DiscoverDigital Marketing from Digital Opps
Digital Marketing from Digital Opps
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Digital Marketing from Digital Opps

Author: Michael Winn

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Insights, tips and strategies to grow your business leveraging digital marketing.
150 Episodes
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The success of digital marketing isn't just delivering clicks to your digital door, but where it truly shines is when it goes beyond awareness and into consumer consideration and conversion. Michael is joined by Ryder Meehan from UpGrow a digital marketing agency in San Francisco to discuss performance-based digital marketing and B2B paid strategies on LinkedIn. Tune in.For more digital marketing strategies and tactics, visit rboa.com/blog
These acronyms might be foreign to some businesses, but if you are looking to calculate return on investment for your marketing efforts, understanding the values behind customer lifetime value (LTV) and customer acquisition cost (CAC) is absolutely critical. Tune in.For more digital marketing strategies and tactics, visit rboa.com/blog
Imagine if you could listen to the feedback and/or list of pros and cons that potential customers use to express how they think and feel about your product, service or industry. What if you could hear what words they use to describe your products/services? In this episode we discuss five great resources to explore sources for discovering these insights. Tune in.For more digital marketing strategies and tactics, visit rboa.com/blog
In 2019, the stakes couldn't be higher when it comes to identifying competitive advantage for your brand. In this episode, we discuss nine key tactics you should deploy and monitor in order to keep track of your competitors. Tune in.For more digital marketing strategies and tactics, visit rboa.com/blog
In today's episode, Michael is joined by guest Megan Glasgow from Hoy Stark Hagan Architects. Listen in as Michael and Megan discuss how to overcome the challenges and the status quo that is often the conservative approach to branding in the architectural industry. For more digital marketing strategies, visit rboa.com/blog 
In the 1940's, there was a shift in consumer media consumption from the radio to the TV. Some brands made the jump some did not. Those who did not make the shift suffered significant brand loss. The shift from the TV to the Internet has now come full circle and brands (big or small) who do not adjust will suffer too. So how can your small business compete now? Tune in.For more digital marketing strategies, visit rboa.com/blog
What can your brand learn from Amazon's Prime Day and Netflix's end goal with it's most watched series Stranger Things? In this episode, we take a look at the consumer motivations behind purchasing products and consuming content. These motivations are the secret formula for any company to remain relevant in our internet-based consumer-driven eco-system. Tune in.For more digital marketing strategies and tactics, visit rboa.com/blog
Some of the most recognized brands have closed stores in more than 7,000 locations in 2019! Brands like CVS, Toys R Us, Macy's, JCPenny's, Abercrombie & Fitch, Sears, Gap, Pier 1, Winn-Dixie and many others have been forced to layoff staff and sell properties. But why? What can your brand learn from these failures? Tune in.For more digital marketing strategies, visit rboa.com/blog
For businesses looking for a competitive edge in 2019-2020, take a look into LinkedIn's Premium Business subscription which includes unlimited access to over 100,000 online courses taught by more than 800 industry thought leaders. In February of 2019, Standford University IT migrated its online learning accounts from Lynda.com to LinkedIn Learning. For less than the cost of one course credit hour from a state college, you can empower your staff with the skills to ensure your company is equipped for the future.For more digital marketing strategies, visit rboa.com/blog
Having a contingency plan for when your main ad platform goes down is critical to managing a digital marketing communication plan. Here are a few tips on what to do to now and for the future when this happens.For more digital marketing strategies and tactics, visit rboa.com/blog
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