Claim OwnershipDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
123 Episodes
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In this episode of "Do This, Not That", host Jay Schwedelson talks about the power of waitlist and preregistration marketing. He shares stats showing how waitlists can increase lifetime value, conversion rates, and open rates. Jay then outlines some key steps for creating an effective waitlist campaign, including offering incentives and keeping people engaged through email updates.=================================================================Best Moments:(04:36) Waitlists build anticipatio...
In this episode of "Do This, Not That", host Jay Schwedelson interviews Pierce Ujjainwalla, CEO and cofounder of Knak, about email design tips. Listeners can expect to learn best practices for images, custom fonts, and consistency between emails and landing pages.=================================================================Best Moments:(02:44) Making images look great on high resolution displays(08:19) Using custom fonts to improve email design and engagement(06:53) Maintaining visual con...
In this week's "Ask Us Anything" episode, host Jay Schwedelson answers listeners' questions about overcoming creative blocks and trying viral food trends on TikTok.=================================================================Best Moments:(02:09) Tools to generate content ideas when you feel stuck, including Perplexity AI and SEMrush's topic research tool(04:43) Avoid believing that your audience already knows everything — remind them of the basics(07:19) Jay shares whether he has tried th...
In this week's "What's Up" episode, host Jay Schwedelson shares the latest announcements in marketing and business. He covers OpenAI's new GPT-4 release, Meta's updated verification tiers, a test on using emojis in email pre-headers, JLo rebranding her tour, and TV show renewals and cancellations.=================================================================Best Moments:(01:05) OpenAI announces GPT-4o, the next generation of ChatGPT(03:20) Meta rolls out 3 paid verification tiers from $50-...
In this episode of "The Bathroom Break" marketing podcast series, hosts Jay Schwedelson of the "Do This Not That" podcast and Daniel Murray of the Marketing Millennials podcast discuss tips for getting your emails opened. They specifically focus on optimizing your "from" name to boost open rates.=================================================================Best Moments:(01:37) The importance of having a consistent persona/personal name as your "from" instead of just your brand name(04:17) ...
In this episode of "Do This, Not That", host Jay Schwedelson discusses the importance of continuously growing your email list to offset natural subscriber decay over time. You'll hear new tips on minimizing the fields you collect to increase form conversion rates, using first-party data and popups to capture more subscriber data, and leveraging your best content to attract new subscribers.=================================================================Best Moments:(00:49) Email databases los...
In this episode of "Do This, Not That," host Jay Schwedelson interviews Marco Steinsieck, who runs the retail media network for Sephora. They discuss the rise of retail media and how retailers are becoming media companies that brands can advertise with to reach highly targeted audiences.=================================================================Guest Bio:Marco Steinsieck is the Head of Retail Media at Sephora. He founded and runs Sephora Media Network, which allows brands to advertise o...
In this week's episode of "Do This, Not That", host Jay Schwedelson tackles a marketing question about sending "goodbye" emails to re-engage inactive email list subscribers. You'll his strong opinions on avoiding controversial topics and focusing on gossip when dining out with friends.Best Moments:(01:36) Sending "goodbye" emails to email list subscribers who haven't engaged in 12+ months can lift open rates to over 25% and save rates around 9% on average(04:03) These emails work well because...
In this week's "What's Up This Week" episode, host Jay Schwedelson gives you the latest insights from LinkedIn's Global Marketing Jobs Report, new features coming to platforms like X (formerly Twitter) and LinkedIn, and his opinions on various TV shows.Best Moments:(01:00) LinkedIn's Global Marketing Jobs Report found that the most in-demand marketing skills are social media marketing, SEO, Adobe Photoshop, email marketing, and market research(01:44) Communication skills are the #1 sought aft...
The PODCAST COLLAB – BATHROOM BREAK! The Marketing Millennials + Do This, Not That – TOGETHER!This new limited time series will cover specific marketing topics with rapid tips you can test immediately!Make sure to connect with Daniel Murray on LinkedIn and give his popular podcast, The Marketing Millennials, a listen (and connect with me, Jay Schwedelson, on LinkedIn while you're at it).And I hope you check out our other regular Do This, Not That episodes as well!=================...
In this episode of "Do This, Not That," host Jay Schwedelson discusses the power of celebrating holidays and unofficial holidays in marketing campaigns. He also shares stats showing increased engagement from anniversary emails, birthday emails, and content tied to those unofficial holidays. You'll also get tips for finding unofficial holidays to build campaigns around using the free tool, Gemini, from Google.Best Moments:(02:54) Anniversary emails for newsletter subscriptions and customer pur...
In this episode of "Do This, Not That" podcast, host Jay Schwedelson talks with Matthew Tilley, VP of Growth Marketing at Vericast. They discuss effective marketing tactics for reaching consumers, building brand loyalty, the importance of treating people like actual humans, and more!Best Moments:(05:54) The importance of using data to understand consumers while also respecting their privacy and humanity(07:48) Balancing consumer desire for privacy with desire for personalized messaging(11:10)...
In this week's "Ask Us ANYTHING" episode, host Jay Schwedelson answers the BIGGEST questions from listeners about marketing tactics. You'll also get tips for improving call-to-action (CTA) buttons in emails and marketing campaigns.Best Moments:(03:04) Writing CTAs in the first person leads to 26% higher click-through rates on average(04:03) Using full sentence CTAs instead of short phrases leads to 22% higher CTR over the last 90 days(04:52) Examples of upgrading CTAs from phrases to sentence...
In this week's "What’s Up THIS WEEK" episode, host Jay Schwedelson discusses the latest marketing news, including Google delaying the removal of third-party cookies again, the hype around new social media app NoSpace, and the continued growth of Threads. He also shares some personal updates about going to the movies again and his movie theater snack preferences.Best Moments:(01:04) Google delays the depreciation of third-party cookies until at least 2025 due to feedback from industry groups(0...
The PODCAST COLLAB – BATHROOM BREAK! The Marketing Millennials + Do This, Not That – TOGETHER!This new limited time series will cover specific marketing topics with rapid tips you can test immediately!Make sure to connect with Daniel Murray on LinkedIn and give his popular podcast, The Marketing Millennials, a listen (and connect with me, Jay Schwedelson, on LinkedIn while you're at it).And I hope you check out our other regular Do This, Not That episodes as well!In this special e...
In this episode of Do This, NOT That, host Jay Schwedelson shares tips you NEED that will drastically improve your public speaking skills. He also draws from his experience of 300+ conference speeches and explains key techniques to grab attention, connect personally, and handle questions confidently.Best Moments:(02:48) Don't preview or tell the audience you have more points coming — jump into your most compelling stat or story instead(04:21) Share personal anecdotes and pictures to connect H...
In this episode of "Do This, Not That", host Jay Schwedelson interviews Alex Lieberman, co-founder of Morning Brew and founder of StoryArb. They discuss strategies for creating engaging email newsletters, building a personal brand online, the role of AI in copywriting, and Lieberman's approach to content creation.Best Moments:(01:06) Alex Lieberman on building a content subscription business(02:12) Improving email newsletters: insights from an email expert(04:17) The value of email newsletter...
In this episode of "Do This, Not That", host Jay Schwedelson shares tips on running effective A/B tests and also discusses cringey slang terms he uses (and gets made fun of for by his kids).Best Moments:(01:03) Avoiding pitfalls when setting up A/B tests to improve conversions(02:17) How much differentiation is enough for A/B tests?(05:14) 7 Tips To Reduce Spam Complaints (free downloadable)(06:30) Do you use cringey terms in your regular life?Final Notes:Don't forget to register for Guru Con...
This is a short weekly episode of the "Do This, Not That" marketing podcast hosted by Jay Schwedelson. In this episode, Jay provides updates on Outlook sending limits, TikTok's new app they created, LinkedIn's premium company page offering, Taylor Swift's new streaming records, and more.Best Moments:(00:55) Changes coming to email from Microsoft Exchange/Outlook, including new 24 hour sending limits starting in 2025(02:22) TikTok launching a separate app called TikTok Notes that copies Instag...
In this episode of "Do This, Not That", host Jay Schwedelson shares three under-utilized marketing tactics that ALL marketers should be testing:- Web push notifications- Expert host contributors- Interactive quizzesListeners will learn EASY, low-cost ways to drive more traffic, subscribers, and engagement.Best Moments:(01:05) Web push notifications — the marketing tool you're probably overlooking(04:04) FREE ways to connect with TOP experts in your field(05:38) Engaging salespeople and consum...
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