Claim OwnershipDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
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© 2025 Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
301 Episodes
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In this episode of Do This, Not That, host Jay Schwedelson tackles listener questions in the "Ask Us Anything" segment. He dives into strategies for optimizing content for AI-driven search results and shares fun insights into some quirky personal habits.=================================================================Best Moments:(01:42) Addressing the impact of AI on search results(03:46) Discussion on ChatGPT's growing influence in search(04:54) Tips for optimizing content for AI-driven sea...
In this episode of Do This, Not That, host Jay Schwedelson dives into the latest developments in the TikTok ban situation, Instagram’s video length policy updates, and why growing email lists is crucial for marketers. Jay also shares insights on food industry changes and a personal anecdote about his love for The Bachelor franchise.=================================================================Best Moments:(00:55) Update on the TikTok ban situation and its current status(01:49) Meta’s respo...
In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray explore why every person and brand should have a podcast. They go beyond sponsorships and downloads, revealing how podcasts can be powerful tools for networking, account-based marketing (ABM), and content creation.=================================================================Best Moments:(01:00) The unexpected reasons for having a podcast(01:58) Podcasts as the ultimate networking tool(03:07) Using podcasts for ...
In this episode of Do This, Not That, host Jay Schwedelson dives into the art of email subject lines, revealing the latest tactics and strategies to boost open rates for both B2B and consumer marketers. From personalization tricks to avoiding common pitfalls, this episode is packed with actionable insights.=================================================================Best Moments:(00:40) Introduction to the podcast and topic of email subject lines(02:47) Top tactic for B2B marketers: Perso...
In this episode of Do This, Not That, host Jay Schwedelson interviews AJ Wilcox, a LinkedIn ads expert and founder of B2Linked.com. They dive into the world of LinkedIn advertising, debunking myths, exploring strategies, and offering actionable insights for marketers aiming to leverage the platform effectively.=================================================================Best Moments:(00:40) Introduction of AJ Wilcox as a LinkedIn expert(01:56) AJ's journey to becoming a LinkedIn ads speci...
In this episode of Do This, Not That, host Jay Schwedelson tackles two diverse questions in the "Ask Us Anything" segment. He shares insights on gathering customer feedback using AI-powered open text forms and wraps up with rapid-fire dating advice for listeners.=================================================================Best Moments:(01:27) How to get more input from customers and prospects using AI(02:46) The rise of open text feedback forms and their benefits(06:43) Statistics on the ...
In this episode of Do This, Not That, host Jay Schwedelson dives into current events and their impact on marketing strategies. From navigating crises like the California wildfires to exploring the potential TikTok ban, Jay shares insights on adapting to shifting landscapes. He also sprinkles in some lighthearted pop culture updates.=================================================================Best Moments:(00:58) California wildfires and their impact on marketing(02:56) The importance of "...
In this episode of Bathroom Break, hosts Daniel Murray and Jay Schwedelson dive into the concept of clickbait in marketing. They share insights on crafting effective hooks and engagement strategies across various platforms while discussing trends in video content and social media updates.=================================================================Best Moments:(01:10) Jay's family meal planning schedule(02:28) The topic of clickbait is introduced(03:30) Differentiating between good and ba...
In this episode of Do This, Not That, host Jay Schwedelson breaks down the best offers to send at different times of the year for both B2B and consumer marketing. Drawing insights from a recent study on offer performance, Jay provides actionable tips to help marketers optimize their timing and strategies.=================================================================Best Moments:(00:44) Introduction to the topic of timing offers throughout the year(01:45) B2B offers that perform well in Jan...
In a compelling new installment of Do This, Not That, Jay Schwedelson introduces the "My Path" series by featuring Geoff Schiller, Chief Revenue Officer at Vox Media. They explore Geoff’s illustrious career in media sales, his leadership philosophies, and his work-life integration.=================================================================Key Discussion Points:(00:40) Launch of the "My Path" series by Jay Schwedelson(02:23) Geoff Schiller details his current role and initiatives at Vox ...
In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in the "Ask Us Anything" segment. Covering both work-related and personal queries, Jay dives into email marketing automation strategies and even shares his thoughts on modern teenage dating practices.=================================================================Best Moments:(01:31) Question about email marketing automation programs(03:28) Common mistakes in setting up email automation triggers(04:50) Impo...
In this episode of Do This, Not That, host Jay Schwedelson dives into the latest marketing trends, industry insights, and pop culture updates for the week. From TikTok's quirky JCPenney trend to updates from CES and upcoming TV shows, Jay shares his thoughts and actionable takeaways.=================================================================Best Moments:(00:56) The holidays are over, and people are back at work(01:14) TikTok trend of awkward photo sessions at JCPenney(02:23) Criticism o...
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies and personal reflections for the new year. They share insights on email performance trends, tackling low-hanging fruit tasks, and leveraging unique marketing opportunities in January.=================================================================Best Moments:(00:41) New Year reflections and motivational posts(01:53) Jay's holiday trip to Japan(02:34) January marketing strategies and p...
In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of effective call-to-action (CTA) buttons in marketing and shares valuable insights on how to optimize them for better results.=================================================================Best Moments:(00:45) Introduction to the ultimate call-to-action button episode(01:26) The difference between call-to-action and statement of value(02:47) The secret sauce for CTA buttons: using first-person language(03:4...
In this engaging episode of Do This, Not That, Jay Schwedelson hosts Jeffrey Eisenberg, Chief Revenue Officer and Co-founder of Media Intercept. They delve into the nuances of using email newsletters as a powerful marketing channel. From exploring sponsorship opportunities to monetizing personal newsletters, they cover essential strategies for both brands and individual creators. The discussion also includes personal anecdotes, with Jeffrey sharing insider tips for making the most out of a vi...
In this episode of Do This, Not That, host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He covers both work-related and lighthearted topics, providing insights into marketing best practices and sharing entertaining tidbits.=================================================================Best Moments:(01:24) Why LinkedIn automation programs should be avoided(02:50) The importance of sending regular emails to your database(04:32) When to stop trying to win b...
In this episode of Do This, Not That, host Jay Schwedelson dives into recent developments in AI search tools, shares effective email marketing strategies for January, and sprinkles in some fun pop culture updates.=================================================================Best Moments:(01:05) Introduction of SearchGPT and its potential impact on Google's search dominance(02:25) ChatGPT's growing user base and implications for marketing(03:41) Tips for optimizing content for AI search too...
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies for the start of the new year. They share insights on consumer mindsets, content creation, and engagement tactics during this unique time.=================================================================Best Moments:(01:00) New Year's Eve plans and opinions(01:43) Discussing marketing mindset for the start of the year(02:04) Consumer mindset and subscription trends in the new year(02:40...
In this episode of Do This, Not That, host Jay Schwedelson discusses a group of often-overlooked prospects that could potentially be the most valuable for both business and consumer marketers. He shares insights on visitor behavior after offer expirations and provides strategies to capitalize on this intentional traffic.=================================================================Best Moments:(00:40) Introduction to the topic of overlooked prospects(00:56) 24% of offer page visits occur a...
In this episode of Do This, Not That, host Jay Schwedelson interviews Ryan Alford, a successful marketer and podcaster, about his career journey and insights into the podcasting industry.=================================================================Best Moments:(00:55) Ryan's background and early career in advertising(02:28) Ryan's transition from agency work to entrepreneurship(05:27) Discussion on the fallacy of "do what you love" career advice(11:44) Ryan's journey into podcasting and a...
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