branding Strategy Tips" [17:57] Ensure Consistent Online Profiles [21:45] Essential Branding Considerations [22:41] Align Messaging Across Platforms Find The Hosts: Seth: https://social.sethgoldstein.me Brian: http://bstrongmaketing.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to season four of the Digital Marketing Dive podcast! In this exciting new season, your hosts Seth Goldstein and new co-host Brian Griffiths dive into the world of digital marketing with fresh perspectives and engaging discussions. From the challenges faced in the current economic climate to the intricacies of scheduling posts on social media, Seth and Brian cover it all with humor and insight. Tune in as they explore the nuances of digital marketing strategies, the importance of real-time engagement over "posting and ghosting", and the delicate balance of automation. Plus, they tackle the controversial topic of text message marketing and its effectiveness in today's digital landscape. Join Seth and Brian for an informative and entertaining conversation that promises to enhance your understanding of the ever-evolving world of digital marketing. Don't miss it! Key Moments 03:57 "2025's Chaotic Start" 09:40 Navigating Social Media Missteps 13:17 "Text Messages Demand Immediate Attention" 15:02 Phone Number Registration Required 17:58 False Dichotomy: Email vs. Social Media Where To Find The Hosts Find Seth At: GoldsteinMedia.com Social.SethGoldstein.me Find Brian At: BStrongMarketing.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Just a quick hello to say we're back after a 2 year hiatus! Stay tuned for season for coming to your ears in February/March! Learn more about your ad choices. Visit megaphone.fm/adchoices

Amanda Natividad returns to Digital Marketing Dive to help us close out season 3 of Digital Marketing Dive. Amanda is the VP of Marketing for Sparktoro, an audience intelligence platform founded by Rand Fishkin and Casey Henry. Amanda is also a classically trained chef and former journalist. Find Amanda Online https://www.linkedin.com/in/amandanat/ https://sparktoro.com https://twitter.com/amandanat https://amandanat.substack.com/ If you like Digital Marketing Dive, please consider leaving us a review in the podcast directory of your choice. Each one helps out tremendously. You can the hosts online in a number of places: Seth: https://s3th.me Olivia: https://oliviasisinni.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes. Find Darryl Online https://agorapulse.com https://www.linkedin.com/in/darrylpraill/ http://darrylpraill.com/ If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/. Find Olivia at OliviaSisinni.com Find Seth at GoldsteinMedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Kent Lewis has been in the digital marketing and general web space since the mid 1990s. He's seen the evolution firsthand. Kent is the CMO of Deksia, a digital marketing agency that bought out his agency, Anvil Media, recently. Kent is a big proponent of new web technologies and how they can be used to better humanity. From Web3 to the Metaverse to Augmented and Virtual Reality, he is at the forefront of it all as a first adopter. Find Kent Online https://www.linkedin.com/in/kentlewis/ https://twitter.com/kentjlewis https://deksia.com/ https://pdxmindshare.com/ If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/. Find Olivia at OliviaSisinni.com Find Seth at GoldsteinMedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this blast from the past from Season 2 of Digital Marketing Dive, Shannon and Seth talk to Rand Fishkin of Sparktoro and Moz fame about his life as a founder and his impact on the world of digital marketing. Find Rand Online: https://twitter.com/randfish/ https://www.linkedin.com/in/randfishkin/ https://sparktoro.com/ The Lost and Founder book: https://amzn.to/3bNq1Ry If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/podcasts/. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ethan Beute is the Chief Evangelist at BombBomb. His company helps business people engage with others through video. Ethan is the co-author of two books: Rehumanizing Your Business: How Personal Videos Accelerate Sales And Improve Customer Experience and Human-Centered Communication: A Business Case Against Digital Pollution. In addition, he is the host of The Customer Experience Podcast. Find Ethan Online: https://www.linkedin.com/in/ethanbeute/ https://twitter.com/ethanbeute https://bombbomb.com/ https://bombbomb.com/podcast/ His Books Human-Centered Communication: A Business Case Against Digital Pollution: https://amzn.to/3tUYmEL (Affiliate Link) Rehumanizing Your Business: How Personal Videos Accelerate Sales And Improve Customer Experience: https://amzn.to/3QLBj8Z (Affiliate Link) If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/. Find Olivia at OliviaSisinni.com Find Seth at GoldsteinMedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Lynz Floran is the executive producer and general manager of Growth Network Podcasts, a production house for companies and individuals who want to develop podcasts for their businesses and brands. Lynz has been in the audio business for long time. He's helped the Los Angeles Bar Association with their audio archiving for their members and has done projects for all kinds of companies of all sizes. Find Lynz Online: Website: https://www.growthnetworkpodcasts.com/ LinkedIn: https://www.linkedin.com/in/lynzfloren/ If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/. Find Olivia at OliviaSisinni.com Find Seth at GoldsteinMedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Ted Rubin and John Andrews have been in the retail space for more than they care to mention. The two are great friends and have been helping brands of all sizes get a handle on how to use the digital landscape for their products. Ted is a returning guest of Digital Marketing Dive and this is John's first time. In this episode they talk about their new book Retail Relevancy: How Brands and Retailers will Connect in a Post-Physical World. It was a fun episode. Find Ted and John Online: Ted on LinkedIn: https://www.linkedin.com/in/tedrubin/ Ted on Twitter: https://twitter.com/tedrubin/ Ted on Instagram: https://instagram.com/tedrubin Ted's Website: https://tedrubin.com John on LinkedIn: https://www.linkedin.com/in/katadhin/ John on Twitter: https://twitter.com/katadin/ John's Medium: https://katadhin.medium.com/ If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/. Find Olivia at OliviaSisinni.com Find Seth at GoldsteinMedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

You may know Jason Falls as a social media marketing maven, but he's also an influencer marketing superhero as well. Jason works at Cornett, an advertising agency based in Lexington Kentucky, where he helps their clients connect with relevant people of influence. Jason's written the book on Influencer Marketing: Winfluence: Reframing Influencer Marketing to Ignite Your Brand (Affiliate Link), and he is a big proponent of finding influencers that have the big numbers, but influencers who actually have INFLUENCE. In this episode we talk about the book, Jason's start in radio and marketing, as well as MPN, the Marketing Podcast Network. So, let's dive in! Find Jason Online Twitter: https://twitter.com/jasonfalls LinkedIn: https://www.linkedin.com/in/jasonfalls/ Website: https://jasonfalls.com MPN: https://marketingpodcasts.net If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/. Find Olivia at OliviaSisinni.com Find Seth at GoldsteinMedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Jamie is the VP of Growth for Dreamfuel Coaching based in Indianapolis, Indiana. In addition, she is a mindset and wellness coach for her own practice Inside Out Living with Jamie. She is an active member of Peak, a community of marketers whose goal is to help its members grow in their marketing careers. Find Jamie Online https://www.linkedin.com/in/jamiesewell/ https://dreamfuelcoaching.com/ https://insideoutliving.io/ https://peak.community (Invite Only Membership Community) If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://digitalmarketingdive.com. Find Olivia at OliviaSisinni.com Find Seth at GoldsteinMedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

We're back!!!!! We know it took a minute, but we're back in full force. This season Seth's joined by Olivia Sisinni, a web and graphic designer based in Philadelphia. Olivia will bring a designers take to the digital marketing topics. So, buckle up and let's get to it! Find Us Online: Seth's Twitter: @sethgoldstein Olivia's Twitter: @olivia_sisinni Marketing Podcast Network Twitter: @MPNPodcasts Check out all the great shows on the Marketing Podcast Network at MarketingPodcasts.net Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey All! Season 3 is on the horizon. We'll most likely start it in January. There have been a few changes. Shannon McGill is no longer the co-host! She's still the most awesome person in the whole world, but she's off on new adventures. Our NEW co-host is Olivia Sisinni, my designer and colleague over at Goldstein Media. Olivia is amazing and has so much knowledge to share. We are on a podcast network now! Yes, we've made the "Big Time!" LOL. Jason Falls, the maven of influencer marketing and digital marketing, has created Marketing Podcast Network, and we're so glad to be a part of it. The new site is hosted over at Podpages and is live at DigitalMarketingDive.com so be sure to check it out! While you wait, please go back and listen/re-listen to Season 2 of DMD, right here, and listen to Season 1 over at Anchor.fm. Talk soon! Learn more about your ad choices. Visit megaphone.fm/adchoices

Pam Aungst is the founder of Pam Ann Marketing and Stealth Search and Analytics. She provides SEO services to companies of all sizes as well as white labels her services for agencies. Pam is also an active member of the WordPress community and is a frequent contributor to WordCamps and WordPress meetups across the country. Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty-five of the Digital Marketing Dive Podcast. The SEASON FINALE! I’m Seth with Goldstein Media, and with me is the always amazing and talented Shannon of DIAM Business Consulting, live from, where I hope is a sunny, Orlando. Though I think it’s pouring rain right now at the time of this recording. Today we are closing out Season 2 of the podcast with one of my favorite SEO/WordPressers Pam Aungst. Pam is the founder of Pam Ann Marketing and Stealth Search and Analytics. She provides SEO services to companies of all sizes as well as white labels her services for agencies. Pam is an active member of the WordPress community and is a frequent contributor to WordCamps and WordPress meetups across the country. Welcome, Pam! Topics & Links Who are you?How did you get started in SEO and WordPress?What is the most common question you get asked by SMB customers when it comes to SEO?Is there some magic sauce to learning SEO and getting a site to rank?Why is WordPress such a great platform for building a site that ranks?What makes WordPress so much easier to optimize?What tips do you have for people who want to build a website but aren’t sure what CMS to use?Are site builders like Wix and Square space bad for SEO?For the small business owner out there, what’s the best way to get found on Google and the other search engines?Is Google My Business a must for small local businesses? What other sites/tools are a must to getting found and growing your local business?How important is making sure your NAP (name, address, phone number) is consistent across the Web? Outro: Well, that was so much fun, Pam! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. This is the final episode of Season 2! Woop Woop! We made it! Thanks for sticking with us, sharing our content and rating us on the podcast directories. If you enjoyed the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there! That’s it for this episode and season 2, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Expect season 3 to start up in the Fall! Until then, stay safe and we’ll see you on the flipside. Learn more about your ad choices. Visit megaphone.fm/adchoices

Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty-three of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always the amazing and talented Shannon of DIAM Business Consulting.  This week we have our first international guest on the show, Pelpina Trip. She comes to us all the way from The Netherlands. Pelpina is best known her classes *online and off, about using your smartphone to do professional videos. She is the author of “Video Smart” THE book on how to do professional videos using your smartphone. Pelpina resides in The Netherlands with her husband and 3 kids. Topics & Links What’s your origin story?How did you first get into video?What made you decide to venture into using a smartphone’s camera for professional videos?How can small business owners utilize video in their daily activities?What are some tricks you can share with us to get the most out of our smartphones for our businesses?Do you edit the videos on your smartphone or do you just shoot with the phone and edit on a computer? Outro: Well, that was so much fun! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Learn more about your ad choices. Visit megaphone.fm/adchoices