Claim OwnershipDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
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© 2024 Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
266 Episodes
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In this engaging episode of Do This, Not That, Jay Schwedelson tackles a wide array of questions in the "Ask Us Anything" segment, blending marketing insights with practical advice on topics ranging from budget optimization to personal queries like dating advice.=================================================================Key Discussion Points:(01:12) Strategies for trimming marketing budgets effectively while still targeting the right buyers(01:37) Tips on targeting businesses based on e...
In this episode of Do This, Not That, host Jay Schwedelson discusses recent Black Friday trends, email marketing tactics, and shares entertainment recommendations. He analyzes sales data, the impact of AI on conversion rates, and surprising findings from email subject line performance. Jay also provides TV and movie suggestions and announces the upcoming Certified Guru email certification program.=================================================================Best Moments:(00:56) Black Frida...
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the behind-the-scenes aspects of micro-influencer deals and share their personal experiences with such arrangements. They provide insights into different types of influencer deals, pricing structures, and best practices for both companies and influencers.=================================================================Best Moments:(01:07) Jay's recent colonoscopy experience(02:17) Overview of micro-influenc...
In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of using effective social proof in marketing strategies. He emphasizes the need for quantifiable metrics and contextual details in testimonials and reviews to significantly increase conversion rates. Jay provides actionable insights on how to incorporate compelling social proof across various marketing channels.=================================================================Best Moments:(00:40) Introduction t...
In this episode of Do This, Not That, host Jay Schwedelson interviews Russ Perry, CEO and founder of Design Pickle, about applied creativity and innovative approaches to problem-solving in business and personal life. They discuss how to incorporate creativity into various aspects of life, practical examples, and the importance of balancing professional expertise with encouraging creativity in others.=================================================================Best Moments:(01:32) Russ Per...
In this episode of Do This, Not That, host Jay Schwedelson discusses why email database growth is a crucial metric that marketers should prioritize beyond cost per acquisition. During the "Ask Us Anything" segment, he delves into the significance of tracking new email subscribers, understanding database decay rates, and how daily monitoring can enhance marketing strategies. Jay also shares a humorous anecdote about his company's experience with Secret Santa and why he decided to discontinue t...
In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of notable marketing and pop culture events from the week. He covers various topics, from movie promotions to social media trends and interesting Thanksgiving facts.=================================================================Best Moments:(00:56) The success and marketing collaborations of the movie Wicked(02:42) LinkedIn's new data on content performance and algorithm preferences(05:15) Australia's potent...
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the power of quiz funnels in marketing. They explore various aspects of using quizzes effectively, from engaging customers to gathering valuable data for personalization. The conversation covers strategies for utilizing quizzes in marketing campaigns, the importance of audience research, and tips for making quizzes engaging across different industries.========================================================...
In this episode of Do This, Not That, host Jay Schwedelson shares actionable marketing tips for the holiday season, focusing on both B2B and B2C strategies. He discusses the effectiveness of email marketing during this period, the importance of lo-fi content, and various tactics to engage customers and grow your brand.=================================================================Best Moments:(01:16) B2B email marketing effectiveness in late November and December(02:38) The importance of lo...
In this episode of Do This, Not That, host Jay Schwedelson interviews Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World. They discuss effective event marketing strategies, speaker selection, and promotional tactics for conferences and webinars. Michael shares his insights on driving event registration, utilizing customer testimonials, and the importance of networking in the events industry.=================================================================Best ...
In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in the "Ask Us Anything" segment. He addresses a work-related question from Micah in Boston about choosing or optimizing marketing technology platforms, offering practical tips on leveraging ChatGPT for vendor comparisons and maximizing existing platform use. In the ridiculous question segment, Jay shares his candid opinions on traditional Thanksgiving dishes and humorous anecdotes about holiday gatherings.=...
In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of the latest happenings in marketing, business, and life. He covers the rapid growth of the new social media platform Bluesky, Wendy's successful marketing collaboration with SpongeBob SquarePants, a unique email subject line analysis technique using ChatGPT, and insights into the social media growth of reality TV stars from Love is Blind.=================================================================Best M...
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss Instagram strategies for B2B marketing. They share tips on how to effectively use the platform to grow your brand and engage with your audience, covering topics such as algorithm preferences, Reels, hashtags, and the importance of video content.=================================================================Best Moments:(01:44) Jay's inquiry about Instagram for B2B marketing(02:16) Daniel's overview of Ins...
In this episode of Do This, Not That, host Jay Schwedelson emphasizes the importance of taking action and getting started on your goals, rather than waiting for the perfect moment. He shares insights on how successful companies often begin with simple ideas and evolve over time, highlighting that having a detailed plan isn't always necessary to achieve success.=================================================================Best Moments:(00:50) The value of getting started on your goals(01:58...
In this episode of Do This, Not That, host Jay Schwedelson interviews Maha Abouelenein, author of the bestselling book "7 Rules of Self Reliance". They discuss the importance of self-reliance in personal and professional development, how to overcome self-doubt, and the value of building a strong reputation.=================================================================Best Moments:(01:27) Introduction of Maha Abouelenein and her bestselling book(04:57) How to start practicing self-reliance ...
In this episode of Do This, Not That, host Jay Schwedelson discusses upcoming trends in content marketing and answers questions from listeners in an "Ask Us Anything" segment.=================================================================Best Moments:(01:04) Question from Ella about content marketing changes for 2025(02:29) Concept of making content expire to create FOMO(03:56) Statistics on expiring content performance(05:21) Podcast sponsorship by Marigold email platform(06:35) Question f...
In this episode of Do This, Not That, host Jay Schwedelson provides a quick update on current marketing trends, election-related consumer behavior, and interesting industry news. He also shares insights on content performance and upcoming events.=================================================================Best Moments:(01:01) Post-election marketing metrics stabilization(01:47) Humorous election night consumer behavior data(02:27) TikTok's Q5 playbook and post-holiday marketing insights(0...
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss various AI tricks and hacks using ChatGPT for both professional and personal use. They share their experiences and provide practical tips on leveraging AI tools for marketing, content creation, and everyday life.=================================================================Best Moments:(00:47) Daniel's personal use of ChatGPT as a tennis coach(01:25) Using AI to simplify medical information(02:01) Jay's ...
In this episode of Do This, Not That, host Jay Schwedelson discusses the emerging trend of FONF (Fear of Not being First) in marketing and how it's replacing the traditional FOMO (Fear of Missing Out) approach. He provides actionable tips for both B2B and consumer marketers to leverage this new consumer behavior in their campaigns.=================================================================Best Moments:(00:40) Introduction to the concept of FONF (Fear of Not being First)(02:56) B2B examp...
In this episode of Do This, Not That, host Jay Schwedelson welcomes Damara McKoy, a key member of the digital marketing team at Norwegian Cruise Line. They discuss Norwegian's approach to email marketing, personalization, and the company's recent rebranding efforts.=================================================================Best Moments:(02:21) Damara's career path and journey to Norwegian(04:49) Norwegian's welcome email series and personalization efforts(06:35) Interactive email featur...
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