Claim OwnershipDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
173 Episodes
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In this episode, host Jay Schwedelson delves into unconventional grammar and its SHOCKING effectiveness in modern marketing. He shares valuable insights and actionable tips for improving your email and social media campaigns by embracing imperfections in language.=================================================================Best Moments:(01:25) The value of unconventional grammar and misspellings(01:47) Benefits of using onomatopoeia in subject lines(03:09) The effectiveness of slang acron...
In this episode, host Jay Schwedelson interviews Nate Frick, the Director of Enterprise Strategy and Architecture at Marigold, a leading marketing platform.=================================================================Best Moments:(03:03) Explanation of zero-party data and its importance for personalization(05:11) The difference between zero-party data and first-party data(07:20) Nate's recommended approach to data acquisition and personalization strategy(09:06) The importance of using the...
In this episode, host Jay Schwedelson discusses using AI for content generation and analysis, and answers a fun food-related question from a listener.================================================================Best Moments:(01:57) Using AI for competitive analysis and creating graphical comparison tables(03:17) Use this ChatGPT prompt to develop a GTM strategy your company can focus on: "Analyze the following accounting software tools' websites — QuickBooks.com, Netsuite.com, and FreshBoo...
In this episode, host Jay Schwedelson discusses the latest news and trends in marketing and business. He also shares some interesting insights into pop culture and everyday life.=================================================================Best Moments:(01:00) Advice on being cautious of inflated metrics on social media platforms due to current events(01:28) A look at the social media platforms with the most political content, according to Pew Research(02:15) LinkedIn's feature to block po...
In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss the importance of frequency and relevancy in content creation and marketing.=================================================================Best Moments:(02:05) How often should you post on social media or send emails?(02:23) Quality over quantity — don't just put out content for the sake of it(03:32) Use the "group chat test" to filter out irrelevant or boring content(04:10) Focusing too much on self-pr...
In this episode, host Jay Schwedelson discusses the importance of launching a personal email newsletter to stay relevant as Apple rolls out its iOS 18 update with new email categorization features.=================================================================Best Moments:(00:40) Jay explains why the world of email marketing is about to change with Apple's iOS 18 update(01:35) Over 46% of all business and consumer email is read via the Apple Mail app(02:07) With iOS 18, Apple will use AI to...
In this episode, host Jay Schwedelson interviews Casey Hill, a Senior Growth Marketer at ActiveCampaign and a lecturer at Stanford University, about how to create effective content on LinkedIn and amplify your reach and engagement.=================================================================Best Moments:(01:41) Casey shares his career journey and how he ended up at ActiveCampaign and Stanford(03:31) Casey explains the "5 degrees of content" framework for LinkedIn(06:31) Casey discusses th...
In this episode, host Jay Schwedelson discusses whether businesses should buy email lists, answers some ridiculous questions, and shares his unfiltered thoughts on various cultural experiences.=================================================================Best Moments:(01:52) Is buying an email list a bad idea?(07:07) Would Jay rather attend the Oscars or Grammys?(08:05) Would Jay rather attend a Marvel or DC movie premiere?(08:36) Would Jay rather visit the Louvre or Van Gogh museum?(09:06...
In this episode, host Jay Schwedelson discusses the impact of a current political event on marketing performance and shares insights about Twitter downvotes, back to school subject lines, and some recent TV shows Jay is watching.=================================================================Best Moments:(00:40) Addressing the recent assassination attempt on former President Trump(01:46) Instant impact analysis on email open rates after the assassination attempt(03:11) The impact of Amazon P...
In this episode of "The Bathroom Break," hosts Jay Schwedelson and Daniel Murray discuss the best win-back strategies for email marketing.=================================================================Best Moments:(02:16) Discussing win-back strategies for inactive email subscribers(03:14) Targeting subscribers who haven't engaged in the last 90 days(03:55) The ineffective "we miss you" win-back emails(04:15) Using "verification" emails to re-engage subscribers(05:10) Tailoring win-back str...
In this episode of "Do This, Not That," host Jay Schwedelson shares actionable tips and tactics for email marketing that can have a significant impact.=================================================================Best Moments:(01:22) The impact of using title casing versus sentence casing in email subject lines(02:23) The effectiveness of capitalizing one word in the subject line to make it stand out(03:21) Using a compelling stat as the subject line for email newsletters to boost open rat...
In this episode of "Do This, Not That," host Jay Schwedelson interviews Dr. JJ Peterson, the co-author of the book "StoryBrand" and co-host of the popular podcast "Marketing Made Simple." They discuss the power of storytelling in marketing and how businesses can use the StoryBrand framework to create clear, compelling messaging that resonates with their customers.=================================================================Best Moments:(01:59) Dr. Peterson's background(07:14) Explaining t...
In this episode, host Jay Schwedelson answers a work-related question about sponsoring email newsletters and a fun question about whether he prefers the TV shows Friends or The Office.=================================================================Best Moments:(01:08) Jay talks about Austin, Minnesota, the birthplace of SPAM luncheon meat(01:50) A listener asks if sponsoring an email newsletter is an effective marketing tactic(02:05) Jay advises against trying new tactics if an offer is stru...
In this episode, host Jay Schwedelson covers what's happening this week in business, marketing, and pop culture. Hear about William and Kate's job opening on LinkedIn, Redbox financials, World Emoji Day, and more!=================================================================Best Moments:(00:55) Prince William and Kate Middleton posting a job opening on LinkedIn(01:46) World Emoji Day on July 17th and tips for using emojis in email marketing(03:07) Hallmark Channel's upcoming holiday movie ...
In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray discuss marketing myths and debunk common misconceptions in the industry.=================================================================Best Moments:(00:00) Intro and banter about toilet papering houses(01:49) The myth that marketing best practices found online are often outdated and not true(02:06) Busting the myth that you can't repeat or repurpose content(03:42) The myth that open rates in email marketing are ...
In this episode, host Jay Schwedelson discussing two simple but impactful marketing tactics related to segmentation — click-based segmentation and telling customers the segment they are in.================================================================Best Moments:(00:33) The importance of click-based segmentation in marketing(04:22) Segmentation and personalization and how it can improve CTRs(08:55) Jay on a team-building exercise he had to do recently (guilt pleasure movies)===============...
In this episode, host Jay Schwedelson interviews MidJourney expert, Drew Brucker, about using AI for image generation for marketing and business. They discuss the basics of MidJourney, how marketers can leverage it to create custom visual content, and what the future holds for AI image and video generation.==============================================================================Best Moments:(01:55) Drew's experience with MidJourney AI image generation tool(05:55) How to access MidJourney...
In this episode, host Jay Schwedelson shares tactics for increasing engagement with email newsletter subscribers, how he uses AI tools like ChatGPT in his daily life, and talks about an upcoming guys' trip to Nashville.=================================================================Best Moments:(01:10) Addressing a work question from Benny about increasing email engagement from customers/subscribers(01:53) A personal story about a friend visiting a "beer spa" in Orlando(02:38) Recommending t...
In this episode, host Jay Schwedelson talks about changes to the like feature on Twitter, Toys R Us' bizarre new AI-generated commercial, Amazon Prime Day and TikTok's competing shopping event, and AI enhancements in Google Analytics.===============================================================================Best Moments:(01:00) Twitter (now X) changed how likes work, leading to a 10% increase in likes overall(02:13) Toys R Us released a bizarre AI commercial using OpenAI's text-to-video t...
In this episode of "The Bathroom Break", Daniel Murray from The Marketing Millennials podcast and Jay Schwedelson from the Do This, NOT That podcast discuss strategies for growing your personal brand and owning your online presence. They talk about the importance of having owned digital platforms, like a newsletter, podcast, or website, instead of solely relying on rented platforms like social media.=================================================================Best Moments:(02:31) The crit...
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