Search Hustle Digital Marketing Podcast

In this episode, we delve into the world of digital marketing and explore how it has become an integral part of our lives. With the internet dominating our daily routines, from communication to learning, grocery shopping, and transportation, most of our transactions and research now happen online. We begin by understanding what digital marketing truly means. It is the art of promoting and selling goods or services through various online channels and technological devices. While traditional methods like handing out flyers or sending sales letters still hold some value, the efficiencies offered by digital marketing have transformed the game. Email newsletters, banner ads, and retargeting ads are just a few examples of the vast array of tools available to marketers in the digital realm. One of the most captivating aspects of digital marketing lies in its ability to leverage data. By gathering and analyzing information, marketers can fuel their strategies and stay ahead in this fast-paced digital landscape. Agility is key to success, as recognizing patterns is no longer enough. Marketers must constantly stay updated with the latest digital techniques and be willing to adapt their approach. Digital campaigns require continuous maintenance and care, including tracking metrics, monitoring performance, and fine-tuning strategies to achieve optimal results. Throughout this episode, we explore four fundamental principles that underpin successful digital marketing: Attract Your Target Audience: Discover the strategies and tactics to effectively draw your desired audience to your digital platforms and engage their interest. Engage Your Audience: Learn how to captivate and connect with your audience by creating compelling content, interactive experiences, and meaningful interactions. Convert Prospects into Buyers: Explore the techniques that help turn interested prospects into loyal customers, ensuring your digital efforts yield tangible results. Retain Buyers for Long-Term Growth: Discover the secrets to nurturing customer relationships and fostering loyalty, enabling sustained growth and repeat business. Join us in this episode as we unravel the principles of digital marketing, uncovering the strategies and tools that empower businesses to thrive in the ever-evolving digital landscape.   Podcast Sponsor: Carpet Cleaning in Oklahoma City

This episode is a sneak peek of our upcoming audio book. Chapter 3 focuses on the SEO Basics.   Sponsor: Carpet Cleaning Reno - Whether you need your carpet rescued or your upholstery saved, go with the cleaner that offers complete, convenient cleanings that don't compromise on quality.  

In this episode, William goes over why you should claim multiple profiles out there on the web even if you're not currently using them.   Podcast Sponsor Cheekrest and Cheek Risers - Victor Company brings top-notch innovation to the competitive precision rifle community. We are passionate about our sport and build products you can rely on.

In this episode, William covers Psychographic Targeting and why it's important for your business marketing strategy.   Podcast Sponsors Dumpster Rental Muskogee - Whittinghill Disposal Service offers superior, competitively priced service for Residential, Commercial, Industrial, Construction and Demolition customers.

In this episode, William talks about the importance of utilizing other peoples audiences.   Podcast Sponsor: Dykon | Precision Blasting | Underwater Blasting

In this episode, William talks about the importance of Content Syndication and things you should ask for in return. Podcast Sponsor: OMG Custom Neon Sign Girls Girls Girls Neon Sign | Astronaut Neon Sign | Good Vibes Only Neon Sign

In this episode, William talks about why it's important to be aggressive with your content strategy. Podcast Sponsor: Lee Plumbing, Heat and Air, and Electrical Owasso Plumbers | Broken Arrow Plumbers | HVAC Tulsa

In this episode, William talks about segmenting your audience, identifying personas, and matching content.   Podcast Sponsor: Winning Hand Brokerage Firm | Business Broker Tulsa Winning Hands is your trusted Oklahoma Business Broker backed by more than 40 years of experience in business development for manufacturing, distribution and construction firms.  

Live Chat and Chatbots can be essential to essential in turning your leads into sales. In this episode, William explains the importance of testing these features on your website.   Podcast Sponsor: Glenpool Roofing Company | On-Deck Roofing Sapulpa Commercial Roofing | Native Roofing

You are winning in organic search. You are winning in advertising. Your customer service is terrible.  No matter how much traffic your business gets online, a bad customer experience can destroy your SEO. In this episode, William Nozak talks about the need to improve your customer service.   Podcast Sponsor: Dream Charters Rent an exotic car with a simple phone call. Complete the process in less time than it takes to wash and wax your vehicle. Lamborghini for Rent | Exotic Car Rental Houston | Luxury Car Rental Houston

Local SEO has become a vital part of service-based and brick-and-mortar businesses. If you are a local business, being intentional about your local SEO can help more customers find you, which can create a waterfall effect of increased traffic, leads and sales. Podcast Sponsor: Nozak Consulting | Tulsa SEO We are an SEO business that is made up of entrepreneurs and change makers who handle both on page SEO and off page SEO as well as Web Development, Graphic Design, and world-class copywriting.

In this episode, William shares on why it is vital to repurpose your content in many forms. Podcast Sponsor: Joule Technologies Whether you're looking for in-circuit test fixtures or functional test fixtures, Joule applies standard design and manufacturing processes to ensure that you’ll get what you asked for.

Our team has trained with the best names in the SEO industry. As certified SEO professionals, everything we do is founded on a deep understanding of present-day SEO techniques. With Yoast and Ahrefs certifications, along with staying fully up to date with all new search guidelines and algorithms, we’ve got Local SEO for your business covered. With a genuine passion for our work and a results-driven team, you can trust us to deliver the very best internet marketing strategies to help you get the attention you deserve.   Podcast Sponsor: On Call Services and Rentals Whether you're looking for Dumpster Rental in Tulsa or a Portable Restroom Rental, On Call Services and Rentals will take care of what you need most from start to finish on every job. 

In this episode, William talks about the top questions people ask of SEO companies. Our team has trained with the best names in the SEO industry. As certified SEO professionals, everything we do is founded on a deep understanding of present-day SEO techniques. With Yoast and Ahrefs certifications, along with staying fully up to date with all new search guidelines and algorithms, we’ve got Local SEO for your business covered. With a genuine passion for our work and a results-driven team, you can trust us to deliver the very best internet marketing strategies to help you get the attention you deserve. Podcast Sponsor: Tulsa Plumbing and Remodeling |Co-owned by Danny and Kelsey Dunlop, Tulsa Plumbing and Remodeling is the most customer-focused plumbing company you will find in Oklahoma.

In this episode, William discusses tips on how to optimize your Title and Description Tags. Digital Marketing training for business owners, fresh marketing grads, and trained marketers. Have you spent multiple years and a significant amount of money getting an undergraduate and Master’s degree in marketing? In spite of all the education hours and multiple degrees, do you find yourself still trying to figure out how to optimize your rankings in today’s digital landscape? Look no further. Search Hustle is the answer you need. 🎓 Course: https://searchhustle.com Podcast Sponsors: Sublimated jerseys are the uniform of the future. This relatively new method is a popular way of printing high-quality images on a range of fabrics and items. Jerseys that are sublimated can be used for years and years, and the printing results in a full-color, near-permanent image that will not peel, crack, or wash away.

In this episode, William discusses tips on how to optimize your rankings in Google Search. Digital Marketing training for business owners, fresh marketing grads, and trained marketers. Have you spent multiple years and a significant amount of money getting an undergraduate and Master’s degree in marketing? In spite of all the education hours and multiple degrees, do you find yourself still trying to figure out how to optimize your rankings in today’s digital landscape? Look no further. Search Hustle is the answer you need. 🎓 Course: https://searchhustle.com Podcast Sponsors: Property Management in San Antonio - As a San Antonio property management company, Red Wagon prepares your property and finds tenants. We handle maintenance issues and legal matters. Owners have access to their portfolio information online through a portal in our system. Our houses have a low vacancy rate and spend little time on the market between tenants. We also offer competitive rates from our third-party vendors. We respond quickly to tenant requests and offer 24/7 maintenance requests.

In this episode, William breaks down some actionable tips to help you improve your website's traffic.   Podcast Sponsors: Used CNC Machinery - Whether you’re looking for used CNC equipment or used plastics equipment, KD Capital can help you locate and purchase the exact product you want.

Guess what! Your landing page needs to be optimized! In this video, William shares some tips on how to properly optimize your landing page. Have you spent multiple years and a significant amount of money getting an undergraduate and Master’s degree in marketing? In spite of all the education hours and multiple degrees, do you find yourself still trying to figure out how to become a successful marketer in today’s digital landscape? Look no further. Search Hustle is the answer you need.   Podcast Sponsors: Dumpster Rental Tulsa | A to B Hauling dumpsters can handle all sorts of debris or junk from any project.

When running a business, you tend to rely on many generic software's. There comes a time though when you may be looking into creating a custom software to manage your business. In this episode, we pull back the curtain and bring in our Software Developer Ken to give us his insight on when is the right time to hire a software developer. Whether you have a new or established website, getting found online can seem like a complicated task. The truth is, there are foundational Local SEO principles that need to be executed correctly and there are many changes made to search principles over the course of any year. Starting in the right way and maintaining that focus is crucial if you want your business to be found online. Learn how to take control of your digital footprint and leverage the power of search to grow your business at www.searchhustle.com. Podcast Sponsors. Fire and Water Restoration - DASON Fire & Water Restoration has the equipment and labor to safely remove any sized debris removal project. Ticket to Work Program - Brian Waddell, the founder of Employment Resources, Inc. believes that all people with disabilities should live and work through customized competitive employment and through community supports.

Advanced On Page SEO Tips. This lecture is taken from our Digital Marketing Training Course. For more information, visit SearchHustle.com Why is On-Page SEO Important? 7 On-Page SEO Tips Perform an SEO Audit Create Optimized Pages Term Frequency-Inverse Document Frequency Synonyms of Keywords Create Long-Form Content Page Segmentation Voice Search Digital Marketing training for business owners, fresh marketing grads, and trained marketers. Have you spent multiple years and a significant amount of money getting an undergraduate and Master’s degree in marketing? In spite of all the education hours and multiple degrees, do you find yourself still trying to figure out how to become a successful marketer in today’s digital landscape? Look no further. Search Hustle is the answer you need.    Podcast Sponsors. Circuit Test Fixtures - Joule Technologies is a designer and manufacturer of custom test equipment for the electronics manufacturing industry. We also do low volume contract assembly and distribute consumable parts for the test of electronic assemblies. Plastic Surgery in Tulsa | Facelift Tulsa - Tulsa Plastic Surgery offers a comprehensive service for facial, breast and body rejuvenation treatments from full-service cosmetic and reconstructive surgical procedures to the latest non-surgical treatments.  Tulsa Plastic Surgery strives to achieve the most beautiful and natural results in a safe, comfortable and supportive environment.