Digital Marketing for Contractors

Send us Fan Mail How Reviews Impact Revenue More Than Rankings Your search ranking gets you seen, but reviews decide whether homeowners book and sign. In this episode of Digital Marketing for Contractors, Meredith Medlin and Caitlin Noble explain the four points where homeowners check your reviews before they buy, and how those moments show up in your set rate, cancel prior to issue, and close rate. In this episode: Why rankings are only one input, and how reviews show up at every checkpointH...

Send us Fan Mail Ask a home improvement contractor about their close rate, their set rate, or their cancel prior to issue percentage, and most can answer without opening a laptop. Ask the same owner whether their marketing agency is working, and the answer often changes tone completely. On a recent episode of Digital Marketing for Contractors, hosts Caitlyn Noble and Meredith Medlin of FatCat Strategies described a confession they hear constantly: an owner who has paid an agency for a year or...

Send us Fan Mail Most contractors who run Google Ads open a report every month. The report shows impressions, clicks, cost per click and leads, and it usually looks fine. According to FatCat Strategies hosts Meredith Medlin and Caitlyn Noble, that is exactly the problem. A report built from the ad account will nearly always say the account is working. It is grading its own homework. In episode 4.15, the two hosts walked through a five-stop punch list for finding wasted spend in a paid search ...

Send us Fan Mail Is your lead quality really the problem, or is it your follow-up? In this episode, Caitlyn Noble and Meredith Medlin sit down with Olly Whittle, co-founder and chief revenue officer of Aivi, an AI customer outreach platform that works across voice, SMS, and email. Olly explains why every lead is racing against three clocks: how fast you respond, how fast you qualify, and how fast you get a real human involved. He shares how Aivi was born from a client's "bad lead qualit...

Send us Fan Mail What happens to your leads after the phone rings, the form gets submitted, or someone sends a message on social media? In this special episode of Digital Marketing for Contractors, Caitlyn and Meredith share the full ClientServe.ai webinar, featuring ClientServe co-founder Sam. The conversation explores one of the biggest gaps in lead generation: speed to lead. When contractors can’t respond right away, potential customers may move on to the next company, even when the market...