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Digital Marketing Victories

Author: Katherine Watier Ong

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The Digital Marketing Victories podcast is a monthly show where we explore and celebrate the soft skills and tactics it takes to lead digital transformation successfully.


Great digital marketers understand that people are the most challenging part of doing their jobs. This show focuses on the people part of their digital marketing wins – and what tactics or skills the guests used to align people with their marketing strategy.


We feature people who have persuaded others to adopt new technology, change their attitudes or behaviors to support a digital marketing initiative or have led internal change around digital marketing plans. Our guests all have one thing in common: they have figured out how to tackle the people part of digital marketing success and are willing to share those tips with others.

37 Episodes
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Today, we're joined by Geoff Livingston. Geoff helps organizations cut through AI hype and build systems that actually work, transforming both technology and teams. Over the past three years, he has guided Fortune 500 marketing departments and major trade associations through comprehensive AI transformation, from strategy development to workforce training that delivers measurable results. His clients include AT&T, Google, PayPal, Ford, and Verizon. He's been working with AI since 2018, an...
About This Episode Storytelling is more than a communication technique—it’s one of the most valuable soft skills a digital marketer can develop. In this episode, we're joined by strategic storyteller and author Patti Sanchez to explore why storytelling continues to matter in an AI-driven world. From building trust with clients to communicating organizational change and presenting complex data, Patti explains how storytelling helps marketers connect with people in ways technology simply can't....
ABOUT THIS EPISODE: Today, we’re joined by Elizabeth Linder. Elizabeth is the Director of SEO at Kick Point Inc., where she supports clients and other digital marketers in understanding how SEO works, how it fits into an overall business strategy, and how to prioritize tactics that directly support their business goals. In this episode, join us as we talk candidly about something a lot of us feel but rarely say out loud: The anxiety of working in SEO while AI is rewriting the rules unde...
About This Episode Welcome back to the podcast. In this episode, we’re joined by Michelle Keller. Michelle creates content that promotes trust, protects her clients' agency and dignity, and is welcoming to all through inclusivity and accessibility, and hopes for the future. This episode is perfect for you if you're curious about what compassionate design is and how to integrate it into your digital marketing strategy. Episode Highlights: What compassionate design is and how you can integrate ...
In this episode, we’re joined by Paddy Moogan. Paddy is Founder of The New Leader, a training platform that enables agency teams to become more effective managers and leaders. He also works with agency founders as a coach and non-exec director to help them navigate the world of agency life. Previously, he spent ten years as CEO and co-founder of Aira, a digital marketing agency based in the UK. This episode dives deep into the practical skills that separate mediocre managers from inspiring le...
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