In this episode, host Jay Schwedelson dives into the world of aspirational marketing and shares how it can dramatically boost engagement and conversion rates.=================================================================Best Moments:(00:40) What aspirational marketing is and why it's effective(02:00) Statistics showing how aspirational subject lines outperform others(02:15) Examples of aspirational subject lines that resonate with both B2B and B2C audiences(04:10) How tapping into ambition...
In this episode, host Jay Schwedelson sits down with Kara Trivunovic, Senior Vice President of Strategic Solutions at Zeta Global. They talked about the evolving landscape of email marketing, the growing role of AI, and how SMS is shaping modern marketing strategies while emphasizing the importance of maintaining a human connection in digital communications.=================================================================Best Moments:(03:25) How AI is transforming email marketing, particularl...
In this episode, host Jay Schwedelson answers your questions in an "Ask Us Anything" segment, covering both work-related topics and personal questions.=================================================================Best Moments:(01:28) Addressing concerns about the future of email pre-headers, particularly in light of the upcoming Apple iOS 18 update(02:34) How the iOS 18 update might affect the visibility and usage of email pre-headers(05:22) Highlighting the features and benefits of the Ma...
In this episode of Do This, Not That, host Jay Schwedelson delves into the latest marketing trends, addresses upcoming challenges for the holiday season, and shares exciting news about a major event.=================================================================Best Moments:(00:56) Instagram's New Feature: Discussion about Instagram's new feature that allows comments on Stories, and how this could impact engagement metrics.(01:43) Salesforce’s Holiday Shopping Insights: Insights from Salesf...
In this episode of The Bathroom Break, Daniel Murray and Jay Schwedelson dive into the critical role of urgency in marketing campaigns, sharing actionable tips on how to effectively create and implement it.=================================================================Best Moments:(00:49) Daniel's Medium Experience: A quirky start with a medium's unconventional business approach(02:24) The Power of Urgency: Why urgency is essential in any marketing campaign, regardless of industry(03:19) Li...
In this episode, host Jay Schwedelson dives into the transformative power of unscalable marketing tactics. He shares his personal "90-day handholding" strategy, which focuses on building human connections in an era increasingly dominated by automation and AI-generated content.=================================================================Best Moments:(00:40) Unscalable tactics and their importance in standing out in a highly automated marketing landscape(01:20) The over-reliance on automati...
In this episode, host Jay Schwedelson interviews Dennis Kelly, the CEO and Co-Founder of Postalytics, a company that automates direct mail marketing.=================================================================Best Moments:(04:06) Dennis explains how Postalytics evolved to sell directly to marketers and agencies(04:37) Jay frames the conversation around direct mail automation and how it works similarly to email marketing automation(06:43) Dennis illustrates how direct mail automation can ...
In this episode, host Jay Schwedelson tackles questions about future marketing strategies and sharing a personal story from an unexpected earthquake experience in Seattle.=================================================================Best Moments:(01:10) A first-hand account of Jay's brush with nature's unpredictability(02:13) Exploring the key elements of 2025 marketing strategies, with a focus on email sending infrastructure and the importance of replies(06:26) Jay’s thoughts on airport f...
In this episode, host Jay Schwedelson dives into effective Labor Day marketing strategies, shifts in podcast listening platforms, and his latest obsession with a reality TV show.=================================================================Best Moments:(00:40) Jay sets the stage for an insightful discussion on marketing and media trends(01:03) Exploring consumer behavior and effective strategies for Labor Day promotions(02:27) How to optimize your email campaigns as summer winds down(03:35...
In this episode, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This, Not That discuss the critical role of short-form video content in modern B2B marketing strategies.=================================================================Best Moments:(00:30) The Rise of Short-Form Video: How short-form video is transforming B2B marketing landscapes(01:07) Jay’s LinkedIn Experience: Insights from Jay on leveraging short-form video to boost engagement on LinkedIn(02:1...
This podcast episode features host Jay Schwedelson discussing personalization tactics that work for marketing in 2023. He talks about how using first names for personalization is outdated and no longer effective, and shares new personalization trends that can increase engagement at no extra cost.Best Moments:The F-Name Episode: Personalization That WorksUsing first names in subject lines only lifts open rates by 4% now since it's so common. Geography, life events, interests and past purchases...
In this episode, host Jay Schwedelson interviews the acclaimed digital marketing expert, Neil Patel. They dive into the future of marketing, the power of influencer partnerships, and how to effectively use AI in your campaigns.=================================================================Best Moments:(01:48) Is Threads (the Meta app) the next big thing or a waste of time?(02:30) The benefits of influencer marketing for small and medium brands(03:43) Survey insights: Why people might prefer...
In this episode, host Jay Schwedelson dives into an Ask Me Anything segment, tackling a work-related question about changes in email marketing metrics after switching platforms, as well as a "ridiculous question" testing Jay's basic life skills!=================================================================Best Moments:(01:04) Understanding email marketing metrics after changing email sending platforms(05:01) Identifying bot clicks in email marketing(06:38) Adulting skills assessment — Jay ...
In this episode, host Jay Schwedelson dives into this week’s hottest topics, from the recent updates from LinkedIn, changes coming in Apple's iOS 18 update, and pop culture updates!=================================================================Best Moments:(00:57) LinkedIn Updates: "For You" section, editing scheduled posts, boosting newsletter ads for the first time(03:01) Apple iOS 18 Updates and the impact it will have on email marketing(07:09) Pop Culture Commentary: Disappointed that E...
In this episode of The Bathroom Break, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This Not That and Subjectline.com share their top strategies for overcoming writer's block and generating fresh content ideas.=================================================================Best Moments:(01:20) Piggybacking Off Popular Posts: How to spark inspiration by building on trending social media content(02:37) Testing Ideas in the Comments: Engaging with comments to g...
In this episode, host Jay Schwedelson dives into the critical importance of tailoring your content to specific platforms, backed by new research findings from Worldata Research.Learn why beginner-level content thrives on social media while advanced content excels in email marketing and discover the stats that prove it!=================================================================Best Moments:(00:40) Why beginner-level content is more effective on social media(01:35) Research insights: Plat...
In this episode, host Jay Schwedelson interviews Lisa Hake, Vice President of Marketing and Communications at Great Clips, about their innovative back-to-school marketing campaign. This campaign creatively helped parents decode the latest Gen Z and Gen Alpha slang to ensure their kids walked away with the perfect haircut.=================================================================Best Moments:(02:04) Discussing the strategy behind Great Clips’ back-to-school campaign(04:22) How the campa...
In this episode, host Jay Schwedelson dives into an Ask Me Anything segment, tackling a perplexing marketing question and a hilarious food-related inquiry!=================================================================Best Moments:(01:07) Why did a 50% discount campaign underperform compared to a 30% discount?(02:05) The surprising psychology behind discounts, reviews, and pricing(07:16) The weirdest food combinations you’ll ever hear about—some of which Jay finds utterly disgusting!(09:13)...
In this episode, host Jay Schwedelson dives into this week’s hottest topics, from the potential impact of the Democratic National Convention on email engagement to Instagram’s latest changes in metrics. Plus, get a sneak peek into upcoming pop culture releases, including Emily in Paris Season 4 and Vince Vaughn’s new series Bad Monkey. Jay also shares his top Vince Vaughn movie picks!=================================================================Best Moments:(00:40) The Democratic National ...
In this episode of The Bathroom Break, hosts Daniel Murray from the Marketing Millennials podcast and Jay Schwedelson from the Do This Not That Podcast and Subjectline.com discuss the concept of content curation versus content creation and how Daniel built a following of over 1 million people using this tactic.=================================================================Best Moments:(00:54) Daniel and Jay's sleep schedules and bedtime routines(01:44) Overview of the episode's topic: conte...