Digital Monk Podcast

In this episode, Miranda explains how the cross over from marketing to sales can sometimes get a little confusing.  Making sure your sales team isn't actually the marketing team can be key in the success of your business.  We discuss getting a great website that can educate your target demo and reduce pressure from your sales team as well as how targeting will set up your potential buyer for a smooth sale.  For more information please visit www.digitalmonkmarketing.com  or email monica@digitalmarketing.com with any questions. 

YouTube has over 2 billion users and is a great platform for targeted marketing campaigns.  In this episode we discuss why you should be using youtube not just as a platform to host your ads but to host content that promotes your business too.  Please contact monica@digitalmonkmarketing.com with any questions or for help creating a YouTube marketing campaign for your business.   

In this episode John explains all about how Google Ads and AdWords work, and how to get the best return on investment when it comes to advertising online.  We look at identifying your advertising goals, tracking configuration, ad copy, ad formats and much more that will give you insights and confidence to start running ads for your business. As always our digital marketing specialists are here to help you. Visit www.digitalmonkmarketing.com for more.   

one of the biggest ways to boost your business and retain clients is by maintaining a fantastic customer experience.  Customers are far likely to remain loyal and continue to buy from you if the experience is positive. They are also more likely to give you great reviews and market your business for free with word of mouth testimonials and recommendations.  In this episode we look at the many ways to provide a great customer experience and how this can help you grow your business with little to no budget.   

In this episode we talk about the various ways you can create great content while sticking to your budget. For more information, visit www.digitalmonkmarketing.com 

In this episode we talk about what is at the heart of creating great online content for your brand.  From deciding which platforms suit you and your followers to knowing when to partner with an agency to help you manage your growth online.    Visit www.digitalmonkmarketing.com for more information  

In this episode we talk about all the different elements that a digital marketing agency can help with.  Whether you are a small business, managing everything yourself or a larger company looking to grow. Digital Monk Marketing is here to help you reach your advertising goals and help you reach and retain more clients.  Visit the website to learn more.  www.digitalmonkmarketing.com

In this episode, Monica talks about the lates updates from Apple and how they improve the privacy of individuals, they are also drastically affecting marketing strategies for business.  We talk about the new iOS 14 update that will require users to opt in for tracking and data capture within certain apps, specifically FB right now, and how this will affect marketing results. Visit www.digitalmonkmarketing.com for more information on how to manage your marketing. 

You have to market if you want your company to grow and the person who holds the purse strings in your company must understand this if you are going to succeed. Even if the person making the financial and marketing decisions is the same person, probably YOU (the entrepreneur), it’s critical that you have the right perception.   Across all organizations big and small, we need a mindset shift to recognize that marketing is not just a line on your expense sheet. It’s a necessity to grow your business, especially in the digital age where everything happens online and traditional tactics rarely work anymore.   Gone are the days when you could rely on direct referrals and word of mouth. These things now happen through SEO and your GMB, which means your digital presence needs to be solid and that takes time and money. You need to meet your customers where they are and that’s online. How can you possibly do this without marketing?   The answer is you can’t! You need people who understand this stuff and you need tools and resources to make it happen.    Marketing spend should never be decided based on a “budget” that is determined by anything other than your sales and growth goals. If you are expecting a certain amount of revenue to come in, you have to invest appropriately in what you put out to attract that revenue.   Some things to consider:   What are your sales and growth goals? What does it take to get there? What does it cost to make that happen? Are these numbers realistic?   When considering the cost to bring in a new customer or sale, don’t forget that they will continue to bring revenue and value to your business if they are properly serviced and marketed to. So while it may cost a lot upfront to bring in a new client or upsell to them, what is the long term value of the customer? Their reviews and referrals? Etc   On this note, don’t forget how important it is to continue marketing to customers once you have them. I’ve worked with numerous companies who truly missed the mark on this one. A customer who is already with you should be invested in, supported and properly remarketed to so you can maximize their experience and the value they bring to your company. The ROI can be huge, but you have to be willing to invest in it.  The key to ensuring the company grows without wasting money is ROI. “If it works, I will invest in it” is something I’ve heard numerous times, but quite often the investment has to happen first. You want to make calculated decisions based on as much data as you have available to you, but then you just have to try things and continue to measure your ROI and tighten your focus as you figure out what works best for you.    To create lasting marketing success, your business needs dollars and people focused on consistently measuring your results and refine what you are doing as things change and your customers have new wants and needs. This isn’t nice to have, it’s crucial to the success of your business. 

One huge trend currently dominating consumer purchasing behaviour is a renewed focus on Personal Health & Self-Care. In fact, 34% of consumers are increasing their purchase of personal hygiene products and anything focused on self-care and mental well-being is currently performing well! Consumers are looking at all of the things they have always wanted to do - take up meditating, get Invisalign, start a new hobby and a variety of ways to take better care of their minds, bodies and spirits - and finally take that "me" time to do them. If you're in these industries, now is the time to get in front of your target audience. They have the time and attention span for you in a way we haven't seen in years! Do you need help getting seen by the right customers for your products & services? Give us a call!

In this episode Monica explains the best practices for email marketing, as well as how to grow your email lists, create automations and manage your emails to get the best return on your time and money.  We talk about opt ins and how to manage your following and make sure that you are communicating the right things at the right times, but most importantly to the right people. For more information or to get help setting up your email marketing campaigns, visit www.digitalmonkmarketing.com or email monica@digitalmonkmarketing.com with any questions.   

In this episode we discuss the very counter intuitive yet very interesting topic of how negative reviews can positively affect your business.  Ever see a red flag when a business has a squeaky clean and perfect page of reviews? Are you impressed when a business responds really well to negative feedback on their Google My Business page? In this episode we talk about taking that opportunity to showcase excellent customer service in a public forum and not to hide from or bury negative reviews amongst all the 5 star ratings.   

What is it with podcasts? Everyone seems to have one these days. Don't get left behind on this hugely beneficial trend. In this Episode we discuss why a podcast is crucial for your brand and how launching one does not need to be intimidating or expensive.  Learn about why businesses are launching podcasts and the benefits that come with one. If you are wanting to explore the world of podcasting or learn more about launching one for your business, email Monica to learn how Digital Monk Marketing can help you get your podcast out there.  monica@digitalmonkmarketing.com

Social media is an attractive medium. It's shiny, beautiful and brings you that feeling of connection, engagement and validation... But SEO, in all of its technical glory, is what brings traffic to your channels and ensures the right people are finding your business when they are ready to buy. Both are crucial to a great digital strategy, but SEO is what pays the bills, so if you want your business to grow, don't forget the SEO! In our recent podcast, Monica talks about how Social Media is Sexy, But SEO Pays the Bills!   #seo #socialmedia #webtraffic #socialfollowers #connection #conversions#digitalmarketing #marketing strategy #marketing podcast #yycentrepreneurs

In this episode we discuss the affect that 2020 has had on current marketing trends, and how business owners can use the top 5 changes to stay current and ahead of competition.  Visit www.digitalmonkmarketing.com for more or email monica@digitalmonkmarketing.com to discuss your marketing strategy. 

Instagram is rolling out opportunities to monetize from your account.  This is going to be a game changer for accounts with large followings and will also provide opportunities for businesses to up their advertising game.  If you have any questions or would like to learn more, contact Monica via email at monica@digitalmonkmarketing.com or follow @digitalmonkmarketing on social media platforms. 

In this episode we explore behind the brand of Digital Monk Marketing.   Monica shares about her life and background and how it shaped her to become the creative and curious entrepreneur she is today, and why she loves the entrepreneurial lifestyle!   We talk about not being afraid to stand out, being a leader and not a follower, as well as her passion for psychology and learning how people think, process and are influenced.   From disposable bamboo plates, to starting her own fashion line, this powerhouse entrepreneur has followed nearly all of her dreams and is currently reaching her goals with her marketing company Digital Monk Marketing.   You can also learn lots from her website and podcast, both of which can be found at www.digitalmonkmarketing,com and you can follow Monica @digitalmonkmarketing on social media.

In this episode, Monica of Digital Monk Marketing explains what to look for, what questions to ask and how to build a winning relationship with your 3rd party marketing agency.  Monica talks about building your relationship with the agency, how to get the results you are looking for, and how honesty and value alignment are key for getting the most from your marketing budget.  Got friends who would enjoy this episode? We invite you to like, comment, share and subscribe!  Follow @digitalmonkmarketing on all social media platforms for more information, or email monica@digitalmonkmarketing to contact her directly.

In this episode we look at vanity numbers. Why some numbers are important for business, and some are simply important for the ego!  Which ones should you be tracking and why, how to increase them and break the ego cycle with the idea that a lower number of followers may mean bigger business.  If you know someone who would enjoy this episode, feel free to share, and as always you can contact Monica directly online: monica@digitalmonkmarketing.com 

TikTok is one of the newer platforms for social media, and in this episode we talk a little about the controversy surrounding it and whether or not it would work for your brand.  If you have any questions or would like to learn more, contact Monica at Digital Monk Marketing directly via email: monica@digitalmonkmarketing.com