Digital Queens

In this episode, I chat with the inspiring Lauren Krepp, an online business strategist who has created the Everyday Sales Engine—an AI-powered system that allows entrepreneurs to build sales engines from anywhere, even a caravan by the beach! We dive into Lauren's entrepreneurial journey, from running a successful bookkeeping practice to creating innovative AI tools that empower women in business. Lauren shares her personal story of burnout and the pivotal moment that led her to re-evaluate her business and life goals. Feeling trapped by the demands of her previous business, she vowed to create a life of freedom, which she now enjoys while travelling around Australia with her family. Throughout our conversation, we discuss the impact of AI in business, particularly for women juggling multiple responsibilities. Lauren's Everyday Sales Engine is designed to simplify and automate tasks, offering support for those with chronic illnesses or busy lives. This episode is a must-listen for anyone looking to harness AI to create a more efficient, sustainable business. https://www.facebook.com/laurenkrepp https://www.instagram.com/laurenkrepp http://laurenkrepp.net Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

In this episode, I chat with the wonderful Clare from Pen and Paper Girl. Clare is not just my amazing virtual assistant but also the founder of Coffee at the Coast, a vibrant networking group. We dive deep into Clare's journey of establishing this community to fill a much-needed gap for local connections north of Perth. With her natural talent for connecting people, Clare has built a unique space where women can come together to share ideas, support each other, and grow their businesses. We discuss the inspiration behind Coffee at the Coast and the profound impact it's had on the local community. Clare shares her insights on the power of networking and how simply having a coffee and chat can lead to life-changing opportunities. We also cover practical tips for those feeling daunted by networking events, emphasising the importance of showing up as your authentic self. Listeners will gain valuable insights on building meaningful connections and the benefits of stepping out of their comfort zones. Whether you're a seasoned business owner or just starting, Clare's story and advice will inspire you to embrace the power of local networking. Instagram - https://www.instagram.com/penandpapergirl_wa/ Instagram - https://www.instagram.com/coffeeatthecoast Facebook - https://www.facebook.com/Penandpapergirlwa LinkedIn - https://www.linkedin.com/in/penandpapergirlwa/ Website: https://penandpapergirl.com.au/ Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

In this episode, I dive into the next steps of building your digital product ladder. If you missed part one, I recommend going back to episode 217 to get the full picture. Today, we're not simply ticking off a list of digital products to create; we're using the ladder as a diagnostic tool to pinpoint where your business might be stuck. I guide you through five common scenarios, helping you identify which rung you should focus on next. Whether you're just starting with a tiny audience or need to convert one-off buyers into recurring members, I offer practical advice tailored to your business's current stage. This episode is all about building from the bottom up, avoiding the temptation to skip steps or rush to launch that 'big sexy' offer without the foundation in place. I also share key red flags that indicate you might be building the wrong product next. From ensuring you have buyers to invite to a mastermind, to not skipping the crucial lead magnet and low-ticket offers, these insights will help you avoid common pitfalls. By the end, you'll know exactly which steps to take to grow your business strategically and sustainably. Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

In this solo episode of The Digital Queens Podcast, I explore the concept of the digital product ladder, a framework designed to guide your audience through a sequence of offers that build trust and commitment. I begin by defining what a digital product is and how it differs from traditional products, emphasising its scalability and potential for business owners to package their expertise. I then dive into the various rungs of the ladder, starting with lead magnets, which are designed to attract and convert strangers into leads. From there, I explain the importance of low-ticket offers and mini-courses in nurturing those leads into buyers. We also discuss full courses, memberships, and masterminds, and how each fits into the broader strategy for engaging and retaining your audience. This episode is all about shifting your mindset from having a scattered array of products to a structured system that guides your customers logically through your offerings. By the end, you'll gain a clear understanding of how to create a compelling digital product ladder tailored to your business, setting the stage for next week's episode where we'll explore which rungs you need and how to prioritise their development. Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

In this episode, I chat with Vanessa from Handmade Pride about her inspiring journey and how we can all contribute to creating safe spaces for the LGBTQIA+ community. Vanessa shares her personal story of coming out and navigating life as a lesbian woman in both corporate and entrepreneurial settings. We delve into the challenges she faced in being true to herself and the importance of representation and inclusivity in business. Vanessa offers practical advice for business owners who want to ensure their environments are welcoming and inclusive. This conversation is a heartfelt reminder of the power of kindness, respect, and authenticity. Listeners will find value in Vanessa's insights on fostering genuine connections and supporting diversity, both in their personal lives and businesses. www.handmadepride.com.au http://instagram.com/handmadepride Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube