DiscoverDigital Marketing Lab - SMB & Enterprise
Digital Marketing Lab - SMB & Enterprise
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Digital Marketing Lab - SMB & Enterprise

Author: Nozak Consulting

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10-minute Toolbox for business owners, marketers, SEOs, & start-ups
57 Episodes
Check us out on Youtube! There are many different reason Google values a website. One of the major ranking factors is video. Video SEO or VSEO not only helps you be found in video search, but also if you embed the video into your website, it can help you rank better in search engines. You can also utilize the audio of your video and create a podcast with it. Multiple rich media signal will give your website authority in the search engines. s. We want to help you build a business not just make a quick sale. We’re in it with you for the long haul, and our content marketing strategy reflects this. Podcast Sponsor: If you are looking for digital marketing for plumbing and hvac companies... this is your guy!
How to Get Found on Google | Marketing Strategies for Small Business in 2020 Business Owners Guide to Get Found Online! How Do I Get My Website On Google? How Do I Get My Website Noticed? How Do I Get My Website On The Internet? How Do I Get My Website Secure? How Do I Get My Website To Show Up In Google Search? How Do I Get My Website To Rank Higher On Google? We answer the question: How To Get Found On Google 🎓 Blog: 🚀Hire us: #seo #seoconsulting 👍 FOLLOW US Website: Facebook: Twitter:  Podcast Sponsor: Kids Against Hunger and Honda Repair Specialist
Small business marketing is complex. You need to make sure you are visible in all these areas if you are going to win in 2020! Traditional marketing is becoming less and less effective every day; as a forward-thinking business owner, you know there has to be a better way. Good content marketing is the difference between marketing that converts and the other informational garbage you get from businesses trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable or even readable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day. What if your customers looked forward to receiving your marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it? What if they anticipated it and shared it with their peers? This is the kind of content marketing pieces that Nozak Consulting strives to make for our clients. We want to help you build a business not just make a quick sale. We’re in it with you for the long haul, and our content marketing strategy reflects this. 👍 FOLLOW US Website: Facebook: Twitter: Podcast Sponsor: Tires Tulsa and Asphalt Paving in Monterey Peninsula
At Nozak Consulting, we do a competitive analysis report of those that exist in the space (incumbents), we then research your digital footprint. Through this analysis we identify content gaps, cracks in the SERPS, and a digital marketing strategy that is attainable for the client-web presence. We excel at: Web development, content writing, PPC management, Search engine optimization (local, regional, national), reputation management, social media management, video marketing, Audio marketing, Online training seminars, Logo & graphic design, and more. We partner with others to provide a more robust service offering in the following spaces: IT, PHP, & dashboarding. Increase your invoicing & cashflow with add-on digital marketing offerings and give your agency an advantage over the competition with client specific SEO services from our full-service SEO team Podcast Sponsor: Tulsa Photographer 🎓 Blog: 🚀Hire us:
Watch us on Youtube! Are you new to SEO and want to rank #1 on google this upcoming year? Here are some SEO strategies for websites that will boost your rankings! SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic the last from search engines like Google, Bing and Yahoo. As a business owner, or website developer, it is your job to make it easy for search engines to understand what your page is about and show Google and other search engines that your website is worth ranking. In this video, William shows us the world of search engine optimization and some SEO strategies for websites that will boost your rankings! We also like to promote our clients at Nozak Consulting. This week we have Plumber Marketing Expert and Insurance in Richmond Hill. Check these guys out if they are in a space that works for you! 🎓 Blog: 🚀Hire us: 👍 FOLLOW US Website: Facebook: Twitter: Instagram: LinkedIn:
This episode is take from one of our Youtube videos. You can check it out here YOUTUBE Marketing automation benefits for small business owners If you’re new to the world of marketing or just getting your small business started, you may or may not be familiar with the term “marketing automation.” You might also be put off by the term — it sounds complicated and perhaps a tad too technical — and assume that your business does not need marketing automation. You may even think: “It’s only for larger enterprises with lots of money to spend, right?” In reality, though, marketing automation is actually a straightforward concept that can be used by businesses of all sizes. It simply involves using software to engage with prospects and customers automatically. That’s it. In some ways, the concept is ironic. After all, you’re using a computer program to help your business forge a more genuine, more intuitive, and more personalized relationship with your customers. At the end of the day, though, the benefits of marketing automation speak for themselves. Also, we'd like to feature one of our clients. Eagle HotShot is one of the best HotShot Trucking Services in Oklahoma. Also if you're in the market for Hot Tubs in Sherman Texas, these guys are the best! 🎓 Blog: 🚀Hire us: 👍 FOLLOW US Website: Facebook: Twitter: Instagram: LinkedIn:
Owning a small business is difficult. Many times, the first business plan doesn't go very well. That's why it's important to not be "married" to one idea. Start with "Version 1" of your company, evaluate, and launch "Version 2." Then guess what, you'll probably have to Launch "Version 3" and so on! Once you get to "Version 38" you may almost be where you want to be... almost. In this episode, William Nozak uses an example of his own business and how he has continued to grow with strategy and innovation. We hope this helps and encourages you, and we'd love to partner with you as well! Contact for your digital marketing plan. Property Management in San Antonio | Texoma Pools and Spa | Marketing for Insurance Agents | Thermography Oklahoma
In this episode we finish out the series on 13 marketing strategies for Small Businesses in 2019. We hope this has been helpful to you and if you'd like a free consultation, feel free to give us a call! At Nozak Consulting, we love to promote our clients. Here are a few of them. If any of these sound helpful to you, feel free to click the link.   Tulsa Towing | Texoma Pool and Spa | Hot Shot Towing | Weighted Blankets | Tulsa Bagpiper Tulsa Dentist | Tulsa Collision Repair | Tulsa Eye Glasses | Tulsa Carpet Cleaning
Is email marketing still a thing? Well believe it or not... it actually is. One of the best ways to get content in front of people, is to get it to people who actually want it. Email is the best way to do that. Building an email list is key to your long term marketing strategy! You can't get around it... you are still going to want to pay Google, Facebook, etc... to get your ad in front of people. It's definitely a short term gain to get a big boost and there are key to doing it correctly so you don't just waste your money. At Nozak Consulting, we love to promote our clients. Here are a few of them. If any of these sound helpful to you, feel free to click the link. California Paving and Excavating | Custom Sports Jerseys | Chaplain Services | Oklahoma Lighting Tulsa Dentist | Dental Lab | Dumpster Rental | RV Repair Oklahoma | Tulsa Mini Storage
13 Marketing Strategies for Small Business Series - Part 2 Creating a Website and Creating Quality Content   Posting content weekly is key for branding and with Google My Business, it helps push you up in the search. This strategy is pretty time intensive, but there are some ways to utilize your time wisely and maximize your social media posting output.  At Nozak Consulting, we like to promote our clients. If you're looking for any of these services, feel free to click on the link: Bookkeeping and CFO Services | Small Business Computer Solutions | Tech Solutions MSP Tulsa Photographer | Thermography OKC | San Antonio Property Management
13 Marketing Strategies for Small Business Series - Part 2 Creating a Website and Creating Quality Content Obviously a great marketing strategy is getting a solid website build for your website, yet you also need quality content on the site! Creating quality content is the only way to get the robots on google to actually see the value you are offering. This podcast is sponsored by some awesome plumbing companies. If you're looking for a plumbing company near you, check these guys out! Austin Plumber | Pittsburgh Plumber | Lorton Plumber | Chatsworth Plumber 
13 Marketing Strategies for Small Business Series - G Suite We talk about G Suite and How you can utilize it for your business. G Suite is a good tool to keep everything running smoothly for your company and can be utilized to keep your momentum! This Podcast is Sponsored by some awesome plumbing companies. If you're looking for a plumbing company near you, check out any of these guys! Tulsa Plumber |Tulsa HVAC |Marietta Plumber | OKC HVAC
We cover Content marketing rules & best practices for the web. We talk about authority, readability, length, writing styles, uniqueness, evergreen strategies & iteration. This podcast is brought to you by Tulsa Mini Storage Units.
This lecture is a little hard to hear over the HVAC system, even still, it’s packed full of great information about how to DIY your SEO. This conversation covers a lot of topics about SEO. Keyword research, customer profile, NAPWC, all this and more. Shameless plug: Need a Private Label SEO or a reseller program?  
Talking digital marketing to the Marketing Society at Oral Roberts University. We talk about the 4Ps of the Marketing Mix, The Chasm, Buyer Profile, Porter's 5 Forces. We focus heavily on Promotion via Digital Marketing. Check out our SEO Dictionary.   
We talk about the frequently asked question of Search Engine Optimization (SEO). The better you understand the language, the easier it is to navigate the massive amounts of information and conflicting perspectives.  This SEO knowledge was brought to you by our Tulsa Metro RV repair Friends.
We analyze the tools, the articles, and the leaders in regard to what off page SEO is. A little bit about how we do our off page SEO service for our clients. This episode was brought to you by: The Best Dental Arts Studio in the Midwest!
We talk about triggers, events, variables, tags, Google Analytics - but mostly about Google Tag Manager and why/how we use our tag manager. This talk is a little technical and you should have some baseline knowledge about tag manager to give true value out of this audio. Have other questions? Want to track every action on your website? Here is where you start! Contact Our Digital Marketing Agency  
The episode is about SEO planning before the website is built. There are things that must be considered before the project is undertaken. The planning includes understanding the client through on-boarding documentation, and a competitive intelligence report. This episode is brought to you by: Wooten Plumbing Wortman Central Air The Clog Dawg Plumbing Taggard Plumbing, LLC TMZ Plumbing, Inc.  
William speaks at Oral Roberts University in the Digital Marketing Class about blogging. Learn from Digital Marketers and content writers what the tips and tricks are to create winning content for Search Engine Results Pages (SERPs). Learn more about our digital marketing partnerships.
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