Claim OwnershipDirect Approach with Wayne Moorehead
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Welcome to the Direct Approach with Wayne Moorehead, an exclusive podcast by DSN where Wayne shares candid and insightful conversations with leading corporate executives about today's evolving direct sales channel.
Tune in every other Thursday for timely insights and relevant takeaways.
Tune in every other Thursday for timely insights and relevant takeaways.
125 Episodes
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In this episode of Direct Approach, DSA CEO Dave Grimaldi joins Wayne Moorehead to unpack the policy and perception challenges facing the channel—and how the DSA is evolving its advocacy, storytelling and strategy to meet the moment.
Join host Wayne Moorehead as industry legend John Fleming shares insights from his new book exploring how millions are redefining work. Discover why the gig economy proves flexibility and freedom are winning, how direct selling holds 10% market share of this massive shift and why simplicity has become the new gold standard. A masterclass in understanding our place in the new economy.
Join host Wayne Moorehead as Betty Perez, GM & CMO of Riman, shares how direct selling's roots are converging with today's social commerce landscape. Discover the powerful distinction between welcoming vs. targeting influencers, why brand strength drives distributor confidence and how to meet people where they're at. Betty reveals insights from Riman's $2B+ growth in Korea and US launch strategy.
Join host Wayne Moorehead as Peter Griscom, President & COO of It Works!, reveals how AI is transforming his company at scale. From customer service agents to personalized field coaching, discover the practical framework for building faster, leaner organizations. Peter shares strategies for self-funded reinvestment, reducing waste by 35-40% and creating competitive advantage through technology.
Join host Wayne Moorehead as Michael Cody, COO of Genistar, reveals why the post-gig economy is direct selling's moment. Discover the three imperatives for competitive advantage, why Return on Relationship (ROR) matters more than ROI, and the four pillars of belief that drive retention. Michael's framework offers a roadmap for leveraging our industry's unique strengths in an AI-driven world.
Join guest host Rob Sperry as Jay Dhaliwal, Founder & CEO of The Super Patch Company, reveals how he built a company from $0 to $200M in three years. Discover his data-driven approach to product innovation, talent acquisition and customer-centric growth. Jay shares insights on hiring unicorns, the economics of scale, and why 10 million customers is the north star. A masterclass in building for the long term.
Join host Wayne Moorehead as Oliver Dibblee, President of Xyngular, reveals how he transformed a 15-year-old wellness and weight loss company into "The Biohacking Company." Discover his strategic approach to comprehensive rebranding, product innovation and technology integration while maintaining field momentum. Oliver shares insights on data-driven leadership, risk-taking and executing bold transformations in today's competitive direct selling landscape.
Discover how Red Aspen's Amanda Moore revolutionized their business with a bold Shopify migration, boosting revenue by 8 percent and enhancing customer experience. Learn practical strategies for launching paid ads, building trust with distributors and leveraging ecommerce tools to drive growth. A must-listen for modern direct selling leaders!
Angela Loehr Chrysler, Chief Development Officer at ACN, shares how the legacy company is modernizing its strategy while staying true to its roots. From leadership lessons to field engagement, this episode explores how to evolve with intention.
In Part 2 of this powerful interview, Rob Sperry shares the hidden leadership gaps that stall momentum—and how to fix them. From belief and retention to clarity and consistency, this episode expands on the core themes of Rob's new book, Built to Last in Direct Selling. Visit builttolastpodcast.com to listen to the full audio version of this powerful new book.
Rob Sperry joins Direct Approach to share the real reasons companies last—and why belief, consistency and trust matter more than ever. Based on his book Built to Last in Direct Selling, this episode offers field-first strategies and honest perspective for modern leadership.
Jennifer and Bret Bonacorsi, Co-Founders of jBloom, share how intentional culture, field trust and bold leadership fueled the brand's biggest growth year yet. From product innovation to the Plunder acquisition, this episode is a blueprint for purpose-driven leadership.
CEO & Master Formulator Alexy Goldstein shares how his passion for wellness and people-first leadership built New U Life into a brand rooted in trust, transformation and transparency. From innovation and AI to field leadership and trust, this episode reveals what it takes to grow with purpose.
Andrew Schmidt, Regional President, West Markets at Amway joins Direct Approach to discuss what it means to lead with principle during seasons of change. From flexible income trends and incentive evolution to new segmentation strategies and reputation risks, Andrew offers a grounded perspective on what's fixed, what's flexible—and why clarity is the foundation of trust.
In this episode of Direct Approach, Brett Duncan moderates a high-impact panel with executives Orville Thompson (Co-Founder & CEO, Scentsy), Brian Dill (Vice President of Sales, Norwex), Nancy Bogart (Founder & CEO, Jordan Essentials) and Lynn Lippert (Vice President, L'BRI). They share what's working (and what's not) in today's direct selling landscape—from self-hosting to subscriptions and TikTok.
Wayne Moorehead speaks with Mary Kay executives Dr. Lucy Gildea and Tara Eustace about keeping a legacy brand modern, relevant and impactful. Discover how Mary Kay fuses science-backed products, digital transformation and timeless purpose to empower women worldwide. With a 60-year foundation, they share how community, innovation and authenticity drive global success.
1Join host Wayne Moorehead as Ørjan Sæle, Co-Founder of Zinzino, shares his journey from skepticism to building a $200M direct selling empire. Discover how Zinzino's customer-centric model, test-based nutrition and innovative acquisitions drive global growth. Ørjan reveals strategies for balancing field and corporate roles, navigating criticism and shaping direct selling's future with a human touch.
Discover how AI is transforming direct selling space. Tune in as leaders from Sunrider, Mannatech and eXp Realty share strategies driving growth and efficiency. Learn how Sunrider boosts customer engagement globally, why Mannatech's AI forecasting slashed inventory costs and how eXp Realty enhances agent experiences through AI innovation. Get actionable insights to stay ahead in the ever-evolving landscape with this expert AI panel discussion from Spring DSU.
(Special Presentation from DSU Spring 2025) What does it really take to build trust, loyalty and momentum from the ground up? In this bonus episode, Aspen Emry shares the bold, messy and deeply personal approach behind Bravely's explosive growth. From grassroots beginnings to a $100M trajectory, she reveals how showing up with heart, humility and hustle can change everything. If you're craving real talk on leadership, culture and connection, this presentation—straight from Spring DSU—is for you! Want more exclusive content from DSU events? Become a DSN supporter company at directsellingnews.com/supporter and unlock a wealth of insights available 24/7 in the DSN Library.
Join host Wayne Moorehead as Aspen Emry, co-founder and CEO of Bravenly Global, shares her journey from teacher to building a $50M wellness empire during a pandemic. Discover how she crafted a balanced compensation plan, fostered a thriving community and leveraged human connection to drive explosive growth. Aspen's insights on leadership, innovation and the future of direct selling will inspire you. Full of actionable strategies for success, this is the episode you don't want to miss.
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