Digital Public Relations

How much does digital PR actually affect and influence the music industry? In this episode, Jack and Abbie dissect the fascinating aspects of digital strategy that makes up the music realm. From the power of storytelling to how to handle a social media crisis, we break down best practices and offer personal options on each matter. Tune in for a fun episode comprised of how our favorite artists utilize digital PR strategy to their advantage. In this episode: 0:47: The Power of Storytelling 3:31: Social Media and Fan Engagement 6:49: Music Industry Crisis Management 11:06: The Role of Press Coverage and Media Relations 13:03: Brand Partnerships and Music Marketing 14:48: Outro References: https://everything-pr.com/travis-scott-marketing-strategy-plans-and-results/ https://www.gvprssa.com/grandpr-blog/why-zach-bryans-pr-team-needs-a-revival https://www.urbanrebelpr.com/digital-pr-for-music/ #DigitalPR #MusicIndustry #DigitalMusicMarketing #TravisScott #ZachBryan

In this episode of the Digital PR podcast, hosts Abby, Paul, and Tanner discuss Duolingo's latest campaign, "The Death of Duo." We explore the company's bold decision to kill off its iconic green owl mascot and share the public's reactions. We also share our personal insights on the campaign's effectiveness. Join us as we analyze whether this daring choice was a wise move or if Duolingo was simply winging it. In this episode: 00:30 - Intro 00:50 - What is Duolingo 01:32 - Gamification 02:56 - How Duolingo uses gamification 07:02 - The death of Duo 08:05 - How we heard about the death of Duo 11:28 - How to use gamification in your digital PR plan 14:44 - Outro References: https://www.youtube.com/watch?v=P6FORpg0KVo https://www.meltwater.com/en/blog/duolingo-dead-mascot-campaign https://www.agilitypr.com/pr-news/public-relations/6-steps-to-using-gamification-in-pr-engaging-audiences-with-interactive-campaigns/#:~:text=Understanding%20PR%20Gamification&text=PR%20games%20usually%20offer%20rewards,positive%20relationships%2C%20and%20business%20success.

Calling all musical enthusiasts! In this episode, Madelyn and Bekah take a dive into the new movie Wicked and the different collaborations they have done. Learn more as we discuss the brands that had good SEO and ones that could use some improvement. We also discuss our thoughts on the trailer, and more. Tune in for fun and educational episode! Timestamps: 0:44 Wicked and Starbucks collaboration 4:05 r.e.m beauty and Wicked collaboration 6:23 Target and Wicked collaboration 9:15 Forever 21 and Wicked collaboration 11:26 Spotify and Wicked collaboration 12:29 Our thoughts on the collaborations 13:28 Our key takeaways 13:54 Our final thoughts #Wicked #Musical #Celebrities #Brands #Collaboration #DigitalPR Sources: -https://www.instagram.com/p/DCRh1qyCm9C/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== -https://youtu.be/S0Xe7xFIxg4?si=Us4zOa2VqoECgoLk -https://www.instagram.com/p/DCNvdLMvB6h/?hl=en&img_index=1 -https://www.tiktok.com/@forever21/video/7434587426661633323?is_from_webapp=1&sender_device=pc&web_id=7407513015287432750 -https://about.starbucks.com/press/2024/starbucks-defies-gravity-with-new-beverages-merchandise-more-inspired-by-universal-pictures-wicked/

Did you know that AI affects the environment? In this episode, Angie and Chloe dive into the surprising environmental footprint of AI. From the energy demands of data centers to electronic waste, they break down the facts of this popular innovation. Tune in for an eye-opening conversation about the intersection of technology and our planet. 0:19 What is AI? 0:45 How do we use AI? 2:01 What do we think about the use of AI? 3:10 Research on the environmental impacts of AI 8:40 Where do we go from here? Resources: https://www.unep.org/news-and-stories/story/ai-has-environmental-problem-heres-what-world-can-do-about https://earth.org/the-green-dilemma-can-ai-fulfil-its-potential-without-harming-the-environment/ https://hbr.org/2024/07/the-uneven-distribution-of-ais-environmental-impacts

Hello everyone! Welcome to Chloe and Sarah’s episode on the Digital PR podcast where we are diving into popstar icon Taylor Swift and her life in the PR lens. We will be discussing some of her most prominent scandals and how she has handled them, and how she is portrayed in the media. We pulled some valuable information from Kaneland Krier and DGB Group, along with our own personal knowledge, to analyze some of Taylor Swift’s past PR conflicts. We hope you enjoy it! Kaneland Krier: https://kanelandkrier.com/features/controversy-over-taylor-swifts-private-jet-use/ DGB: https://www.green.earth/news/taylor-swifts-eco-tune-addressing-her-high-carbon-footprint#:~:text=In%20response%20to%20growing%20environmental,compensate%20for%20her%20tour%20travel.

Are you curious about what happens when influencers’ scandals collide with the brands they promote or what happens to their reputation? In this episode, Blake and Malina discuss influencers Shane Dawson and James Charles’ past behaviors and how it has damaged their reputations and hurt their business. In this episode: What is cancel culture? (1:14) Shane Dawson’s offensive behavior leading up to his scandal (2:37) Why was Shane not canceled pre-scandal? (3:44) 2020 Shane Dawson scandal (4:06) Dawson’s apology (4:40) How did the scandal affect his reputation and business? (5:16) (6:42) What is Dawson doing today? (7:20) Who is James Charles? (8:20) James’ offensive behavior before “Bye Sister” (8:57) Sugar bear hair drama (9:23) “Bye Sister” scandal (10:22) Charles’ apology (11:56) How did the scandal affect his reputation and business? (12:32) Has James rebuilt his friendships post-scandal? (14:08) What is James up to today? (15:05)

This episode, Olivia and Alexa talk through some notable case studies of social media and crisis communication. What can we learn about best practices from these cases? How we can apply this to digital PR? SHOW NOTES: https://docs.google.com/document/d/1xSep0P9on0Z6vdOh8f3Jp83opDZrbgAz1ggBuEgU-ug/edit?usp=sharing (SEE DOC FOR SOURCES)

On today’s episode of The Digital PR Podcast, Kaitlyn and Emilee discuss why PR campaigns are shifting towards using influencers to promote products and brands. They dive into successful examples, like Dunkin’ Donuts’ viral collaboration with Charlie D’Amelio, and less successful campaigns, such as Pepsi’s controversial partnership with Kendall Jenner. Tune in as they break down what made these influencer campaigns thrive- and what caused others to fumble. Watch the Dunkin Donuts x Charli D'Amelio collab video here: https://www.tiktok.com/@dunkin/video/6870189248331468037?lang=en Watch the Pepsi x Kendall Jenner collab video here: https://youtu.be/uwvAgDCOdU4?si=gnFYaJ1Eq5HLWqdE

8.25 seconds. That’s how long the average human attention span is. In today’s episode of the Digital PR Podcast, AJ Scilla and Patrick Creedon dive into the difficulties Public Relations practitioners face in the age of a dwindling attention span. Getting your message across to your audience quickly is more important than ever, and Scilla and Creedon will dive into effective methods to keep your audience engaged while communicating your messages. They’ll also explore how first impressions, storytelling, and the use of influencers play roles in capturing and maintaining views. 1:25 – Creating Snackable Content: PR content should hook the viewer's attention right away, emphasizing the importance of capturing attention within 8 seconds. 3:07 – Visual Overstimulation in Social Media: The role of visuals in engagement is highlighted, with examples like TikTok and Instagram using overstimulating visuals to keep users engaged. 4:12 – Why the Right Audience Matters: AJ and Patrick stress the importance of knowing your audience well enough to cater content to their interests. 5:41 – AI in Content Creation: The hosts discuss AI’s use in content creation by generating hooks. 7:17 – Storytelling as a Strategy: They delve into the importance of storytelling and that it creates emotional connections and keeps viewers invested, even in longer format content. 10:03 – Influencer Marketing as an Attention Hook: AJ and Patrick talk about how influencers can act as “hooks” to grab attention and the role of celebrity endorsements in capturing audiences. 13:00 - The Importance of First Impressions: The episode concludes by explaining why first impressions are important, and how every aspect of a content plan should come together in a video.

In this episode, Kent State PR majors Ethan Madden and Jillian Schrift dive into PR crises in the video game industry, highlighting how major companies respond to controversies and what these responses reveal about their values and brand strategies. From Call of Duty and the Sims 4, to EA's wider reputation issues, they analyze fan backlash, representation concerns, and how effective crisis communication impacts long-term success.

Dating apps and social media are a major way people connect. This means who you are online is your first impression. In this episode, Cassidy and Yui discuss personal branding and its importance on social media, more specifically dating apps.

In this episode of The Digital PR Podcast, Zach and Angie dive into JoJo Siwa's massive 2024 rebrand. The two discuss how PR plays a role in Siwa's downfall and the rebrand's negative effects. They also reveal how they would handle the situation if they were on Siwa's PR team. Watch Siwa's 'Boomerang' video here: https://www.youtube.com/watch?v=ypPSrRYOAj4 Watch Siwa's 'Karma' video here: https://www.youtube.com/watch?v=VZIm_2MgdeA

Chania and Julia sit down to break down the BudLight boycott of 2023, and how the company handled the crisis. They also draw connections between crisis communication and the digital world we now live in.

Kylee, Ava, and Basma discuss the the harsh beauty standards that come from social media and its effect on women's mental health. They also relate these hot button topic back to predatory PR marketing tactics from beauty brands.

In this podcast, hosted by Francesca Malinky and Chloe Cornely, discusses how relationships are viewed on social media. In a digital age, online relationships are a popular topic of content on social media. Although, are these relationships affecting the viewers perception of what real relationships are like? In this podcast, we dive deeper into specific creators and whether or not their content is as authentic as it needs to be. Creators such as Adrien and Carson, Alix Earle and NFL man, Pookie and others commonly know for relationship content have a major influence on viewers. Today we focus on their content and analysis the authenticity. Is it ethical to share only the good parts? should more people be sharing the bad parts too? What is your take on this topic? include many of the questions we discuss in todays podcast.